If I started from scratch with SEO in 2024, I'd do this

Summary

In this video, the speaker shares an updated SEO strategy for 2024, emphasizing an audience-first approach over traditional keyword-focused tactics. They advocate for niche specialization, audience understanding, and treating SEO as a marketing tool. The speaker discusses the importance of content planning, keyword research, and creating high-quality, engaging blog posts with a focus on the user's journey. They also stress the value of internal and external linking, building authority, and leveraging social media for brand presence.

Takeaways

• 📅 The video discusses a fresh approach to SEO in 2024, emphasizing significant changes from older strategies.
• 🎯 The initial step is to niche down and focus on a specific topic, which is crucial for any business or blog.
• 🧑‍👩‍👧‍👦 Understanding the target audience is prioritized over SEO techniques, suggesting a shift to audience-first marketing.
• 🔍 The concept of validating the niche with actual audience search terms is highlighted, moving away from arbitrary keyword selection.
• 📈 The speaker advocates for treating SEO as a marketing tool rather than the core of a business, reflecting a modern SEO philosophy.
• 📝 Content creation should revolve around a content style that tells a complete story, aligning with the AI da funnel marketing principle.
• 🗝️ The importance of choosing the right keywords and conducting competitor analysis is underscored for effective content planning.
• ✍️ Writing blog posts should avoid academic, diary, or text message styles, focusing instead on a conversational yet informative tone.
• 🔗 Internal linking is crucial for guiding users through the content journey and improving SEO through demonstrating topical authority.
• 💡 The video stresses the need for unique content that provides new information, setting it apart from competitors and forums.
• 🌐 Social media is considered an essential part of modern SEO, with a recommendation for a presence on platforms like YouTube and Facebook groups.

Q & A

What is the main focus of the video?

The main focus of the video is to discuss strategies for starting fresh with SEO in 2024, emphasizing an audience-first approach rather than solely relying on traditional SEO techniques.

Why does the speaker suggest niching down when starting with SEO?

The speaker suggests niching down to have a specific topic, as it helps in targeting a particular audience and provides a clear focus for the content, similar to how one would look for a specialized professional for specific needs.

How does the speaker view SEO in relation to the foundation of a business?

The speaker views SEO as a marketing tool rather than the foundation of a business. They believe in building the business around the audience first and then using SEO to connect with that audience.

What is the importance of validating the niche with the audience?

Validating the niche with the audience is important to ensure that the content created aligns with what the audience is actually looking for, ensuring relevance and increasing the likelihood of attracting the right traffic.

Why does the speaker emphasize on creating content clusters?

Content clusters are emphasized because they help in telling a complete story and working together to move someone through a journey, which is the basis of the AI da funnel, a marketing foundational principle.

What is the AI da funnel mentioned in the script?

The AI da funnel is a marketing foundational principle that involves teaching people, getting them interested, making them want the product, and finally making them buy the product.

How does the speaker approach writing blog posts for SEO?

The speaker approaches writing blog posts by ensuring they are focused, satisfy user intent immediately, include unique experiences, and are not just academic essays, diary entries, or text message threads.

Why is internal linking important according to the video?

Internal linking is important to keep users engaged on the site for a longer time, directing them to other relevant content, and improving the overall user experience.

What is the speaker's stance on backlinks in 2024?

The speaker treats backlinks like PR, focusing on quality over quantity, and aims to build topical authority and expertise rather than just aiming for link juice.

Why does the speaker recommend having a social media presence for SEO?

Having a social media presence is recommended as it helps in building brand awareness and reaching a wider audience, moving away from the idea that SEO can be done in isolation from social media.

What is the ultimate goal of the SEO strategy presented in the video?

The ultimate goal of the SEO strategy is to build a strong foundation for long-term success, focusing on community building, and not just relying on ads for revenue, but also exploring affiliate marketing, services, sponsorships, and owning your own products.

Outlines

00:00

🌟 Starting Fresh with SEO in 2024

The speaker begins by stating it's 2024 and they are starting a new blog, despite having many already. The video's focus is on fresh SEO strategies rather than recovering traffic, as SEO has evolved significantly. The old method of keyword stuffing is no longer practiced. The speaker emphasizes starting with a specific niche and understanding the target audience before delving into SEO tactics. They argue that SEO should be treated as a marketing tool rather than the core of a business, suggesting building the business around the audience and using SEO to connect with them. The speaker also stresses the importance of validating niche words to ensure the audience is actually searching for the content being provided.

