The YouTuber Making $1,000,000/Month

Summary

The video script details the journey of a 25-year-old YouTube Creator who has achieved significant financial success by helping others grow their businesses. With a philosophy of 'less is more,' he has rapidly grown his channel to 880,000 subscribers in just 90 days and built a thriving business. His strategy involves a straightforward marketing approach, focusing on the quality of the product and sales ability, rather than complex funnels. The Creator emphasizes the importance of patience, time investment, and emotional management in business. Despite his success, he maintains a grounded lifestyle, attributing his drive to a fear of mediocrity rather than a desire for luxury. His business model is based on a single, focused product and he shares insights on how he grew his YouTube channel and handles client acquisition, underlining the significance of a strong work ethic and the value of focusing on one thing to achieve business success.

Takeaways

• 💰 The YouTube Creator's secret to success is focusing on doing less, which paradoxically leads to more productivity and growth.
• 📈 He grew his channel to 880,000 subscribers in 90 days by focusing on providing value and solving pain points for his audience.
• 🏠 Living in an exclusive location like the Palm Dubai is a reward for his hard work, but it also serves as a reminder to stay focused and not get distracted by luxuries.
• 🚗 Overcoming the fear of starting a business involves accepting that competence comes from doing the work, not just having confidence.
• 📊 His business success is built on a strong sales foundation, making thousands of cold calls before finding the right strategy that worked.
• 🔄 He emphasizes the importance of patience and time in business growth, suggesting that consistent effort over time is key to success.
• 💡 A simple marketing strategy is often more effective than complicated funnels, as it reduces friction for the customer and focuses on the product's value.
• 🍽 His unusual spending habits, like investing heavily in health and a specific diet, reflect his larger philosophy of focusing on what's important for personal well-being and business success.
• 👥 Building a business is not just about the individual; it's also about the team and the culture they create within the company.
• 🔗 The power of focus is highlighted by successful entrepreneurs like Warren Buffet and Bill Gates, who both attribute their success to concentrating on a single goal.
• 📉 The creator shares his content strategy, which involves making the type of videos he would enjoy and be compelled to watch himself, leading to a more authentic and engaging viewer experience.

Q & A

What is the YouTube creator's secret to success?

The creator's secret to success is adopting a 'less is more' philosophy, focusing on doing fewer things but doing them better.

How quickly did the creator's channel grow in subscribers?

The channel grew to 880,000 subscribers in just 90 days.

What is the creator's business model that allows him to work when he wants?

The creator has built a business around helping other people grow their businesses, primarily through online courses and marketing strategies.

What is the creator's view on marketing poorly made products?

The creator believes that the worse a product is, the more it needs to be masked with marketing, comparing it to 'wrapping a turd'.

How did the creator transition from struggling to becoming a successful online course creator?

The creator transitioned by starting with an apprenticeship in sales, building his first agency, and then scaling exponentially by focusing on sales and marketing.

What is the creator's unusual spending habit?

The creator has an unusual spending habit of buying large shipments of meat, spending about $2,000 a month on steak.

What is the creator's strategy for client acquisition?

The creator's strategy involves reaching out to potential clients, offering to set more appointments for them, and using a proven system to convert those appointments into paying clients.

What is the name of the creator's company and product?

The creator's company is called Imperium, and the product is named Easy Grow.

What is the creator's approach to building a killer product?

The creator believes in investing a significant amount of time and effort into building a product, undergoing personal suffering to ensure the product is of high quality and truly helps clients.

How does the creator maintain his drive even while making a million a month?

The creator maintains his drive by recognizing that work provides him with a sense of purpose and happiness, and he fears becoming miserable without it.

What is the creator's view on the importance of focus in business?

The creator strongly believes in the importance of focus, stating that it's better to be deep in one thing than shallow in many, and that focus is a key to success.

How did the creator grow his YouTube channel rapidly?

The creator grew his YouTube channel by making content that he himself would enjoy and be interested in, using a whiteboard video style, and being authentic.

Outlines

00:00

😀 From Struggling to Success: The Secret to Building a Million-Dollar Business

This paragraph introduces a 25-year-old YouTube creator who has managed to amass $1 million a month by helping others grow their businesses. His philosophy of 'less is more' has not only grown his channel to 880,000 subscribers in a mere 90 days but also built a business that provides him with the freedom to work at his own pace and live in luxury in Dubai. The creator reveals his simple marketing strategy, emphasizing that poor products require more marketing efforts, which he humorously compares to 'wrapping a turd.' He candidly discusses his journey from struggling to land a single client to becoming a successful online course creator, attributing his success to consistent effort and learning from experience.

05:00

💰 Scaling Up: From $10K to $100K and Beyond

The second paragraph delves into the creator's transition from making $10K to scaling up to $100K a month. He credits his success to his sales apprenticeship experience, where he built his first agency while making hundreds of cold calls daily. His perseverance, driven by a fear of mediocrity more than failure, led him to keep pushing forward. The creator also shares his unusual spending habits and his approach to client acquisition, emphasizing the importance of time and consistency in growing a business. He candidly discusses his initial financial goals, his motivation for starting a business, and the reality of the costs and value of living in an exclusive location like Dubai.

10:02

🚀 Building a Business: The Process and Client Acquisition

In this paragraph, the creator outlines the process of his business, Imperium Acquisition, and their product, Easy Grow. He explains the company's main sources of traffic, which include YouTube ads, organic YouTube views, and outbound cold emails. The sales process is described as highly efficient, starting from a YouTube video or ad that leads to a video sales letter, followed by a call with a sales representative. The representative uses a proven script to convert clients, who then join the program and start seeing results. The creator emphasizes the importance of building a killer product and the value of putting in the time and effort to create something worthwhile.

15:03

🎯 Focus and Simplicity: The Power of a Single Product

The creator discusses his decision to focus on a single product, Easy Grow, and the benefits of this approach. He cites the famous Warren Buffett and Bill Gates interview where both emphasize the importance of focus. The creator aims to find the limit of scaling a singular focused info business and believes in the power of concentrating on one thing deeply rather than spreading efforts across multiple products. He also explains the concept of operational drag and how having a single product streamlines business operations, making it more efficient and less complicated.

20:04

📈 Rapid Growth: Exploding the YouTube Channel and Content Authenticity

The fifth paragraph details the creator's strategy for growing his YouTube channel from 40,000 to 110,000 subscribers in just a few months. He talks about his shift from producing content that he found boring to creating content that he himself would enjoy and find compelling. This included using a whiteboard and being more authentic on camera. The creator also discusses his thumbnail strategy, which, despite being considered 'awful' by some, managed to intrigue viewers and drive clicks. He emphasizes the importance of having fun and being genuine in creating content that resonates with the audience.

