Apple Stuffing Google’s AI into iPhone? Here’s What Might Happen

Summary

Apple is reportedly in talks with Google to potentially integrate Google's AI model, Gemini, into future iPhones, as reported by Bloomberg, the New York Times, and the Wall Street Journal. This move comes amid a growing interest in generative AI in the smartphone industry. While Apple is known for its advanced processors, it has been relatively quiet about its AI software, unlike competitors like Microsoft and Samsung who have already integrated AI tools. Apple's recent acquisition of Darwin AI and its publication of a research paper on a new generative AI model, mm1, suggest that it is working on its own AI technology. However, partnering with Google could accelerate Apple's AI capabilities and help it stay competitive in the market. The integration of Gemini could be subtle, woven into existing iPhone apps, and would need to prioritize user privacy and accuracy to avoid controversy.

Takeaways

• 📱 Apple and Google are reportedly in talks to incorporate Google's AI model, Gemini, into future iPhones, suggesting a potential collaboration to enhance iPhone capabilities.
• 🔍 The race for generative AI in smartphones is heating up, with phone manufacturers quickly integrating AI to make their devices more appealing, as hardware advancements seem to be slowing down.
• 🤖 Google's AI model, Gemini, has had some public issues, including generating inaccurate or offensive results, which could be a concern for Apple's reputation if integrated into iPhones.
• 📱 iOS 18, expected later this year, might incorporate generative AI, and with no major hardware advances in the iPhone 16, software could play a more critical role in driving sales.
• 🗓 Apple's annual developers conference, WWDC, in June is likely to reveal more about iOS 18 and Apple's AI plans, including potential breakthroughs in AI technology.
• 💡 Apple has been working on its own generative AI model, called mm1, capable of creating text and images, and has acquired Darwin AI for on-device AI capabilities, emphasizing privacy.
• 🔑 Apple's approach to AI has been more secretive compared to competitors, who have been more vocal about integrating generative AI tools into their products.
• 📈 Competitors like Microsoft and Samsung have already integrated generative AI into their products, with Microsoft's co-pilot and Samsung's AI model in the Galaxy S24.
• 🤝 If Apple does integrate Google's Gemini, it will need to ensure that user privacy is protected and that the AI's capabilities are limited to prevent potential misuse or inaccuracies.
• 📝 The script also mentions new features in iOS 17.4, such as over 100 new Emoji and transcripts for Apple Podcasts, showing Apple's continuous improvement of user experience.
• 📉 There is speculation that Apple might treat Gemini as a standalone app to mitigate any potential backlash from inaccuracies, similar to how Google Maps is a default app on iPhones.

Q & A

What is the reported deal between Apple and Google regarding future iPhones?

Apple and Google are reportedly negotiating a deal to incorporate Google's artificial intelligence model, Gemini, into future iPhones, as a way to enhance the software experience and make iPhones more interesting.

Why might Apple consider integrating Google's AI model, Gemini, into iPhones?

Apple might consider integrating Google's Gemini to bolster its generative AI capabilities and to offer more advanced software features, especially if the hardware of the iPhone 16 does not have major advances.

What does the term 'generative AI' refer to in the context of this script?

Generative AI refers to artificial intelligence models that can create new content, such as text, images, or solutions to requests, which can be woven into existing applications and products.

What is the significance of Apple's acquisition of Darwin AI in the context of AI advancements?

The acquisition of Darwin AI, a company specializing in on-device AI rather than cloud-based AI, signifies Apple's focus on enhancing privacy and developing advanced AI capabilities that run directly on user devices.

What is the mm1 generative AI model developed by Apple, and what can it do?

The mm1 generative AI model developed by Apple is capable of creating text and images. It can answer questions about photos and display general knowledge skills, similar to other AI chatbots like Chat GPT.

How is Google's Gemini AI model currently being used in Samsung's Galaxy S24?

In Samsung's Galaxy S24, Google's Gemini AI model is used across multiple applications. For example, it can summarize lectures recorded with the voice recorder and offer generative editing options in the photo gallery, such as moving people around or removing objects from photos.

What are some of the privacy concerns associated with integrating Google's Gemini into iPhones?

Privacy concerns include the potential for Google servers to access and process user data on the cloud, which could conflict with Apple's emphasis on keeping user information private and protected on the device.

How might Apple address the issue of inaccurate results from generative AI like Google's Gemini?

Apple could treat generative AI like Gemini as a standalone app, limiting its integration into the core system and reducing the risk of controversy from inaccurate results. This would also allow users to differentiate between system functionality and third-party app performance.

