What is a Public Service Announcement?

Orpheum Video

11 Sept 201903:15

Summary

TLDRIn this WC TV segment, hosts Ryan Malley and Lisa Cappella discuss public service announcements (PSAs), distinguishing them from public displays of affection (PDA). They explain that PSAs aim to raise awareness about social issues and can be used by non-profits for community events, health tips, and fundraising. Businesses can also create PSAs by sharing community-beneficial messages indirectly, like an optometrist discussing UV protection for eyes. The hosts encourage local organizations to create PSAs and visit WC TV's studio for more information.

Takeaways

📢 PSA stands for Public Service Announcement, which is a message aimed at raising awareness for social issues.
😖 Ryan humorously confuses PSA with PDA (public displays of affection), highlighting the importance of understanding terms.
👥 PSAs are often created by non-profit organizations to communicate community events, health tips, and more.
🚨 PSAs aim to inform and influence public opinion on various social issues.
🎥 WC TV has created PSAs for events like the Wilmington rotaries ice bucket challenge and Relay for Life.
🐾 Local authorities and organizations, such as the police department and animal control, use PSAs to provide useful information.
📈 For a PSA to be effective, it should be based on facts and data, not just personal opinions.
🚫 Businesses are not allowed to create commercials but can contribute by creating PSAs that indirectly relate to their services.
👓 An example of a business PSA is an optometrist discussing the importance of sunglasses for eye protection, subtly promoting their services.
🎉 Creating a PSA is a fun way to engage with the community and can also serve as a marketing tool for businesses.
📍 For more information on creating a PSA, one can visit WC TV's website.

Q & A

What is the correct meaning of PSA mentioned in the script?
-PSA stands for Public Service Announcement, which is a message in the public interest designed to raise awareness and change public attitudes and behavior towards a social issue.
Why are PSAs created by organizations?
-PSAs are created by organizations, especially non-profits, to publicize community events, provide health and safety tips, assist in fundraising, and inform and influence public opinion.
Can a PSA be made about personal opinions like disliking PDA?
-Technically yes, but it should be based on facts. One cannot express personal opinions like 'kissing in public is gross' without data to support the message.
What are some examples of PSAs created at WC TV?
-Examples include the Wilmington Rotary's Ice Bucket Challenge, Relay for Life, car seat inspections by the police department, tips from a local animal control officer, food drives, anti-bullying messages, and local pet adoption events.
What is the difference between a PSA and a commercial according to the script?
-A PSA is informational and community-focused, while a commercial is a direct advertisement selling a product or service.
How can a business in Wilmington indirectly promote itself through a PSA?
-A business can share a message that benefits the community and subtly relates to its services, like an optometrist discussing the importance of sunglasses for eye protection and providing vision health information.
What is the role of facts in creating a PSA?
-Facts are crucial in PSA creation as they provide credibility and support to the message being conveyed, ensuring that the PSA is informative and based on reality rather than personal bias.
What is the purpose of creating a PSA according to the script?
-The purpose is to spread the message of a local organization, raise awareness about social issues, and potentially influence community behavior in a positive way.
How can the community benefit from PSAs?
-PSAs can benefit the community by providing important information, promoting safety, raising funds for causes, and fostering a sense of community involvement.
What is the process for a business to join WC TV in creating a PSA?
-A business should figure out a clever and indirect way to share a community-beneficial message that subtly relates to their services or expertise.
Where can one find more information about creating a PSA with WC TV?
-More information can be found by visiting WC TV's official website at WC TV org.

Outlines

00:00

📢 Understanding PSAs

In this segment, Ryan Malley and Lisa Cappella discuss the concept of Public Service Announcements (PSAs). They clarify that PSAs are different from PDA (public displays of affection). PSAs aim to raise awareness about social issues and influence public opinion. The hosts mention various types of PSAs created by WC TV, including community events, health and safety tips, fundraising, and local events. They also touch upon the possibility of creating a PSA about PDA, emphasizing the need for factual data to support any message.