25:05

🤝 Client Conversion: The Art of the Cold Call and Building a Sales Army

In the final paragraph, the creator shares his approach to cold calling and converting clients. He describes a scenario where he offers a guarantee to book a certain number of appointments for a business, refunding the difference if the target is not met. This approach is designed to alleviate risk for the client and build trust. The creator also talks about scaling this process by training others to make calls and building a team that can generate appointments, which eventually leads to creating a course on the subject and further expanding his business.

30:08

🏡 The Glamorized Struggle: The Realities of the Entrepreneurial Lifestyle

The creator reflects on the glamorized perception of the entrepreneurial lifestyle and the harsh realities that many face. He talks about the years of hard work required to achieve success, the mundane and repetitive tasks, and the constant ringing of Skype as part of the daily grind. Despite the challenges, the creator has persisted for eight years, highlighting the importance of perseverance and dedication in building a successful business.

Keywords

💡YouTube Creator

A YouTube Creator is an individual who produces and shares content on the YouTube platform. In the context of the video, the 25-year-old YouTube Creator has achieved significant financial success and influence by helping others grow their businesses. His channel's growth and his business acumen are central to the video's narrative, illustrating the potential of content creation as a pathway to success.

💡Marketing Strategy

A marketing strategy is a plan that outlines how a business intends to reach its marketing objectives. The video discusses a simple yet effective marketing strategy that involves recognizing the inverse relationship between product quality and marketing spend. It suggests that better products require less aggressive marketing, a philosophy that has contributed to the Creator's success.

💡Online Course Creator

An online course creator is someone who designs and delivers educational content via the internet. The video's subject has transitioned from struggling to becoming a successful online course creator, which is a key element of his business model. This role has allowed him to scale his income and impact a wider audience by sharing his knowledge and strategies.

💡Cold Calling

Cold calling is the act of making unsolicited phone calls to potential customers with the intent of selling a product or service. In the video, the YouTube Creator emphasizes the importance of cold calling in building his initial client base. It is portrayed as a critical skill for client acquisition and a method that can lead to significant financial rewards.

💡Client Acquisition

Client acquisition refers to the process of attracting and gaining new clients for a business. The video script highlights various strategies for client acquisition, including cold calling and the use of YouTube as a platform for reaching potential customers. The success of the business model presented is heavily reliant on effective client acquisition techniques.

💡Business Scaling

Business scaling is the process of expanding a business's operations, typically with the goal of increasing revenue and market share. The video's theme revolves around the YouTube Creator's journey from a small-scale operation to a highly profitable business. His strategies for scaling, such as focusing on product quality and efficient marketing, are central to the video's message.

💡Entrepreneur

An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The video features an entrepreneur who has built a successful business model based on online content creation and sales. His journey from discovering the concept of entrepreneurship to achieving significant financial success is an inspirational narrative in the video.

💡Product Quality

Product quality refers to the standard of a product's features and characteristics as perceived by customers. The video emphasizes that superior product quality reduces the need for excessive marketing efforts. It is suggested that a focus on creating high-quality products can lead to a more sustainable and less stressful business operation.

💡Work-Life Balance

Work-life balance is the equilibrium between an individual's work responsibilities and personal life. The video discusses the importance of recognizing when to take time off to avoid burnout. It suggests that while hard work is crucial for business growth, maintaining a healthy work-life balance is also essential for long-term success and personal well-being.

💡Sales Funnel

A sales funnel is a model used to visualize the customer journey from initial awareness to making a purchase. In the video, the sales funnel is mentioned as a key component of the marketing strategy. The simplicity of the sales funnel used by the YouTube Creator is contrasted with more complex marketing approaches, highlighting the effectiveness of a straightforward method.

💡Focus

Focus refers to the state of concentrating attention on a particular task or activity. The video script discusses the concept of focus as a critical factor in achieving success. It is suggested that by concentrating efforts on a single product or service, an entrepreneur can achieve greater depth of expertise and market penetration, which is a philosophy that has contributed to the Creator's business growth.

Highlights

A 25-year-old YouTube Creator has found success by adopting a 'less is more' philosophy, growing his channel to 880,000 subscribers in 90 days and building a business that generates $1 million a month.

His secret to success involves a simple marketing strategy: targeting products that need significant marketing investment due to their lack of inherent appeal.

The creator transitioned from struggling to land a single client to becoming a highly successful online course creator by focusing on sales and marketing.

He emphasizes the importance of working smart, not necessarily hard, and sometimes taking a day off to avoid burnout can be beneficial for productivity.

The YouTube Creator lives in an exclusive location, the Palm Dubai, which he justifies due to the solitude and peace it offers, as well as its use for team member collaboration.

Initially inspired by a Ty Lopez ad, he was motivated to avoid a traditional 9-to-5 job and started researching how to become an entrepreneur.

The journey from making $10K to $100K a month was achieved by repeating what worked and being patient with the growth of the business.

The Creator believes that confidence comes from competence, which is built by doing the work, thus encouraging others to take the leap into entrepreneurship.

His company, Imperium Acquisition, focuses on client acquisition through a combination of YouTube ads, organic traffic, and outbound cold emails.

The sales process is streamlined and efficient, with a team of sales reps using a proven system to convert clients, supported by a strong community aspect.

The Creator has a unique approach to product development, investing a significant amount of time into creating content that genuinely helps clients, viewing it as a form of philanthropy.

Despite his success, the Creator continues to work diligently, finding happiness in the work process and purpose in helping others grow their businesses.

He has a disciplined approach to taking time off, recognizing when he needs to rest but also maintaining a strong work ethic.

The Creator's business has a subscription model, which helps in retaining clients who value the community and ongoing support.

He has spent over 18 months working on his main product, Easy Grow, amassing what equates to over 10,000 hours of dedicated work.

The Creator believes in focusing on a single product to achieve deep expertise and competitive advantage, drawing parallels to successful companies like Apple and Google.

His YouTube channel growth strategy involves creating content that he himself would enjoy, leading to a more authentic and engaging viewer experience.

The Creator's thumbnail strategy, although considered 'awful' by some, is effective in driving clicks due to its authenticity and humor.

For those looking to start a business while employed, he recommends working extra hours outside of employment to build the business before making the leap.

The Creator emphasizes that time is the most important factor in business success, advocating for patience and consistent daily improvement.

