ГАРРЕТТ МАРТИН ДЖОНСТОН. ПЯТАЯ ПРОМЫШЛЕННАЯ РЕВОЛЮЦИЯ.

Fit Hit Company

2 Apr 202209:49

Summary

TLDRThe speaker discusses the misconception of instability in Russia, emphasizing its predictable political landscape. He highlights the transition from the Fourth to the Fifth Industrial Revolution, focusing on maximizing human potential through technology. Innovations in various sectors, including hearing enhancement and personalized insurance, illustrate this shift. The future of industries like supermarkets is depicted as prioritizing customer health and well-being. The speaker also envisions advanced cognitive augmentation, utilizing more of the human brain's potential, ultimately creating a new era of human-technology synergy.

Takeaways

🌟 The speaker emphasizes the importance of looking at the horizon of planning, highlighting the instability in Russia and the predictability of their leadership compared to Ireland's upcoming elections.
🔄 The script discusses the transition from the fourth to the fifth industrial revolution, focusing on the development of human potential rather than just technological advancements.
🏙️ It mentions countries like Switzerland, Germany, and Austria as leaders in the fourth industrial revolution, with the integration of the Internet of Things and self-reproducing artificial intelligence in specific vertical markets.
🚀 The speaker identifies a trend in Russia towards incremental innovations, suggesting a need for more radical rethinking of concepts such as transportation and sports.
🛒 The transcript talks about the evolution of supermarkets from mere retailers to becoming dietary advisors, with services like home delivery and personalized diet plans.
👂 An example given is Copenhagen's approach to the hearing aid market, aiming to enhance the hearing of people without hearing problems to a level comparable to animals like dogs.
🎹 The concept of insurance is redefined, focusing not just on risk reduction but also on maximizing human potential, looking at every aspect of a person's life to offer comprehensive coverage.
🧠 The script touches on the potential of artificial intelligence to augment the human brain, suggesting that we currently only utilize a fraction of our brain's capacity.
💡 There is a call for a shift in focus from creating more valuable innovations to creating more valuable people, moving from artificial intelligence to full human potential.
🛍️ The speaker criticizes Russian supermarkets for their lack of innovation, suggesting they only aim to sell more products rather than improving customer health and value.
💼 The transcript implies a need for a change in management goals and strategies to create more value for customers and, in turn, increase the market value of the business.

Q & A

What is the main theme discussed in the video script?
-The main theme discussed in the video script is the concept of the 5th industrial revolution and its focus on maximizing human development through technology, rather than just technological advancements themselves.
What is the comparison made between Russia and other countries in terms of stability?
-The script compares Russia to other countries, stating that while some may view Russia as unstable, it actually has too much stability compared to countries like Switzerland, Germany, and Austria, which are leaders in the 4th industrial revolution.
What is the significance of the 5th industrial revolution according to the script?
-The 5th industrial revolution is significant because it represents a shift from focusing on individual technologies to focusing on the maximum development of human potential, aiming to create 'super humans' with enhanced abilities.
What is the typical phrase of the 5th industrial revolution mentioned in the script?
-The typical phrase of the 5th industrial revolution mentioned in the script is 'why do things 10% better if you can do them ten times better,' emphasizing the pursuit of significant improvements rather than incremental ones.
What is the example given to illustrate incremental innovation in Russia?
-The example given is the transition from a regular bicycle to an electric bicycle, which represents incremental innovation rather than a radical rethinking of transportation and sports.
How does the script discuss the potential of insurance in the context of the 5th industrial revolution?
-The script discusses insurance as not just providing products but as a catalyst for personal prosperity, considering individual talents, opportunities, and potential rewards, and aiming to maximize possibilities while minimizing risks.
What is the role of supermarkets in the 5th industrial revolution as described in the script?
-Supermarkets are described as evolving from mere sellers of products to becoming dietary advisors, offering personalized diets and even delivering groceries, thus creating more valuable customers.
What is the potential impact of the 5th industrial revolution on human brain utilization?
-The script suggests that the 5th industrial revolution could lead to the development of methods to enhance human brain utilization, which is currently used at only about 30% of its capacity.
How does the script differentiate between the goals of Russian supermarkets and those in other countries?
-The script differentiates by stating that Russian supermarkets focus on selling more products, like Coca-Cola, whereas supermarkets in other countries are more focused on creating value for customers, such as providing healthy diets.
What is the script's view on the potential for incremental versus radical innovation?
-The script suggests that while incremental innovation is common, the 5th industrial revolution calls for radical innovation that rethinks existing concepts and creates more valuable individuals.
What is the example given to illustrate the concept of enhancing human senses through technology?
-The script gives the example of a Danish city, Copenhagen, aiming to enhance human hearing to the level of a dog's or a bat's, providing people with a new level of audio sensitivity and the ability to perceive their surroundings differently.

Outlines

00:00

🌟 Embracing Instability and Technological Evolution

The speaker begins by addressing the instability of Russia, emphasizing that while it's not a stable country, this unpredictability is a fact rather than an opinion. They transition into discussing the 5th industrial revolution, highlighting a shift from focusing on individual technologies to maximizing human development. The speaker mentions countries like Switzerland, Germany, and Austria as leaders in this revolution, which includes the integration of industrial processes, the internet of things, and self-reproducing artificial intelligence. They also touch on the idea that companies that have achieved their digitalization goals are now looking for the next growth area, which is the human aspect. The speaker criticizes the incremental innovation mindset in Russia, advocating for a more radical rethinking of concepts like transportation and sports, suggesting that there could be better, cheaper, and more accessible alternatives to the bicycle. They conclude by discussing how the 5th industrial revolution is about technology serving not just humanity, but 'super humanity,' where people have abilities beyond what they were born with.