05:03

📈 Crafting a Content Strategy with SEO

The speaker discusses the process of creating a content strategy with SEO in mind. They suggest starting with a specific story or topic, such as a location for a travel blog or a type of food for a food blog. The example of a photography blog is given, where the speaker would focus on their own experiences, like using a specific camera brand or type of photography. The goal is to pick one or two aspects to focus on and build content around them. The speaker also introduces the concept of a content style, which is a grouping of content that tells one complete story, aligning with the AI da funnel marketing principle. This principle involves teaching, getting interest, making people want a product, and then making them buy it.

10:04

🔍 Keyword Research and Audience Engagement

In this paragraph, the speaker talks about finding blog post topics, both those that come to mind immediately and those that might not be as obvious. They suggest finding these topics by engaging with communities where the target audience is already present or by creating such communities. The speaker then introduces the use of keyword research tools like Key Search to find the correct phrasing for content ideas and to perform competitor analysis. The aim is to ensure that the content covers all aspects of the AI da funnel, from awareness to action. The speaker also discusses the importance of writing for the audience and not just for search engines, emphasizing the need for a natural writing style that avoids keyword stuffing.

15:05

📝 Writing Engaging Blog Posts with SEO

The speaker provides guidance on writing blog posts that are engaging and SEO-friendly. They advise against writing academic essays, diary entries, or text message threads, instead advocating for a conversational tone that is focused and on-topic. The speaker stresses the importance of satisfying user intent and providing unique content that is not found in the top search results. They also discuss the use of secondary keywords, the structure of blog posts with short paragraphs and relevant headers, and the inclusion of internal links to other content on the site. The goal is to keep visitors engaged and moving through the content.

20:07

🌐 Building a Brand with SEO and Beyond

In the final paragraph, the speaker discusses the importance of building a brand that goes beyond just SEO. They talk about the use of schema markup to provide context for Google and the importance of having a strong about page that establishes expertise. The speaker also touches on the use of SEO plugins to optimize various elements of a blog post and the value of external links to show subject knowledge. They emphasize the importance of not just relying on ads for revenue but also considering affiliates, services, sponsorships, and owning your own products. The speaker concludes by advocating for an SEO strategy that prioritizes the audience and long-term success over quick wins.

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving a website's visibility in organic (non-paid) search engine results. In the video, the speaker discusses starting fresh with SEO in 2024, emphasizing the evolution of SEO practices and the importance of treating it as a marketing tool rather than the sole foundation of a business's online presence.

💡Niche Down

Niche Down refers to focusing on a specific, targeted topic or market segment. The video speaker stresses the importance of niching down for SEO, suggesting that it helps in creating content that caters to a particular audience's needs, which in turn aids in building a strong online presence and authority within that niche.

💡Audience

In the context of the video, 'Audience' refers to the specific group of people a business or blog targets with its content. The speaker advises that businesses should build their content around their audience's interests and needs, positioning SEO as a tool to connect with that audience rather than as the core focus.

💡Content Cluster

A Content Cluster is a group of content pieces that revolve around a central theme or topic. The video mentions creating content clusters as a strategy for SEO, suggesting that they help in covering a topic comprehensively and establishing the creator as an authority in that area.

💡Keyword Research

Keyword Research is the process of identifying the terms and phrases that users enter into search engines. In the video, the speaker includes keyword research as a step in the SEO strategy, using it to find out what the audience is searching for and to phrase content ideas effectively.

💡Topical Maap 2.0

The Topical Maap 2.0 is a tool mentioned in the video, which helps in building topic clusters and organizing content in a way that makes it easier to manage and understand. It is used to ensure that the content covers a wide range of subtopics within a niche.

💡Backlink Strategy

A Backlink Strategy refers to the methods used to acquire backlinks, which are incoming links from other websites to your own. The speaker discusses the evolution of her backlink strategy, viewing backlinks more as a PR tool to establish credibility rather than just for SEO purposes.

💡AIDA Funnel

The AIDA Funnel is a marketing model that stands for Attention, Interest, Desire, and Action. The video speaker uses the AIDA funnel as a foundational principle for creating content that guides the audience through a journey, from becoming aware of a problem to taking action to solve it.

💡Internal Linking

Internal Linking is the practice of linking from one page on a website to another page on the same website. The speaker in the video emphasizes the importance of internal linking to improve SEO, keep users on the site longer, and build the site's authority.

