Google Dynamic Search Ads: Everything You Need to Know

Summary

The video script provides a comprehensive guide on Dynamic Search Ads, explaining what they are and how they work. The host emphasizes the time-saving benefits of these ads, which allow Google to automatically generate ads based on the content of your website. This is particularly useful for casting a wide net and capturing a broad range of search terms that might not be covered in a standard search campaign. The script outlines the process of setting up Dynamic Search Ads, including how to target specific web pages or categories, and how to use rules to refine targeting. It also discusses the importance of adding negative keywords and creating negative dynamic ad targets to prevent ads from appearing for irrelevant search terms or pages. A unique strategy shared is using Dynamic Search Ads in conjunction with remarketing to target visitors who have already been to the website, offering a laser-focused approach to reach potential customers who are likely interested in the products or services offered.

Takeaways

• 🔍 **Dynamic Search Ads Overview**: Dynamic search ads allow Google to crawl your website and automatically generate ads based on the content found on your pages.
• 🕸️ **Setup Process**: To set up dynamic search ads, you need to enable Google to crawl your site and create ad groups with targeting options that fit the theme of your campaign.
• 🚀 **Time-Saving**: Dynamic search ads save time by automatically creating ad groups and keywords, acting as a keyword harvesting tool for broader coverage.
• 📈 **Complement to Standard Ads**: They are not a replacement for standard search ads but work alongside them to achieve wider coverage more quickly and efficiently.
• 📝 **Ad Creation Limitations**: With dynamic search ads, you can't create custom headlines or URLs; Google generates these based on your website content and the search query.
• 🔗 **URL-Based Targeting**: Preferably use specific web page targeting with rules like 'URL contains' for more control over which pages trigger your ads.
• 🔑 **Negative Keywords**: Utilize negative keywords to prevent your ads from showing for unwanted search terms, including brand terms and competitor names.
• 🚫 **Excluding Pages**: Use negative dynamic ad targets to prevent Google from crawling and showing ads for specific pages on your website that are not relevant to your ad campaigns.
• 🛍️ **Remarketing Integration**: A campaign hack involves targeting all web pages but narrowing the audience to those who have visited your website in the last 30 days, creating a remarketing-like search strategy.
• 📊 **Reporting and Insights**: Monitor your dynamic search ad performance through the insights and reports tab, where you can view search terms, ad headlines, and landing pages.
• ✅ **Optimization Tips**: Regularly review and optimize your dynamic search ad campaigns by adding negative keywords and adjusting targets to improve ad performance and return on investment.

Q & A

What are Dynamic Search Ads?

Dynamic Search Ads are a feature that allows Google to crawl your website and automatically create ads based on the contextual information found on your web pages. This means that instead of manually creating keywords and ad groups, Google will automatically target relevant search terms that match the content of your web pages.

Why would someone use Dynamic Search Ads?

Dynamic Search Ads are beneficial for saving time and effort in creating a large number of keywords and ad groups. They can quickly provide broad coverage for search terms, act as a keyword harvesting tool, and help fill gaps in keyword selection that might be missing from standard search ad campaigns.

How can I set up Dynamic Search Ads to target specific web pages?

You can set up Dynamic Search Ads to target specific web pages by creating URL-based targeting rules. You can either use exact URLs or create rules that target web pages containing certain keywords or phrases in their URLs.

What is the difference between running Dynamic Search Ads as a separate campaign and as an ad group within a standard search campaign?

Running Dynamic Search Ads as a separate campaign allows for a standalone focus on dynamic ads, while adding them as an ad group within a standard search campaign consolidates different types of ads together. The choice depends on the advertiser's preference for organization and management of their ad strategy.

How do I prevent Dynamic Search Ads from showing on pages I don't want Google to crawl?

You can prevent Dynamic Search Ads from showing on certain pages by using negative Dynamic ad targets. This allows you to specify URLs or page content that you do not want Google to crawl or target with your ads.

How can I control the landing pages for Dynamic Search Ads?

When using URL-based rules for targeting, you have better control over the landing pages. Google will typically direct users to the landing page that matches the URL or content you're targeting. However, if you're using category targeting, Google will choose what it considers the best landing page from within that category.

What kind of ad creation is possible with Dynamic Search Ads?

Ad creation with Dynamic Search Ads is limited. You cannot create custom headlines or choose display URLs; Google dynamically generates these based on your website content and the search query. However, you can create descriptions for your ads.

