HSBC Funny Culture ads ( Subway, Bart, Golf )

Summary

The video script emphasizes the importance of understanding and respecting cultural differences in global settings. It highlights various scenarios, such as acceptable behavior in Asian cities versus New York, and dining etiquette in England versus China. Through these examples, HSBC underscores its commitment to local knowledge by having locally staffed banks in over 80 countries. The message concludes with a comparison of golf traditions in America and Japan, reinforcing HSBC's position as 'the world's local bank,' always adapting to local customs.

Takeaways

• 🌏 In some Asian cities, it's culturally acceptable for commuters to fall asleep on a stranger's shoulder, reflecting a sense of community and trust.
• 🏙 In contrast, New York City has a different cultural norm where such behavior might be considered inappropriate, highlighting the diversity of social etiquette across cities.
• 🎶 The use of music in the script suggests a light-hearted or playful tone, possibly aiming to engage the audience in a more relaxed manner.
• 🏦 HSBC is presented as a global bank that values local knowledge, emphasizing its understanding of and adaptation to local customs and practices.
• 🏠 The script contrasts the English and Chinese dining customs, where the former sees clearing one's plate as a compliment to the host, while the latter may interpret it as a sign of insufficiency.
• 🌐 HSBC's local banks are staffed by local people, which is crucial for understanding and serving the diverse needs of customers in over 80 countries.
• 👏 The inclusion of applause suggests a positive reception or agreement with the message that HSBC is 'the world's local bank'.
• 🏌️‍♂️ The script uses the example of golf traditions in America and Japan to illustrate the importance of local knowledge in business and social interactions.
• 🎁 In Japan, it's customary to give expensive gifts to playing partners after a hole-in-one, unlike in America where buying drinks is the tradition, showcasing cultural differences in celebrations.
• 🌍 The tagline 'the world's local bank' is repeated to reinforce HSBC's commitment to global presence with a local touch.

Q & A

What is considered acceptable behavior for a commuter in some Asian cities according to the script?

In some Asian cities, it is considered acceptable for a commuter to fall asleep on the shoulder of a stranger.

How does the script describe the cultural difference in behavior when it comes to sleeping on public transport between Asian cities and New York?

The script implies a stark contrast between Asian cities where it's acceptable to sleep on a stranger's shoulder and New York, where it's not the norm.

What is the significance of the phrase 'we're the global bank that never underestimates the importance of local knowledge' in the context of the script?

This phrase highlights HSBC's approach to banking, emphasizing their understanding and respect for local customs and practices across different regions.

What does the script suggest about HSBC's operations in terms of local representation?

The script suggests that HSBC operates local banks staffed by local people in over 80 countries worldwide, reflecting their commitment to local knowledge.

How does the script use the example of clearing one's plate to illustrate cultural differences in dining etiquette?

The script contrasts the English belief that not clearing your plate is a slur on the host's food with the Chinese view that clearing your plate questions their generosity.

What is the traditional expectation in America for someone who achieves a hole-in-one in golf, as mentioned in the script?

In America, if you achieve a hole-in-one in golf, you are expected to buy everyone a drink.

How does the script contrast the American and Japanese traditions regarding gifts after a hole-in-one in golf?

The script contrasts the American tradition of buying drinks for everyone with the Japanese tradition of buying expensive gifts for your playing partners after a hole-in-one.

What is the recurring theme in the script that HSBC emphasizes about their global presence?

The recurring theme is that HSBC, as a global bank, values and incorporates local knowledge in their operations across different countries.

What is the slogan or tagline associated with HSBC that is repeated in the script?

The slogan or tagline repeated in the script is 'HSBC the world's local bank'.

How does the script use cultural examples to demonstrate the importance of understanding local customs?

The script uses cultural examples such as sleeping on public transport, clearing plates, and golf traditions to demonstrate that understanding local customs is crucial for global businesses like HSBC.