Transcripts

this 25-year-old YouTube Creator is

making $1 million a month helping other

people grow their businesses and his

secret to success is doing less his less

is more way of thinking has grown his

channel 880,000 subscribers in 90 days

built him a business that allows him to

work when he wants and enables him to

live at one of the most exclusive

addresses in the world the Palm Dubai I

went to his house to ask him how he's

done it and he revealed the simple

marketing strategy generating him

Millions the worse someone's product is

the more they have to spend on marketing

to get it to work and that's why you see

all fanasy funnels and crazy stuff is

because like they're essentially like

wrapping a turd how we went from

struggling to land a single client to

becoming one of the most successful

online course creators on the planet i'

be driving I'm like oh maybe I just have

like a minor car crash so I don't have

to do Co calls today the truth about the

hours you need to put in grow a business

I've been working on that one video for

like 2 weeks now and some of his more

unusual spending habits I buy one of

these big shipments I once every two

weeks so this is probably like $2,000 a

month on Stak to my surprise Charlie

even called up strangers to show you

exactly how to turn them into paying

clients for yourself what it regarding

he it's regarding client acquisition um

I was just checking out your website and

I reckon I can get you more

appointments how much did you make

yesterday um yesterday we made

9,615 25 so what's that like $26,000 I

think should I verify this you can

verify it mate it literally says on his

screen is that in Focus yeah yeah that's

not a bad day's work it's not a bad

day's work mate so that's kind of

typical we'll do anywhere between like

$25 to $40,000 a day and we've been

doing that now for maybe 6 months

straight so so how much do you think

you've made since you started when you

were 17 well the majority of it would

have come in the last 2 years cuz we

sort of exponentially scaled probably

like 19 million Just sh of 20 million at

the moment and we'll probably hit 20 mil

in the next month or two so so how did

you get into online I came across a Ty

Lopez ad when I was like I think 17

years old I didn't want to go down the

normal route of the 9 to5 and I saw it

and I was like what is this dude doing

like he's he's cuz I thought the only

way you can get rich as if you're like

an actor or like a sports person and I

was skinny as hell and I didn't have the

confidence to so I was like I'm not

going to be rich I'm just screwed and

then this this Ty Oz gu on this advert

and he's like yeah I'm an entrepreneur

and I didn't know what an entrepreneur

was so I had to like literally Google it

and be like what does this weird French

word mean and that was really what

started for me I I I started doing some

Googling some research for some courses

and um started my first agency and that

would have been what so I'm nearly 26

now so that was 78 years nine years ago

nearly so you went straight from course

to creating a business how did you have

the confidence to just start a company

honestly M I didn't like I I think I

think your competence becomes your

confidence and I think like everyone at

the beginning has this weird Paradox

where they feel like they need to have

the confidence to start or the

confidence to do something but you you

don't the only way you build confidence

is by becoming competent and the only

way you become competent is by actually

doing it so there's a bit of a catch 22

and a chicken in the egg scenario where

like you people are like I don't have

confidence but you just need to do it

and get over that fear basically so back

then what was your what would have been

your goal um um I mean if I'm being

honest it was like the the financial

goal was to make 10K a month but like I

probably just wanted a girlfriend or

something like like throughout school

and stuff I was kind of like you could

say low status for lack of better words

so that that was a huge motivator I

wanted like fancy cars and the lifestyle

and I wanted to go to Barley and

Thailand and stuff like that so yeah it

was 10 grand a month was to together the

first how much does it cost to live here

it is total 13 million ad per year so

it's something like $300,000 a year is

it worth it you know what man like I

think so because I think just for the

like solitude it's yeah I'd say it's

worth it it's just amazing to just have

this sort of you know peace and quiet

team members come around all the time

and they work here as well so we do get

good commercial use out of the place and

it feels pretty worthwhile so yeah how

did you build your first business to

this 10K month I did the courses I

started my first little business didn't

really make any money cuz I didn't have

the confidence right as you said I I

didn't really know what I was doing went

to UNI and then when I was in uni I

dropped that dropped out after 6 months

and then the first thing I did when I

dropped out is I went to do an

apprenticeship in sales um and that was

where I buil my first agency whilst also

doing this sales apprenticeship which

was cold calling basically for my own

business when I was clear of the

apprenti I did about um 250 to 300 Co

calls a day for basically a whole year

like just six days a week non-stop it

was it was not fun it was hell so I had

a call through back home and my mom and

dad wouldn't it wasn't it wouldn't let

me but I wanted to use the home phone

for Co calls and it was like you know

10p a minute so my dad was like no way

so I had to take my um my laptop up to

um this hill and I would connect my

Hotpot to my laptop and I got like a

gift Gaff like plan as cheapest I could

possibly get it and I basically made

coold calls in my corser like in in the

top of this hill cuz the only place

there was signal and so I called this

guy called Ian um in January of 2020 or

2021 I can't remember now but he he

became a client after like a month and

dude when I got that payment in it was

£1,000 and he wire transferred it I was

B I didn't know what to do I had to go

and get my dad be like Dad I don't know

what to do like what have I done um and

then the next client came from the same

thing from coold coing um how many how

many calls did it take from one client

one to two hundreds again oh hundreds

thousands probably man just kept going

cuz I didn't know what I was doing so I

I I Dr I drop out of uni um I go to the

apprenticeship the apprenticeship I'm

doing like 200 calls a day whilst I'm in

the apprenticeship I'm probably doing

maybe 50 to 100 by myself so I'm I'm

building up this sort of portfolio of

side hustle clients before I leave the

apprenticeship when I leave the

apprenticeship that's when I go all in

on the agency in between client one and

client two probably took another like

thousand calls wow I don't really know

where I found the motiv to keep going

man because there were there were times

and days in that quarter where like I'd

be I'm not even joking this is not a

joke I'd be driving I'm like oh maybe I

just have like a minor car crash so I

don't have to do cold calls today I'm

not even joking like I I would

contemplate it my mom was very

supportive she was like you're not

quitting that job you're not you know

you keep going you so proud of you blah

blah blah and at the time I didn't see

how useful that would be but yeah it's

paid off I suppose most people after

getting knocked back after two or three

sales calls they probably quit they're

done what kept you driven I was just

more afraid of what happened if I didn't

make it work than if I did I was more

petrified of mediocrity than I was of uh

failure basically and I was like I'm

just going to make this work I don't

care if I have to live with my parents

for the next like 5 years and I'm just

going to literally not give the universe

a choice that's literally was kind of

never think about it now that's how I

did it basically so how did you end up

going from getting 10K a month to 100K a

month 0 to 10K a month happened in about

6 months six six months yeah at the

beginning well it's because I had it's

it's basically cuz I finished the appren

ship and then I had so much sales

experience all I did is just cold call

like 12 hours a day for like maybe

literally like 5 months straight and it

just started happening to go from 10 to

100K a month in terms of how I did that

that was more um well it was just

repeating what already worked man like

