Week 1b T1 Tools: Brain Storming presented by Prof Ravi Poovaiah
Summary
TLDRThis SW course module focuses on design thinking and innovation, specifically on brainstorming as a tool. Brainstorming is a creative technique to generate ideas and connections without criticism. It can be used individually or in groups, with larger groups benefiting from diverse backgrounds. The process involves noting down keywords, sorting them into categories, and linking related ideas. This method helps in understanding a topic, generating ideas, and finding solutions. The video also highlights the importance of brainstorming in different phases of a design project.
Takeaways
- π€ Brainstorming is a creative thinking technique used to generate ideas and connections.
- π Brainstorming can be applied at various stages of a design project, from understanding the topic to ideation and finding alternate solutions.
- π€ It can be done individually or in groups, with groups often leading to faster and more diverse idea generation.
- π₯ The larger the group, the larger the surface needed to note down ideas, such as a blackboard or projection screen for visibility.
- π The process starts by noting the subject at the center and then freely generating keywords without criticism.
- π Keywords should be noted down randomly to encourage associations and the formation of cross-relationships.
- π« Criticism is strictly off-limits during brainstorming to ensure all ideas are welcomed.
- π The goal is to continue brainstorming until no new keywords emerge, aiming for quantity and variety.
- π After generating keywords, they are sorted into groups or categories based on natural relationships.
- π Categories are then titled to provide a clear structure to the brainstormed ideas.
- π Affinity links are created to connect related keywords from different categories, fostering new ideas.
Q & A
What is brainstorming in the context of design thinking?
-Brainstorming is a creative thinking technique used to generate ideas and connections or keywords related to a specific topic without criticism. It can be applied at various stages of a design project, such as understanding the topic, generating ideas, or finding alternative solutions.
How often do we engage in brainstorming activities without realizing it?
-We engage in brainstorming all the time, such as when deciding on places to visit during a trip, where our brains consider different possibilities and evaluate them.
What are the benefits of brainstorming in groups?
-Group brainstorming can help generate keywords faster and more diversely. It becomes more effective with a larger number of participants, especially when those participants have different backgrounds and opinions.
What is the significance of not criticizing during a brainstorming session?
-During brainstorming, all ideas should be welcomed without criticism to encourage free thinking and the generation of a wide variety of ideas.
Can you provide an example of how brainstorming is applied in the script?
-An example given is brainstorming for 'toys for toddlers' where keywords like 'role play', 'sensory', etc., are generated and then sorted into categories such as expressions, objects, media, and activities.
What is the role of sorting in the brainstorming process?
-Sorting is the next stage after brainstorming where keywords are grouped into categories based on their relationships, forming natural categories through a process called open sorting.
How do you title categories during the sorting phase of brainstorming?
-After sorting, you can title each category to identify the different topics within the main topic, such as expressions, objects, media, and activities in the example provided.
What is the purpose of linking keywords in brainstorming?
-Linking keywords helps identify affinities between different ideas, which can lead to the formation of new ideas or concepts.
Who is considered the father of brainstorming and what is his quote?
-Alex Osborn is known as the father of brainstorming. He described brainstorming as 'using the brain to storm a creative problem and in a commando fashion with each tuma attacking the same objective.'
How can the brainstorming process be used in the design thinking process?
-Brainstorming can be used to understand the subject, its components, and connections, providing an overall worldview. It can also be used at the ideation phase to generate new ideas.
What tools or methods are suggested for capturing ideas during brainstorming?
-Ideas can be captured using physical tools like post-it notes or online applications such as Meo or Figma. For larger groups, a blackboard or projection screen might be used.
Outlines
π€ Introduction to Brainstorming
This paragraph introduces the concept of brainstorming as a creative thinking technique used to generate ideas and connections. It explains that brainstorming is a common activity that we engage in daily, such as planning a trip. The paragraph emphasizes the importance of brainstorming at various stages of a design project, including understanding the topic, ideation, and finding alternative solutions. It also discusses the dynamics of brainstorming, suggesting that it can be done individually or in groups, with larger groups potentially leading to more diverse and faster idea generation. The speaker highlights the need for a large surface to document ideas when brainstorming in a group.
