How this viral AI App is making $190,000/month

The Startup Ideas Podcast Episodes
12 May 202436:12

Summary

TLDRIn this engaging dialogue, the hosts discuss the concept of 'changing your world before changing the world,' emphasizing financial stability as a foundation for pursuing larger ambitions. They delve into the burgeoning market of AI-driven applications, particularly in the dating and personal coaching space, highlighting the success of a young entrepreneur's AI dating coach app, which boasts significant revenue and downloads. The conversation explores the sustainability of such business models, the risks of relying on third-party technologies like GPT, and the potential for human-interaction based services as an alternative. They also touch upon the importance of practicality in business advice, the value of direct communication in networking, and the intriguing idea of leveraging anti-trends to carve out unique market positions. The hosts share their personal experiences with sleep technology, contemplating the latest advancements and the potential for a membership club centered around achieving optimal sleep scores.

Takeaways

  • 💡 Building a business can start with focusing on personal financial stability before aiming to change the world.
  • 🚀 A young entrepreneur's success story with AI-driven apps demonstrates the potential of leveraging existing technology for new markets.
  • 🤖 The AI dating coach app, built on top of chat GPT, is making significant revenue, indicating a growing market for AI-based companionship services.
  • 📈 Diversifying apps across different verticals can be a smart strategy to mitigate risks and ensure sustained revenue streams.
  • 📱 The importance of direct communication in business, such as providing a phone number for immediate contact, was highlighted as an effective networking technique.
  • 💬 There's a market for both AI-driven services and human-led premium alternatives, suggesting an opportunity for businesses to cater to different consumer preferences.
  • 🔍 The discussion suggests that there's value in observing trends and then identifying and capitalizing on anti-trends in the market.
  • 😄 Humor and personality can be effective in marketing, as seen in the example of Brian Johnson's contrasting approach to health and longevity trends.
  • 🛏️ The new Eight Sleep Pod 4 Ultra was discussed, emphasizing features like reduced noise, no visible pipes, and the ability to control the bed without a phone.
  • 📊 Sleep technology and the concept of a '100 Club' for sleep fitness scores introduces the idea of community and subscription services centered around health metrics.
  • 💭 The episode format, where one person brings topics for the other to react to, provides a dynamic and interactive podcast experience that could engage audiences.

Q & A

  • What is the main topic of discussion in the provided transcript?

    -The main topic of discussion is the concept of building businesses with a focus on financial stability and practicality before aiming to change the world, as well as the rise of AI-driven apps, particularly in the dating and personal coaching space.

  • What is the significance of the term 'nut' in the context of the discussion?

    -In the context of the discussion, 'nut' refers to achieving financial stability or independence, which is seen as a necessary first step before one can focus on larger ambitions or changing the world.

  • What is the 'Riz app' mentioned in the transcript?

    -The 'Riz app' is an AI dating coach built on top of chat GPT that has reportedly made significant revenue. It is used to help users with dating advice and crafting responses in dating apps.

  • What is the founder's strategy for creating successful apps as discussed in the transcript?

    -The founder's strategy involves leveraging existing technology like chat GPT, focusing on strong branding, creating a buzz around the app, and targeting specific niches such as dating, life advice, and personal style.

  • Why is the concept of 'anti-trends' important in the context of startup ideas?

    -Anti-trends are important because they represent opportunities in markets that are less saturated, allowing for less competition and potentially higher success rates for startups that can offer unique or contrasting solutions.

  • What is the speaker's opinion on the sustainability of businesses built on top of GPT technology?

    -The speaker believes that while there are risks, such as changes in the underlying technology's pricing or terms, the financial gains and business skills acquired can be substantial and transferable to future ventures.

  • What is the significance of the 'Brian Johnson' reference in the transcript?

    -The reference to 'Brian Johnson' is used as an example of someone who has capitalized on a trend (in this case, health optimization and longevity) by creating a business around it. The discussion also humorously explores the idea of an 'anti-Brian Johnson' approach.

  • What is the 'Eight Sleep Pod' mentioned in the transcript?

    -The 'Eight Sleep Pod' is a smart bed system designed to improve sleep quality. The new version, the Pod 4 Ultra, has features like the ability to adjust the bed's firmness and height, reduce snoring, and control temperature without needing a phone in the room.

  • What is the concept of the '100 Club' proposed in the transcript?

    -The '100 Club' is a proposed membership program for people who are striving to achieve perfect sleep scores, as measured by sleep tracking devices. The club would offer products and a community to support better sleep habits.

  • Why is practicality emphasized in the discussion about business and startups?

    -Practicality is emphasized because it ensures that the business has a solid financial foundation and a clear path to profitability, which is crucial for sustainability and growth, especially in the early stages of a startup.

  • What is the speaker's view on the criticism that some businesses are not world-changing?

    -The speaker argues that it's important for individuals to achieve personal financial stability before focusing on larger goals. They defend businesses that prioritize practicality and financial success as valid and important steps in an entrepreneur's journey.

Outlines

00:00

💡 Entrepreneurial Priorities and AI Dating Coach App

The speaker addresses a Twitter user's question about why smart people aren't building world-changing products. They argue that financial stability and personal well-being are important before tackling global issues. The discussion then shifts to an AI dating coach app built on chat GPT that is generating significant revenue. The founder of the app reached out to the speaker, revealing a broader portfolio of apps focused on companionship, dating, life advice, and style recommendations, highlighting the potential of AI apps in various niches.

05:00

📞 Networking Strategies and AI Apps' Business Model

The speaker shares an email from a 23-year-old founder of a development studio with three launched apps, emphasizing the importance of flexible scheduling and direct communication in networking. The conversation continues with an analysis of the founder's apps, which provide AI coaching in different areas. The speaker admires the strategic use of AI technology and the focus on specific verticals rather than trying to be everything to everyone.