💡Schema

Schema, in the context of the video, refers to structured data markup that helps search engines understand the content of a web page. The speaker mentions using schema to provide search engines with additional context about the website's content, enhancing SEO efforts.

💡Batch Workor Plan

A Batch Workor Plan is a strategy for organizing work into batches or themes to increase efficiency. The video speaker mentions using a batch workor plan for her SEO strategy, where she dedicates certain months or quarters to specific tasks like keyword finding, content creation, or backlinking.

Highlights

Starting fresh with SEO in 2024 requires a shift from old practices like keyword stuffing.

Niche down to a specific topic to establish expertise and cater to a defined audience.

Treat SEO as a marketing tool rather than the foundation of your business.

Build your business around your audience, then use SEO to connect with them.

Validate the niche by understanding what the audience is looking for regarding the subject.

Identify the first story or topic to discuss in your niche.

Choose a specific aspect of a broad subject to focus on, like a particular camera brand or type of photography.

Create a content style that tells a complete story and moves the audience through a journey.

Use the AI funnel principle to guide your content creation from awareness to action.

Find blog post topics by engaging with communities where your audience already exists.

Keyword research should focus on phrasing that resonates with your audience's search intent.

Competitor analysis can reveal content gaps that you might need to address.

Use SEO spreadsheets to build topic clusters and ensure you cover the full scope of the niche.

Ensure your content satisfies user intent and includes unique information not found in the top search results.

Avoid keyword stuffing in headers, alt text, and throughout the content.

Write blog posts that are engaging and conversational, avoiding academic, diary, or text message styles.

Include relevant internal links in every blog post to guide readers to related content.

Backlinks still matter, but focus on quality over quantity and treat them like PR for your brand.

Schema markup can provide additional context to Google about your content and expertise.

Use an SEO plugin to optimize your post's metadata, including slugs, meta descriptions, and titles.

Consider SEO as part of a broader content and social media strategy, not just a standalone tactic.

Focus on building a brand that serves your audience's needs, not just a niche site for quick profits.

SEO should be about long-term success, not just quick wins that may backfire later.

Profitable part-time blogger program offers in-depth SEO strategies and support.

