12° Seminário IBRAFLOR Palestra 04 Nicole Rennó Castro - Dados do Setor – Diagnóstico CEPEA

Summary

In a recent seminar, Nicole Renópolis shared key insights on the economic impact of the floriculture sector, revealing its significant growth and increasing contribution to Brazil's GDP. With an increase in value-added output and a higher proportion of women in the workforce, the floriculture industry is outpacing broader agricultural growth. Detailed recalculations by Cepea show that 48% of floriculture workers are women, compared to just 19.6% in the broader agricultural sector. The session highlighted the importance of agrosservices, collaboration with industry experts, and the ongoing efforts to gather accurate data to support policy-making and industry development.

Takeaways

• 😀 The presentation discusses updated economic data for the floriculture sector, focusing on GDP and employment numbers.
• 😀 CEPEIA, in partnership with IBRAFLORES, has been working to refine and improve data collection for the floriculture sector.
• 😀 Data for the floriculture sector is gathered through collaboration with various stakeholders, including cooperatives and producers who responded to surveys.
• 😀 Gender equality in the floriculture industry has improved, with a recalculated participation rate for women at 48%, which is higher than the national average of 43%.
• 😀 The floriculture sector has a higher female workforce participation compared to traditional agropecultural industries, which are typically male-dominated.
• 😀 The concept of agribusiness extends beyond traditional agriculture and includes the entire value chain, from production to services and industrial activities.
• 😀 The GDP of the floriculture sector has shown significant growth, with a rise from 10 billion BRL to 18.4 billion BRL between 2017 and 2022.
• 😀 The floriculture sector's growth in GDP can be attributed to both an increase in volume of production and a favorable pricing environment, despite inflationary challenges.
• 😀 The floriculture sector, like the broader agribusiness, has a large service component, with agrosservices (like transportation, finance, and consultancy) contributing significantly to GDP.
• 😀 The updated GDP data highlights the importance of sectors like decoration and floriculture services, which have strong economic multipliers, further expanding the floriculture value chain.
• 😀 The presentation emphasizes the importance of accurate and updated statistics for advocating policy decisions, with data supporting requests for tax reforms affecting the sector.

Q & A

What is the main purpose of the collaboration between Cepea and IBRAFLOR in this project?

The main purpose of the collaboration between Cepea and IBRAFLOR is to generate accurate and updated economic data for the Brazilian floriculture sector, including its GDP and workforce participation. This data is essential for informing policy decisions, particularly regarding tax reforms and the broader representation of the sector in economic studies.

How is GDP calculated for the floriculture sector in this study?

In this study, GDP for the floriculture sector is calculated based on value-added at each stage of the production process. This includes the agricultural production, agro-industry, and agri-services such as transportation, consulting, and banking services, all of which contribute to the overall economic impact of the sector.

What were the key factors contributing to the growth of the floriculture sector's GDP from 2017 to 2022?

The key factors contributing to the floriculture sector's GDP growth include an increase in production volume and price appreciation. In particular, the volume of flowers and ornamental plants produced and directed towards sectors like decoration and floriculture has grown significantly, which has also helped raise the sector's GDP.

What is the significance of the recalculated participation of women in the workforce of the floriculture sector?

The recalculated participation of women in the floriculture sector's workforce is significant because it shows that 48% of workers in the field are women, higher than the national average of 43%. This revised figure challenges previous official data, which estimated women's participation at just 34%. It provides a more accurate reflection of the sector's gender dynamics.

Why was the participation of women recalculated in this study, and how was this achieved?

The participation of women in the floriculture workforce was recalculated because previous official data from IBGE seemed inaccurate. To address this, Cepea conducted an extensive survey, with active participation from cooperatives and producers, which led to a much higher confidence in the revised figure of 48%. This recalculation was crucial for ensuring accurate representation of women in the sector.

How does the floriculture sector's performance compare to other agribusiness sectors in Brazil?

The floriculture sector has a relatively high participation of women compared to other agribusiness sectors. While traditional agribusiness sectors like agropecuária (livestock farming) have much lower female participation (around 19.6%), the floriculture sector is closer to the national average for workforce gender balance, with women making up 48% of workers.

What is the role of 'agri-services' in the floriculture sector's economy?

Agri-services play a crucial role in the floriculture sector's economy by supporting the entire value chain with services such as transportation, banking, legal, and consulting services. These services contribute to the value-added calculation in GDP and are significant drivers of economic activity in the sector, despite not being directly involved in agricultural production.

How is the concept of GDP different from revenue or turnover in this study?

GDP in this study is a measure of the value added at each stage of the floriculture value chain. Unlike revenue or turnover, which reflect total financial transactions, GDP only counts the additional value generated by transforming inputs into final products. For example, a flower producer adds value to raw materials by cultivating and selling flowers, and this value-added portion is what contributes to GDP.

What challenges did Cepea face in gathering data for the floriculture sector, and how were they overcome?

Cepea faced the challenge of a lack of official data for the floriculture sector, which made it difficult to calculate accurate economic statistics. This challenge was overcome by a high level of collaboration with cooperatives, producers, and other stakeholders who actively participated in surveys and provided valuable data. This partnership allowed for the development of a more comprehensive and accurate dataset.

What is the importance of updating these economic statistics annually for the floriculture sector?

Updating economic statistics annually is important because it ensures that the data reflects the current realities of the floriculture sector, including changes in production, pricing, and workforce dynamics. These updates are vital for making informed policy decisions, advocating for the sector’s interests, and providing accurate information for stakeholders in the industry.