How can I see what search terms my Dynamic Search Ads are showing for?

You can view the search terms your Dynamic Search Ads are showing for by going to the 'Search terms' section in your insights and reports tab. This allows you to see which search queries triggered your ads.

What is a secret campaign type that combines Dynamic Search Ads with remarketing?

A secret campaign type that combines Dynamic Search Ads with remarketing involves setting up a campaign with all web pages targeting and narrowing the audience to those who have visited your website within a specific timeframe, such as the last 30 days. This allows you to laser target a remarketing group with broad search traffic relevant to your website's content.

How do I add negative keywords to a Dynamic Search Ad campaign?

To add negative keywords to a Dynamic Search Ad campaign, you would go into the keywords section of your campaign or ad group and add the terms you do not want to trigger your ads. This is especially important for brand terms and competitor names to maintain control over your ad messaging.

Why is it important to review the search terms that Dynamic Search Ads are showing for?

Reviewing the search terms is important to ensure that your Dynamic Search Ads are showing for relevant queries and not wasting budget on irrelevant traffic. It also helps in identifying potential new keywords to add to your campaigns and in monitoring the performance of your ads.

Outlines

00:00

📈 Introduction to Dynamic Search Ads

The video begins with an introduction to dynamic search ads, explaining that they allow Google to crawl a website and automatically generate ads based on the content found on the site's pages. The speaker emphasizes the time-saving aspect of dynamic search ads, as they can quickly cover a broad range of search terms that a business might not already be targeting with standard search ads. They also mention that dynamic search ads serve as a useful tool for keyword harvesting, filling gaps in a company's existing keyword strategy.

05:01

🛠️ Setting Up Dynamic Search Ads

The speaker demonstrates how to set up a dynamic search ad campaign, discussing the option to create a new campaign or add a dynamic search ad group within an existing standard search campaign. They express a preference for consolidation, integrating dynamic search ads as an ad group within a standard campaign. The paragraph also covers various targeting options available for dynamic search ads, with a focus on using specific web pages for more precise targeting.

10:02

🚫 Controlling Ad Content and Landing Pages

This section details the limitations in ad creation for dynamic search ads, as advertisers cannot control the dynamically generated headlines, display URLs, or final URLs. However, the speaker explains how to create ad descriptions and how Google uses website content and search phrases to generate ad copy. They also discuss how to monitor and analyze search terms that dynamic search ads are triggered by, and how to use negative keywords to prevent ads from showing for unwanted terms.

15:02

🛡️ Preventing Unwanted Ads and Targeting Issues

The speaker addresses how to avoid dynamic search ads from showing for irrelevant pages or search terms. They explain the use of negative dynamic ad targets to prevent Google from crawling certain pages and to avoid displaying ads for specific content. The paragraph also touches on the potential for dynamic search ads to inadvertently use competitor names in headlines and how to prevent this by adding competitor names as negative keywords.

20:04

📘 Managing Dynamic Search Ad Campaigns

The paragraph discusses strategies for managing dynamic search ad campaigns effectively. It covers how to add negative pages to prevent Google from crawling irrelevant content and how to use the 'all web pages' targeting option in a campaign. The speaker also introduces a hack for using dynamic search ads in conjunction with remarketing, targeting users who have visited the website within the last 30 days, allowing for a more focused approach to remarketing through search ads.

25:06

🎯 Advanced Targeting with Dynamic Search Ads

The final paragraph provides a summary of dynamic search ads and their strategic use in remarketing. It emphasizes the importance of adding negative keywords and dynamic ad targets when using broad targeting methods, such as 'all web pages.' The speaker also highlights the effectiveness of this approach in targeting users who have shown interest in the website's offerings, thereby increasing the likelihood of generating revenue from relevant traffic.

Keywords

💡Dynamic search ads

Dynamic search ads are a type of online advertising where Google automatically generates ads based on the content of a website. They are used to target search queries that are relevant to the content of a web page. In the video, the speaker discusses how to set up and optimize dynamic search ads, emphasizing their role in casting a wide net for keyword coverage and their utility as a keyword harvesting tool.

💡Google crawling

Google crawling refers to the process by which Google's automated systems visit websites to index their content. This is essential for dynamic search ads as it allows Google to understand the context of a website's pages. The video explains how to ensure Google correctly crawls a website to create effective dynamic search ads.

