#181 - L'Oréal : comment démarrer en RH avec une IA générative ?

Summary

In this engaging conversation, Laurent Reich discusses his work at L'Oréal, focusing on the integration of generative AI into HR processes. He shares his experiences using tools like ChatGPT to streamline tasks such as recruitment and employee onboarding, highlighting the potential for AI to enhance productivity and creativity. Laurent emphasizes the importance of maintaining control over AI use, encouraging a balanced approach with a critical mindset. He also touches on privacy concerns and the environmental impact of AI, illustrating how companies can responsibly leverage these technologies while fostering trust and innovation.

Takeaways

• 😀 Generative AI, like ChatGPT, is not a simple search engine but a tool that can provide refined answers through continuous interaction and discussion.
• 😀 ChatGPT and other generative AI tools are helping to clarify complex HR processes by generating drafts, such as organizing recruitment and onboarding steps in tables.
• 😀 In HR, generative AI can assist in creating personas for learning and HR processes, enhancing productivity and organization by automating certain tasks.
• 😀 It’s important to view generative AI as a 'copilot' rather than an enemy or ally, meaning it assists with tasks but should still be under human control with critical oversight.
• 😀 Companies, like L'Oréal, are encouraging the use of generative AI while setting boundaries, such as prohibiting confidential data input, to safeguard privacy and security.
• 😀 Generative AI’s potential for enhancing productivity and creativity in the workplace is significant, offering the possibility of quicker, more efficient results.
• 😀 Companies are exploring how to integrate AI into employee skill development by offering tools and training on using generative AI responsibly.
• 😀 Ethical concerns around generative AI include its environmental impact, as increased use can lead to higher energy consumption and a greater carbon footprint.
• 😀 L'Oréal, for example, does not prohibit the use of generative AI but provides guidelines on maintaining confidentiality and security, particularly regarding sensitive employee data.
• 😀 The future of generative AI in the workplace may involve personalized virtual assistants, helping individuals with tasks based on both personal and professional data.
• 😀 Generative AI should be viewed as a tool that enhances collaboration and productivity, while companies must stay vigilant and continuously assess its risks and benefits.

Q & A

What is Laurent Reich's current role at L'Oréal?

Laurent Reich currently works at L'Oréal, where he is leading a new function focused on data and analytics in HR. He is tasked with leveraging HR data while ensuring employee privacy is maintained.

How did Laurent Reich first get introduced to generative AI tools like ChatGPT?

Laurent was introduced to generative AI tools like ChatGPT through his son, who was using it for studies while in Finland. This sparked his interest in exploring these tools for HR purposes.

What is the primary focus of generative AI in the context of HR, as discussed by Laurent Reich?

The primary focus of generative AI in HR is to streamline and enhance processes like recruitment, onboarding, and employee training. It helps to automate tasks such as generating drafts, organizing data, and facilitating decision-making.

How does Laurent Reich differentiate generative AI from traditional search engines like Google?

Laurent Reich emphasizes that generative AI is not a search engine. Unlike Google, which provides direct answers to queries, generative AI engages in discussions, allowing for a deeper exploration of topics and more nuanced results.

What were some of the practical applications of ChatGPT that Laurent Reich tested in HR?

Laurent Reich tested ChatGPT for tasks such as clarifying HR processes (e.g., recruitment to onboarding), creating structured tables of HR tasks, and generating personas for learning and HR applications. He found that the results were impressive and useful for streamlining work.

How does Laurent suggest interacting with generative AI to get the best results?

Laurent suggests engaging in detailed, iterative conversations with generative AI. The more one interacts with it and refines the questions, the better and more accurate the responses will be. It's also important to remain critical and refine the outputs.

What is the role of AI as a 'copilot,' according to Laurent Reich?

According to Laurent, generative AI should be seen as a 'copilot'—a tool that assists rather than replaces humans. It helps improve productivity and creativity but requires human oversight to ensure the quality and relevance of the results.

What precautions has L'Oréal implemented to ensure the responsible use of generative AI?

L'Oréal has implemented strict guidelines to ensure that sensitive data, like employee information, is not uploaded into generative AI tools. They have also issued recommendations against using professional emails or sharing confidential data through these tools.

What concerns about the environmental impact of generative AI were raised in the conversation?

There was concern about the significant carbon footprint associated with using generative AI tools, as these tools consume a lot of resources. Laurent agreed that while generative AI can drive innovation, its environmental impact needs to be considered, and it should be used selectively.

How does Laurent Reich envision the future of generative AI in the workplace?

Laurent sees generative AI becoming an integral part of the workplace, acting as a team member or colleague that enhances productivity and creativity. However, it is important to maintain careful oversight to ensure it adds value without causing harm.