you know at the beginning I didn't

really have any idea what I was doing it

took me 60 sales calls to get my first

client you know before the sales

experience and everything and um 10 to

100K a month was just about repeating

what already worked and just giving it

time I think that's the main variable

that people don't account for is time

like they'll they'll ask you like what's

the best funnel and what's the best

sales script and what's the best like

product to sell but really if you just

do one thing for a really long time and

every day you go to sleep a little bit

better at that one thing than when you

woke up then give it seven years you'll

be a millionaire that's that's literally

how I did it there was no mad massive

secret to be honest okay so that's

getting to 100K how on Earth do you stay

driven when you're making a million a

month cuz I'd have probably retired and

be living in the hams by now I I

realized that if I stop working I'm

miserable and I know that sounds like

I'm a work addict which means I probably

am I've got some stuff to work on but I

could do the retiring thing and go and

sit in the Bahamas but there's only so

many cocktails you can drink before your

life just falls apart and you become

miserable at least in my instance like

if I'm not working towards something if

I don't have something to work on I just

I get really unhappy man like I think

about the happiest days of my life when

I was just like grinding and working

like I really find a lot of value and

meaning in that so yeah it doesn't think

it matters how much money I have I

always want to keep working man

otherwise interesting cuz when messaged

earlier said we're coming over what did

you say to me I was watching Yellowstone

yeah at 12: 2 in the afternoon which I

think a lot of people think this is all

about grind grind grind and you do work

card today I woke up and I went to sit

in my desk and I went to start doing

this PDF resource that I've been working

on for like two weeks and I started

doing it and my brain just wasn't there

so I was like I'm just going to take the

morning off and I think like a lot of

people look at that sort of way of

thinking and they demonize it and they

think that like time off and like re

relaxing is evil and bad and it's

against the monk mode protocol but it

couldn't really be any further than the

truth because if you don't if you can't

register and recognize when you're

burned out and you don't relax then all

you're going to do is like extend and

elongate the period of burnout do you

know what I mean so I used to have this

thing where like I would work for like

months on end and I wouldn't take a

break for like you know maybe 3 four

months at a time even like on weekends

and stuff and I'd feel myself burned out

and I'd feel my brain starting to sort

of diminish and my health and everything

goes down the bin and I'd be like no

monk mode you got to push through you

got to have discipline you know red pill

this red pill that all you're doing is

you're extending the amount of time that

you have to take off after that period

so now I'm way more strategic I'm way

more fluid with it I don't beat myself

up for taking time off so like you know

it's like 12:00 p.m. I was watching

Yellowstone earlier like I was you know

I just I've been watching like TV you

know reading and stuff whenever I feel

like it but you know the time Freedom's

good as well what do you do for fun talk

to you apart from that that's not very

fun Charlie I don't know we go to the

pub and stuff but not like nothing too

crazy like I think there's this massive

misconception of like the Dubai

lifestyle where it's all like you know

yachts and models and racetracks and

like you can do that if you if you want

to but you're not going to build

anything do you know what I mean I think

it's how a lot of people get stuck as

they come here and then they start

having the crazy lifestyle spending all

this money on like dinners and they

forget what got them here in the first

place like what happens to the major

athletes did you hear about what

happened to Michael Jordan no he got to

the best best of his game and then he

started getting all the publicity and

all the like you know attention and

media and like lifestyle and followers

and stuff and after a while he got

distracted and started losing and then

what happened is he basically just said

to his agent I'm not doing any

interviews no books no podcasts I think

they podcast but them but you know what

I mean like no media no nothing stopped

talking to all the models didn't go on

any parties and then just got the best

and won and now he's remembered as the

best athlete in the world so I think

Dubai like this house is amazing but it

it is like a I don't know it is like a

golden prison in that sense where if

you're not careful you you'll get LED in

LED in by all the devic that du buy us

to offer in terms of your current

business is is easy grow easy grow yeah

can you explain how you get a client

yeah and then how you look after them

like what is the process in its simplest

form yeah sure so the company is called

Imperium um Imperium acquisition and

then we have the the product easy grow

um and what we essentially do is we've

got we really two three main sources of

traffic so we have YouTube ads uh we

have YouTube organic and then we have

the outbound Setters and The Loon system

that we use to send cold emails I'll

explain it from an inbound perspective

it's probably the easiest and most

relatable for like YouTube and stuff uh

so I make YouTube videos or we make

YouTube ads people then go through to a

funnel where they opt in to watch a vssl

video sales letter like convince them to

pick a call people schedule an

appointment um one of our 9 to 12 sales

reps picks that up I say 9 to 12 cuz

we've nearly got 12 people on board um

so team of like 10 sales reps basically

and they take the call they use like a

proven system that we've like a script

and stuff that's converted clients then

sign they buy and then they get

converted into the program and then they

go through the content and start getting

results the info model is extremely

efficient in the fact that you can have

that time freedom and you can sit back

but it's it's very sort of frontload

heavy in regards to the fact that it

takes ton of work to do at the beginning

but once you've built it and you can

relate to this with what you've just

built with your course as well once

you've built it and it works like you

really do have that freedom to do what

you want basically so how many people

have you got working uh well in our

indirect employee we've probably got

about 30 so at the moment then you've

got your YouTube you got your ads what's

the kind of split and makeup between

YouTube ads and then where the business

comes from YouTube yeah so we so like I

said we got the three sources so

outbound inbound and and ads inbound

obviously being the YouTube um it used

to be very very binary with a 33 3333

split we ran some metrics in the

background where we compiled every

single call we'd ever conducted or taken

from every single source and we looked

at things like show rate average order

value conversion rate and we found that

YouTube ads converts the best so what we

what we're in the process of doing now

is removing the outbound side of things

and just going heavy on YouTube ads so

right now the split is probably more

like I'd say maybe

60% comes from ads and then maybe 30% %

comes from the YouTube channel and 10%

from the outbound stuff so how many

people apply a month to work with you

guys um we get probably about

1,500 um sales calls or Discovery calls

so I count them as applications because

they are sort of filtered through um a

minor qualifying process um yeah and

then we might convert 15 to 25% of those

um into clients which is good so it's

just constant people coming in just

constant yeah but one thing we do have

with the program is um like a

subscription so obviously people come in

and after a certain period of time they

can either leave or they can they can

choose to stay on for a fee which is

already agreed with them when they sign

up and a lot of people stay because they

just like the community they like the co

cuse um so it's it's not we don't we we

want to try and avoid the revolving door

model where you just bring people in and

just you know pump pump pump pump pump

cuz it Doesn't sustain so yeah how do

you build a killer

product

suffering honestly man like that's

honestly the best way to do it and you