💡Ad groups

An ad group is a collection of ads and keywords that share a common theme. In the context of the video, the speaker prefers to run dynamic search ads as part of an ad group within a standard search campaign, rather than as a separate campaign, to consolidate efforts and maintain thematic consistency.

💡Keyword harvesting

Keyword harvesting is the process of identifying and collecting keywords based on the content of a website. The video describes dynamic search ads as a tool for keyword harvesting, as they can reveal search terms that a website owner may not have been targeting, thus filling gaps in their keyword strategy.

💡Negative keywords

Negative keywords are terms that are excluded from a search campaign to prevent ads from showing up in irrelevant search results. The video script mentions using negative keywords to prevent dynamic search ads from appearing for certain terms, such as brand names or competitor names, ensuring that the ads are shown only for relevant searches.

💡Remarketing

Remarketing is a strategy where ads are targeted towards people who have previously visited a website. The video introduces a hack where dynamic search ads are used alongside remarketing to target visitors who have been to the website within the last 30 days, enhancing the effectiveness of the ads by focusing on a warmer audience.

💡URL-based targeting

URL-based targeting involves directing ads to specific web pages by including certain words or patterns in the URL. The speaker in the video prefers using URL-based targeting for dynamic search ads as it provides better control over which pages the ads are associated with and can lead to more relevant ad placements.

💡All web pages targeting

All web pages targeting is a broad approach where dynamic search ads can be shown for all pages on a website. The video discusses a specific use case for this targeting method, which involves narrowing the audience to a remarketing audience, allowing for a more focused approach to reaching potential customers who have shown interest in the website's content.

💡Ad creation limitations

Ad creation limitations in dynamic search ads refer to the restrictions on customizing ad elements such as headlines and display URLs. The video script explains that with dynamic search ads, these elements are automatically generated by Google based on the website content and the search query, which means advertisers have less control over the ad's appearance.

💡Campaign consolidation

Campaign consolidation is the practice of combining different types of ad strategies within a single campaign to streamline management and improve efficiency. The video emphasizes the speaker's preference for consolidating dynamic search ads into existing standard search campaigns rather than creating separate campaigns for them.

💡Search term insights

Search term insights provide information on the specific search queries that triggered an ad to be displayed. The video demonstrates how to view these insights for dynamic search ads, which is crucial for understanding which keywords are driving traffic and for refining the ad targeting strategy.

Highlights

Dynamic search ads allow Google to crawl your website and automatically create ads based on the contextual data found on your pages.

These ads can target keywords that you may not already be advertising, providing broader coverage for your search campaigns.

Dynamic search ads save time by automatically generating ad content, acting as a useful keyword harvesting tool.

It's recommended to run dynamic search ads alongside standard search ads to fill gaps in keyword coverage.

The presenter prefers to consolidate dynamic search ads within a standard search campaign rather than creating separate campaigns.

Specific web page targeting is favored over categories for more precise control over which pages trigger dynamic search ads.

URL contains rules can be used to target specific brands or product types within a dynamic search ad campaign.

Ad creation with dynamic search ads is limited; Google generates headlines, display URLs, and final URLs based on website content and search queries.

You can view which search terms triggered your dynamic search ads and the ad copy Google created for them in the insights and reports tab.

Negative keywords can be added to prevent ads from showing for unwanted search terms, including brand terms and competitor names.

To prevent certain pages from being targeted, use negative dynamic ad targets to tell Google not to crawl specific pages.

An effective hack is to use all web pages targeting for remarketing audiences, allowing you to reach people who have visited your site with highly relevant ads.

When using all web pages targeting, ensure to add negative keywords and dynamic ad targets to maintain control over the ad content.

Dynamic search ads can be a powerful tool for keyword research and expanding your search campaign's reach without extensive manual effort.

The presenter shares a step-by-step process for setting up and optimizing dynamic search ads within an existing search campaign structure.

For accounts with a broad range of products, dynamic search ads can be particularly effective at capturing long-tail keyword traffic.

The video provides a detailed explanation of how to avoid common pitfalls associated with dynamic search ads, such as unwanted keyword targeting and irrelevant page content.

