Eficiencia y Eficacia. Desempeño organizacional y Gerencial

Summary

The script discusses the critical difference between efficiency and effectiveness in business activities. Efficiency is about reducing costs without compromising the quality of a task, while effectiveness is about achieving the right goals or meeting targets. The speaker emphasizes the need to be both efficient and effective, using examples to illustrate how reducing costs (efficiency) and achieving market leadership (effectiveness) are interconnected. The importance of setting the right objectives and then focusing on efficiency to minimize costs is highlighted, with a reminder that effectiveness must come first to ensure the goals pursued are valuable and market-oriented.

Takeaways

• 🔍 Efficiency is about doing things right, focusing on reducing costs and improving processes.
• 🎯 Effectiveness is about doing the right things, aligning actions with achieving the correct goals or objectives.
• 🏭 In production, efficiency might mean reducing costs, while effectiveness could be leading the market by a certain time with the right product.
• 📈 Peter Drucker emphasized that no amount of efficiency can compensate for a lack of effectiveness, highlighting the primacy of setting the right goals.
• 📊 To manage well, one must first be effective by understanding the market and customers, then focus on efficiency to reduce costs.
• 🛠️ Efficiency and effectiveness are tools to measure organizational performance, distinguishing between overall organizational goals and specific area objectives.
• 🌟 Achieving market leadership or specific sales targets by the end of a year is an example of effectiveness in action.
• 💡 Before focusing on being efficient, it's crucial to ensure that the goals set are appropriate and that the market wants what is being offered.
• 👷‍♂️ Engineers or managers should first ensure their designs or strategies are effective for the company's needs before optimizing for efficiency.
• 🔄 The script suggests a sequential approach: establish effectiveness first by setting the right goals, then pursue efficiency to achieve those goals in the most cost-effective manner.

Q & A

What is the difference between efficiency and efficacy as discussed in the script?

Efficiency is about reducing costs while performing an activity, such as manufacturing a product. Efficacy, on the other hand, is about achieving the right objectives or goals, such as successfully selling the product in the chosen market.

Why is it important to focus on both efficiency and efficacy in business activities?

Both efficiency and efficacy are important because they contribute to the overall success of a business. Efficiency ensures cost reduction, while efficacy ensures that the business meets its objectives and goals, leading to a competitive advantage in the market.

Can you provide an example from the script that illustrates the concept of efficacy?

An example of efficacy from the script is setting a goal to become the market leader by the end of 2016 and successfully implementing a sales strategy that includes good pricing, advertising, and logistics to achieve that goal.

How does the script suggest balancing efficiency and efficacy in a business strategy?

The script suggests that businesses should first focus on efficacy by choosing the right market and setting the right objectives. After ensuring the strategy is on target, then focus on efficiency by finding ways to reduce costs without compromising the achievement of the set goals.

What does Peter Drucker's quote mentioned in the script imply about the relationship between efficiency and efficacy?

Peter Drucker's quote implies that no amount of efficiency can compensate for a lack of efficacy. In other words, even if a business reduces costs (is efficient), if it does not achieve its market goals (is not efficacious), then the business will not be successful.

How does the script relate efficiency and efficacy to organizational performance?

The script relates efficiency and efficacy to organizational performance by suggesting that measuring both can provide insights into how well an organization is achieving its overall and specific area goals. Efficiency is about doing things right (reducing costs), while efficacy is about doing the right things (achieving goals).

What advice does the script give for improving efficiency in a production process?

The script advises that to improve efficiency in a production process, one should focus on reducing costs without sacrificing the achievement of set goals. This could involve simplifying processes, reducing complexity, and optimizing resources.

How does the script differentiate between measuring organizational performance and managerial performance?

The script differentiates between organizational performance, which is measured by assessing if the overall and specific area goals are met, and managerial performance, which is measured by evaluating if individual managers, such as the marketing or production manager, are achieving their specific objectives.

What is the significance of setting the right market and objectives before focusing on efficiency, as per the script?

Setting the right market and objectives before focusing on efficiency is significant because it ensures that the business is working towards the right goals. This approach prevents the business from investing resources in activities that may be efficient but do not contribute to the overall success of the organization.

Can you explain the concept of 'doing things right' versus 'doing the right things' as it is presented in the script?

In the script, 'doing things right' refers to efficiency, which is about performing tasks in the most cost-effective manner. 'Doing the right things' refers to efficacy, which is about ensuring that the tasks being performed align with the organization's objectives and goals, ensuring the business is on the right path to success.