L’influenza dell’innovazione nella musica con Mace - Audi We Generation S4E1

Summary

The transcript discusses the importance of innovation in music, emphasizing the role of technology and the blending of existing elements to create something new. The artist Simone Benussi shares his perspective on how boredom and curiosity drive him to explore different musical genres, predicting a future where music created with artificial intelligence becomes more prevalent. Travel is highlighted as a key source of inspiration, broadening one's horizons and enriching creativity.

Takeaways

• 🎵 Music is considered by many young people today as the best way to connect with others and explore different cultures.
• 🌐 Travel and discovery, accompanied by the right playlist, can greatly enhance the experience and charm of the journey for the current generation.
• 💡 Innovation in music often stems from two main vectors: technology and the creative use of existing elements in new combinations.
• 🛠️ Technological advancements have always expanded the possibilities for creating new sounds, sometimes in unintended ways.
• 🤖 The use of autotune, initially designed to correct vocal imperfections, is an example of technology being used in innovative ways to create distinct sounds.
• 🎶 Innovation in music can also involve taking inspiration from the past and recontextualizing it with contemporary elements.
• 📈 The introduction of recorded music through the invention of vinyl records and other physical formats was a groundbreaking innovation in music history.
• 🚀 Artists like Simone Benussi have changed musical genres multiple times, driven by curiosity and a need for new stimuli.
• 🌟 The future of music may involve the use of artificial intelligence and algorithms to create new compositions that mimic the style of established artists.
• 🌍 Traveling is crucial for innovation as it exposes one to diverse ideas and experiences, enriching the creative process.
• 💭 Understanding and empathizing with perspectives different from one's own can greatly enhance creativity and lead to innovation.
• 🔄 The future of music is likely to be a blend of various languages and styles, rather than starting anew from scratch.

Q & A

What does the majority of young people think about music as a means of connection?

78 percent of young people believe that music is currently the best way to connect with other people and cultures.

How does the charm of discovery travel affect the current generation and the creation of playlists?

The charm of discovery travel is very significant for the current generation, especially when accompanied by the right playlist.

Can you describe the journey of Simone Benussi as an artist and producer in terms of innovation in music?

Simone Benussi, also known as Mail, has traveled extensively to observe and innovate in his music, eventually returning to a studio in Milan to produce a stunning result.

What are the two main vectors of innovation in the music field according to Simone Benussi?

The two main vectors of innovation in the music field are technology, which has always allowed for the creation of new sounds, and the combination of existing elements in an unprecedented way.

How does the improper use of technology contribute to musical innovation?

Innovation often occurs when technology is used in an improper manner, creating a new language and sound that did not exist before.

What is the most significant technological innovation in the history of music according to the interviewee?

The most significant technological innovation in the history of music is the birth of records and the ability to record music, which transitioned from a time when music could only be heard live to being recorded on a medium.

How has Simone Benussi changed musical genres and what motivates him to do so?

Simone Benussi has changed musical genres multiple times due to his curiosity and need for new stimuli, as he gets bored easily and constantly seeks to explore new areas.

What does Simone Benussi envision for the future of music?

Simone Benussi envisions a future where music becomes more of a hybrid of different languages and styles, and he believes that artificial intelligence will play a significant role in creating music.

How does traveling contribute to Simone Benussi's creative process?

Traveling exposes Simone Benussi to different ideas and lifestyles, enriching his mental vocabulary and inspiring him to think from different perspectives, which greatly aids in his creativity and innovation.

What is an example of how artificial intelligence is currently being used in music?

An example is the use of AI to analyze Frank Sinatra's entire discography, learn from it, and then generate new songs that sound like they were made by Sinatra, including his voice and instruments that he used.

What can we expect from the future of music technology?

While it is hard to predict exactly what the future holds, we can expect a continuation of hybrid music styles and an increasing integration of artificial intelligence in the creation and consumption of music.