π Steps in Brainstorming
The second paragraph outlines the steps involved in brainstorming. It begins with identifying the subject to brainstorm about and placing it at the center. The process involves generating keywords or ideas without any order or criticism, allowing for free association and the creation of cross-relationships. The speaker then discusses the next stages, which include sorting keywords into groups based on relationships, forming categories, and titling these categories. The final step is to link related keywords across different groups, a process known as Affinity mapping. An example is given involving brainstorming for toys for toddlers, demonstrating how keywords can be sorted, categorized, and linked.
π Affinity Mapping and Linking Ideas
The final paragraph discusses the use of brainstorming to understand a subject, its components, and connections. It mentions the use of color coding to categorize and link ideas, as seen in an example with three topics: storytelling, rituals, and tools. The paragraph also touches on the historical context of brainstorming, crediting Alex Osborn as its 'father' and quoting his description of brainstorming as a concentrated effort to solve a creative problem. The speaker summarizes the learnings from the module, which include understanding the design thinking process, the introduction to tools, and the methods of brainstorming, keyword sorting, and linking to affinities.
Mindmap
Keywords
π‘Brainstorming
π‘Design Thinking
π‘Ideation
π‘Sorting
π‘Linking
π‘Keywords
π‘Affinities
π‘Individual vs. Group
π‘Criticism
π‘Surface
π‘Categories
Highlights
Introduction to the module on design tools, focusing on brainstorming.
Brainstorming is a creative thinking technique used to generate ideas and connections.
It's a spontaneous process of generating keywords without criticism.
Brainstorming can be applied at various stages of a design project.
It can be done individually or in groups, with groups fostering diversity.
The size of the surface for noting keywords should increase with group size.
The steps of brainstorming include noting the subject and generating keywords.
Keywords should be noted down randomly to encourage association.
No criticism is allowed to encourage free flow of ideas.
Example of brainstorming with children on toys for toddlers.
Keywords are then sorted into groups based on relationships.
Categories are formed naturally through a process called open sorting.
Categories are titled to understand different aspects of the topic.
Keywords with affinity are linked together to form connections.
Brainstorming can help understand the subject and its components.
It's also useful for generating ideas during the ideation phase.
Alex Osborn is known as the father of brainstorming.
Brainstorming is described as a commando attack on a creative problem.
Summary of the design thinking process and the importance of brainstorming.
Transcripts
[Music]
[Applause]
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welcome back to the SW course on design
thinking and
Innovation uh this is a module on design
tools
so it's section T1 week
one the topic is
brainstorming very interesting and
important
subject so
brainstorming along with sorting and
linking so let's look at what is
brainstorming
you might not realize it uh but we do
brainstorming all the time let's say for
instance uh you have to decide
uh to go on a trip okay you're thinking
of which places would it be nice to go
to or interesting to go to okay what is
your brain do it looks at different
possibilities right you're saying okay
the first one has this the second one
has this the third one has this the
fourth one has this uh then you probably
go talk to your family member they come
out with more
suggestions so exactly what's happening
is that that you're thinking of many
variation to the
subject so if you look at it it's a
creative thinking techniques to generate
ideas and uh
connections or keywords
so in our case we going to generate
these keywords and ideas connected to
our topic that we are trying to solve
okay and uh it's a free generation of
ideas or key words okay and you do it
without any
criticism okay the the words itself is
very important brainstorming so
basically we are storming the Mind very
spontaneously to gen these
keywords and brainstorming can be used
at many phases of the design project
okay in the initial phase to understand
the topic you can brainstorm on
keywords uh form a world view okay at
the ideation stage you can brainstorm on
generating different
ideas okay and to find alternate
Solutions uh when you're stuck at the
end you know trying trying to make it
better you again look for Alternatives
again you can do
brainstorming so whether how can it be
done you know whether individually or in
the groups uh brainstorming can be done
in an as an individual you can do it all
by yourself but being in a group helps
because you can generate keywords faster
and it can be diverse also it can even
be done with a Lar number of
participants 30 to
60 yeah and yeah it becomes more
effective when it's done in groups and
also you know with uh people with
different backgrounds and
opinions right so you get a variety of
ideas or
keywords uh the only factor is that the
size of the surface on which you
actually note down the keywords would
need to increase if it's an individual
an a four size sheet you know normal
paper would be good enough if you're
doing it with the group maybe a slightly