10:04

💼 Investment Insights and the Appeal of Human Interaction

The speaker discusses the potential of offering a premium human interaction service as an alternative to AI coaching apps. They suggest that there might be a market for personalized human assistance at a higher price point, which could be a sustainable business model. The speaker also talks about their investment in a marketing company and the importance of SEO for business independence.

15:05

😂 The Power of Anti-Trend Business Ideas

The speaker humorously explores the concept of anti-trend business ideas, using the example of a hedonistic lifestyle brand as an alternative to health optimization trends. They discuss the potential for an AI dating app to offer a human coaching upgrade and the benefits of identifying non-obvious use cases for AI technology. The conversation also touches on the importance of competition in driving innovation.

20:05

💰 Financial Stability as a Foundation for Entrepreneurship

The speaker shares their perspective on achieving financial stability as a prerequisite for entrepreneurial success. They argue that accumulating a 'first nut' or initial capital is essential before attempting to change the world. The speaker also discusses the risks and rewards of investing in businesses built on top of GPT technology and the importance of diversification in entrepreneurial efforts.

25:07

🛏️ Sleep Technology and Entrepreneurial Ideas

The speaker discusses the new features of the Pod 4 Ultra sleep technology, including its ability to adjust the bed's position to reduce snoring and improve reading comfort. They also talk about the benefits of the technology, such as being quieter and less noticeable 'pipes' for cooling. The speaker humorously suggests starting a '100 Club' for sleep enthusiasts, offering a membership with sleep-related products and a community for sharing sleep scores.

30:08

🎙️ The Format of the Podcast and Future Ideas

The speaker outlines the format of the podcast, where they bring topics for the other speaker, Greg, to react to. They express excitement about the format and hope to continue with audience engagement. The speaker also mentions their intention to discuss more ideas in future episodes and encourages the audience to subscribe to the podcast on various platforms for updates.

Mindmap

Keywords

💡AI Dating Coach

An AI Dating Coach is an artificial intelligence application designed to assist users in the dating process. In the script, it refers to an app built on top of chat GPT technology, which is generating significant revenue. This concept is central to the discussion as it represents an innovative use of AI and is a key example of how technology can be leveraged in novel ways to meet human needs.

💡Chat GPT

Chat GPT, or Generative Pre-trained Transformer, is a machine learning model that is used for natural language processing. In the context of the video, it is the underlying technology for the AI dating coach app, which is making substantial monthly revenue. The discussion around Chat GPT highlights the potential of AI in creating new business opportunities and the importance of leveraging existing technologies for new applications.

💡Revenue Model

The revenue model refers to the structure a business uses to generate income. In the script, the founder's app is making $190,000 per month, which leads to a discussion about the sustainability of such a business model. The concept is significant as it touches on the financial viability and strategic planning required for a startup's success.

💡Marketing

Marketing is the process of promoting and selling products or services. It is a key topic in the script as the success of the AI dating coach app is attributed to effective marketing strategies. The discussion emphasizes the importance of branding and referral flows within an app to drive user engagement and revenue.

💡Financial Stability

Financial stability refers to a state where an individual or business has a secure financial footing. In the video, the concept is mentioned in the context of using earnings from a successful app to achieve personal financial goals, such as retiring parents or buying a house. This keyword is integral to the overarching theme of practicality in business and personal finance.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business. The script features an entrepreneur who has built multiple apps, showcasing the spirit of entrepreneurship. It is a central theme as it explores the challenges and opportunities that come with starting and growing a business.

💡Investment

Investment in this context refers to putting money into a business or venture with the expectation of generating income or profit. The script discusses the potential of investing in the AI dating coach app and the considerations one must take into account, such as risks and potential returns. This keyword is significant as it delves into financial strategies and decision-making.

💡SEO (Search Engine Optimization)

SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. In the script, the mention of 'boringmarketing.com' highlights the importance of SEO for businesses to increase their online visibility and customer reach. It is a key concept as it represents a strategic approach to digital marketing.

💡Anti-Trend

An anti-trend is a movement or direction that goes against the current prevailing trend. The script discusses the concept of anti-trends in the context of business and product development, suggesting that there can be opportunities in offering alternatives to popular trends. This keyword is relevant as it encourages thinking outside the box and capitalizing on niche markets.

💡Sleep Technology

Sleep technology refers to devices or applications designed to improve sleep quality or monitor sleep patterns. The script mentions the 'Eight Sleep Pod', a smart bed that adjusts to the user's sleep habits. This keyword is significant as it represents the intersection of health, technology, and consumer products, and is part of a broader discussion on innovative startup ideas.

💡Product Differentiation

Product differentiation is the process of distinguishing a product from competitors' products to make it more attractive to consumers. In the script, the discussion around the Eight Sleep Pod's new features like the ability to raise the head of the bed or control temperature without a phone exemplifies product differentiation. This keyword is important as it highlights how companies can stand out in a competitive market.

Highlights

The discussion of the importance of financial stability before attempting to 'change the world', emphasizing the practical approach to building a business.

The introduction of an AI dating coach app built on top of chat GPT, which is generating significant revenue.

The founder of the AI dating coach app got the idea from a Tinder subreddit, showcasing the value of online communities for business inspiration.

The app has achieved 333,000 downloads per month, indicating a substantial market interest in AI-driven companionship advice.

The concept of 'first nut' in business, referring to the initial capital that can be reinvested for growth.

The strategy of focusing on non-obvious use cases for AI applications to stand out in a competitive market.

The idea of creating an 'anti-trend' business that offers a human alternative to AI services, potentially commanding a premium.

The potential of leveraging AI technology for various coaching services, such as dating, life advice, and style.