know any anyone who's ever built

anything worthwhile has put themselves

for a serious amount of pain for it and

I think a lot of people with the course

course on the online model is they they

try and like put the course together as

quickly as they possibly can and then

just get it launched they want it done

but if you want to build a killer

product like something that actually

works you have it's just time and then

people are like but I don't really know

like what to put in the videos well you

going and do your research like you know

like one case in point like I've been

working on there's this one video

called Eight fig philosophy which is

like how to all the abstractions and

mental models you use to get to like a

mill a month and I've been working on

that one video for like two weeks now

and that's how long most people spend on

their entire course so it's it is it is

just like

a you just have to suffer and how do you

suffer it's just you have to have love

for your clients I know that sounds

cliche and it's like one of those like

you know corporate principles like put

the client first like you know but the

thing is is because I was where my

clients were it matters so much more if

that makes sense so that's why I'm able

to you know like Nish said he who has a

why can bear anyhow so because I'm

helping people who were in my I know

exactly what the people are going

through at the beginning the people who

are just starting or the people who you

know have a client or two but they're

still struggling to scale and they can't

grow I know how painful that is so when

I'm like working on that I'm like it

feels like I'm doing something good it's

like it's almost like a it feels

philanthropic to a degree where like you

know you're actually helping people and

I think a lot of people just sell crap

courses and yeah I don't like that how

many hours do you think You' put into it

so far cuz yours Contin evolves right

you don't just stop probably over 10,000

10,000 Jes into easy grow I think well

because so when I um when I built the

first version of the product it took

maybe two months and then when I built

easy grow itself it took N9 months to

make and that was just nonstop and bear

in mind I wasn't watching Yellow Stone

or anything then that was like pure your

head for that right I shaved my head for

it mate why did you shave your head cuz

I didn't want to go to the barber cuz I

wanted to save time I could keep working

on this thing I know earlier I said it's

not about monk mode it's about decisions

and not how hard you work but you

there's a time and a place to enter that

realm of work and discipline and pure

commitment and there's a time to be more

relaxed and more laidback and chill and

so so back to the question so I spent

nine months on easy grow um in fact

there's a module in Easy grow called

acquisition Genesis which is a series of

11 videos which explains a problem we

solve as acquisition right so those

videos explain like how to solve the

client acquisition problem how to think

about it how to see it and it's the most

important thing in Paradigm for every

hour of content there took me 30 hours

to make so that's like a huge one and

then I recently just spent four months

on a new course called Consulting Nana

so I've spent like I don't know if you

added it all up like in terms of actual

work days probably 18 months on it and

that's I don't know that's 10,000 hours

or not but it's been a good like 8 to 12

hours a day for like you know 5 six days

a week non-stop for like a year and a

half but I've built other courses before

in in like the old days in terms of

making content I spent more than 10,000

hours but on the on the program like 18

months it makes me feel safe like you

know there's this Warren Buffett quote

that says like he'll only invest in

businesses that have like a moat which

is like a competitive Advantage I know

firmly that the only way that someone

will beat me is if they make a better

product and in order for them to do that

they're going to have to go through what

I've gone through to build it imagine

you're walking through like a a field of

thorns to get poetic like every every

extra day you work on your product that

field becomes longer and longer and

someone else to beat you has to walk

through that thing and the length of

what you walked is what they have to

walk and they have to go beyond that

they can they can beat you in the short

term by out marketing you and by having

like launches and and shiny objects and

like you know crazy new products and

this that and the other but like in in

the long term like over a decade or like

a fiveyear Time Horizon the only way

someone can defeat another person in

business is if they have a better

product so I just I just feel like it's

it's all product man like it's so

important you mentioned um you can outm

Market someone but one thing that's

quite interesting about what you do is

your marketing is super simple compared

to most people so the average person

is make some content send them to a lead

magnet send them to a five email nurture

email course sequence and then there's

all these things going on and off and

then they'll take into a video that's

like 3 hours long that's trying to

convert them yeah yours just goes to a

page with testimonials on it and your

vssl yeah well you can you can get this

from like mental model from physics you

can use friction as an example so like

in physics friction is basically like

how much forces required to move

something and what we're doing when

we're building funnels and trying to get

customers is we're getting people to

move and the the like conversion loves

simplicity so the more Hoops that

someone has to jump through and the more

things someone has to do to become a

client it might seem clever from a

marketing Russell Brunson perspective to

have all these crazy things but like My

Philosophy is just like great offer

great product and just tell people about

it so I don't like to have these super

long complicated funnel processes

because they just don't work like with

Imperium acquisition we've made what

like 17 1617 million in the last couple

of years and my landing page literally

is just a video of me saying this is a

funnel I'm here to sell you something

and if you don't like that you can click

off and it's just transparent marketing

man it works so well you literally just

talk about what you did I literally just

say look like this is a funnel this is a

vsl this is a sales video and I'm here

to get you to book a call because I want

to make money now that that's out of the

way here's my product this is the offer

this is what we do if you like the look

of it you can schedule a call hey

everyone it's Charlie Morgan and welcome

to this funnel now I'll be very honest

this is a sales funnel you and I are

both marketers right and you and I both

know that the reason that this funnel

exists to see if I can encourage you to

schedule an appointment and I'm hoping

that with this video I can make a good

case in point and that just how long did

it take you to make that video just in

one tag I mean I know people have

written these for like months well I

know people that have yeah I know people

that spend like they're like oh I've got

to build a vsl I'm like so and they're

like oh take like 3 weeks I'm like M

just sit down and just be honest with

people the worst someone's product is

the more they have to spend on marketing

to get it to work and that's why you see

all these fancy funnels and crazy stuff

is because like they're they're

essentially like wrapping a turd you

know like if you if you're not if your

thing's not a poo you you don't have to

spend much time hiding it do you know

what I mean like imagine going through

like this crazy funnel need to find that

someone's built this crap it's crazy man

what's in the box in the box we have

some steak so I ordered every two weeks

to do a meat delivery so I've ordered 30

ribe eyes this is

actually to be fair I got rum steaks in

there and then 30 RI eyes basically why

have you got so much meat well that's

all I eat mate you just eat meat just

eat meat yeah I'm on Carnival why are

you doing this to

yourself um just for my health man like

I've been I kept getting like sick and I

was tired and stuff like that and then

my doctor was like you should try an

Elimination Diet so I looked into it and

just thought what's the most extreme

version I could do and I was just like

I'll just try Carnival it's expensive

but it works I feel incredible like i'

