VINAMILK TRÌNH LÀNG THẾ GIỚI MỚI

Summary

The video traces the inspiring journey of Vinamilk, starting in 1976 with an 18-year-old student driven by a vision to provide quality milk products tailored for Vietnamese children. Overcoming challenges, Vinamilk emerged as a leader in dairy production, extending its reach to 50 countries. The company introduces a bold new logo and packaging, reflecting the vibrant spirit of Vietnam and a commitment to quality. Vinamilk embodies energy, confidence, and a connection to its roots, promising to support health and well-being for all consumers, while continually striving for excellence.

Takeaways

• 🌱 The year 1976 marks the beginning of Vinamilk, started by an 18-year-old student with unwavering faith in the health and happiness of children.
• 🥛 Vinamilk aims to provide nutritious milk tailored to the needs of Vietnamese children.
• 🏭 The company was built from scratch, focusing on self-sufficiency in nutrition.
• 🚀 Vinamilk has expanded its reach to millions of people across 50 countries, going beyond just dairy products.
• 💪 Every product symbolizes a promise to help individuals take care of themselves and their loved ones.
• ✨ Vinamilk introduces a new brand image, including a bold, handwritten logo and a vibrant color palette inspired by tropical cuisine.
• 🎨 The new image reflects the youthful energy and aspirations of the Vietnamese people.
• 🍽️ Vinamilk embodies the joy of daily life, encouraging confidence and humor in conversations.
• 📦 The product packaging is designed to be visually appealing while being delicious.
• 🌍 Vinamilk remains committed to its values, aiming to connect with those who share similar concerns globally.

Q & A

What year marks the beginning of Vinamilk's journey?

Vinamilk's journey began in 1976.

What was the initial vision of Vinamilk?

Vinamilk was founded with the belief in providing a better nutritional foundation for children in Vietnam.

What challenges did Vinamilk face in its early days?

Vinamilk faced difficulties in establishing a factory from scratch and adjusting milk formulas to suit the nutritional needs of Vietnamese children.

How does Vinamilk contribute to nutrition in Vietnam?

Vinamilk aims to ensure self-sufficiency in nutrition for Vietnamese children by producing high-quality dairy products.

What has been Vinamilk's reach in terms of market presence?

Vinamilk has expanded its presence to serve millions of consumers across 50 countries.

What does the new logo of Vinamilk represent?

The new logo symbolizes a strong, free-spirited Vietnamese identity while maintaining familiar colors in a more vibrant form.

What themes are reflected in Vinamilk's new branding?

The new branding reflects youthfulness, ambition, and a connection to the rich culinary traditions of Vietnam.

How does Vinamilk engage with its customers?

Vinamilk engages with customers through confident and humorous communication, incorporating the richness of the Vietnamese language.

What is the purpose of Vinamilk's packaging design?

The packaging design serves to communicate the deliciousness of the products while being visually appealing.

What is the core value that Vinamilk stands by?

Vinamilk is committed to staying true to itself while continuously striving for improvement and innovation for the benefit of its consumers.