The importance of brand name and marketing in the success of an app, as illustrated by the popularity of 'Riz' among younger audiences.

The founder's proactive approach to networking, demonstrated by his email to Greg, and the value of flexibility and openness in building connections.

The discussion on the risks of building a business on top of GPT, such as the potential for increased costs or service shutdowns by the underlying AI provider.

The concept of offering a profit share as an investment model, rather than traditional equity, for businesses with high revenue but inherent risks.

The humorous take on the anti-trend of embracing a lifestyle opposite to health optimization, inspired by the influencer Brian Johnson.

The innovative features of the new Eight Sleep Pod 4 Ultra, including the ability to adjust the bed's firmness and height, and the integration of sleep tracking technology.

The idea of starting a paid membership club centered around achieving perfect sleep scores, complete with physical products and a community aspect.

The suggestion to engage with the audience by offering honest reviews of products in exchange for free items, as a way to enhance content and gain experience with new technologies.

Transcripts

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but I had like there was one guy on

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Twitter who was like you know these

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people they're obviously smart why

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aren't they building something that can

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change the world and my response to them

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is sometimes you need to change your

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world before you change the world if

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you're able to take out a million 2

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million 3 million whatever it is and

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retire your parents or you know give to

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a cause you care about or buy your first

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house or just get financial stability

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like that you know what people call

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you're nut you're first nut you know

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it's it's like the base of capital that

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you can sort of grow then I say kudos to

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these

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[Music]

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people all right perfect well let's just

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get into it then this is going to be

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something new uh I haven't done this

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before on the podcast but you asked me

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you said hey I got a bunch of things I

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want to talk to you about usually it's

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the other way around usually I'm like

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I'm just asking the questions but now

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you're going to ask the question so

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excited to see where this goes well the

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reason so I messaged for anyone

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listening I messaged Greg yesterday and

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I was like so many of the things that I

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just want to talk to you about I think

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your audience would find interesting to

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listen to because most of the episodes

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are like interview episodes uh the one I

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was on with you it's an interview and

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people get to learn a lot about the

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other people you're interviewing but

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actually I have a strong

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suspicion episodes that are focused more

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on just interesting things that are

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happening in the Greg verse might

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actually even do better um and there was

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a couple of things I wanted to talk to

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you about and like basically a couple of

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things in your Twitter that I was

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messaging you about and I was like let's

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just talk about this in a recorded

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fashion um and see what comes up so the

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first thing I mean you posted I think a

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couple of days ago something kind of

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crazy and it's this Riz app this is

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insane this AI dating Co what you posted

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was an AI dating coach built on top of

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chat GTP making

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$190,000 per month 333,000 downloads per

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month um and the founder got the idea

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from uh Tinder subreddit so I purposely

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didn't dig into this because I was going

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to ask you about it and just ask you

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what you think of it so what do you

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think about that do you think that's

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like an entire new business world or do

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you think it's just hype like do you

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think this is a oneoff thing or do you

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think something like that this is

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sustainable and actually can you also

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tell me what this [ __ ] thing is yeah

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and I have a funny story about that so

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but before I get into the funny story so

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I saw that post on Reddit I'm always on

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Reddit and I'm always just scouring for

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what's happening and I and I actually

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recommend like subscribing to 10 15

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subreddits and like start start up stuff

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so that was the SAS subreddit um and I

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just find interesting stuff there so I

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saw that on on on the SAS subreddit

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and I think um you're just going to see

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more of that sort of stuff so what did

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what did someone do someone basically

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took a chat GPT

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rapper and focused it on on on

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companionship and dating and the more

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interesting thing is the founder reached

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out to me and he was like by the way

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dude

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that this isn't the only app that we

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have um so that guy here's what he said

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give me a second I'm G to pull it up but

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can I ask you just while you're looking

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for that what do you mean it so I am

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kind of maybe don't fully understand all

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this chat chat chat GPT stuff how do you

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just like train it on more companionship

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thing do you know how this works like

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what's the thing that he did that's

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special to all the other

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rappers do you understand that I have no

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idea I don't get it the beauty is you

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don't need it doesn't need to be special

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from like a product perspective it's

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just a it's completely marketing and

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what what matters in chat GPT rappers is

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really just like the brand is this

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something that people are going to tell

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their friends about so like for example

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the number one one of the top chat gbt

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app uh rapper uh apps right now is um

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it's called Riz r i ZZ and that's what

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the kids are calling you know RZ RZ

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right so you got that RZ Greg I

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appreciate that got but I think like the

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name matters more than anything and then

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the and sort of The

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Branding uh the referral flows within

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the app as well like how do you invite

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your friends to it so anyways I posted

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that on Twitter uh from that SAS um

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subreddit and then the founder reaches

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out to me and he says

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by the way incredible email just like so

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short and sweet he goes hi Greg I'm sure

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you're busy so I'm keeping this email

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brief number one I love you already by

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the way if you're numbering things love

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you already I love that too yeah number

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one I'm 23 and recently co-founded a

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small development Studio threers team

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hiring more now so cool amazing this is

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a 23-year-old who built this incredible

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uh doing $190,000 a month hate him and I

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love him I hate him and love him

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already um number two we've launched

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three apps so far and are closing in on

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$500,000 of Revenue per

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month I wonder how much of that is

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profit I wonder what the margin is my

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guess is it's I mean Apple takes a

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third right um so my guess is you know

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65% plus and then he lists the names of

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the three apps that he's he's working on

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and links it thanks for linking it plug

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AI Astra pallet we'll come back to that

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then he says number three I'd love to

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connect over a call to learn from you my

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schedule my schedule is very flexible

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feel free to text call Anytime by the

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way and then he puts his phone number

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this this is something this texting and