Transcripts

the year is 2024 and I'm starting a new

blog not really because I have too many

blogs and I need to stop making them but

this video is all about what I would do

if I was starting over with SEO in

2024 now before you get your hopes up

this video is not an hcu recovery video

it's not about how to recover traffic

this is about how to start fresh cuz SEO

has changed a lot in recent years when I

started we were still kind of in that

keyword stuffing phase which I'm so glad

we moved away from so I'm going to share

my exact tips to get started now this is

probably going to be a bit of a longer

video cuz I want to go very in depth so

if you prefer to listen do remember that

I keep all my videos on a podcast feed

as well you can search she know SEO and

you can download and listen on the

go the very first thing I would do is

Niche down I would still Niche down and

that really just means having a specific

topic now I think that is true of any

business if I'm hiring a lawyer to do my

whittles I want a lawyer who does Wills

that is their specialty I don't want a

lawyer who specializes in divorce law

because that's a very different thing

the same goes for a chef I want to have

like five star sushi I'm not going to go

hire someone who's like who cooks ribs

they're just very different they're

great but they're very different once I

know my Niche then I want to figure out

my audience now you'll notice I haven't

really started talking about SEO yet

there's a reason for that I think the

best way to do SEO now is to treat SEO

as a marketing tool not as the

foundation of your business and all that

I mean by that is make your audience the

first thing make your audience that

Foundation of your business build your

business around your audience and then

SEO is really just a form of marketing

that's going to help connect you with

that if you are building for SEO versus

for your audience there's a big

difference and that is the old version

of SEO once I have my Niche and my

audience the next thing I'm going to

need to do is validate the niche words

and all I mean by that is figure out

what the audience is actually looking

for about the subject I've given this

example many times my old travel blog

was really like a living abroad kind of

site I consider it slow mad I don't

consider it digital Nomad I don't really

consider it xat either cuz I didn't

often like get visas I never got

citizenship but the term slow mad means

nothing so no one else knows that term

and so they wouldn't search for it so in

this way I'm really using FCO to

validate kind of my Niche and my

audience and really just connect the two

I'm not using it as the basis of

everything and I'm definitely not just

choosing a niche because there's a lot

of like blue keywords on key

search so what we want to do is figure

out what's kind of the first story that

we're going to tell what's the first

thing we're going to talk about in

travel it's typically a location and a

travel style maybe it's two locations um

in food it tends to be like a certain

type of food like maybe a dietary

requirement for food um maybe it's more

about like a season type of dish but

let's say we're doing a photography blog

I just got my very first like proper

adult camera that's not my phone and so

because of that let's say I'm obsessed

and I want to make a website about my

whole process then I need to figure out

my specific audience to figure out their

age stage their awareness of the camera

let's say I'm speaking to other true

beginners who just want to like kind of

learn the process of having a camera

then I need to figure out specifically

what I'm going to talk about because

photography has so many different

aspects so I have a Sony um it's an A7 C

camera and I know that like Nikon and

Canon and there's so many different

brands all of them are so different so

I'm not going to start a vlog that's

photography and I cover all of those

maybe I'm just going to cover this

specific type of camera maybe I'm going

to cover a specific type of photography

I have a dog I love taking photos of my

dog so maybe it's going to be more about

like animal portrait photography or

nature portraits or something like that

I'm going to pick one to two of those

and I'm going to build a Content styo

around them I have another video

explaining that in more detail but

essentially it's just going to be like

kind of a grouping of content that tells

one complete story those things need to

work together to help move someone

through a journey That's the basis of

the AI da funnel which is like a

marketing foundational principle that

basically just says you're going to

teach people get them interested make

them want the thing make them buy the

thing that was very reductive now

there's a lot I could talk about with

dog photography there's like how to get

them to pose train my dog with the

command selfie cuz I'm extra there's

getting the right lighting there's

dealing with your dog maybe breaking

your camera it could even be about dog

photography like underwater above water

in different locations all of those are

topic clusters so I'm going to pick a

couple but I'm really going to hone in

on one to start with and typically the

first one that you talk about should be

the thing that you care about the most

or know the best and that's because we

want to Foundation that is really built

on our expertise so in that case I'm

probably going to start with how to get

your dog to pose for things I have

trained my dog very well to be a little

model then I'm going to go looking for

blog post topics now some of those will

come off the top in my head because

there are things I can immediately think

of like training my dog to do the selfie

command or how to get your dog to look

directly at the camera without rushing

the camera cuz that was a big problem we

had but there's probably things I

haven't thought of because my level of

expertise means that I'm beyond that

issue so how do we find those well we

can find them basically wherever our

audience are go find communities where

your audience already are or create your

own like a Facebook group and that's

when we're going to add in some actual

keyword research with something like key

search that's where I'm going to take

all of those kind of content ideas that

I've had and actually start figuring out

the way that I should phrase them I'm

also going to do some competitor

analysis at this point to see if I've

missed anything that maybe I didn't

realize I need to talk about then I use

my SEO spreadsheets one of the

spreadsheets in the pack is the topical

maap 2.0 um and it basically like builds

your topic clusters and then you can

collapse them so it's not too crazy big

I'll find at least 10 keywords per

cluster of topics that way I really make

sure I have enough information I also

want to make sure that I cover all the

span of the Aida funnel in those topics

so for example most people will just

write informational posts and Google's

not loving informationon sites now this

does not mean you need to start an