Mindmap

Keywords

💡PSA

PSA stands for Public Service Announcement. It is a type of message intended to raise awareness about an issue of public concern. In the context of the video, PSAs are used by organizations to inform the public about community events, health and safety tips, and other social issues. The script mentions various PSAs created by WC TV, such as the Wilmington Rotary's ice bucket challenge and anti-bullying messages.

💡PDA

PDA stands for Public Displays of Affection, which is a humorous misunderstanding in the script where Lisa initially thinks PSA refers to PDA. It is used to illustrate the concept of PSAs by contrasting it with the incorrect assumption. In the script, Ryan clarifies that PDA is not what they are discussing, but rather PSAs.

💡Community Events

Community events are gatherings or activities that are organized for the benefit of the community. In the script, PSAs are mentioned as a tool to publicize these events, such as the Relay for Life or car seat inspections by the police department. These events are crucial for community engagement and are promoted through PSAs.

💡Health and Safety Tips

Health and safety tips are pieces of advice given to the public to promote well-being and prevent accidents. The script mentions that PSAs can be used to provide such tips, which is a way to educate the public on important issues that affect their daily lives.

💡Fundraising

Fundraising is the process of collecting voluntary contributions, typically for a charitable cause. In the script, it is mentioned that PSAs can assist in fundraising efforts, implying that they can be used to promote charitable events or causes and encourage donations.

💡Public Opinion

Public opinion refers to the collective view of a community or society on a particular issue. The script explains that PSAs are used to inform and influence public opinion, which is crucial for social change and awareness campaigns.

💡Non-Profit Organizations

Non-profit organizations are entities that operate for purposes other than making a profit, often for charitable or educational purposes. The script highlights that many non-profit organizations create PSAs to promote their causes and services to the community.

💡Commercial

A commercial is a form of advertising aimed at promoting a product or service. In the script, Ryan explains that while commercials are out, businesses can still create PSAs that indirectly promote their services by sharing community-beneficial messages.

💡Optometrist

An optometrist is a professional who specializes in eye health and vision correction. In the script, an example is given where an optometrist could create a PSA about the importance of sunglasses for eye protection, indirectly promoting their services.

💡UVB

UVB stands for Ultraviolet B, which is a type of ultraviolet light that can be harmful to the eyes. In the script, UVB is mentioned in the context of a PSA about eye health, emphasizing the need for sunglasses to protect against its damaging effects.

💡Media

Media refers to the various means of communication, such as television, radio, and the internet, used to reach a broad audience. The script discusses how businesses can use media, specifically PSAs, to communicate with the public in a non-advertising manner.

Highlights

PSA stands for Public Service Announcement, a message in the public interest aimed at raising awareness and changing attitudes towards social issues.

PSAs are like commercials but instead of selling something, they share information that could help someone or a cause.

Non-profit organizations often create PSAs to publicize community events, provide health and safety tips, assist in fundraising, and inform and influence public opinion.

WC TV has created PSAs for various local events and causes, such as the Wilmington Rotary's Ice Bucket Challenge and Relay for Life.

PSAs can be created by anyone, but they must stick to facts and not just personal opinions.

For businesses, direct commercials are out, but they can create PSAs that indirectly promote their services by sharing community-beneficial messages.

An example of a business PSA is an optometrist sharing information about the importance of sunglasses for eye protection.

Creating a PSA is a fun way to spread the message of your local organization.

WC TV invites local organizations to create PSAs and visit their television studio.

For more information on creating a PSA, one can visit WC TV's website.

PSAs are a great way for organizations to reach out to the public and share important information.

The importance of using actual data to support the message in a PSA is emphasized.

PSAs can cover a wide range of topics, from health and safety to community events and local initiatives.

WC TV encourages the community to share information that can benefit Wilmington through PSAs.

The process of creating a PSA involves coming up with a message that is both informative and beneficial to the community.

Businesses can cleverly use their expertise to create PSAs that indirectly promote their services.

An example of an indirect business PSA is an optometrist discussing the importance of vision health and sunglasses.

WC TV provides a platform for local organizations to create and share their PSAs.