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calling thing that's coincidental my

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phone just pinged that's something that

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came up yesterday in a session with a

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mutual acquaintance of ours called Blake

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I'm G to put that in a line here for

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networking and making deals for

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something I want to ask you later but

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I've I've just written that down it's a

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big coincidence that he that it's a big

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coincidence that you focused on this

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texting and calling thing from his email

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because there's something very special

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about that very special and he's being

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like empathetic and it's just a smart

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email a really really smart Emil it's

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not cocky it's not egotistical he's like

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he could say he could have said I'm

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super busy so let's see if we can find a

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slot but he said I'm super flexible just

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text me anytime there's there's

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something very clever about that so like

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the takeaway is really if you want to

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connect to someone to anyone and

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everyone's busy right you know

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everyone's busy just just be like here's

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my phone number text me and then we'll

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figure it out you know we'll figure it

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out from there it's as simple as that

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it's literally I just got to show you

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this actually I can show you my number

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but maybe I can blur this out uh this is

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literally what I just sent to one of our

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sales guys because they pulled in a

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pretty big lead um just give them my

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number and we'll chat it's like a like a

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large corporate and they're not used to

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you know someone from a company just

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saying here's my phone number let's talk

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straight away let's text um but I've

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realized some of the biggest corporate

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deals I actually for you and I talked

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about this earlier this week and I

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forgot to mention this and I've been

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testing it this week some of the biggest

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old school American corporate deals that

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I've closed have been like mostly text

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messaging yeah I think also like moving

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it to text it just like feels like

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you've taken it to the next level like

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it's like you've invited someone into

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your home so uh it's also just like now

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you have each other's phone numbers you

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can text each other oh hey I saw this

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article I think you might like it it's

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it's a it's a hack but going back to

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definitely yeah it's a hack but going

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back to uh this guy

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Alex what's really smart is he's he's

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got three apps and his company's called

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air RZ so he's got plug AI which is a

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texting assistant which is the one I

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posted about so it's you upload

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comos uh basically like you can

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screenshot your text messages and

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they'll give you pickup lines based on

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that great uh and they call it like the

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ultimate AI RZ

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um and so he's got that then he's got

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Astra which is life advice so really

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smart like if

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you uh you know I'm I'm looking through

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the App Store description this is how

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they describe it work through life's

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challenges talk about compatibility with

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friends and romantic interests discuss

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personal growth learn about your dreams

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all this and more at your fingertips

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with Astra and then the third one is

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called

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pallet and it says with pallet getting

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your color season is simple as taking

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one selfie pallette uses

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state-of-the-art AI to determine your

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color season and generate a custom color

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P palette personalized style and makeup

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suggestions and more so what has exactly

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so what has this person done that's

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brilliant they've they're basically

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doing coaching but in three different

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verticals yeah

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um AI coaching yeah AI coaching

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so it's it's brilliant because they're

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not building a lot of Technology they're

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leveraging um what what's out there

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they're coming up with interesting

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Brands around it and great positioning

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really really simple and then they're

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focusing

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on you know they're not being the app

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for everyone right they're going we're

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only doing dating coaching we're only

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doing style uh and makeup so so what's

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interesting about this for me there's

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two things that come to mind you

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probably know Peter levels yes from

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Twitter he has this uh similar product

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called therapist ai.com

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um although he says transparently that

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it's only making $33,000 per month right

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now um I tested this out it's pretty

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interesting because it actually it's

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almost like doing a video call with a

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therapist except it's a like well AI

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generated image of a person uh Works

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through telegram but what all this makes

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me think when I'm think about someone

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making 190k per month with something

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like this using chat GTP what comes to

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my mind I don't want to do this business

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but if someone can make 190k per month

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the thing that the people are looking

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for a couple of people are just probably

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curious and just want to try it out for

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fun but there's a an amount of people in

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there that actually want this dating

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advice and actually want help with

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replying to people and I think you could

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take a relatively large chunk of that if

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you took the same marketing power and

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took the same energy and kind of

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positioning and and did it as a real

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like a team basically if you were if it

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was human because that would be the

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actual that would be the way to kind of

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compete with a product like this and say

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okay this is $2 more but there's

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actually like rised up humans on the

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other side I I don't know how people use

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the terminology but you could actually

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take like a you could make it a

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relatively good amount of money I think

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taking the concepts that people have

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people are saying okay now we're making

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things AI on large scale but taking like

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the marketing used for that and taking

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it back to human but still relatively

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large scale at a higher price I don't