e-commerce brand I see a lot of people

saying that that's not true but if

you're a business you will be selling

something so you're not just going to be

informational you're going to have some

posts that are going to be in that

desire and action portion of the AI

funnel maybe I'm going to sell an ebook

that I wrote about trading your dog

maybe it's a video course where I

specifically walk through like step by

step every bit of it with like helpful

training tips and so then that cluster

needs to kind of move people from being

aware that their dog should be trained

to sit all the way down to like here is

a course on how to like turn your dog

into a model this is like the doggy next

toop model Master Class if you want to

steal that go ahead I think that'd be a

very fun Master Class when I'm looking

for keywords I'm really looking to make

sure I have something that is an easy

enough keyword that I can rank for it or

even if I don't think I can rank for it

I do want to make sure that is relevant

to my audience for what they would

search if they were going to search that

and that's because no post exists in a

vacuum we really want to make sure that

we are showing Google our topical

Authority and our expertise and

sometimes that means writing on a post

that it's like way too hard to rank for

but it'd be weird if you didn't have it

I think of it like no job was going to

ask if I took Elementary School like

math if I learned algebra or basic

addition but if I'm going to go into an

engineering degree like they're they're

pretty sure I had that like I must have

had that someone else must have checked

and be weird if I hadn't done that so we

need to make sure we have some of those

posts that yeah maybe we can't rank for

but we've used the right terminology

we're going to internal link them it can

get traffic in other ways andul Ely its

main point is to build our Authority so

I'm basically looking to see what's the

structure of the keyword should I phrase

it differently I'm going to try and pick

whatever has the highest volume and to

some extent a lower difficulty score if

it seems relevant to non- topic I'm not

going to make it a more Niche post just

for the sake of like what might be an

easier keyword because I'm really

focused on my audience and my content

plan and if that like more Niche keyword

would vary it for my audience and make

it less helpful not going to brisk it

now it's time to write some posts but

there are some things we're not going to

do we are not going to write an academic

essay we are not going to write a diary

entry and we are not going to write a

text message thread this is a blog post

and blog writing is very specific we

really want to make sure it's like

having a conversation with a friend but

that that is not a conversation you're

having with me as a friend cuz I have

critical ADHD according to my therapist

and psychiatrist and my convers ations

are unhinged and all over the we want a

very very focused blog post that stays

on topic and satisfies the user intent

immediately there is no perfect formula

for a blog post please stop asking

anyone to tell you the exact number of

keywords the exact length the exact

number of headers because what you're

doing there is again turning things into

a formula which Google does not like I

can give some very general rules use

your keyword at least once make sure

that your blog post answers the question

fully I don't really recommend doing a

blog post under a thousand words rarely

the situation calls for it but it is

rare there are definitely some rules not

to do do not keyword stuff your headers

do not keyword stuff your alt text do

not be like throwing 500,000 secondary

keywords in there instead you really

just want to make sure that you're

answering the question immediately you

are including something unique you want

to include something that no one else in

the top 10 has and not because it's

something unhinged you just want it to

be something unique what I'm finding

more and more is when forums and things

are outranking people it's because they

share a new piece of information

unfortunately even if it's

misinformation I then include about 5 to

10 secondary keywords that are related

to the topic and a lot of times those

are going to get added in pretty

naturally I would also make sure your

paragraphs are short you break up your

sections with relevant headers that

again are not keyword stuffed and make

sure that every single blog post has a

conclusion that sends people to

something else a lot of old SEO was very

like firstclick focused I don't want

someone coming to my site for one click

and then diping I don't really care how

many people first come to my site I

guess I care about the overall number of

people on my site this is a gripe I have

with medine that's very sessions focused

I carear way more about page views I

want someone to stick around for a long

time on my site and view multiple pages

I don't just want like a bunch of random

people coming once and then never

showing up again and one of the best

ways to do that is internal linking

which leads us to the next

section I make sure every blog post has

relevant internal links that have

different acor text and that's because

naturally we are going to vary the way

that we talk about things but also we

want to make sure we are referring to

things now you'll notice in many of my

videos even throughout the video I refer

back to other videos to other articles

I've written to other experiences or

other things I've done and that's

because it's natural for humans to do

that the same is going to go for your

blog posts you really want to make sure

that you're referencing other works

you've done throughout the post itself

but it'd be weird to always use the same

language but to finish off every post I

really recommend a next step in that

Journey again think of the Aida funnel

what is the next step building them from

awareness all the way down to action

where are they at in the journey what

can they do next it'll get them closer

and closer to that action step I'm

definitely still including external

links but I'm very picky about that them

I don't just do it for the sake of it I

want to make sure that these are

genuinely helpful sources usually these

are an education source for an

organization and I'm kind of doing I'd

say about three on average minimum but

that's an average minimum because it

does vary based on the

post backlinks still matter but they're

very different I shared my entire

backlink strategy last week so go watch

that video if you missed it but

essentially I'm treating back links like

PR more than to get Lake juice so

basically I'd figure out a Silo I'd

write a couple topic clusters to

completion to me a silo has to have at

least 20 posts a cluster at least 10 so

then you're probably somewhere around

like 30 posts total at that point I'm

internal linking within the Clusters and

even like throughout the silo I also

link back to that navigational Silo page

I have a video on how to set those up if

you guys want to go watch that and i'

