How to Make PHOTOGRAPHY Your CAREER

Summary

该视频脚本分享了如何将摄影转变为职业生涯的实用步骤和过程。强调了学习摄影基础，如曝光、光圈、ISO、构图和编辑的重要性，并通过免费为朋友和家人拍摄来积累经验和建立作品集。同时，建议创建专业网站和使用照片交付服务来提升形象和增加销售。最后，鼓励摄影师通过社交媒体和博客等多种渠道宣传作品，以及通过提供卓越的客户服务和不断创新来脱颖而出。

Takeaways

• 📸 学习摄影基础：曝光、光圈、ISO、构图和灯光以及编辑是摄影的基础，不应被忽视。
• 🎈 多实践：通过参加各种活动和朋友聚会来练习摄影，以此提高技能并积累作品。
• 🚫 免费拍摄：初期为了积累作品集和经验，可以选择免费为朋友和家人拍摄。
• 🌄 创造独特作品：利用特殊环境和光线，如盐湖城的日落和野火烟雾，创造独一无二的照片。
• 🤝 行业合作：与行业内的其他专业人士合作，如花艺师，以扩展作品集并展示自己的能力。
• 💻 建立专业网站：拥有一个专业的网站可以展示你的作品，并提高在潜在客户眼中的专业形象。
• 📈 利用SEO：通过网站发布博客文章，利用搜索引擎优化(SEO)吸引更多潜在客户。
• 🖼️ 照片交付服务：使用专业的照片交付服务，提升客户体验，并可能增加打印销售。
• 📣 多渠道宣传：通过Instagram、Twitter、TikTok和YouTube等社交媒体平台分享作品，扩大曝光。
• 💡 创新尝试：不断尝试新的风格和技术，发展自己独特的摄影声音。
• 🛠️ 客户服务：超越基本服务，提供额外的关怀和帮助，以建立长期的客户关系。

Q & A

如何将摄影变成职业？

要将摄影变成职业，首先要学习摄影的基础知识，如曝光、光圈、ISO、构图和灯光，并不断练习。此外，要勇于创新，尝试不同的拍摄风格和技巧，建立自己的摄影声音。

为什么编辑不应该被忽视？

编辑是摄影过程中的重要一环，它可以帮助摄影师优化和强化照片的视觉效果，使作品更具表现力和专业感。

在开始时，为什么建议摄影师拍摄所有事情？

在开始时，摄影师应该尽可能多地拍摄不同的场景和对象，这样可以积累经验，提高摄影技巧，并且通过分享作品来获得反馈和认可。

为什么摄影师应该免费拍摄？

免费拍摄可以帮助摄影师建立作品集，增加实践经验，并为将来吸引付费客户提供机会。但这需要策略性地进行，以确保创作不被低估。

为什么拥有专业的网站对摄影师很重要？

一个专业的网站可以展示摄影师的全部作品，提升其专业形象，并有助于搜索引擎优化，从而吸引更多潜在客户。

照片交付服务如何提升摄影师的专业度？

照片交付服务提供了一种系统化和便捷的方式来展示和交付照片，这不仅能提升客户体验，还能增加打印销售的机会。

为什么摄影师应该尝试多种社交媒体平台？

通过在不同的社交媒体平台上分享作品，摄影师可以接触到更广泛的受众，从而获得更多的曝光和潜在客户。

为什么摄影师应该参与摄影比赛？

参与摄影比赛可以提高摄影师的知名度，同时也是一种免费获得作品认可和曝光的机会。

如何通过社交媒体增加客户群？

摄影师可以通过定期发布作品、参与互动和合作，以及利用故事和特色功能来吸引和保持关注者的兴趣，从而扩大客户群。

为什么摄影师应该超越仅仅是完成任务？

超越任务意味着摄影师能够提供更个性化和贴心的服务，这有助于建立长期的客户关系，并为摄影师带来更多的推荐和回头客。

Outlines

00:00

📸 摄影生涯的起步与挑战

本段讲述了作者如何将摄影转变为职业生涯的初期步骤和过程，包括一些有争议的观点。作者强调了学习摄影基础：曝光、光圈、ISO、构图和照明以及编辑的重要性，并分享了自己通过参加各种活动来练习摄影的经历。此外，作者提出了一个有争议的观点，即免费拍摄以建立作品集，并通过实际案例说明了这种做法的有效性。最后，作者强调了拥有专业网站的重要性，以及如何通过不同的渠道展示作品和吸引潜在客户。

