Topic 3 - The Problem and its setting

Summary

The video discusses the components of Chapter 1 in marketing research, focusing on writing introductions, theoretical and conceptual frameworks, problem statements, and hypothesis vs thesis arguments. The instructor explains the key elements like scope, limitations, and significance of the study, and the differences between quantitative and qualitative research. It also covers how frameworks guide research, the importance of defining terms, and practical examples from previous research. Students are encouraged to utilize the library for further research and documentation to complete their chapter assignments.

Takeaways

• 📚 Today’s topic is about writing Chapter 1 of a research paper, focusing on the problem and its settings.
• 🔍 The contents of Chapter 1 include the introduction, theoretical and conceptual framework, statement of the problem (SOP), thesis arguments, hypothesis, scope and limitations, significance of the study, and definition of terms.
• 📊 The difference between quantitative and qualitative research in Chapter 1: Quantitative includes introduction, concept framework, SOP, hypothesis, scope and limitation, significance, and definition of terms; Qualitative includes introduction, SOP, thesis argument, theoretical framework, concept, scope, limitation, and significance, but no definition of terms.
• 📝 The introduction guides the reader from a broad subject area to a specific topic, explaining the importance of the research, its context, and background.
• 🧩 Theoretical framework is a structure that supports and describes a set of interrelated concepts and definitions, providing a systematic view of phenomena and explaining the relationship among variables.
• 🔬 Types of theoretical frameworks include conceptual, deductive, inductive, empirical, normative, and explanatory frameworks.
• 💡 Conceptual framework defines the variables for the study and presents how they relate to each other, developed before data collection.
• 🔢 Types of conceptual frameworks include taxonomy, visual framework, and mathematical description, each with specific purposes and presentation styles.
• ❓ Statement of the Problem (SOP) identifies the problem to be solved, providing an overview of the study’s purpose, importance, contributions, and how it fits within existing knowledge.
• 📑 Scope and limitation define the boundaries and extent of the study, detailing the in-depth exploration of the research question and factors not included in the investigation.

Q & A

What are the contents of Chapter 1 in both quantitative and qualitative research?

In quantitative research, Chapter 1 contains the introduction, conceptual framework, statement of the problem (SOP), hypothesis, scope and limitations, significance of the study, and the definition of terms. In qualitative research, it includes the introduction, SOP, thesis argument, theoretical framework, conceptual framework, scope and limitations, and significance, but does not include the definition of terms.

What is the purpose of the introduction in a research paper?

The introduction guides the reader from the broad subject area to the specific topic addressed in the research. It provides the scope, context, and background of the research, explains the importance of the research, and helps readers understand why the paper is worth reading. It also helps guide the reader through the rest of the paper.

What is a theoretical framework in research?

A theoretical framework is the structure that supports and describes a theory, which is a set of interrelated concepts and definitions. It provides a systematic view of phenomena and explains relationships between variables. It acts as a roadmap for the research process and helps interpret findings by organizing data and drawing conclusions.

How does a conceptual framework differ from a theoretical framework?

A theoretical framework covers the theoretical aspects of a study and is based on various theories that guide the research. A conceptual framework, on the other hand, defines the variables of the study and shows how they relate to each other. It is developed before collecting data and is often used in both quantitative and qualitative research.

What are the different types of conceptual frameworks mentioned in the transcript?

The transcript mentions three types of conceptual frameworks: taxonomy, which categorizes phenomena without showing relationships; visual frameworks, which depict relationships between phenomena and variables; and mathematical descriptions, which use formulas to describe the relationships between variables.

What is a statement of the problem (SOP) in research?

The statement of the problem identifies the problem that the research aims to solve. It provides an overview of the study, stating what it is about, its importance, and what contributions it makes to knowledge and practice. The SOP helps frame the research's objectives and outlines the specific problems being addressed.

What is the difference between a hypothesis and a thesis statement?

A hypothesis is used in quantitative research and is a statement that can be proven or disproven. It predicts the relationship between variables. A thesis statement is used in qualitative research and summarizes the main point or claim of the research, supported by examples and evidence throughout the paper.

What is the role of the scope and limitation section in a research paper?

The scope defines the boundaries of the research, detailing how in-depth the study will be and the parameters it will operate within, such as population and timeframe. The limitations describe the factors and variables that will not be included in the study, setting boundaries to manage the research's focus and objectives.

Why is the significance of the study important in research?

The significance of the study explains why the research is important. It identifies the contribution to the research field, business opportunities, or society. It highlights how the study progresses knowledge within its field and what impact it may have on the community or other researchers.

What is the purpose of the definition of terms section in a research paper?

The definition of terms section clarifies and explains key concepts, terms, and terminology used in the research. It helps readers understand the specific meanings and context of these terms within the study, ensuring that complex or technical terms are clearly defined for the reader.