Transcripts

hey this is awesome from grow my ads and

in today's video I'm going to give you

everything you need to know about

Dynamic search ads what they are how to

set them up my favorite way of setting

them up how to make sure you're not

showing any Dynamic search ads on pages

that you wouldn't want Google to be

crawling on your website as well as a

secret campaign type that I love which

uses Dynamic search ads as well as

remarketing so let's go ahead and dive

in

[Music]

okay so first what the heck are Dynamic

search ads here's a full support page on

Google on Dynamic search ads basically

and I'll have this in the description

basically what it is is you're allowing

Google to crawl your website and I will

show you how to do that correctly when

you set this up and it's going to fire

ads for the

contextual data that is on your pages so

let's say you have a page about golf

clubs

and you want to have coverage of

keywords that maybe you're not already

targeting in your regular search

campaigns what a dynamic search ad would

do would crawl the contextual

information on your golf club pages and

it's going to fire ads for people who

are searching for things that you

actually have on your website that you

might not have in your standard search

ads so why would you want to use Dynamic

search ads if you can just create

regular search ad campaigns well several

reasons Google has their own benefits

here my favorite reasons are number one

it saves time so instead of needing to

manually create a bunch of different

keywords and AD groups within campaign

Dynamic search ads are a great way to

get like large coverage to me it's like

casting a wide

net and be able to hit a bunch of Search

terms quickly using the technology that

you get within Dynamic search ads it's a

great keyword harvesting tool as I

mentioned casting a wide net it does

keyword research for you to an extent

now that doesn't mean you should not be

doing keyword research before setting it

up I believe you should have

very

soundbuilt standard search ad campaigns

d DC search ads live within them as a

harvesting tool that's how I use it and

I'll share you an example of that in an

account here in a minute but that what

it does is it helps fill the gap of any

keywords that you might not already have

inside of your account so going back to

the golf club example maybe you're

already targeting a bunch of different

Golf Club keywords but Dynamic search

ads would be there to actually pick up

even further Search terms that people

are searching that you now would have

data on and potentially be able to add

those back in as keywords so that's what

I mean as it fills the gaps of the

keyword selection you might be missing

in your standard search ads already

and it's doing that by harvesting by

casting this wide net um and you're

getting a lot of different uh coverage

from there so it does not replace

standard search ads it is a tool that

lives alongside standard search ads that

helps you get wider coverage quicker and

easier so let's dive in I'm going show

you how to actually build one okay so

I'm in an actual account one thing you

can build a dynamic search ad campaign

only I see that strategy deployed a lot

of times or you can add a dynamic search

ad ad group within a standard search ad

campaign so what do I prefer doing I

prefer consolidation

so

I like running Dynamic search ads as an

ad group that fits the theme of the

current campaign that I have so in this

account example I have a sectional sofa

campaign that I'm going to be

building a dynamic search ad ad group

inside I am doing that inside of that

currently built

standard search campaign so I've got ad

groups in there with keywords and it's

built like a standard search campaign

the dynamic search ad is just going to

be an ad group that lives alongside all

of that now I could build that

separately in a campaign if I wanted

to to me you don't it's unnecessary now

I am going to show you later in this

video one of my favorite little hacks

that is a separate Dynamic search ad

campaign but for now

I prefer consolidation so if you're

going to do Dynamic search ads and

you're going to build them in the way

I'm going to show you you just usually

you're going to build them alongside or

inside of your current search campaign

so let's go ahead and do that now so I'm

inside of this sectionals campaign and I

have regular Bill ad groups now I'm

going to be building a dynamic search ad

group so I'm going to go to this ad

group the blue little icon to to create

a new ad group so first it's going to

say Ad group group type and you have

standard and what I'm going to do is now

switch this over to Dynamic so I'm

changing the ad group type that changes

then all of the settings that you get

through the buildout okay so you've got

a lot of different targeting options now

which ones do you use so I'm going to

share my favorites you can use all of

them if you want but I'm just going to

give you what I prefer doing so you have

this categories recommended from your

website so these are Dynamic Target

categories that Google has already sort

of lumped together based off of their

crawl of your website and the data that

they have this is pretty wide coverage

and can be useful I don't like using it

so I could do you see this sectional

they have like a sectional category I

could just you target this sexual

sectional category and just rely on

pretty much all the dynamic Page

information Google has and that they

lumped into sectionals however I like

using specific web pages so here you can