probably link back to that page about

50% of the time from content with in

that

Silo I'm only writing about things I

have experienced in expert peace with

and that does mean that there are some

topics I can't cover now I'm going to

try and do my best to get that knowledge

if I can especially if it's like really

integral to the site but I'm not going

to like pretend I'm a dog trainer for

this dog site I'm not going to pretend

I'm some sort of like National

Geographic photographer and can talk

about getting your photos in there cuz I

can't I'm going to stay in my Lane

because that's where I'm comfortable and

it's where I can actually help people

the most and if I need to go outside my

Lane I will consult expert sources and I

I will do interviews because that is a

much better way to bring in that

information I'm also going to make sure

that I am setting up schema on my

website schema is basically just like a

type of code that really adds kind of

context for Google most people are using

schema without even realizing it and

that's because schema is in the base

code of basically like any WordPress

site so it's going to say that your

image is an image it's going to say your

text is text it's going to say your

header is a header but there's extra

things we can add

so with rank math I add in author schema

and I also make sure I use same as

schema and that's really going to tell

Google hey that Nina on YouTube is the

same as the Nina of sho's SEO and I'm

going to make sure that my about page

has tons of relevant information about

that expertise and experience that I

have and shows all of those social

profiles I'll even link the places where

I was a freelance writer anywhere I had

an author profile anywhere I've been

featured basically I want it to be super

clear to everybody why I am the person

to listen to about this

subject now speaking of ranked math I

will use an SEO plugin like that to make

sure that my keyword is in my slug or

peral link it's in my meta description

and that my title is not over about 54

characters

long so at this point you have your

Niche your audience Avatar your content

stylos some topic clusters you're then

going to have a blog post that blog post

is going to have a relevant keyword in

the title somewhere in the post at least

once um it's going to have unique

experience in it it's going to get to

the point really really quickly there's

going to be at least 10 internal links

pointing to other content on your site

and for most posts one of those links is

going to point back to that Silo page

the posts are going to have a relevant

external link or to to really show that

you know the subject you've done your

research and if anyone clicked on to

your site at any different point to

understand who you are and really like

why you're the person to listen to it's

going to be so obvious to them you're

going do some PR to get some like more

awareness for your name and for your

brand cuz this is a brand and lastly

you're probably going to have some form

of social media I think the days of SEO

being truly social media free are kind

of gone and it's not that you need to

like have 100,000 followers on Tik Tok

or be like Mega viral on YouTube but I

do think having some even minor social

presence is very helpful now my

preferred social media kind of options

are YouTube and Facebook groups I would

even say YouTube is like less social

media and more another search engine but

essentially you just want somewhere else

that your name is out there cuz

realistically what brand is only in one

spot I would still do all of this with

my batch workor plan which really is

where like I theme each month so maybe

one month is going to be all about

finding keywords one month is about

writing one month is more about like

backlinks that's just the way my brain

works and I even find it helpful to like

theme different quarters of the year so

when I created the profitable part-time

blogger that was really like the system

I used to found it where the kind of

first section is setting up your

business and your mindset and getting

like kind of ready to run this then

there's the tech setup then once you

know all of that now it's time to get

your organic audience and that's really

like a three-month process to make sure

that you're writing SEO optimized blog

posts and growing your organic traffic

to attract that ideal audience then you

kind of need to wait till that's done

before you can go into Affiliates and

make sure that like okay now I'm selling

to that ideal audience if you don't have

an audience who are you selling to and

that's going to allow you to get to know

your audience and figure out really how

you're going to be able to sell to them

in the future with your own products

then we want to capture Community which

goes back to that idea of like not just

a first click we want people to come

back but we need a way to tell them

about our new blog posts or to keep them

in our sphere and one of the best ways

to do that is an email list an email

list is another traffic Source kind of

it's not an organic traffic Source

because no one just like stumbles upon

your email address like they need to get

on your newsletter somehow and that's

where we want to have like newsletter

optins on our website we can also do

things like being a guest on podcast

there are many ways to grow your

newsletter but newsletters are also one

of the best ways to sell so we want to

have that newsletter and Community ready

that way when we create a digital

product or have a service to sell or

even a physical product I guess if you

want to do e-commerce you can you just

don't have to then we have people that

are ready to hear from us that are an

Engaged community that trust us and want

to buy from

us now you might be saying Nina that

went off books from SEO that's not just

SEO and that's true because I do not

think SEO is just SEO anymore because

ultimately I think what Google is

telling us is that they want more than