What is the potential impact of having Google's Gemini on Apple devices in terms of AI competition?

By placing Gemini on Apple devices, which number in the billions, Google could make it the most widely used AI, giving it an edge in the AI race until Apple is ready to launch its own AI tools.

When can we expect to learn more about Apple's plans for incorporating AI into its operating system?

More details about Apple's AI plans and iOS 18 are expected to be revealed in June at WWDC, Apple's annual developers conference.

What new features did the iOS 17.4 update bring to the iPhone, according to the script?

The iOS 17.4 update introduced over 100 new Emoji, transcripts for Apple podcast episodes, and the ability to generate virtual credit card numbers for use with Apple Cash.

Outlines

00:00

🤖 Apple and Google Collaborate on AI for iPhones

Apple is reportedly in talks with Google to incorporate Google's AI model, Gemini, into future iPhones to enhance their capabilities. This collaboration is surprising given the competitive nature of both tech giants. The move comes as phone hardware innovation slows, making software a key selling point. Apple is expected to integrate generative AI into iOS 18, with the iPhone 16 rumored to lack major hardware updates, emphasizing the importance of software advancements. While Apple has advanced processors capable of supporting AI, it has been less vocal about its AI software developments compared to competitors like Google and Microsoft. Apple's recent acquisition of Darwin AI and its publication of a research paper on a new generative AI model, mm1, suggest that it is working on its own AI solutions. However, partnering with Google could accelerate Apple's AI presence in the market, especially as competitors like Samsung have already integrated AI into their products.

05:02

🔮 Risks and Controversies Surrounding Google's Gemini AI

Google's Gemini AI has faced criticism and controversy due to its inaccuracies, leading to public apologies and a pause on certain features. The AI has been known to mix up races of historical figures and has faced accusations of racial bias. These issues raise concerns about the reliability of generative AI, which is different from a search engine that provides multiple links for users to assess. Apple would need to be cautious about integrating Gemini to avoid similar controversies, especially considering its commitment to user privacy. One potential approach could be treating Gemini as a standalone app, similar to Google Maps' initial integration with the iPhone, to limit potential backlash. The partnership between Apple and Google could also be financially beneficial for Google, as it could make Gemini the most widely used AI if it becomes a default feature on iPhones. However, the final decision on incorporating Gemini into iPhones may not be revealed until the September announcement of the new iPhone.

Keywords

💡iPhone

The iPhone is a line of smartphones designed and marketed by Apple Inc. It is a central subject in the video, which discusses the potential integration of Google's AI technology into future iPhone models to enhance their capabilities and make them more appealing to consumers. The script mentions the iPhone 16 and speculates about software advancements in the absence of major hardware changes.

💡Google

Google is referenced as a company that Apple may collaborate with to incorporate Google's artificial intelligence model, Gemini, into future iPhones. This partnership is suggested as a way for Apple to make its iPhones more interesting through the use of advanced AI technology, as discussed in various news reports mentioned in the script.

💡Artificial Intelligence (AI)

Artificial Intelligence, or AI, is the development of computer systems that can perform tasks that would normally require human intelligence, such as visual perception, speech recognition, and decision-making. In the video, AI is a key theme, with a focus on generative AI models like Google's Gemini, which could be integrated into iPhones to provide new functionalities.

💡Generative AI

Generative AI refers to AI models that can create new content, such as text, images, or even code, based on existing data. The script discusses how phone manufacturers are quickly adopting generative AI and how Apple might use Google's generative AI model, Gemini, to make future iPhones more appealing.

💡Gemini

Gemini is Google's generative AI model that the script suggests could be integrated into iPhones. It is highlighted as a potentially problematic yet innovative technology that could enhance the capabilities of Apple's devices, assuming Apple can address the issues that have arisen with Gemini's use in other products.

💡iOS 18

iOS 18 is the next version of Apple's mobile operating system, which the script suggests could incorporate generative AI features. The video implies that this new operating system could be a significant factor in the appeal of the next iPhone, especially if hardware advancements are minimal.

💡WWDC

WWDC stands for Worldwide Developers Conference, an annual event where Apple showcases its latest software and technologies. The script mentions that more details about iOS 18 and Apple's AI plans are expected to be revealed at the WWDC, indicating its importance in Apple's product development cycle.

💡Darwin AI

Darwin AI is a Canadian startup that Apple acquired, which specializes in AI that runs on devices themselves rather than relying on cloud-based servers. This acquisition is mentioned in the script as an example of Apple's efforts to advance its AI capabilities, with a focus on privacy.

