The Demand Curve

Marginal Revolution University
2 Jan 201503:31

Summary

TLDRThe video explains the basic economic concepts of supply and demand, focusing on the demand curve. It illustrates how a lower price leads to increased consumer demand, using examples like Black Friday and oil prices. As prices drop, consumers buy more, and as prices rise, demand decreases, especially for low-value uses like gasoline and plastic. The video emphasizes that high-value uses, like jet fuel, still drive demand even at higher prices. The demand curve helps summarize these responses to price changes in a simple, visual way.

Takeaways

  • ๐Ÿ“‰ Supply and demand are fundamental concepts in economics, often represented by graphs.
  • ๐Ÿ“ˆ The demand curve shows how much of a good people will want at different prices.
  • ๐Ÿ›๏ธ A lower price increases demand, as seen during big sales like Black Friday.
  • ๐Ÿ›ข๏ธ The demand curve for oil is similar to other goods: lower prices lead to higher demand.
  • โœˆ๏ธ High-value uses of oil, such as jet fuel, have few substitutes, so demand remains even at high prices.
  • ๐Ÿฆ† Low-value uses, like making rubber duckies, see reduced demand when oil prices rise.
  • ๐Ÿš— As oil prices rise, consumers economize, switching to fuel-efficient cars or reducing travel.
  • โœ‹ When prices get too high, people skip purchasing certain goods or switch to substitutes.
  • ๐Ÿ”€ The demand curve reflects the various ways people respond to price changes based on their priorities.
  • ๐Ÿ“ The relationship between price and demand varies by product, but the basic principles remain the same.

Q & A

  • What are the fundamental concepts in economics represented by a graph?

    -The fundamental concepts in economics represented by a graph are supply and demand.

  • How does a demand curve illustrate consumer behavior during a sale event like Black Friday?

    -A demand curve shows how much of a good people will want at different prices. During a sale event like Black Friday, when prices are lowered, the demand curve illustrates that people buy more, as the quantity demanded increases as the price gets lower.

  • What is the relationship between price and quantity demanded on a demand curve?

    -On a demand curve, the quantity demanded increases as the price gets lower, indicating an inverse relationship between price and quantity demanded.

  • What is the significance of the demand curve for oil in the global economy?

    -The demand curve for oil is significant because oil is used in a wide variety of products, from fueling cars and planes to heating homes and making plastic. It shows the relationship between the price of oil and the quantity demanded, which is crucial for understanding economic behavior in various industries.

  • How does the demand for oil change with different prices?

    -As the price of oil decreases, the demand for oil increases. For example, at $55 per barrel, there's a relative low demand of five million barrels, but at $20 per barrel, 25 million barrels are demanded, and at $5 per barrel, 50 million barrels are demanded.

  • What are high-value uses of oil, and why are they significant?

    -High-value uses of oil include jet fuel, where oil has few substitutes. These uses are significant because even as the price of oil increases, the demand remains high due to the necessity of these products, such as for aviation.

  • Why do people reduce their demand for low-value oil products when the price of oil rises?

    -When the price of oil rises, the cost of making low-value products like gasoline or plastic increases. At some point, the cost becomes high enough that consumers might skip buying these products or find substitutes, reducing the demand for oil in these applications.

  • How does the demand curve reflect the different values people place on oil?

    -The demand curve reflects the different values people place on oil by showing that at high prices, only those who value oil the most for its high-value uses, like aviation, continue to demand it, while demand for low-value uses decreases.

  • What happens to consumer behavior when the price of oil increases significantly?

    -When the price of oil increases significantly, consumers economize by buying more fuel-efficient cars or forgoing non-essential uses of oil products, like road trips or purchasing plastic toys.

  • How does the demand curve for oil help summarize consumer responses to price changes?

    -The demand curve for oil helps summarize consumer responses to price changes by showing the quantity demanded at various price points, reflecting how consumers adjust their purchasing behavior based on the value they place on oil products and the availability of substitutes.

  • What are the practical implications of understanding the demand curve for oil?

    -Understanding the demand curve for oil is crucial for industries that rely on oil, policymakers, and consumers. It helps predict shifts in demand, informs pricing strategies, and guides decisions on energy conservation and alternative energy sources.

Outlines

00:00

๐Ÿ“Š Introduction to Supply and Demand Concepts

The narrator introduces the basic concepts of supply and demand, which are fundamental to economics. These concepts are typically represented graphically. The video starts by focusing on the demand curve, explaining that it shows how much of a good people want at different price levels. The introduction sets up the exploration of demand with relatable examples like sales, particularly Black Friday, where lower prices lead to higher purchasing.