just a niche site to me the difference

between a niche site and a brand or a

Blog is basically the same as someone

who's like buying a house to flip it

versus to live in they both might clean

it up they both might paint the outside

but there's a different like care and

attention going into it if you're just

trying to like flip it for profit versus

if you're building something that's

really going to like be the foundation

for your family so what I want to do

with SEO is build that Foundation even

if you move eventually you've still

built that like really homey cozy house

where you have like your besties over

your like that like house on the Block

that has parties all the time like I

don't know it's an introverts nightmare

so for me it sounds horrible but that's

still what we

want and ultimately with this strategy

we don't just have to rely on ads that's

another thing I want to build into this

where most other SEO strategies are all

about getting into an ad Network and

that is not my goal anymore I definitely

think it's a benefit and if you have ads

and are comfortable with that that's

great I still have ads on many of my

sites I like having ads on my site extra

money which is great but ads have

basically always been like the lowest

percentage of my revenue and that's not

because I don't make good money from ads

last summer in 2023 I had one site that

did

$7,500 from ads and that was its lowest

traffic Source just for that one website

so what I really think it's better to

focus on are Affiliates that don't have

a minimum traffic requirement or at

least not as significant of a minimum

traffic requirement one toone Services

which again no traffic requirement doing

any sort of sponsorship there's a

limited traffic requirement there Nano

influencers are a real thing and

ultimately owning your own product that

way you own your income and then you're

not relying on some magic number because

50,000 sessions 100,000 page views like

those are big numbers and you shouldn't

be waiting until you hit that to

monetize your

website so there you have it that is my

SEO strategy updated for 2024 it is not

a traditional SEO strategy it is very

much an audience first algorithm second

strategy and ultimately it's also kind

of a profit first strategy in the sense

that we're not just waiting around for

mediavine or Rave or monumetric or

whoever to tell us like hey you know

what you you're allowed to earn some

money come on over we want to say hey I

know my audience I am a marketer and I

am a sales expert and so I can sell to

my audience I can Market ethically and

by that I don't mean that you're like

some sort of scammy MLM thing I just

mean that you're able to sell your

audience solutions to what they need

I've been talking about my new camera in

this episode I actually asked a friend

to like just tell me what to get it took

me years to get this I would have paid

to consult with somebody who could have

just told me what camera to get and who

would do like a virtual walkthrough with

me of all the settings cuz I still don't

fully understand all of them not just

telling them like hey come buy 40 pairs

of leggings or something which like who

needs that how many legs do you have

you're helping them purchase something

that they need already want and just

need help actually like getting to the

point to purchase for or deciding on the

right one if you're looking to improve

your SEO I definitely recommend stepping

away from kind of the SEO goggles of

just caring about keywords of like

relying on an SEO plugin to like turn

green for those like check marks that

they have of just like relying on easy

keywords that are going to be an easy

win on relying on anything that is like

a quick win that doesn't benefit your

audience if it doesn't serve your

audience but it's a quick win it's

probably going to get you hurt later and

I have definitely fallen into that trap

before I think the best SEO strategy is

the strategy that like really sets your

business up for long-term success and

that does mean that you're probably not

going to hit like 100,000 page views in

3 months but it's probably going to get

you closer to those $100,000 months cuz

it's really building you those

communities that care about you care

about your business and that you care

about them which is the most important

part of this honestly now I covered a

lot in this video if if you have any

questions or you want some more

clarification please post in the

comments below there are no stupid

questions the only stupid questions are

the unasked questions because someone

else probably has it too as long as this

video was I was trying to be a bit brief

and not have y'all here for 3 hours so

there are probably some things that I

can give more information on but the

best way to get my exact SEO strategy

and to stay up to date as it changes is

to join my profitable part-time blogger

program my students there get my new

strategies before anyone else does they

get to see me testing things and they

get support on everything that they're

working on which often includes me

reviewing posts it includes challenges

to really help people grow and it

includes all the strategies I talked

about today in more depth with specific

lessons on how to do all the things I

talked about and it even goes into when

to do them how much to do before you

move on to the next B and exactly how to

do the calculations to make sure that

your business is working for you and for

your specific income and traffic goals

I'm going to pop a link to the

profitable part-time blogger in the

description so youall can check it out

I'm going to put up another video right

now on screen which is my new backlink

strategy and how it's changed I walk

through exactly what I'm doing now um

and I also share some of my favorite

places to actually get those backlinks

have fun with my new SEO strategy and

really changing your focus for your

marketing to be audience first algorithm

second and I will see you next Thursday

with another video bye