larger size sheet you know A3 size would
be comfortable and if you're doing it in
a very large group uh do it on a
Blackboard or use a projection screen uh
to do it okay uh so that everybody can
see the keywords being
documented so so let's look at the steps
in the
brainstorming the most important is the
subject that you're going to be
brainstorming on okay so you not it down
in the
center and then
brainstorm okay so it can be done as
scribbles uh poit notes are very good
because you can stick and remove them
and put it in another
place uh online applications like Meo
figma can also be
used okay so this is the second stage
okay and when you note down these
keywords don't order it let it be random
you can put it all over the place the
main reason why we do it is that that uh
it is you know through associations you
think of new keywords okay so if they're
all over the place you can connect
different keywords together so you form
these cross
relationships and very very important
factor is that do not criticize anyone
okay there are no wrong words or wrong
ideas all keywords or ideas should be
welcome uh this should be an Unwritten
rule while you're doing the
brainstorming you know the brainstorming
until you really run out of new
keywords okay so the more the number the
more the variety and less the time it
takes to do
this so let's look at an
example uh this is an example of a
brainstorming session with the children
uh so you're looking at the world of
children so these are the key wordss you
know that's the topic toys for
toddlers okay so whatever comes into as
keywords are written down one after
another role play
sensory you can see that you know many
keywords can make up this particular
topic so you put it down you know on a
piece of
paper then you can sort them into groups
this is the next stage of it okay and
this sorting can be done by
relationships okay let it form the
categories by its own you have to decide
which category each one goes while you
start there is no category you start
with one and see if the next keyword or
the idea fits into that category or you
want to form a new
category so very naturally the
categories get formed okay and uh this
way of forming categories is called as
open C sorting okay so you don't know
which category it becomes the categories
come out naturally by putting it into
different groups so when you do the
categories you do it with a ities right
uh the next stage is once you know that
you can put titles for each of these
categories so here you can see that the
first category are all Expressions the
second categories are all objects the
third one are all medas and the fourth
one is to do with activities okay so
titling the category so you know that
there are four different topics within
this topic
right and then you can actually link
them
together okay if there is some Affinity
between different keywords you can put a
line and an arrow and Link them together
okay and if it is an ideation phase okay
so for example a playful rattle can be
part of a cartoon to the play the game
of hide and seek okay that could be one
idea or magic makes a piggy bank tell
stories so that they can role play the
characters okay so these are probably
two ideas okay formed by your ability to
link them
together so what did we learn first is
keywords can be used to jot down issues
thoughts or
ideas so you can arrange it according to
different groups okay called as card
sorting or also called as Affinity
mappings because it's based based on the
affinities you group them you can put a
heading or title to each of these groups
and you can connect it related keywords
from different groups and you make this
Affinity
links okay so let's look at another
example okay so it's got three topics
storytelling rituals and
tools okay so these are the brainstormed
keywords randomly put all together
now you see they they are put into
groups okay uh so you can the color it's
color coded so you know which belongs to
which
category okay so you can look at it it's
the categories of
people artifacts
events story types and so on and so
forth right you able to find these three
categories and you see that the green
ones are
storytelling okay the orange ones are
rituals and the pink ones are the tools
right uh so you can see them mixed up in
all this uh different
categories okay and then they are linked
together through this Affinity links
okay and maybe there is an idea or a
thought that can come out of
this brainstorming
it can be used to sort your topic that's
what we
did so it can be used to understand the
subject its components its connections
parts of the subject to get a overall
world view it can also be used at the
stage of generating
ideas uh at the ideation phase of the
project the person behind this is Alex
oson he's known as the father of
brainstorming and he says brainstorming
using the brain to storm a creative
problem and in a Commando fashion with
each Tuma attacking the same objective
that's his
words so thank you for
listening to the design tools the
brainstorming it's very easy to do and
simple to do
so let's
summarize uh we finished the design
thinking process week one where we
understood the structure and the
introduction uh we also did now the
tools we learned how to do
brainstorming for keyword sorting and
linking it together to
affinities which should be followed by
the
project and then the case study
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[Applause]
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