💡mm1

mm1 is a new generative AI model developed by Apple, as mentioned in the script. It is capable of creating text and images and is highlighted as an example of Apple's internal efforts to develop its own AI technologies, despite rumors of the company being behind in the AI race.

💡User Privacy

User privacy is a significant concern discussed in the context of integrating AI technologies like Gemini into iPhones. The script raises questions about how Apple would ensure that user data remains private and protected if it were to collaborate with Google, emphasizing Apple's reputation for prioritizing user privacy.

💡Controversy

The script discusses the controversy surrounding generative AI, particularly Google's Gemini, which has faced criticism for producing inaccurate and offensive results. This controversy is presented as a potential risk for Apple if it decides to integrate Gemini into its iPhones, as it could lead to similar issues.

Highlights

Apple and Google are reportedly negotiating a deal to incorporate Google's AI model, Gemini, into future iPhones.

This collaboration comes amidst a rush for phone makers to adopt generative AI, despite some recent public setbacks for Google's AI.

The software on phones is becoming more interesting than the hardware, emphasizing the importance of AI advancements.

Apple is expected to integrate generative AI into iOS 18, which could be more significant than the iPhone 16's hardware.

Apple's CEO, Tim Cook, has hinted at 'breaking new ground in AI' at a shareholder meeting.

Apple has acquired Darwin AI, a company specializing in on-device AI for better privacy.

Apple has also published a research paper on a new generative AI model named mm1, capable of creating text and images.

Tech pundits suggest Apple is lagging in the AI race, but Apple executives disagree.

Competitors like Microsoft and Samsung have already integrated generative AI into their products.

Google's Gemini is currently used in the Galaxy S24 for summarizing lectures and editing photos.

AI assistance in phones is subtly integrated into existing applications rather than being a standalone app.

There are concerns about user privacy if Apple collaborates with Google's Gemini.

Google has faced criticism for Gemini's inaccurate results and has paused image generation of people.

Generative AI like Gemini provides a single solution, which can be problematic if it's incorrect.

Apple could treat Gemini as a standalone app to mitigate potential controversy.

Google reportedly pays Apple over $18 billion a year to be the default search engine on iPhones.

The potential addition of Gemini to Apple devices could make it the most widely used AI, helping Google in the AI race.

iOS 17.4 introduced over 100 new Emoji and transcripts for Apple Podcast episodes.

Apple may surprise us with its AI integration, but we may have to wait until the September iPhone announcement for details.