play12:09

know that that that would be the boring

play12:12

way I would take that apart and and make

play12:14

another side business out of it quick ad

play12:17

break let me tell you about a business I

play12:19

invested in it's called boring

play12:21

marketing.com so a few years ago I met

play12:24

this group of people that were some of

play12:26

the best SEO experts in the world they

play12:29

were behind getting some of the biggest

play12:32

companies found on Google and the secret

play12:34

sauce is they've got a set of technology

play12:37

and AI that could help you outrank your

play12:41

competition so for my own businesses I

play12:43

wanted that I didn't want to have to

play12:45

rely on Mark Zuckerberg I didn't want to

play12:47

depend on ads to drive customers to my

play12:50

businesses I wanted to rank high in

play12:52

Google that's why I like SEO and that's

play12:54

why I use boring marketing.com and

play12:57

that's why I invested in it there's so

play12:59

confident in their approach that they

play13:00

offer a 30-day Sprint with 100% money

play13:03

back guarantee who does that nowadays so

play13:06

check it out highly recommend boring

play13:08

marketing.com I was just talking about

play13:11

this concept actually yesterday and you

play13:14

bring up a really good point so whenever

play13:16

there's a trend there's an there's

play13:19

always an anti-trend and some of the

play13:22

most interesting startup ideas actually

play13:23

come from the anti-trend so I'll give

play13:26

you an example trend biohack haing

play13:29

longevity people are trying to optimize

play13:32

their health and they're trying to live

play13:34

forever enter Brian Johnson say what you

play13:38

will and how strange he is in terms of

play13:40

like I love Brian Johnson I know you

play13:42

would love Brian Johnson by the way I

play13:43

think he's I think he's great my

play13:44

girlfriend and I just watched his latest

play13:46

YouTube video and we both love him yeah

play13:49

I'm not surprised that you love him but

play13:51

he is polarizing like some people you

play13:53

know no everyone loves them I've never

play13:55

seen I've never seen anyone saying

play13:58

anything bad about Brian Johnson ever

play13:59

the naked pictures with him and his

play14:01

18-year-old son is completely normal

play14:04

okay I didn't see that but we get yeah

play14:07

we could I don't have an 18-year-old son

play14:09

so I don't know what you know right

play14:11

totally I still love Brian I'll stand by

play14:13

you ran exactly this is how good he is

play14:15

like he can take photos naked with his

play14:18

18-year-old son and at least it's his

play14:20

18-year-old son he's holding up like him

play14:23

and his son are holding like vials of

play14:26

blood oh I saw that yeah I saw that you

play14:28

know he's he's playing into this

play14:30

Narrative of him being like a psycho and

play14:32

a weirdo of course of course so so great

play14:36

so Brian Johnson is riding that Trend

play14:39

and creates a huge business on on top of

play14:42

it I think on his first day he actually

play14:44

like he he built his audience for two

play14:46

years didn't monetize it at all and then

play14:48

the next you know recently he he started

play14:51

a supplements and olive oil company and

play14:53

they sold $1.5 million of product in one

play14:56

day on a subscription mainly to me I

play14:58

would say 75% to Jonathan Courtney yeah

play15:01

I have so much of the olive oil it's

play15:03

actually disgusting and I also got it as

play15:04

a gift for like everyone I know of

play15:06

course you did

play15:08

so okay you know Brian Johnson's going

play15:11

on TV with like don't die dsh don't die

play15:14

D t-shirts what's the opposite of that

play15:18

it's well the opposite is die you know

play15:22

the opposite of is I'm going to live to

play15:24

50 but every single day is going to be

play15:26

like hedonistic and amazing you know

play15:29

what I'm talking about yes absolutely

play15:31

that's going to yeah who's the

play15:32

influencer of D exactly so what you were

play15:36

talking about which is with AI and all

play15:40

these AI coaching and texting things

play15:42

you're right there's going to be an

play15:44

equal Demand on The Human Side and you

play15:47

might be able to charge a premium for it

play15:48

and it actually might be better business

play15:50

than some of these AI businesses dude

play15:53

think about it like this this Riz app

play15:55

guy who's making 190k per month with the

play15:58

chat GTP w

play15:59

could easily offer a premium upgrade

play16:01

where it's a human doing it and so it's

play16:03

just a a stranger entry point into some

play16:07

coaching thing rather than like it's

play16:09

almost like you get a preview of what it

play16:11

would be like for someone to help you

play16:13

you know using Tinder I I don't know

play16:15

exactly what the the product is doing I

play16:18

assume it's like helping you respond to

play16:19

the the messages like you said but

play16:21

imagine if you could add some human

play16:23

intervention to it then you could

play16:25

upgrade to a to a different uh price um

play16:28

it does seem I mean maybe that's just

play16:31

not what this guy wants to do but that

play16:32

could be an interesting way of having

play16:34

like a premium upgrade but also like you

play16:37

said the anti-trend company could come

play16:39

along and say well you know that pallet

play16:42

app uh this is the human version of

play16:44

pallet where you actually have an

play16:45

influencer running it and it's really me

play16:47

and I'll really give you a voice message

play16:49

and whatever um I agree anti-trends are

play16:53

always worth looking out for yeah and

play16:57

usually with anti-trends you actually

play16:58

have a lot less competition so for

play17:01

example with this AI assistant stuff

play17:04

it's just there's so many so much so

play17:08

many new products coming out every

play17:09

single day so here let me Circle back to

play17:12

why it was a funny story with this RZ

play17:14

app thing so turns out that there's

play17:18

another app so okay so the company the

play17:21

guy who emailed me runs a company called

play17:23

AI RZ that's his company that's like his

play17:26

little web web his Dev shop

play17:29

not to be confused with

play17:32

RZ AI which is the number one AI dating

play17:36

assistant app so it's when I go to their

play17:39

app you know their App Store previews

play17:41

it's literally the same app pretty much

play17:43

the same app it's very similar upload a

play17:45

screenshot AI generated lines it's the

play17:47

number right now as we're recording this

play17:49

it's the number 27 app in lifestyle so

play17:52

there's another app that's making a

play17:54

couple hundred grand mrr so then I get

play17:57

an a text message from someone I I I

play18:01

didn't have it in my address book he

play18:03

goes hey Greg how's it going we spoke

play18:06

back when sea Parker wanted me to

play18:08

recruit you for airtime l a few people

play18:10

shared your post with me seems like

play18:12

there's a confusion the app making 190k

play18:15

mrr is plug AI my app is Riz we never

play18:18

listed it for

play18:21

sale huh yeah so there's and I was just

play18:25

like I'm sorry you know I I just wrote

play18:28

that's confusing uh someone reach out oh

play18:32

I see if you read the actual post it

play18:34

says it the RZ is only mentioned when it

play18:37

