Selling Beats Online: What I Did To Make $840,000

Summary

This video provides a comprehensive guide for music producers looking to sell beats online. The speaker emphasizes building a personal brand, targeting a specific audience, and consistently producing beats. Success comes from organic marketing, leveraging platforms like BeatStars and Airbit, and forming meaningful relationships with potential buyers. The guide also stresses the importance of email marketing, tracking sales, and starting with beat leasing before transitioning to exclusive sales. The speaker offers practical tips on generating revenue through persistence, organization, and a customer-first approach to music sales.

Takeaways

• 😀 Building relationships with your audience is key to long-term success in the music business.
• 🎧 The importance of connecting with people on a personal level, so they trust you and your product.
• 💡 Consistency in reaching out to people and showcasing your product is critical for success.
• 📈 Organic growth should come before investing in paid advertising, as it establishes trust and recognition.
• 🎤 Reaching out to people regularly is similar to how a bakery owner constantly talks about their products.
• 🚫 Avoid spamming people—focus on building relationships rather than pushing too hard for immediate sales.
• 💬 Your audience should feel comfortable with you, similar to hanging out with a friend or colleague.
• 💰 Once you’ve built a solid customer base, then you can reinvest in ads to accelerate growth.
• 🔑 Selling beats is not just about the product, but also about learning to engage with people effectively.
• 🎯 If you're not passionate about promoting your music regularly, the music business might not be the right path for you.

Q & A

Why is it important to focus on organic growth before investing in ads for selling beats?

Organic growth builds trust and recognition with your audience. Once people are familiar with your name and your product, ads become more effective because the audience is already engaged, making conversions easier.

How does building relationships with people help in selling beats online?

Building relationships allows you to establish trust and credibility with your audience. By nurturing connections and learning how to effectively communicate, you can convert conversations into sales.

What is the key message about reaching out to potential customers?

The key message is that you should not hesitate to reach out to many people. Like with a bakery, you wouldn't get tired of talking about your products; similarly, in the music business, you need to consistently promote your beats and engage with others to generate sales.

What should a music producer's mindset be when promoting their beats?

A music producer should be passionate and excited about promoting their beats. If you're not enthusiastic about your product, it will be difficult to succeed in the business, as consistent promotion and enthusiasm are crucial for sales.

What role does trust play in selling beats online?

Trust is essential because when people trust you, they are more likely to purchase your beats. Without trust, customers may be skeptical, which can hinder sales. Having an authentic and relatable persona helps in establishing that trust.

What is the significance of consistency in promoting beats?

Consistency helps keep your beats in front of potential customers and builds familiarity. Repeated exposure over time increases the likelihood of sales, as people tend to trust what they see regularly.

Why is it important to avoid spamming potential customers?

Spamming can create negative perceptions and drive potential customers away. It's important to be genuine and offer value through your interactions, rather than overwhelming people with constant, irrelevant messages.

What is the first step a producer should take before spending money on ads?

The first step is to build a solid foundation by selling beats organically. This ensures you have a loyal customer base and enough sales to justify the investment in ads, which will then be more effective.

What is the role of personal branding in selling beats online?

Personal branding helps you stand out and be recognized in a crowded marketplace. By consistently sharing your story and engaging with your audience, you make it easier for people to connect with you and trust you as a beat seller.

How can using platforms like BeatStars and Airbit help in the promotion of beats?

Platforms like BeatStars and Airbit offer an online marketplace where producers can showcase and sell their beats. These platforms can also be used for promotional efforts, such as running ads, building an online presence, and connecting with a wider audience.