got I've actually got for how much was a

shipment of meat um this is all probably

about like

£750 um that's about $1,000 yeah about

$1,000 I probably spend I buy one of

these big shipments like once every two

weeks so this is probably like $2,000 a

month on steak you got the freezer and

then you've also got the fridge full of

steaks and then my business partner who

also lives here has got um eggs and

salmon but I'm just on red meat so

what's this bone broth bone broth yeah I

know mate I felt like getting a little

bit spicy mixing up a bit but yeah and

then just chalula hot sauce which I also

allow myself to eat why do you only have

one product because of focus so there's

this famous interview um and in this

interview I'm not sure if it's an

interview or like an episode or

something where Warren Buffett and Bill

Gates are sat down and this interviewer

separates them she says to Warren

Buffett she says what's the one most

what's the most important thing to being

successful and he says Focus she goes

over to Bill Gates and says um what's

the most important thing and Bill Gates

says Focus as well and so I think the

reason I've only got one product right

now is a because I want to find the

limit of singular focused info business

scale and I want to try and get to you

know 2 m a month maybe even beyond that

with just one product just to see if

it's possible which I think it might be

with a big enough Salesforce um but

second of all like I build new stuff all

the time and I create new courses for

the program so the program is like a

collection like a massive collection of

courses um and what I could do is I

could when I build a new course like the

one consult Nana is I could sell it as a

separate thing but like I I like the

idea of just having all of my

competitive advantage in one basket so

then I'm only competing on one thing and

I've only got one thing and it's kind of

like if you look at um if you look at

the biggest companies in the world like

they all generally speaking they have a

very select range of products like if

you look at Apple for example they've

only got an iPhone an iPad and a Mac and

then obviously they've got some like

headphones and some other stuff as well

but like generally speaking they're like

a billion doll company and they' they've

only got a couple of products same with

Google like their main product is

obviously search now they've obviously

got Google Docs and like hundred other

things as subsidiaries as well but like

even Amazon has got they have one

product which is just the combination of

the fastest shipping lowest prices

biggest availability and so I I just

like this philosophy of just focus on

one thing and I think it's better to be

deep in one thing than shallow in lots

of different things we we are eventually

going to have a mastermind um that's

obviously the the next logical step to

build that out um but for now I just

haven't felt a need to have another

thing man like I I see all these people

with like you know like they've got like

an ebook and then they've got a low

ticket community and then they've got

like a high ticket upsell then they've

got a master mine then they've got like

you know a cohort then they no offense

then they've got like a boot I don't

have a coh anymore and they've got like

a they've got like you know seven

different things and they make like so

much less money than everybody else who

just has one thing like you can get one

product to a million a month and it's

like it's it's so much easier as well

because of something called operational

drag so operational drag is the is is an

abstraction in business used to define

the um where you could say frictional

complication of moving parts so what

that means is like if you have one

product that means that you have one

funnel it means that you have one offer

one sales script one sales team one

onboarding process one sales Gateway One

Community One support ticket type you

have one of everything and one multiply

by one multiply by one is just one right

so it's simple it's it's clean and lean

but let's say you have three products

well now you've got three funnels three

sales process is three teams and and if

you do three times three times three

times three * three or whatever it's

ridiculous and so one thing it just

makes you lean it makes you incredibly

powerful and you just pick people get

too greedy man they think oh I need to

have more of the market but really less

is so much more what have you done

recently to grow your YouTube channel

was like 880,000 subscribers in 3 months

yeah we we kind of blew it up man we

went from um we went from like 40,000

Subs to like 110,000 Subs in like 2 3

months um Al so I was making certain

content like social media marketing

agency content and I had the like imang

gaji background and I had the special

the crazy editing and I had the black

screen and the fancy light that made me

my eyes burn and like I just got so sick

of it man like the the content I was

making I was making the same videos I

was just like this is boring I wouldn't

even watch this content so then I asked

myself I was like what content on

YouTube do I actually watch like where

what do I go to I used to watch um old

Alex Becker content um original I can't

watch the hosi stuff now cuz it's like

dope meaning I can't I can't do it but

the old hosy stuff when he was just in

his in his office and then Sam ens his

old content as well and then some like

old Patrick back David content as well

and that was what I enjoyed and that was

what I liked so I was like one day um I

bought I bought the whiteboard in my

office and I I got it put up and I was

like I'm just going to make a video like

with a whiteboard for an hour and I'm

going to post it and I thought it was

going to one out um 10 out of 10 and

flop and just completely suck and I just

started making videos I wanted to make

and I made videos that I knew that if I

saw that video in my recommended thing I

would click it that's kind of my rule um

and this is the benefit I have of being

the market in that way I know the market

better than it knows itself because I

was the market and I've gone through the

stages of transition that they want to

go through so I know what to put in

front of them to get them to click um

and I just started making whiteboard

content man I was just like and then

that video I posted did really well and

I was like all right we'll turn the

recording studio into a bedroom which is

what we did I was also way more

authentic like you know I just started

to be like myself more and just make

like more jokes and just not that

they're funny right but I started to

just mess around a little bit and and

people seem to resonate with it

everyone's so sick of like the perfectly

engineered Lifestyles and the sigma male

testosterone knowledge college man who's

all like you know perfect and chiseled

and incredible and but I think people

just prefer the authentic thing like I'm

sat here in Crocs in a t-shirt that cost

a tener and a watch that was 30 quid and

like I think a lot more people resonate

with that than they do with the like you

know super models and 200 Grand watches

and stuff it's just it's not real

talking of super models what is going on

with your thumbnail strategy I get

messages from people being like this is

the worst thumbnail I've ever seen but

at the same time it's the best well are

you referring to the most recent one

yeah I'm just all of them they're awful

but for some reason I kind of want to

click on it well it's the same thing man

it's like it's the same thing with like

the the videos it's just the

authenticity but I'm just having fun I

made the thumbnail that you referred to

while ago where it was just me with like

three cigars in my mouth and like I'm

just being myself I'm just like I'm

having cuz like before hand it was I

would i' like sit and like do I want

like this color on the thumbnail and now

I'm just like I don't give a crap like

it's like i' I've kind of come to this

conclusion with YouTube where now that

the ads are kicking over and doing so

well I can just afford to have more fun

with the YouTube channel and I just

don't care like if you know it's like

with the thumbnails I just I'll just be

like what would make me laugh and what

would make me think yeah that's funny

I'll click that and see what he has to

say and then I just do that basically so

you said something interesting to me the

other day you said um I've noticed that

the more fun I have on YouTube the

better the videos do mhm yeah people can

tell people can tell like when you've

got like a rod up your ass and you're

reading from a script and you really

don't want to do it and that was like

that was what I did for like so long

I'll commonly make a joke that my

favorite feature of the house is the

Evan wall but the Evan walls falling a

little bit recently it's usually up to

about here I mean we probably spend like

like maybe $2 $3,000 a month on

water W yeah man because if I'm going to

be consuming like you know 6 lers of

something a day I want be the best I can

find and like Dubai water is not that

great so it's fine you can drink it but

maybe I'm just a pretentious [ __ ]