says you can see some Tik Tock examples

play18:40

from a competitor called RZ that's right

play18:43

I also didn't read well clearly I also

play18:46

misread it totally so I like how long

play18:49

you us go on though yeah like 30 minutes

play18:52

of it being wrong we were wrong yeah and

play18:56

it just goes to show you that there's a

play18:57

ton of competition it doesn't mean that

play18:59

there's not a lot of

play19:00

opportunities um there are but I think

play19:02

if you want to

play19:05

build a Riz

play19:10

like GPT rapper what I would do is I'd

play19:15

go to nonobvious use cases like dating

play19:17

is very obvious therapist is very

play19:19

obvious so the only right now like

play19:22

forget like the everyone's going after

play19:25

the obvious ones so like make a list of

play19:27

like the non- obvious ones and to your

play19:29

point exactly and then and then and then

play19:33

to your point think about like the

play19:35

anti-r apps you know just go completely

play19:39

human what is yeah so we need a ATI

play19:42

Brian Johnson is me going on TV show

play19:45

saying all I do all day is drink beer

play19:47

and have really bad heartburn but I love

play19:49

it yeah I can't get enough of it I've

play19:51

been constipated for three years and I

play19:54

don't plan on fixing it yeah instead of

play19:57

like you know how Brian

play19:59

uh Brian Johnson shares as like

play20:00

biomarkers you're just sharing like how

play20:02

long you've been constipated

play20:05

for you're starting to hurt yeah I love

play20:10

it yeah I'm gonna do that I'm gonna go

play20:11

on these shows and I'm gonna be like

play20:14

yeah I just took blood from a random

play20:15

person on the street and injected it

play20:17

into myself because we good yeah we just

play20:20

want to see we want to see how uh I want

play20:22

to get I'm a 36y old but I'm trying to

play20:25

get all my body biomarkers up to a 96y

play20:28

old

play20:30

come on Brian you start living in like

play20:33

senior homes

play20:36

yeah exposing myself to like really

play20:39

strong radiation totally eating white

play20:42

bread all day nothing else that's right

play20:45

yeah I do actually I kind of have a bit

play20:47

of heartburn today to be honest I love

play20:50

it help me

play20:52

Brian so okay uh I don't know how long

play20:56

you want to make this episode I brought

play20:57

a I brought a lot of stuff

play20:59

dude the episode will end when the

play21:01

episode

play21:02

ends well I want to finish up on this

play21:04

this rizap thing so what is this plug

play21:06

thing that's making 190k a month

play21:10

so now I'm lost so okay plug AI which is

play21:14

basically RZ it's competitor to RZ plug

play21:17

AI it's a competitor okay so it does

play21:19

something similar okay it does something

play21:21

similar it's basically the same idea I

play21:24

don't know I'm not going to I don't know

play21:25

if he copied it like I don't know who

play21:27

came first don't know enough about the

play21:29

situation doesn't matter doesn't matter

play21:32

but it basically is the same app and in

play21:35

addition I think what was smart about

play21:38

the why is it called plug like you're

play21:41

the

play21:42

plug I mean a plug means like I mean now

play21:47

we sound like some some older guys just

play21:49

like explaining I I'm European I have an

play21:52

excuse I don't know about these things

play21:54

like someone who you know who has who

play21:58

has access

play21:59

and you is the plug like you're the plug

play22:03

oh somebody who who like could get you

play22:06

into a club or something yeah exactly

play22:08

something like that oh I thought it was

play22:11

I had something different in mind and

play22:12

I'm not going to say it on this I won't

play22:14

say it here but I I was I literally

play22:16

thought about a plug like I'm looking

play22:17

here at like a plug board where you plug

play22:19

stuff into and I'm like the app has a

play22:22

pretty risky name actually risky okay

play22:27

risky risky name okay so plug is like

play22:30

someone who can who can give you access

play22:32

okay um okay so the app that's making

play22:35

190k per month is plug correct and do

play22:39

you think they'll be able to keep this

play22:40

up or do you think this is like one of

play22:42

these flash in the pens for two months

play22:44

they're going to make money out of it

play22:45

and then it's done so like would you

play22:47

invest in this would you invest in the

play22:49

in the guy who's making all these apps

play22:52

do you think this is a sustainable way

play22:53

of running a business like having these

play22:55

kind of quick hypey things so

play22:59

what's smart about what this guy is

play23:00

doing is he's not putting all his eggs

play23:03

in the Riz basket right he has three

play23:06

apps now uh in different spaces so even

play23:09

if

play23:10

one you know gets screwed he he's got a

play23:13

couple others that being said he's still

play23:16

he's still be built on top of GPT so

play23:18

like you know open AI could decide to

play23:20

like charge 50x with their no more plug

play23:24

yeah no more plug and that would that

play23:25

would suck and that's a real risk of the

play23:27

business that being said

play23:29

when I when I tweeted about this app I

play23:31

got so many people being like this is so

play23:34

dumb it's going to get it's going to be

play23:36

it's a flash in the pan like it's GNA

play23:38

only last one month they're they're

play23:39

building on top of you know open AI

play23:43

they're going to shut them down and my

play23:46

take on that is okay but like so what so

play23:50

what this guy's making $500,000 a month

play23:52

in Revenue yeah you're learn he's also

play23:54

learning how to run a business the

play23:55

skills that he's learning while doing

play23:57

this are going to be trans erable to

play23:59

whatever he makes next I mean just from

play24:01

a financial perspective if he's making

play24:04

$350,000 of profit per month and he

play24:07

makes you know close to four Mill he'll

play24:09

make if this lasts for 12 months which I

play24:12

think isn't crazy you know he's going to

play24:15

make $4

play24:17

million would I invest in something like

play24:19

this like absolutely just knowing that

play24:21

there's there's risks and yeah the the

play24:24

way I would invest wouldn't be like I

play24:26

want Equity it would be like hey want

play24:28

like a profit shair of this thing yeah

play24:30

give me a profit shair yeah it's it's

play24:32

not it's not a guy who who's trying to

play24:34

like have some massive IPO or a crazy

play24:37

exit it's just let's make some profit

play24:40

yeah but I had like there was one guy on

play24:42

Twitter who was like all over me about

play24:46

how this is a bad way to start a

play24:48

business and my my belief is like not

play24:52

necessarily if you know the risks

play24:54

associated with it and if you're able to

play24:58

take out a million two million three

play25:00

million whatever it is and retire your

play25:03

parents or you know give to a cause you

play25:06

care about or buy your first house or

play25:08

just get financial stability like that

play25:11

you know what people call you're nut

play25:14

your first nut I knew you'd like that

play25:16

one you know it's it's like the base of

play25:19

capital that you can sort of grow then I

play25:22

say kudos to these people that's this is

play25:25

the clip for the start of the episode if