๐Ÿ›’ Demand Curve and Black Friday Example

The narrator uses Black Friday sales to illustrate the demand curve. On Black Friday, lower prices increase the quantity of items people buyโ€”such as clothing and video gamesโ€”because consumers respond to reduced prices. This behavior is reflected in the demand curve, where the price is on the vertical axis and the quantity is on the horizontal axis. Lower prices lead to a higher quantity of goods purchased.

๐Ÿ›ข๏ธ Exploring the Demand Curve for Oil

The focus shifts to oil, one of the most significant products worldwide. Oil is vital for many industries, from transportation (fuel for cars and planes) to manufacturing (plastic production). The demand curve for oil shows that as prices decrease, demand increases. For instance, at $55 per barrel, the demand is low, but at $5 per barrel, demand soars to 50 million barrels. This relationship between price and quantity demanded is visually represented by the demand curve.

โœˆ๏ธ High-Value vs. Low-Value Uses of Oil

The narrator explains that oil has both high-value and low-value uses. High-value uses, like jet fuel, have fewer alternatives, so demand remains even when prices are high. In contrast, low-value uses, like gasoline or plastic production, are more sensitive to price changes. When prices rise, consumers might reduce their purchases of gasoline or opt for substitutes, such as wooden toys instead of plastic ones. This variation affects the shape of the demand curve.

๐Ÿš— Consumer Adaptation to Rising Oil Prices

As oil prices increase, consumers adapt by changing their behavior. For instance, they may purchase fuel-efficient cars, take fewer road trips, or buy alternative products instead of those made with oil. Only the consumers who value oil highly (e.g., airlines needing jet fuel) will continue to buy it despite rising costs. This selective demand underscores how different consumers respond to changes in oil prices based on the value they derive from the product.

๐Ÿ“‰ Conclusion: Summarizing the Demand Curve

The narrator concludes by summarizing the demand curve, which visually represents how consumers react to price changes. The curve highlights that as prices increase, only high-value uses of oil remain in demand, while lower-value uses are reduced. This concept can be applied to many goods and services, not just oil. The video ends with an invitation to test knowledge through practice questions or proceed to the next lesson.

Mindmap

Keywords

๐Ÿ’กSupply and Demand

Supply and demand are fundamental economic concepts that describe the relationship between the quantity of a product that producers are willing to supply and the quantity that consumers are willing to purchase at various price points. In the video, this concept is introduced as the basis for understanding market dynamics, with the demand curve specifically illustrating how consumer behavior changes in response to price variations.

๐Ÿ’กDemand Curve

A demand curve is a graphical representation that shows the quantity of a good or service that consumers are willing to purchase at different prices. The video explains that as prices decrease, the quantity demanded typically increases, which is exemplified by the consumer behavior observed during sales events like Black Friday.

๐Ÿ’กPrice

Price in economics refers to the amount of money charged for a good or service. The video uses the vertical axis on the graph to represent price, demonstrating how it influences the quantity demanded. For instance, the demand for oil increases as the price per barrel decreases from $55 to $5.

๐Ÿ’กQuantity

Quantity in this context refers to the amount of a product that consumers are willing and able to purchase. The video uses the horizontal axis on the graph to represent quantity, showing how it changes with price. For example, at a higher price of $55 per barrel, the demand for oil is lower at five million barrels, whereas at a lower price of $5 per barrel, the demand increases to 50 million barrels.

๐Ÿ’กBlack Friday

Black Friday is a significant shopping event in the United States, occurring the day after Thanksgiving, where retailers offer significant discounts. The video uses Black Friday as an example to explain how a reduction in prices leads to an increase in the quantity of goods demanded, illustrating the concept of the demand curve.

๐Ÿ’กOil

Oil is a crucial commodity with a wide range of applications, from fueling transportation to manufacturing various products. In the video, the demand curve for oil is used to illustrate how the quantity demanded changes with price, highlighting the different uses and values associated with oil.

๐Ÿ’กHigh-Value Uses

High-value uses refer to applications where a product is essential and has few substitutes. The video mentions jet fuel as an example of a high-value use for oil, where the necessity for aviation dictates a continued demand regardless of price increases.

๐Ÿ’กLow-Value Uses

Low-value uses are applications where a product can be easily substituted or forgone if the price becomes too high. The video explains that when oil prices rise, consumers may opt for substitutes or reduce consumption for low-value uses such as plastic toys or gasoline.

๐Ÿ’กSubstitutes

Substitutes are products that can be used in place of another, often due to similar functionality or lower cost. The video discusses how, as the price of oil increases, consumers may seek substitutes for products like plastic toys or gasoline, which are considered low-value uses of oil.

๐Ÿ’กEconomize

To economize means to reduce costs or expenses. The video uses the term in the context of consumers responding to rising oil prices by buying more fuel-efficient cars or canceling trips to reduce gasoline consumption, demonstrating how price affects consumer behavior.