create a new rule to Target specific web

pages so you can use exact URLs or you

can actually create rules to Target

specific web pages for example let's say

you're Best Buy and you sell TVs well

you sell a lot of different brands of

TVs right you have Samsung LG Sony Vizio

TCL Roku Etc right well let's say you

want to just Target in your Dynamic

search ads you don't want to show for

all of the brands you're just trying to

Target Samsung TVs how would you do that

well you would

create a URL

contains and then you would have Samsung

now this is if your Best Buy or you know

you do this for LG or Sony so let's say

we put Sony in here same with any other

one of their so let's do like major

appliances same with refrigerators if

you wanted to just go after well we'll

do we'll do

laundry we'll do washer and

dryers and here we've got

the different brands that they have so

let's say it's just may tag right well

every May tag product page is going to

have may tag in the

URL right there so here I would just say

URL

contains make tag and this would now

only be crawling the data contextual

information here on my May tag

pages that then should only be showing

Search terms and ads Dynamic search ads

for May tag related keywords so I like

using the rule-based URLs again you can

do exact URLs too so if you have like an

exact URL you want to Target let's say

you exactly want to Target this product

URL you could go ahead and and add the

exact URL I prefer using URL contains

you you can also do page content

contains you could do page title

contains and then again the the URL

there's also the category so you could

select category this is basically going

back up to this though so you don't

really need to do that when you do the

specific web pages then you also have

all web pages so all web pages literally

is targeting all web pages now this is

as broad as dynamic search ad targeting

gets I there is a reason to use the all

web pages I will show you a little hack

again at the end of this video on when

to to actually use this all all web page

coverage so for now I'm actually

creating and this is what I'm doing

sectionals and then I'm just doing I'm

I'm tagging this DSA so I know this is a

dynamic search ad campaign and then I'm

actually going to do URL

based and this is for a company called

home

reserve and it's this familyfriendly URL

that I want to have cover John so I am

just going to do boom contains

familyfriendly you add and save and

continue

now ad creation

is very limited with Dynamic search ads

so you cannot create headlines that will

be dynamically generated you cannot

create the display URL that gets

dynamically generated and then the final

URL is dynamically generated as well so

you're really leaning into Google and

the information they have in order to

create these ads what you're able to do

though is create descriptions so these

headlines Google ads will generate that

from the content on your website and the

search phrase that caused your ad to

show same with the display

URL and the final URL they will find the

best landing page for your ad in most

cases when you're using URLs so if

you're using the exact URL or in my case

I'm using

familyfriendly URL here as a rulebase

targeting it is going to send traffic

here however if I were to use the

category targeting so sectionals

categories that it's going to basically

send traffic to what it feels is the

best landing page that it has lumped

inside of the sectional categories if

that makes sense but if you're using URL

based rules for the targeting which is

what I prefer you get better control of

the landing pages most of the time it's

actually sending it to the landing page

that you're targeting exactly or using

for your Ur rule URL rule targeting like

I am for family friendly in this example

okay so let me create this ad real quick

and then I will show you kind of what

that looks like okay so I I've created a

quick ad I'm not going to go too crazy

with the ad creation process for this

what I really want to do is just show

you what this is going to look like

inside of here so there are no keywords

right this is a dynamic add Target so

there's no keywords you have basically

just your what what your Dynamic ad

Target is so again this is URL contain s

family friendly then ads you're going to

have right

here and again you got the description

line one and description line two so not

much to the ad

creation Now what happens when you start

running these Dynamic search ads how do

you actually see what Search terms

they're showing for well let me show you

okay so this is a old Dynamic search ad

group that was running and and for the

purpose here so this campaign's paused

this was an actual full Dynamic search

ad campaign test a while ago but you see

your Dynamic ad targets so these were

URL based targeting however how do you

know like what the Search terms were

well you go into your insights and

reports Tab and you just hit Search

terms so it's very similar to like

keywords where you you see your keywords

and then you're able to see what Search

terms actually fired for that so here we

can actually see what what we were

showing our ads for now you can take

this even a step further with Dynamic

search ads so if I go back

to the dynamic ad Target and I click on

that I can actually now hit Search terms

that fired for that exact dynamic ad

Target what it's also going to do though

is show me the headlines that Google

created so this is great because you're

able to actually see then what kind of

AD copy Google's creating and in some

cases you may have an issue with it now