05:02

🌟 提升专业形象与客户服务

这一部分主要讲述了如何通过提供专业的摄影服务来提升形象和增加收入。作者首先强调了拥有专业网站的重要性，并分享了自己更新网站的经历。接着，作者介绍了照片交付服务的好处，包括提升客户体验和增加打印销售的收入。此外，作者还提到了与行业合作伙伴合作的重要性，并分享了自己如何通过合作伙伴扩展作品集和提升专业技能。最后，作者提到了使用社交媒体和其他平台进行免费宣传的策略，并鼓励观众不要害怕尝试和创新。

Keywords

💡摄影

摄影是指使用相机捕捉光线以记录图像的艺术和技术。在视频中，摄影是主要讨论的职业道路，讲述者分享了他如何将摄影转变为职业生涯，并提供了关于如何学习摄影基础、实践和建立作品集的建议。

💡职业发展

职业发展指的是个人在其职业生涯中的成长和进步。视频主要围绕讲述者如何将摄影从爱好转变为职业，并分享了他在职业发展过程中的经验和策略。

💡基础技能

基础技能是指在一个领域或职业中必须掌握的最基本的知识和能力。在摄影领域，基础技能包括了解曝光、光圈、ISO、构图和照明等。视频中强调了不断回顾和练习这些基础技能的重要性，因为它们是整个职业生涯中不断使用的核心技术。

💡作品集

作品集是艺术家或专业人士展示其作品的集合，对于摄影师来说，作品集是向潜在客户展示其技能和风格的重要工具。在视频中，讲述者分享了他如何通过不同方式建立和丰富自己的作品集，以及作品集对于职业发展的重要性。

💡创意创业

创意创业涉及到将创造性思维应用于商业活动中，以产生新的产品、服务或解决方案。在视频中，讲述者提到了通过免费拍摄来建立作品集是一种创意创业的策略，这有助于摄影师在竞争激烈的市场中脱颖而出。

💡网站

网站是指在互联网上可公开访问的一组网页，它可以用来展示个人或公司的作品集、服务和信息。视频强调了拥有一个专业网站对于摄影师来说的重要性，因为它可以展示专业性，吸引高端客户，并有助于搜索引擎优化。

💡社交媒体

社交媒体是指允许用户创建、分享或交换信息、想法、图片/视频以及网络上的内容的平台和应用。在视频中，讲述者提到了通过社交媒体平台如Instagram、Twitter和TikTok来展示作品、吸引关注和免费营销。

💡客户服务

客户服务是指为满足客户需求和期望而提供的任何形式的援助或支持。在视频中，讲述者强调了为客户提供超出基本服务的额外关怀和帮助的重要性，这有助于建立良好的客户关系和口碑。