probably that maybe I mean you don't you

don't waste your money on dumb stuff do

you well no I don't buy like I don't

have Lamborghinis or fancy watches or

anything but like when except from the

cas here mate that's that's a staple

That's a classic but when it comes to

health I'll just spend everything I can

just to get the best inputs what are the

three most important things in business

the most important thing is the product

I think then I would say sales ability

because you need to be able to sell the

product and then probably emotional

management if you have a great product

and you know how to sell it then you're

going to make money but when you make

that money does it like does it go to

your head do you start buying stupid

crap and do you stop focusing on the

business so I think I i' say really

those are really the only three things

that you do need obviously there's other

stuff like team that's huge huge huge

huge huge thing is is the team the

quality of the talent you have the

culture of a business like that this and

other but at first principle if you have

something that can solve someone's

problem you know how to communicate a

and convince them to buy it and you can

keep your brain in track and not be an

idiot then typically that's all you

really need at least in my experience I

think if someone is currently employed

and wants to start a business how do

they get there considering they can't

just give up their job of course you've

got responsibilities you got potentially

kids mortgage Etc it's it's a dichotomy

because you're never going to be um

considered I would say successful until

you're all in because to get to the

point where you're making six multi6

seven eight figures you have to be all

in you have to be but if I was employed

man I would just find it in me to work

outside of the employment this is what I

did at the beginning my day at the start

when I had my apprenticeship I was

employed right and I started my first

agency and I got to you know 5 10K a

month pretty quickly and I would my job

would start at 9:30 finish at 5:30 so

typical 9:00 to 5 the 1 hour lunch break

at 1:00 p.m. and like I said I would

turn up to the office at 7:30 and make

call calls for 2 hours and I'd work for

2 hours before my work then I'd give my

all to the job because I was obligated

to do that and then on my lunch break I

would cram a meal deal like for anyone

who doesn't know a meal deal in the UK

it's a um delicacy it's a fine cuisine

I'd always go for the bacon and chicken

pasta uh coconut water and Sensations

this is like A3 this was a 3 job that

was 1 hour of work at the apprenticeship

as well was £350 an hour and then I'd

cram a meal deal at lunch as fast as I

could and then on my lunch I'd get in my

quarter i' drive to a little lab and I'd

make more cold calls or work on client

stuff in my in my car just like hunched

up over my laptop with my 4G um finish

work at 5:30 back home by 600 more calls

more work finish by 9:00 p.m. and I just

repeat that do it for a year it sucks it

will burn you out it will depress you it

will make you you you you won't sleep

properly your health will go to crap

you'll be stressed but like if you

really want it you can do it but it's

not [ __ ] easy it's really really

really hard and I think that's the thing

is people they think it's going to be

easy and they think I'll just quit my

job and I'll make a little course and

it's not it it takes real gr and real

work it's possible to do with a job but

it's is very difficult so if you want to

do it you can it's just question of how

much at what point do you quit the job

and what happened when you quit the job

yeah so when I quit my job my income

just doubled um so like with the

business it just like just I went all in

and I could dedicate all that time that

was going to the apprenticeship which

was like my my the main portion of my

day at what point you quitting the job

is is truthfully this is it's down to

whenever feels right because if you've

got obligations if you've got

responsibilities a wife and kids a

mortgage you know an astro turf to pay

off or something as well you know you

got you got an A three on the driveway

that's on finance you know you people

Finance the weirdest stuff man like I

would say it makes sense to quit the job

when you've been consistently making the

same amount of money as a job for maybe

3 to 6 months cuz just people people get

to a certain level of income they might

make 10 grand in one month and then they

say I make 10 grand a month but youve

just done it one month do it for 12 and

then you make 10 grand a month you know

what's the biggest mistake people make

in online business um in patience time

not giving it enough time quitting

basically if you pick one thing and like

I said every day you go to sleep a

little bit better at that thing than you

than you were and you woke up and you do

that for like seven years then you'll be

a millionaire the biggest variable that

no one accounts for is time everyone is

so focused on like like what crypto do

you buy what funnel do you use like what

YouTube channel do I start do I do a low

ticket or a high ticket but the one

thing that people don't account for is

time like I truly hand on heart can say

it's the most important thing is just

picking something and sticking to it all

right so I take everything away from you

mhm the YouTube channel you horrible man

sorry but I need to do this for the good

of the question right everything's gone

yeah you have your knowledge you don't

have Network you don't have a following

you have absolutely nothing what are you

doing to get back to 100K a month as

fast as you can yeah I think I thought

this through a lot not because it's I

hope it's not going to happen but

sometimes I'll thought experiment this

out so I have a very good answer for you

this honestly would be exactly what I do

so everything's gone like I'm I'm I'm

just stood there naked in me Crocs with

nothing right I didn't say you were

naked in your Crocs you

imp one point did I imply that let's

roll it in Dubai when to get in trouble

what I would do is I would cold cool

businesses like B2B companies it has to

it has to be B2B first of all say

marketing agencies business coaches

recruitment agencies or whatever and I

call them up and I would say I'm going

to set appointments for you and I'm

going to do on a pure paper appointment

basis I'm going to do it through cold

calling so all I want you to do is you

give me let's say you give me $2,000

right now I'm going to guarantee that I

book you 20 qualified appointments and

if I don't

then I'm going to refund you the

difference so I'm going to guarantee you

um 20 appointments you're going to give

me two grand up front or maybe you don't

do up front if you don't trust me but

hopefully with my sales schills you

would and let's say I only booked you 15

appointments in the next 30 days what I

would then do is I'd refund you the

difference of $500 because I have this

it's what I call an upfront discrepancy

and guarantee model where people don't

know how to strike the balance between

charging money UPF front but also making

it risk- free and having a good offer so

you guarantee a certain number of

appointments you set a value on those

appointments you collect that cash up

front then you go and do the work and if

you don't generate the promise then you

refund the difference I'd call call you

know as many businesses as I could and

be like look it's a very simple offer

you give me what sort of leads you want

I'll go and make those calls and book

them into into your appointments and