in this one wasn't too bad it was just

sectional shopping home Reserve

adaptable Furniture not what we ideally

would want but it's not terrible again

for the purpose of running Dynamic

search Adge which is for the most part

the ease of it and then the keyword

harvesting that you're able to do so

this was okay now how do you prevent

Google showing ads for keywords you

don't want to show for I'm going to show

you how to negate that so you would go

into your keywords and you would

actually be able to add negative

keywords so I have a full video on

negative keywords I will have that on or

in the description

below but for the purpose of dynamic

search ads a lot of times what you don't

want to show for are going to be your

brand terms that should be inside of of

a brand campaign so in this example we

have home Reserve negated because we

don't want home Reserve ads showing in

our Dynamic search ad campaign we want

to control that traffic and we want to

control the messaging 100% so no brand

traffic is running or did run inside of

this Dynamic search ad campaign the

other thing a lot of times some

competitor ads I don't know if you if

you've ever done a search and you'll do

a search for a company and you'll see a

competitor use that company's name in

the ad a lot of times that is not a

malicious onp purpose act that that

other company's doing a lot of times

it's actually a dynamic search ad that

was

pulling the competitor search term and

Google is actually autoc creating that

as a a dynamic headline and putting that

competitor name in there so if if if you

ever typed in Nike and you see Adidas

have Nike in the headline a lot of times

it wasn't them actually creating an ad

for Nike on purpose cuz that's not

allowed it was actually the dynamic

search ad piece doing it so it does

cause a lot of issues so we have had

clients where that was happening they

reach out to us cuz the competitor was

upset and they saw the ad and they

thought they were acting malicious and

targeting them and putting their name in

there and trying to click you know bait

people wasn't the case and it does cause

confusion since a lot of people aren't

going to understand what dynamic search

ad targeting is and how it works so to

prevent that a lot of times we'll also

just add competitor names in our Dynamic

search ad campaign so none of that

potentially happens also what happens if

you don't want certain pages being

targeted so if you're using like a

category based targeting or even all web

pages how do you prevent certain web

pages from being targeted and I'll show

you what happened so like in this

campaign we were targeting landing pages

from standard dat groups and all web

pages so this was a very very broad

Target however if I went into the the

Search terms well actually sorry if I go

into the landing pages we were

finding blogs and then also so it

actually would contain landing page

contains

post we were finding blog posts that

Google was crawling and showing ads for

it now why is that an issue well let me

share with you why that's an issue first

I don't really want to send traffic to

this specific blog post let's see if

this one still exists so that page

doesn't exist anymore it used to but let

me show you why so I'm going to go into

so hold on let me go to search terms and

then I've got to go to okay sometimes

Google messes with this but what I'm

doing I'm going to the campaign level

here I'm going to Landing or dynamic ad

targets okay and then I'm going to this

all web pages one and I'm hitting Search

terms so this is the Search terms that

fired for the all web pages now you'll

notice this has given me not just the

headline but the landing page so why is

that important well because I just

showed that we were

showing ads on blog posts we're a

Furniture Company okay we had blog posts

for whatever reason on gluten-free party

favorites and we were actually pain

you'll notice it wasn't a ton of traffic

we caught this very early but I've done

audits on accounts where they never

caught it and so they were just spending

all this money inside of their Dynamic

search ad groups or campaigns depending

on how they had it structured and they

just were wasting all this money sending

it to irrelevant block traffic I say

irrelevant because someone who's

Googling gluten-free dinner ideas or

snacks or

whatever they have no intention of

buying a sectional furniture from home

Reserve so this was more of like an SEO

play and and and the content team was

doing familyfriendly sort of posts that

they could share with the email list Etc

so there was a reason behind having a

gluten-free Party favorite blog post

back in the day because again this post

has been removed since then but it's not

something I want to spend a single penny

on on Google ads

uh however due to that all web pages

targeting it was hitting those posts so

how do I prevent certain pages that I

wouldn't want Google crawling from

actually crawling and showing ads for

well I'll show you so you go to the

dynamic ad targets then there's

something called dynamic or sorry

negative Dynamic ad targets and then

boom here just like how you can create

rules to Target pages on your website

like I did for the familyfriendly page

or like I showed you for Best Buy for

Samsung or

mayag now you can also tell Google it's

like adding a negative keyword but

you're adding a negative page you're

saying do not crawl this page do not

show ads for any of the

contextual information on those pages so

for us we have added posts anything with

posts which would be blog post do not