💡创新

创新是指引入新的想法、方法或产品，以改进现有的情况或解决问题。视频鼓励摄影师不要满足于现状，而是要尝试新事物，发展自己独特的摄影风格，并利用这些创新来吸引客户。

💡个性化

个性化指的是根据个人的特点或需求来定制产品或服务。在视频中，讲述者提到了摄影师应该发展自己的摄影声音，并利用这种个性化的风格来吸引特定的客户群体。

Highlights

摄影作为职业的转变过程和首步

学习摄影的基础知识：曝光、光圈、ISO、构图和照明以及编辑

不要低估编辑在摄影中的重要性

通过参加朋友的各种活动来练习摄影

在Facebook上分享作品，建立基础技能

有争议的建议：免费拍摄

利用免费拍摄的机会建立作品集

与业内人士合作，扩展作品集和能力

在蓝调时刻拍摄剪影照片

使用网站展示专业性和作品

SEO的重要性和通过博客文章吸引新客户

使用照片交付服务提升专业性和客户体验

通过Picktime服务进行博客整合和更新

利用社交媒体和博客比赛等免费渠道进行宣传

即使有预算，也可以尝试免费的广告平台

为客户提供优质服务，超越基本要求

尝试新事物，发展个人摄影风格

Transcripts

today I want to share the very specific

ways of how I turned photography into my

career all the first steps and the first

processes and some of it's controversial

so some of you watching might not like

what I have to say but I came with

receipts to back it up and if you know

anything about me I don't like being the

same as everyone else

[Music]

