Visiting Tissot's Global Headquarters and Unveiling New Releases With The CEO

Summary

In a visit to Tissot's headquarters in Switzerland, Teddy Balar and Silandala explore the rich history and innovation behind the renowned watchmaker. They discuss Tissot's original factory, established in 1853, and unveil exciting new models inspired by vintage designs, including a heritage chronograph and a modern PRS 516 with motorsport influences. Watchmaker Max demonstrates the intricate assembly process of the new PRX Chrono. The video offers a behind-the-scenes look at Tissot's extensive archives and automated warehouse, showcasing the brand's commitment to quality and heritage in the watchmaking industry.

Takeaways

• 🏭 The Tissot headquarters in Le Locle, Switzerland, is located in the original factory, which has a history of over 160 years.
• 📊 The headquarters is home to various departments, including marketing, sales, and product development, with around 320 employees.
• 🕰️ Tissot houses a collection of 7,000 museum pieces, showcasing the rich history of the brand.
• 🔍 The new Heritage Chronograph draws inspiration from a 1938 model featuring a telemeter, combining classic design elements with modern technology.
• 🔧 The Heritage Chronograph features the Niacon Valu movement, ensuring high quality with a 52-hour power reserve.
• 🏎️ The PRS 516 watch is inspired by Tissot's long-standing involvement in motorsport, incorporating design elements reminiscent of automotive features.
• 💎 The new 35mm PRX watch will include a solid gold bezel and diamond accents, marking Tissot's first mechanical model in this size.
• 🎨 The PRS 516 will be available in various colors and will feature a skeletonized rotor in its movement.
• 🗓️ Several new models are set for release later this year, with specific timelines for the availability of each.
• 🌍 Tissot's operations process includes advanced fulfillment systems and quality checks to ensure precision and reliability for their global distribution.

Q & A

What is the historical significance of the Tissot headquarters in Switzerland?

The Tissot headquarters in Switzerland is located in the original factory that dates back over 160 years, specifically founded in 1853. It serves as a central hub for various departments, including marketing, sales, and product development.

What types of collections does Tissot maintain at their headquarters?

Tissot has around 7,000 museum pieces stored at their headquarters, which showcase the brand's rich history and evolution in watchmaking.

Can you describe the new Heritage Chronograph unveiled by Tissot?

The new Heritage Chronograph draws inspiration from a 1938 model called the telemeter, featuring a dome sapphire crystal, a telemeter and tachymeter integrated into the dial, and a Valjoux 7753 movement.

What are the key features of the PRS 516 watch introduced by Tissot?

The PRS 516 watch is inspired by Tissot's involvement in motorsport, with design elements that include piston-like pushers, a sporty aesthetic, and a variety of dial colors, all powered by a Valjoux movement.

What is the significance of the 35 mm PRX model mentioned in the video?

The 35 mm PRX model is the first mechanical watch in that size, incorporating a Powermatic movement, a solid gold bezel, and diamond indexes, highlighting Tissot's commitment to both heritage and innovation.

How does Tissot ensure the quality of its watches?

Tissot implements a rigorous quality control process, including aesthetic checks, water resistance tests, and verification of functionalities such as date setting before the watches are shipped out.

What automation technology is utilized at Tissot's warehouse?

Tissot's warehouse features automated robots capable of reaching speeds of 5 m/s, allowing for the efficient management of up to 6 million watches and 12,000 components stored in 32,000 compartments.

What role does the Heritage department play at Tissot?

The Heritage department at Tissot manages a collection of over 8,000 vintage watches, preserving the brand's history and allowing for reinterpretation of classic designs in new models.

What is the expected release timeline for the new Tissot watches discussed?

The new watches, including the telemeter and PRS 516, are expected to be available later this year, with the PRX model featuring a solid gold bezel and diamonds to be released before Christmas.

How does the Tissot watch assembly process work?

The assembly process involves multiple steps, including attaching the dial to the movement, securing the movement in the case, ensuring proper alignment of the hands, and finally casing up the watch with a tight seal.