play25:27

you want to do the little preview

play25:28

because I would want to know what we're

play25:29

talking about if I was listening to this

play25:31

no but I agree I think that's a very

play25:33

practical it's I think sometimes

play25:36

practicality is missing from uh Twitter

play25:39

business people this is actually what I

play25:40

like about your uh your tweets which is

play25:44

why I actually message you after you

play25:46

post something and I'm like wait what

play25:47

about this and this and this it's there

play25:49

is a lack of of financial practicality

play25:51

to a lot of business advice like that's

play25:54

that's one of the things that I noticed

play25:55

when I was um when I'm working with

play25:57

mentors some times and they're like it's

play25:59

about changing the world it's about

play26:01

having the vision and I'm like I'm still

play26:03

trying to make money like I'm still you

play26:06

know I'm not financially independent I'm

play26:09

I'm still trying to as you said I'm not

play26:12

is it a is it the is it a thing to say

play26:14

to get my nut it's a thing okay I'm I'm

play26:19

I I don't know if I want to have uh if

play26:21

I'm going to trust you with that big

play26:22

smile on face just say it just say it so

play26:25

we can clip it

play26:29

but honestly I think this is yeah that's

play26:30

a really good point that gives them like

play26:32

a foundation to try other things um and

play26:36

yeah I I would I think people

play26:39

arguing when you post anything people

play26:42

want to find the reason why something's

play26:43

not going to work because that also

play26:45

makes them sound smart you know so

play26:47

totally doesn't really matter what you

play26:48

must get a lot of that because you have

play26:49

a lot of uh people following you and

play26:52

you're very opinionated someone someone

play26:54

was like why you know these

play26:57

people why why they're so they're

play26:59

obviously smart but why are they

play27:00

building why aren't they building

play27:02

something that can change the world and

play27:05

my response to them is sometimes you

play27:06

need to change your world before you

play27:08

change the world Mike draw boom you know

play27:11

what I'm saying boom boom that's the Sip

play27:14

like we got to take a sip on that one on

play27:16

that one that's that's a quick

play27:20

sip it's still kind of a SI count the

play27:22

Sip if it kind of

play27:24

sticks a little bit you're the you're

play27:27

the antiban Johnson I want to be I want

play27:31

to get a t-shirt that just says Brian

play27:32

Johnson with extreme constipation and

play27:35

heartburn totally or or just get a

play27:38

t-shirt that says 36y old and a

play27:41

90-year-old

play27:45

body I'm trying to get my tri

play27:47

triglycerides up to 400 I don't know

play27:50

like imagine 50 is normal or something

play27:52

I'm trying to like I'm trying to win the

play27:54

game by putting all of the numbers up no

play27:56

matter what they are God bless gout I

play27:59

want my Gout levels at

play28:02

7,000 I I I'm not going to go I think I

play28:05

think that this this being short and

play28:06

sweet is going to be good so I'm just

play28:08

going to actually skip the other thing

play28:09

that I wanted to talk about and ask you

play28:11

are you going to get the new eight sleep

play28:13

I sent it to my so I have the eight

play28:15

sleep you know I'm as sleep nerd we

play28:16

talked about it dude I have two eight

play28:18

sleeps I I'm I'm like struggling right

play28:21

now with what to do I'm like and I only

play28:24

got them less than a year ago so new a

play28:28

sleep came out for those who don't know

play28:30

pod pod four Ultra yeah and the only

play28:36

thing so okay the coolest thing about it

play28:38

in my opinion is the fact that you could

play28:43

move your bed up and

play28:46

down like there's like a motor in it

play28:48

hospital bed yeah it's it's it's so wild

play28:51

and that is really cool because I don't

play28:55

know if you're like reading in bed and

play28:57

you know I think that's a huge thing

play28:58

like what I do now is I put like

play29:00

literally six pillows on top of each

play29:02

other and like yeah I'm like trying to

play29:04

and my my wife is like what are you

play29:06

doing like there's like a million

play29:08

pillows you're the first guy who's ever

play29:11

had a situation where the wife is asking

play29:13

why there's too many pillows yeah like

play29:16

literally I've never be every single

play29:18

situation I've ever had has involved me

play29:20

thinking there's too many pillows in the

play29:22

bed oh yeah oh it's uh she definitely

play29:26

looks at me strangely with the amount of

play29:29

pillows I require but I just I can't be

play29:32

I can't be flat like if I'm going to

play29:34

read yeah can't be flat flat I can't be

play29:36

flat you can't be flat you got to pay

play29:38

$4,500 to not be flat I didn't get this

play29:42

far in my life to lay

play29:46

flat exactly what is the point of doing

play29:49

all of this [ __ ] [ __ ] if I have to

play29:52

lay flat what like a seal totally yeah

play29:57

that's really cool but you I would buy

play30:00

it

play30:01

if my my side can go up and her side

play30:06

could stay this is this is what they're

play30:08

not making clear on the website my

play30:09

girlfriend and I were talking about this

play30:11

too if I'm snoring so the idea with the

play30:13

Pod for Ultra the update the biggest

play30:15

updates are basically number one the bed

play30:18

can move so that you can when you're

play30:19

snoring it can kind of Raise Your Head

play30:22

uh so that it stops you snoring and you

play30:24

can put it in reading mode where the bed

play30:26

is a little bit more like a hospital bed

play30:28

but I'm wondering like if I'm snoring

play30:31

and my girlfriend's not snoring is that

play30:33

just going to like flip is it going to

play30:35

move both of our heads up or is it just

play30:36

going to move my head up and kind of

play30:38

roll me out of the bed and like you know

play30:40

what I mean what what it it's not clear

play30:42

to me looking at the website what's

play30:44

going to happen the the thing that I

play30:47

like the most the two features that I

play30:48

like the most are one it's supposed they

play30:51

say it's quieter 40% quieter which I

play30:53

think is actually a really big deal I

play30:55

was telling you in the last episode that

play30:57

one of my Bigg issues with the Pod three

play30:59

is that it's quite loud um and the

play31:02

second thing is that they say you can

play31:04

feel the the the pipes I guess they

play31:06

don't like to call them pipes you can't

play31:09

feel the the little bumps in the bed

play31:11

that the cool water flows through um

play31:14

whatever they call those they call it

play31:16

like the array or something I call them

play31:18

the pipes apparently these are not you

play31:21

can feel them anymore and I think that

play31:23

would also be a big deal um and it cools

play31:26

even more although I never managed to

play31:28

for me it's it's like cold enough

play31:30

already um and you don't need your phone

play31:33

in the room anymore because you can just

play31:34

tap the bed to make it cooler or warmer

play31:36

which is kind of cool that's really cool

play31:39

yeah I think that that to me is also

play31:41

like that's the second favorite feature

play31:42

of it um because I don't want to touch