05:01

🛡️ The Future of Insurance and Personal Development

This paragraph delves into the future of insurance, where it's not just about traditional insurance products but also about personalized services that consider an individual's talents, opportunities, and potential rewards. The speaker talks about insurance that looks at minimizing risks and maximizing opportunities, with a focus on not missing out on life's opportunities being the main risk. They describe a scenario where insurance companies offer a comprehensive package that covers various aspects of life, including career, musical equipment, pets, children's education, and vehicles. The speaker suggests that insurance could act as a catalyst for personal potential, rather than just a financial safety net. They also discuss the shift from the idea of creating valuable innovations to creating valuable people, using the example of supermarkets transitioning from mere product sales to becoming dietary advisors. The speaker criticizes Russian supermarkets for focusing solely on selling more products, rather than considering the health and well-being of their customers. They propose a hypothetical scenario where supermarkets could provide a complete diet plan for a monthly fee, emphasizing the importance of creating value for customers and reflecting on how artificial intelligence could enhance human capabilities beyond the current 30% utilization of the human brain.

Mindmap

Keywords

💡Horizon

The term 'horizon' in the context of the video script refers to the planning horizon, which is the timeframe over which one can make predictions or plans. It is related to the video's theme as it discusses the unpredictability of planning in Russia due to its instability. The script mentions looking at one's planning horizon and the challenges of planning in an unstable country.

💡Industrial Revolution

The 'Industrial Revolution' is a historical term referring to a period of rapid industrialization that took place during the 18th and 19th centuries. In the video, it is used to illustrate the progression to a new era, the 'fifth industrial revolution', which focuses on human development and technological integration. The script mentions the transition from previous industrial revolutions to the current one, which emphasizes the development of human potential.

💡Innovation

Innovation is the process of translating an idea or invention into a good or service that creates value or for which customers will pay. The script discusses incremental innovations in Russia, such as the evolution from a bicycle to an electric bicycle, and contrasts this with the need for more radical, transformative innovations that can significantly improve or create new markets or industries.

💡Digitalization

Digitalization refers to the process of converting information into a digital format. The script mentions companies that have achieved their digitalization goals, indicating a shift towards more technology-focused business models and operations, which is a key aspect of the ongoing industrial evolution.

💡Artificial Intelligence

Artificial Intelligence (AI) is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The video discusses AI in the context of self-reproducing intelligence and its integration into industrial processes, which is a hallmark of the fifth industrial revolution and a significant shift towards a more technologically advanced society.

💡Superhuman

'Superhuman' in the script refers to the enhancement of human capabilities beyond their natural limits through technology. It is part of the theme of the fifth industrial revolution, where technology serves not just humanity but 'superhumanity'— individuals whose abilities are augmented by technological advancements, allowing them to perform better than their unenhanced counterparts.

💡Insurance

In the context of the video, 'insurance' is discussed as a service that is evolving to not only provide financial protection against risks but also to maximize human potential. The script talks about insurance that looks at personal talents, capabilities, and moments of potential reward, aiming to reduce risks and enhance opportunities, thus contributing to the development of 'superhuman' individuals.

💡Incremental Innovations

Incremental innovations are small, gradual improvements to existing products or services. The script contrasts this with the need for more transformative innovations. It uses the example of the evolution from a regular bicycle to an electric one in Russia, suggesting that there is a tendency towards incremental changes rather than rethinking and creating entirely new concepts.

💡Healthcare

Healthcare in the script is discussed in the context of innovative services that go beyond traditional medical treatments. It mentions an example of a city in Denmark that is working on a market correction for hearing, aiming to give people superhuman hearing abilities, which is an example of how the fifth industrial revolution is focusing on enhancing human capabilities.

💡Supermarkets

The term 'supermarkets' is used in the script to illustrate a shift in retail from simple grocery shopping to providing dietary advice and home delivery services. It discusses how supermarkets in the UK are evolving to become diet advisors, offering a full diet plan service for a monthly fee, which is an example of businesses adapting to the fifth industrial revolution by focusing on creating value for their customers.

💡Artificial Intelligence

The script also discusses artificial intelligence in the context of its potential to revolutionize various sectors, including insurance and retail. It suggests that AI can be used to create more valuable individuals by providing personalized services and enhancing decision-making, which aligns with the theme of the fifth industrial revolution focusing on human development.

Highlights

The speaker emphasizes the importance of planning despite Russia's instability.

Russia is described as having too much stability, which is a problem in itself.

The concept of the 5th industrial revolution is introduced, focusing on human development.

Switzerland, Germany, and Austria are mentioned as leaders in the 4th industrial revolution.

The speaker discusses the evolution of technology towards enhancing human capabilities.

The idea of incremental innovation in Russia is criticized for its lack of rethinking.

An example of rethinking transportation is given, suggesting new ways beyond the bicycle.

The speaker talks about the fear of cycling as a barrier to bicycle sales in the UK and Ireland.

The 5th industrial revolution is characterized by aiming for ten times better solutions, not just 10%.

Insurance is discussed as a catalyst for human potential, not just a risk management tool.

The potential of artificial intelligence to augment the human brain is highlighted.

The supermarket industry is envisioned as a dietary advisor, not just a place for shopping.

The potential for supermarkets to deliver part of the shopping and offer a complete diet service is mentioned.

The speaker criticizes Russian supermarkets for focusing solely on selling more products.

A vision for supermarkets to create value by enhancing customer health and diet is proposed.

The speaker suggests that changing management goals could revolutionize the supermarket industry.

The transcript ends with a call to action for serious changes in how human potential is enhanced.