crawl so that in instead of needing to

go in and individually add every single

blog post URL I just made the rule URL

contains post don't crawl it so that got

rid of every single blog post Google

knew do not crawl any URL that would

have that then we didn't want to it do

anything with our automans we had

customer comments we wanted to get rid

of that we had a support page we wanted

to get rid of that you normally don't

need to worry about privacy policy Pages

or like shipping Pages Google's is very

good at like not targeting that however

I have seen Google craw gift card Pages

or gift certificate Pages if people have

that I've seen Google accidentally crawl

weird information on the about us page

I've seen them crawl weird information

on clearance pages that certain websites

might have so they may have like a deals

page now you're showing for all these

like very broad deal terms you don't

want that so make sure to go add all the

negative Pages or negate the pages that

you would not want Google to crawl just

like we did here and again it's very

simple you're going to add it to the

campaign or ad group level depending on

your setup and it's just going to be URL

based page content based page title

based and content the nice part there is

let's say on your page you would

actually have out of stock for a product

that's out of stock you can add that as

well now stock is not an issue for us so

that's not something you would ever see

on home reserves pages but if I wanted

to if we did have out of stock ever page

content that contains out of stock it

would know not to crawl and show ads for

so that's a very nice feature as well

last my favorite hack for dynamic search

ads so as you know based off this video

I like using targeted URL based

targeting for my Dynamic search ad ad

groups I normally like to run Dynamic

search search ad in ad groups not

campaigns but there is a play for

campaigns and that this is going back to

the fact that you can do an all web

pages targeting so what you do is you

create a campaign and you do an all web

pages targeting so this one's kind of

already set up right however instead of

doing an all web pages targeting just

targeting everything what you're going

to do is target people who have been to

your website but

are now searching for things that you

might not have keyword selection on so

you're you're kind of doing a broad

strategy but you're narrowing the

audience to a remarketing audience so

how you would set that up is you would

have your Dynamic ad group for all web

pages then you would negate the keywords

that you don't want to show for your

brand terms more than likely competitor

terms potentially in this case again

because you don't want the possibility

of the brand name showing in the head

lines and also Dynamic negative ad

targets that we just talked about in

this video as well then you also want to

go into

audiences and that would be at your

campaign

level and here you're only going to

Target so we're going to set this to

targeting narrow the search of your

campaign to two select

segments and we're going to do anyone

who's visited the website in the last 30

days I'm going to hit save okay so now

you would see I'm only targeting all

visitors in the last 30 days and that is

it it's not going to or it shouldn't go

to any other okay so now I'm only

targeting the all visitors 30 days

audience inside of this campaign at one

point the there was an ad group buil so

it's showing all visitors 7 days too but

um we're redoing this so again this is

an old campaign in a new campaign none

of this data would be showing but what

I'm doing is I'm only targeting

remarketing visitors visitors within the

last 30 days again why well I'm doing

like this all webpage broad targeting

and what it allows you to do is also

keyword Harvest people who have been to

your website more than likely if they if

they didn't purchase they're they're

interested in what you're selling right

so in this case sectional sofas what it

gives us the ability to do is sort of

laser target in on a remarketing group

it does normally work like in regards to

generating Revenue again and they're

back searching for Relevant traffic that

you have content on your website and

Google is only showing ads to them so

it's like a laser targeted remarketing

approach for search it's not using any

display so this is like a little hack

that I like to use for dynamic search

ads for certain accounts and uh usually

does work pretty well again you have to

make sure you're adding negative

keywords you have to make sure you're

adding negative uh Dynamic ad targets

when you're doing the all web page blast

but thankfully you're not blasting the

world or whatever your Geo targeting set

to You're just showing these ads or

giving Google the the ability to show

Dynamic search ads to a remarketing list

so it's fairly warm there you go there's

everything you need to know about

Dynamic search ads I hope you got great

value from this video if you have

questions put them in the comments below

I will do my best to answer as many of

them as I can if I know the answer to it

we also have videos on standard search

campaigns how to set up a standard

search campaign step-by-step tutorial

how to optimize a standard search

campaign step-by-step tutorial those

videos will be in the description below

if you haven't seen those yet make sure

to check those videos out great great

content on standard search campaigns

there again hope you got great value I

will see you on the next video

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