play31:45

my phone at all right I don't want to

play31:48

touch your phone either man filthy yeah

play31:50

it's filthy so I think that's huge and

play31:53

uh I just pulled up my sleep Fitness

play31:55

report from last night 909

play31:58

you know oh that's kind of embarrassing

play32:00

isn't it because hello baby what do we

play32:05

got here 99

play32:08

99 dude you were asleep you didn't even

play32:10

wake up once you were like a log what's

play32:13

waking up it's because I'm using the

play32:15

Deep Brown noise I don't even know what

play32:17

waking up is I don't even know what

play32:19

waking up is at night anymore okay

play32:23

well you know to put a bow on on the

play32:25

eight sleep thing my my request for them

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is for for for one side to be able to

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come up and down otherwise I'm not I

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don't know if I'm gonna buy it 100's

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insane hundred's sleep Fitness or good

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good work I am I need to be anti Brian

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Johnson but I'm accidentally becoming

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Brian Johnson yeah my perfect scores um

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you're you're I don't think so what I'm

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going to do I think is we're going to

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talk about them enough that they send us

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a free one each

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yeah

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totally like eight sleep if you send us

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a free

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pod 4 ultra uh we'll test it out and

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give an honest review um as people who

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are struggling to get 100s every day

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totally I mean and that's like another

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example of a startup idea is like you

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create a you create a a paid membership

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around sleep and you call it the hundred

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Club I like that it's all about getting

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to a 100 and it's and then you do

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membership where like you get just

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like probably some physical products

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that help you sleep like an eye mask or

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a month or different things and as a

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community of people who like share their

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scores and you you just likey the whole

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experience you run out of ideas on the

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third month already so you send people

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an eye mask you send people sleep

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supplements you send people like a brown

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noise thing and you're like I don't know

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what to do anymore and you just stop

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sending it and hope people don't stop

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paying it's just like I I can't think of

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any more ideas guys we're done t-shirt

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well The 100 Club is actually kind of a

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fun idea for tech people like the using

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the the graphic that they use in the

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eight sleep app yeah with the number

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with the 100 totally um and then and

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then there needs to be the anti-

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movement the zero club correct which is

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about people who don't sleep at all yes

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exactly I love that I love that dude

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that's it I have tons more ideas but I

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just I think it's good to like give this

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sort of an episode of test run before

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overloading it too much I think this is

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just as long as a normal episode the Sip

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the Sip okay well if people like this

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episode please please let us know in the

play34:32

YouTube comments uh also you know

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subscribe follow on Apple podcast and

play34:41

Spotify um because that's the only way

play34:44

well it's not the only way but it's it's

play34:45

a great way to learn when new episodes

play34:48

are

play34:48

dropping um And subscribe to the YouTube

play34:52

um and of course go to Greg Eisenberg

play34:54

dcom um and subscribe to the newsletter

play34:59

because there I'll also tell you when

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new episodes are dropping and Jonathan

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what do you have to say to end

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this um the idea here is that I bring

play35:12

stuff for Greg to react to I'm kind of

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like his like producer in the background

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being like Greg what do you think of

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this what and I get I get the advantage

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of hearing the answers uh and being able

play35:21

to Scuttle off and take action on them

play35:23

so I'm very excited about it I'd love to

play35:26

do it more often uh

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but obviously the audience has to find

play35:29

it interesting so it's different from an

play35:31

interview show because it's basically

play35:33

just Greg given his Vibes on stuff I

play35:36

think people would listen to that Weekly

play35:39

um that's my that's my feeling and yeah

play35:40

you should subscribe to this podcast

play35:43

you're listening to right now on Apple

play35:44

podcast and Spotify and YouTube all

play35:48

right sip you and Riz app sip you later

play35:51

Jonathan SI you later we got to end with

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a sip

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[Music]

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B

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