Transcripts

has the iPhone become so boring that

Apple needs help from Google to make it

interesting again if you're having a

hard time wrapping your head around that

one buckle up because Apple and Google

are negotiating a deal that could put

Google's artificial intelligence model

into future iPhones Bloomberg was first

to report this and since then the New

York Times and Wall Street Journal also

reported the same with their Anonymous

sources phone makers are quickly jumping

into generative AI but the hot race is a

hot mess Google just had to publicly

apologize for embarrassing results on

its generative Ai and Google even had to

pause a problematic feature we are at a

point in time where the software on a

phone is more interesting than the

hardware so Google's generative AI model

known as Gemini is one more thing Apple

May tout to get folks wanting to buy the

next iPhone but why would Apple even

want Google's Gemini on the iPhone when

it can be problematic let's go over how

Google's Gemini might be used on the

iPhone I'm Bridget Carey and this is one

more

thing when iOS 18 arrives later this

year it could be a bigger deal than the

iPhone itself apple is expected to

incorporate generative AI into the next

iPhone operating system and according to

Bloomberg's reporting the iPhone 16

Hardware will not have any major

advances so the software could be more

critical than usual the software is

what's going to sell the next iPhone we

will know more about iOS 18 and maybe

some of Apple's AI plans in June at WWDC

that's Apple's annual developers

conference and Apple CEO Tim Cook said

this year we will hear more about

Apple's AI work and during a shareholder

meeting he said Apple would quote break

new ground in AI we know Apple has

advanced processors that can utilize

generative AI but apple is not as

talkative about its AI software to be

specific Apple has not come out with its

own version of a generative AI chat box

where users could type in a prompt to

generate text or an image or have the AI

offer a solution to a request that

leaves Tech pundants saying that apple

is behind in the AI race but as we

learned in a CNBC interview Apple execs

don't see it that way critics have been

surprised that Apple appears to be

falling behind when it comes to

AI how do you

respond I I don't believe we are not too

worried not to worried this week Apple

acquired the Canadian startup Darwin Ai

and Darwin's expertise is AI that runs

on the device itself rather than

depending on servers in the cloud which

is better for privacy and just a few

days before that without much fanfare

Apple published a research paper

detailing the development of a new

generative AI model it calls mm1 it can

create text and images wired reported

the researcher show it answering

questions about photos and displaying

the kind of general knowledge skills

show don't buy chat Bots like chat GPT

so apple is cooking up something that's

in this realm but if it needs more time

to bake then to speed things along for

this year's iPhone Apple could partner

with another

company Apple reportedly has been

talking to more than just Google with

Gemini but also companies like open AI

which makes chat GPT certainly every

Apple competitor has been stuffing

itself with generative AI tools

Microsoft is working with open Ai and

windows 11 laptops and PCs will have a

dedicated key to launch its AI tool

called co-pilot Samsung has its own

generative AI model and right now Google

Gemini is inside the Galaxy s24 it is

being used across multiple applications

on the s24 you can use the voice

recorder to record your teacher's

lecture and then ask the AI to summarize

the most important points of the lesson

edit a photo inside the photo gallery it

can bring up the option for generative

editing where you can move people around

or remove an object and it just fills in

the gaps so here we see that it's not

exactly like there's some big Google

Gemini app in the phone rather elements

of AI assistance are kind of woven into

certain existing products this could be

one way we see Gemini implemented on the

iPhone and by that I mean it's not even

something you know is being done by

Google rather it could be happening in a

limited way hidden in the background of

an existing app however if apple is

working with AI Partners this kind of

tech needs to be so very protected for

user privacy I would be uncomfortable if

Apple just let Gemini run wild on my

iPhone Apple Prides itself on having

user information stay private protected

on the device I wouldn't want some

Google server in a cloud peering into my

chats as it translates text or whatever

editing I'm doing so if apple is working

with Google's Gemini it's got to be done

in a way that it's limited in what it is

sharing and apple should put limits on

just how much it can generate I would

not expect some sort of tool or you

could just ask the iPhone to make up

images of cats or write entire documents

because there's a big risk of what it

can spit out as being wrong there has

been a lot of criticism on Gemini

recently as it gives inaccurate results

the company had to apologize and put a

pause on image generation of people

because it was mixing up the races of

historical figures and sometimes just

refusing to generate images of white

people of course Google said it would

try to fix this but Google also said in

a statement that it can't promise Gemini

won't occasionally generate embarrassing

inaccurate or offensive results and

that's the issue now with generative AI

because you cannot think of it like a

Google search engine it is an answer box

that gives one answer a Google search

result has pages of links you can poke

through it with your human brain to

assess what is quality but a system like

Gemini will hand you one solution

solution and it could be wrong Apple

won't want to be caught in that kind of

controversy there is another way Apple

could handle this apple could treat

Gemini like a standalone app much like

when the iPhone launched with Google

Maps then you can't get upset if Gemini

is wrong it's not the iPhone it's that

one app that got it wrong it could be

just like how Google search is the

default search engine on Safari and

don't forget Apple and Google partnered

for that deal Google reportedly pays

Apple more than $18 billion dollar a

year to have Google search as the

default option on iPhones Google

certainly would love Gemini to be on the

iPhone there are two billion Apple

devices currently in use when you add up

all the hardware putting Gemini on Apple

devices could make Gemini the most used

Ai and help it win the AI race that is

until Apple's ready to unleash whatever

tool it is working on but who wants to

wait until the fall to try new iPhone

tricks it's time for a new segment I

call one more one more thing

if you updated your iPhone to iOS 17.4

have you even tried all the new features

there are over 100 new Emoji but I have

not seen anyone send me a lime or a

fiery Phoenix but actually I have also

not used a new Emoji myself how am I

supposed to use the shaking heads if you

use apple podcast you will find that

there are now transcripts of the

episodes that you can read through that

is Handy for just skimming the topics or

you can even search inside the

transcript so if there's that thing you

remember someone mentioned on a podcast

episode what was it called again you can

search for what you do remember and Skip

ahead to that part to find it another

handy thing to test out are virtual

credit card numbers that you can use

with your Apple cash so let's say you

have some apple cash in your wallet but

you're at a place that doesn't take

Apple pay the system makes a card number

an expiration date and a three-digit

security code just like a physical card

and when you check out somewhere you can

just plug in the card number yourself

how are you feeling about Google Gemini

possibly being inside a future iPhone

that is if a deal is actually made I

have a feeling Apple will surprise us on

this one and we may have to wait until

the iPhone is announced in September to

finally know for sure thanks for

watching I'll catch you next time with

one more thing to discuss in the world

of Apple