๐Ÿ’กPractice Questions

Practice questions are exercises designed to test understanding and application of concepts. The video script mentions practice questions as a way for viewers to test their comprehension of the supply and demand concepts discussed.

Highlights

Supply and demand are fundamental concepts in economics.

Demand curve shows how much of a good people will want at different prices.

Lower prices during sales events like Black Friday lead to increased purchases.

Price is on the vertical axis, and quantity on the horizontal in a demand graph.

Quantity demanded increases as price gets lower, as illustrated by the demand curve.

Different demand curves exist for every good or service, but the principles are the same.

Oil has a demand curve showing the relationship between price and quantity demanded.

At a high price of $55 per barrel, there's a relative low demand for oil.

At $20 per barrel, the demand for oil increases to 25 million barrels.

At an extremely low price of $5 per barrel, 50 million barrels of oil are demanded.

Oil's many uses include high-value uses like jet fuel with few substitutes.

Low-value uses of oil include making gasoline and plastic products.

As oil prices rise, the demand for low-value products like plastic decreases.

Consumers may opt for substitutes or more economical choices as oil prices increase.

At high prices, only those who value oil the highest, such as for aviation, continue to demand it.

The demand curve summarizes the diverse ways people respond to price changes.

Interactive practice questions are available for those who want to test their understanding.

The video invites viewers to move on to the next topic after understanding demand curves.

Transcripts

play00:00

โ™ช [music] โ™ช

play00:11

- [Narrator] Supply and demand are fundamental concepts

play00:14

in economics.

play00:15

Usually, they're represented by a graph like this.

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So what does this mean?

play00:20

Well, let's start with the demand curve.

play00:24

In short, a demand curve shows how much of a good people will want

play00:28

at different prices.

play00:30

What happens when there's a big sale?

play00:32

Well, at a lower price, people buy more.

play00:35

More shirts, more pants, more video games,

play00:38

and they do stuff like this.

play00:40

This is what happens on Black Friday

play00:42

when retailers lower their prices to get people

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to buy stuff for Christmas.

play00:46

The demand curve illustrates the intuition for why people

play00:49

go nuts on Black Friday.

play00:51

Price is shown on the vertical axis,

play00:53

and quantity is shown on the horizontal.

play00:55

Here's the normal price,

play00:57

and here's the Black Friday reduced price.

play01:00

Simply put, the quantity demanded increases as the price gets lower.

play01:06

But let's delve a little deeper.

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There's a different demand curve for every good

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or service out there, but the ideas are the same.

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So, let's look at the demand curve

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for one of the most important products in the world -- oil.

play01:18

Oil is used in a wide variety of products,

play01:21

from fueling cars and planes, to heating homes and making plastic

play01:24

for rubber duckies.

play01:26

Looking at the demand curve for oil,

play01:27

we see a familiar relationship between price

play01:29

and the quantity demanded.

play01:31

At a high price, $55 per barrel, there's a relative low demand,

play01:35

let's say five million barrels.

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At $20 per barrel, 25 million barrels are demanded.

play01:41

As the price goes down, the demand for oil increases.

play01:45

And at $5 per barrel, 50 million barrels of oil

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are demanded.

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But, there's more to why the demand curve

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looks like this.

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As we mentioned before, oil has many uses.

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Some of those are high-value uses.

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Uses for which oil has few substitutes.

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An example would be jet fuel.

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Right now, you can't fly jets on corn or natural gas.

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If you want planes that fly, you're stuck with using oil.

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Other uses are low-value uses like making gasoline

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or plastic for these guys.

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When oil prices are relatively low, the oil that is being demanded

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is used for high and low-value goods alike.

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As the price of oil goes up, so does the price

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of making plastic and gasoline.

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And at some point, the cost of these value used products

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will get high enough that some people might skip buying

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a rubber ducky altogether or buy a substitute

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like a wooden bath toy.

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Same goes for gasoline, as the price rises,

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people will economize.

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They'll buy more fuel efficient cars

play02:44

or forego that road trip completely.

play02:46

For these consumers, the benefit of buying

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these products is too little to justify the cost.

play02:52

At these high prices, the demanders that are left

play02:55

are the ones who value oil the highest.

play02:57

For them, the benefit of, say, having planes that fly

play03:00

outweighs the increased cost.

play03:03

They still demand oil.

play03:04

So, with a simple line, the demand curve summarizes

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all the many and diverse ways that people respond

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to a change in price.

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But, it doesn't stop here.

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If you want to test yourself, click "Practice Questions."

play03:20

Or if you're ready to move on, just click "Next Video."

play03:24

โ™ช [music] โ™ช

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Related Tags
Supply DemandEconomics BasicsPricing StrategiesOil MarketConsumer BehaviorPrice ElasticityBlack FridayHigh-Low Value GoodsEconomic GraphsJet Fuel