How to Build an Ecommerce Lead List in 4 Steps

Summary

In this video, Nick Abraham, founder of Liebird, outlines a four-step process for building a targeted list of e-commerce businesses and finding decision makers. The process includes identifying websites built on platforms like Shopify and WooCommerce, using Apollo.io to find employees, leveraging ChatGPT to pinpoint relevant job titles, and validating emails through tools like MillionVerifier, Scrubby.io, and BetterContacts. By following these steps, you can create an accurate lead list, improve your outreach, and stand out in the competitive e-commerce market, increasing your chances of success in lead generation.

Takeaways

• 😀 Identify e-commerce websites by targeting platforms like Shopify, BigCommerce, and WooCommerce using databases such as Store Leads and BuiltWith.
• 😀 Store Leads allows for more specific categorization of e-commerce websites, such as by niche (e.g., dental care), enabling more tailored outreach.
• 😀 BuiltWith offers a larger database and fresh data by crawling the web constantly, making it great for finding tech data on e-commerce websites.
• 😀 Use Apollo.io to filter and identify decision-makers in e-commerce businesses by uploading domain lists and specifying relevant job titles.
• 😀 Leverage ChatGPT to generate a list of relevant job titles (e.g., Marketing Director, Digital Marketing Manager) for targeted outreach to decision-makers.
• 😀 Apollo.io helps find employees from the list of domains, and you can export the relevant data by refining search results with job titles.
• 😀 Use MillionVerifier to validate email addresses, ensuring only valid emails are part of the outreach list, reducing invalid contacts.
• 😀 Scrubby.io can be used to validate catch-all emails, adding back some emails to the valid list, improving outreach efficiency.
• 😀 BetterContacts.rocks runs data through multiple sources to recover valid emails from invalid ones, increasing the overall quality of the lead list.
• 😀 A well-constructed lead list, with validated emails and relevant decision-makers, is essential for effective cold email outreach in e-commerce.
• 😀 Success in cold emailing in the e-commerce space requires good preparation: a strong landing page, compelling offer, client success stories, and a great product.

Q & A

What is the primary goal of this video?

The primary goal is to show viewers how to build a list of e-commerce businesses and identify decision-makers using a four-step process.

What platforms are commonly used for e-commerce websites?

The most common platforms for e-commerce websites mentioned are Shopify, BigCommerce, and WooCommerce.

Why is Store Leads recommended over BuiltWith?

Store Leads is recommended because it categorizes e-commerce websites effectively, allowing for targeted outreach, such as finding websites in specific niches like dental care.

How does BuiltWith compare to Store Leads in terms of data?

BuiltWith offers a larger and fresher data set compared to Store Leads, but it may be slightly less accurate when compared to Store Leads' categorized approach.

What should be done with the 'info@' or 'contact@' emails from databases?

These emails are typically not useful for outreach, as they are general and not associated with decision-makers. The goal is to find the personal emails of key decision-makers.

How can you find decision-makers at e-commerce websites?

You can use Apollo.io to search for employees at e-commerce companies by domain name and then filter for relevant job titles, such as Marketing Director or E-Commerce Manager.

How can ChatGPT assist in building a lead list?

ChatGPT can generate a list of relevant job titles to target, helping you refine your search for the right decision-makers at the e-commerce businesses you're targeting.

What is the purpose of using MillionVerifier?

MillionVerifier is used to validate email addresses in your CSV file, ensuring that only valid and deliverable emails are kept, which increases the efficiency of your outreach.

What role does Scrubby.io play in the email validation process?

Scrubby.io is used to validate 'catch-all' emails—addresses that are used for multiple purposes—to improve the quality of the email list by identifying valid contacts among these risky emails.

What does BetterContacts.rocks do to enhance your lead list?

BetterContacts.rocks runs your data through multiple sources to find missing or invalid emails and can even retrieve LinkedIn profiles, helping to complete your lead list with accurate contact details.

Why is the e-commerce space particularly challenging for cold emailing?

The e-commerce space is highly competitive for cold emailing because many businesses are bombarded with outreach. Therefore, getting good results often requires a well-crafted approach, including clean data and targeted messaging.

What additional tips does Nick provide for improving success in the e-commerce space?

Nick suggests ensuring that your landing page is optimized with elements like a VSL (video sales letter), client success stories, and a strong offer. These factors increase your chances of success in a competitive environment.