as is the same for any profession learn

the basics exposure aperture ISO

composition and lighting and editing

don't discount editing and don't

desaturate all your greens okay in the

beginning I practiced this by taking my

camera to every single event with my

friends and photographing everything

that happened because they knew me as

the person with the camera they started

asking me to photograph their families

photograph their engagements photograph

anything which in turn gave me more reps

in practicing photography learning the

basics and sharing my work on Facebook

at the time Facebook do not discredit

the basics because you will be carrying

those basic skills and that Foundation

of your photographic skill set

throughout your entire career never

discredit revisiting those basic skills

so that you can use them to compound

into more diverse skills later now

here's the controversial one

shoot for free

now I know what you're thinking that's

like creativity business 101 mistake

yes I said it shoot for free friends

family any chance you can get bring your

camera to events ask people to shoot

their portraits to shoot their

engagement sessions maybe even to shoot

their weddings whatever it is just get

out there and start building a portfolio

I went out to Utah with my family to

visit some friends and their family and

I was like hey they live in Salt Lake

City we're two hours from the Bonville

Salt Flats you want to go to the Salt

Flats we do a session with the two of

you at Sunset you've never been there

yet could be really cool let's just do

it now as we were approaching it we were

seeing all these crazy clouds in the sky

and then we realized there was actually

a wildfire on the Nevada side of the

border and all these smoke clouds were

billowing over the Salt Flats creating

this like insane Mars looking scene we

were like some of the only people out

there that evening and I got these

insane portraits of Matt and Megan on

the Salt Flats and I went really

artistic with it busted out the 135

prime lens got this crazy compression of

them running at each other and this

Golden Light and I planned I talked to

my friend Emily who had a faux floral

business and she gave me two bouquets to

kind of feature in the shoot as well so

partnering with somebody in the industry

already and trying to get another

portfolio piece to extend what I'm

capable of doing and show to potential

clients what I am capable of doing as a

photographer during blue hour I got the

silhouette shot of the two of them on

the Salt Flats and then the next day

when we went to a cabin in Park City the

stars were abundant so I grabbed my tilt

shift lens and a tripod and went outside

and got a long exposure for the second

exposure on that double exposure and

became one of my biggest standout

portfolio images it was all because

shot for free does that mean that I'm

telling you to always shoot for free of

course not that's not a sustainable

thing to do nobody can just work for

free all the time but you have to be

strategic in your creative

entrepreneurship to see when it's

appropriate to do so how you can fill

your portfolio with stunning images that

prove to potential clients that you are

capable of doing these things and speak

to the people who love that style as

well

I can't see you guys

make a website your Instagram and your

Tick Tock are not enough why a website

shows professionalism and conveys to a

potential client that you are a

professional that you know what you're

doing you have a body of work to stand

on sure there's plenty of people that

would argue that you could just do it

through social channels these days and

yeah you could probably build a whole

business like that but you're not going

to land the super high-end clients or

ones where eventually are going to be

paying thousands and thousands of

dollars for your work without having a

portfolio and a place to house

everything if you're not doing it you're

just losing out on the chance of SEO

search engine optimization so getting

blog posts out there with Google search

and finding new people that way you

obviously don't want to overwhelm

yourself with all the channels that you

have going on showcasing your work but I

would argue that a website is the best

place to have a foundation in your

photography and I am the typical

stereotype I haven't updated my website

and I don't even want to see how long

I'll be doing that for this video so you

can see by the end do a couple new blog

posts of some of my most recent work

that I'm proud of and I feel like will

attract clients that I want to be

booking in the next three years get a

photo delivery service in the same way

of building a website this is going to

up the professionalism this is going to

let potential clients know that you're

serious about this that you are a

professional because the experience of

getting your photos through that kind of

platform versus something like Dropbox

or Google Drive is going to be a world

of difference they get to view and star

and favorite and download and order

prints all through one place plus you

could show potential clients what a full

Gallery looks like outside of just

specific images from a blog post they

can get the expectation of this is the

volume of photos that I'm going to

receive as a client and it's going to

convey to them well this is how the

experience is going to be as well don't

discount how much you could make in

print sales you're just leaving money on

the table if you're sending a Dropbox

link because you have this whole

platform that just makes you money you

set up discounts you set up automations

through I have pick time it will just

send them email emails and they will

order prints their family will order

prints I just had a 784 order come

through from two months ago just out of

the blue something else I absolutely

love about picktime is that they're

always updating new things within their

services so they created slideshows not

that long ago and now they're doing blog

integration so you can create your own

blogs through their service if you

already have them you could just start

using this if you don't have them this

will be included in your plan it is

insane I've already started using it for

new blog posts that I'm going to be

featuring at the end of this video it's

insanely easy they throw it all together

for you you can add in lines of text

wherever you need it all you have to do

is there's like three templates of how

you want a Blog to look and then you can

customize it from there you could do

different colors you could add in text

you can reformat images you could do all

sorts of things or you can make it as

simple as you want plus they do

integrated stories like if you want to

share that you did a new blog post you

want to throw it on your Instagram

stories make a tick tock it just makes

it for you recently I've been wanting to

feature more of my film photography work

on my website so I I utilize this new

feature through picktime check out the

blog post that I made with this new film

work and it's going to be going up on my

site now so it's really super easy less

than half of a day of work if you're

interested in signing up for pick time

you can get a bonus month if you use my

code all caps Eric flowberg with any

paid plan so check it out it's the first

link in the description thank you pick

time for sponsoring this video share

your work everywhere Instagram Twitter

Tick Tock YouTube submit to blogs try to

get featured photo contests anything to

try to get your foot in the door of

getting in front of new eyeballs all of

that stuff is free and I know it might

feel overwhelming to try to do that but

it doesn't all need to be up once curate

stuff over time and slowly roll it out

just so you could try to get it in front

of people who may have never seen your

work before it's free marketing as is

right now and maybe you consider later

on once you have a budget you have more

money to spend for marketing you could

do some paid ads do those platforms but

at the very least they're free and you

might as well just put your work out

there I can't tell you how much I've

grown in my career by just posting on

Instagram and YouTube and even Twitter

now and connecting with new people that

I never imagined I could have and giving

opportunities I never dreamed of even

outside of wedding and portrait

photography but that never would have

happened if I didn't start with my

cringy dad personality and actually

click post just don't let it rule your

life okay okay

serve your clients and I don't mean just

show up on time deliver the adequate

amount of photos or just be generally

Pleasant that's the bare minimum I mean

hold their hair back if they are

throwing up go to the corner store and

get them a couple bottles of water if

they need it give them a bear hug if

they're grieving or stay an hour and a

half later to possibly photograph

Grandpa for the last time in his life

don't be like everyone else experiment

Tinker try new things don't just consume

get bored and make some stuff of your

own and once you start making your own

photographic voice lean into it go get

them

foreign

[Music]