then what I do is I'd start building a

little army of of cold callers where you

then down you pay them down 40% of the

appointment cost so if if I'm booking

appointments for you at 100 bucks each

and I've got my mate Jim who is very

articulate and Charming but otherwise

useless I'm going to give him a phone

I'm going to give him a Skype account

he's going to make calls on your behalf

using my script and proven method and

then uh I'm going to pay him you know

40% so $40 and I'm going to keep 60 and

then you just i' I'd have an army and

then that's literally how i' do it is

you and then and then after doing that

for maybe 30 people successfully I'd

start a course on how to cold call for

that Niche sell it for like 10 grand

then I'd also make YouTube videos as

well live cold calling it would

literally just be me like for hours on

end just making calls like this is what

it's like you know cold calling Vlog or

whatever I would love to watch you ring

someone up and be like like like give me

two grand I'm going to set these calls

be amazing we do it who would you call I

know I'll find a marketing agency and

try and get on the program let's do it

we do it bear in mind I haven't made a c

now for like 3

years I hate this sound man come

on hey there

is cool oh fantastic listen you're going

to hate me I'm actually a sales

person good start to conversation I know

I know I know um look can I grab 30

seconds or would you rather I leave you

alone what's it regarding it's regarding

client acquisition um I was just

checking out your website and I reckon I

can get you more appointments um if you

give me two seconds I'll explain that I

don't want any more appointments if I'm

completely honest okay fair enough how

long's that been going on for sorry how

long's that been going on for is that

recent or are you I mean you fully

booked I mean what's the situation yeah

I'm pretty much fully booked moment I've

got a wait list it's pretty much me

myself and I I appreciate I Ed a few uh

Freelancers which I Outsource things too

oh my goodness but yeah that absolutely

that absolutely amazing I mean everyone

I talk to seems to have the opposite

problem so maybe I should be learning

from you I am curious to know this do

you want to expand would you want

potential sales reps people call on your

behalf are you happy with what you're

doing no you're not the first person to

say that to me no it's it's not for me

I'm interested in fair enough and I

respect it well listen that's one less

person that hates me today have a

wonderful

day take care take care byebye bye all

right that was no good we'll try one

more I love the opener huh you would

have got me with the opener it's the

thing man you just disarm them like you

just you can just there's many ways to

do it but this is what I used to do

let's try somebody else here at what

point do you go I give when when there's

no problem so like with that woman for

example like there's no pain she's not

she's not in any pain there's no value

to add which means that she's never

going to book an appointment it's like

if you if you said to someone are you

thirsty and you're trying to sell water

and they say oh no I'm not thirsty you

haven't got a leg to stand on you might

as well just move on to the next person

you

[Music]

know you for nervous before you take a

call not anymore in the beginning hello

hey is

that yes oh Fantastic look you're going

to hate my guts I'm here to try and sell

you something would you like to give me

a minute or would you rather I leave you

alone what do you want sorry my friend

you broke up there could you say that

again

problem oh yeah the connection's not too

great is is you think is my end or your

end I'll try and call you back

let's try them again if not we'll try

someone else hello hey it's me again can

you hear me yeah oh fantastic as I was

saying I'm I'm here to try and sell you

something I didn't catch your response

though all right is that okay I'm

allowed to or would you rather I leave

you alone yeah yeah yeah yeah fantastic

cool well look I've got an opportunity

um to help you get more clients for the

agency I know you probably heard this a

thousand different times from a thousand

different people um difference with us

is we actually guarantee that you sign

20 clients in the next 6 months and it's

all on a pay result basis as well so we

completely reverse the risk I know that

you're probably smack bang in the middle

of something now and haven't got the

time to give me but I'm just wondering

if I could schedule you in for a quick

call perhaps tomorrow or maybe Monday

next week all right fantastic okay um if

you give me your email I will reach out

and just schedule the appointment

through there okay Sia host gmail.com

thank you so much have a good day take

care my and what was your name my

friend I'm Charlie nice to meet you

thank you you bye bye so you would never

ever take their email you'd always book

the thing on the call but because I

haven't got my Cy open I can't book him

in um but that's how you do it basically

so you would have gone straight to can I

straight to booking the call but

basically we're fully

booked it doesn't really so that was two

that was in two call yeah it's really

that simple and what I would do is I'd

schedule a call with him maybe for like

half an hour and I'd say to him okay

what do you sell what do you do like

what do you want to sell more of etc etc

and then I'd be like okay well look

using the exact same principle that I

used to get you on this call and qualify

you I can book maybe 10 20 people a

month into your calendar um are is it

are you willing to pay 150 per qualified

call that comes in he'd probably say yes

pay on results right and then um then

I'd start calling for him and then you

know once I'm out of capacity you

probably do maybe two three clients Max

and I'd go and find my friends who need

jobs and just train them up and stuff

like that um but I just do this all day

man like once you get past the fear of

doing it for like a couple of weeks you

just flow that what I just did that I

would just do for like 12 hours a day

for like a year and then I'd be 100

Grand a month it sounds boring though it

is this is the thing business is bloody

boring my life and I'm like it's kind of

fun now yeah but then I had to do a lot

of crap at the same time I bet when you

when you started it was all like boring

and C hell yeah it horrible I wouldn't

want to restart like you know in the

beginning it's it it's just misery it's

pure like would you start again no no if

what if I had to then obviously of

course um but this is why like trust me

I don't want to making cold calls like

it's fine I can it might seem like I

enjoy it and I get a kick out of it but

I prefer making products for my clients

and stuff like that but this is the

thing this is the thing people don't

want to do everyone the entrepreneur

lifestyle is so heavily glamorized that

people start and after a year they don't

have the glamour they just have a dark

office with a hor with Skype ringing in

their ears when they try to sleep which

is what I had but it takes I've been

working on this now for like s eight

years it takes like a really long time

and a lot of work and then then you can

have the mansion and the beach and the

you know the fancy sa that looks like a

portal to hell you know but until then

you just going to work man but yeah

that's what I would do that was great

and if you'd like to see an epic Deep

dive behind the scenes of Charlie's

business and how he makes millions a

month online then watch this video next

and prepare to have your mind blown