【脱・時代遅れ】服の「寿命」は何年なのか？高級ブランドとユニクロで変わるの？捨てるべきタイミングもプロが徹底的に解説します【言語化シリーズ】

スタイリスト大山シュンのメンズ服講座

22 Feb 202319:27

Summary

TLDRIn this video, stylist Daichi Ohyama discusses the concept of 'fashion lifespan' for men's clothing. He aims to clarify how long garments remain stylish based on his experience. Ohyama suggests that while well-made clothes can be worn for over a decade, the trendiness and freshness of an outfit typically last about 3 to 5 years. Factors like wear and tear, as well as the impact of trends, influence this lifespan. He differentiates between basic and trendy items, noting that brands like Uniqlo offer longer-lasting basics, whereas GU focuses on trendier pieces with shorter lifespans. High-end brands may also show their age within 5 years due to changing trends. Ohyama encourages viewers to consider the lifespan when investing in clothing and suggests that while some timeless pieces can be cherished for over a decade, most should be refreshed every 3 to 5 years.

Takeaways

👕 The video discusses the concept of 'fashion lifespan' for men's clothing, aiming to clarify how long clothes can remain stylish.
📏 Stylist Daichi Ooyama suggests that the lifespan of stylishness for men's clothing is roughly 3 to 5 years, influenced by trends and the passage of time.
🔍 The lifespan can vary based on the brand and style, with trend-focused brands like GU having a shorter lifespan compared to basics-focused brands like UNIQLO.
👔 For trend-driven clothing, the freshness and appeal can diminish over time, suggesting a shorter lifespan, approximately 2 years according to Ooyama's experience.
👖 Basic clothing items from UNIQLO may last longer, around 3 years, due to their timeless design, but still face the inevitable wear and tear.
👗 The wear and tear of clothes, including fading colors and loss of freshness, contribute to the end of their stylish lifespan, regardless of the brand or price.
💼 High-end brands and designer items are not immune to the wear and tear that comes with time, which can affect their perceived value and style.
👜 However, certain items like accessories and classic footwear can have a longer lifespan, sometimes exceeding the 5-year mark if well-maintained.
👠 Expensive leather boots and certain classic sneakers can be considered investments that last longer than the average clothing item.
👜 Lifestyle changes can affect how long an item remains useful or desirable, suggesting that the idea of a 'lifetime' purchase may not always be practical.
🛍 When purchasing clothing, considering the expected lifespan can help determine how much to invest in an item, balancing cost with the expected duration of use.

Q & A

What is the main topic of discussion in this video by stylist Daichi Ooyama?
-The main topic of discussion is the lifespan of men's fashion and how long clothes can remain stylish.
What is Ooyama's general experience on the lifespan of clothing in Japan?
-Ooyama's experience suggests that well-crafted clothes sold in Japan can be worn comfortably for over 10 years.
What is the proposed lifespan of fashionable men's clothing according to Ooyama?
-Ooyama proposes that the lifespan of looking fashionable for men's clothing is roughly 3 to 5 years.
Why does Ooyama believe that the stylishness of clothing has a limited lifespan?
-Ooyama believes that the stylishness of clothing is influenced by factors such as trendiness and the passage of time, which can diminish the clothing's appeal.
What is the difference between Uniqlo and GU brands in terms of fashion lifespan, according to Ooyama?
-Uniqlo focuses on basic clothing, which might last longer, while GU focuses on trendier clothing, which has a shorter lifespan, around 2 years according to Ooyama.
How does Ooyama account for the wear and tear of clothing over time?
-Ooyama considers wear and tear, such as fading and loss of freshness, as significant factors that can make even basic clothing look outdated after a few years.
What is Ooyama's view on the lifespan of high-end or designer brand clothing?
-Ooyama suggests that even high-end or designer brand clothing can show signs of wear and become less fashionable over time, with a challenging lifespan beyond 5 years.
What is Ooyama's opinion on the investment in high-quality items that are expected to last a long time?
-Ooyama advises caution in investing in high-quality items for the long term, as lifestyle changes can affect the utility and desirability of these items.
How does Ooyama differentiate between basic and trendy clothing in terms of lifespan?
-Ooyama differentiates by stating that basic clothing can be used for a longer period due to its timeless appeal, whereas trendy clothing has a shorter lifespan due to its association with current trends.
What is the role of 'excitement' or 'novelty' in the lifespan of clothing according to Ooyama?
-Ooyama suggests that the excitement or novelty of a piece of clothing fades over time, which can lead to a decreased desire to wear the item even if it is still in good condition.
What advice does Ooyama give regarding the disposal of old clothing?
-Ooyama advises that items older than 5 years can generally be discarded, as they may have lost their stylishness, although there may be exceptions for timeless pieces.
How does Ooyama suggest viewers engage with his content for further insights on men's fashion?
-Ooyama encourages viewers to check out his membership channel on YouTube for in-depth explanations on trendy items and to participate in the online salon for discussions on recommended items and styling.

Outlines

00:00

👔 Men's Fashion and the Concept of Clothing Lifespan

In this video script, stylist Daishun Ooyama introduces a series focused on men's fashion, aiming to clarify the concept of 'fashion language' and discuss the lifespan of clothing. He mentions that while high-quality garments sold in Japan can last over a decade, the fashion lifespan, which is how long clothing remains stylish, is typically 3 to 5 years. Ooyama uses Uniqlo and GU as examples, highlighting the difference in their stances: Uniqlo focuses on basic clothing that can be worn for a longer time, while GU offers trendier items with a shorter lifespan. He suggests that the lifespan of clothing is not solely determined by trends but also by factors like wear and tear, which can diminish the clothing's appeal over time. Ooyama recommends considering the frequency of wear and wash cycles when determining the appropriate lifespan for an item of clothing.

05:02

🛍 Impact of Trends on the Durability of Fashion Items

The second paragraph delves deeper into the influence of trends on the lifespan of clothing. Ooyama discusses how domestic and high-end brands are heavily affected by trends, which can limit the duration that their items remain fashionable. He contrasts this with Italian brands and established labels that offer more timeless and classic designs, which can be worn for longer periods. Ooyama shares his personal experience, noting that even though basic items can be worn for a while, the excitement and freshness of wearing a new trend-driven piece fade over time. He suggests that the lifespan of such items can be around 2 to 3 years for trendy pieces and up to 3 to 4 years for select shop originals, which balance basic and trendy elements.

10:04

👞 The Longevity of High-Quality Accessories and Clothing

In the third paragraph, Ooyama shifts the focus to accessories and high-quality items that can transcend the typical 3-5 year lifespan of clothing. He mentions that while most clothing deteriorates over time, certain high-quality pieces, such as leather goods and classic footwear, can be worn for a decade or more. Ooyama shares examples of items like a simple loafer that he has owned for over seven years and a mechanical watch that can last for several decades. He also touches on the idea that while these items can be expensive, they offer a sense of value and can adapt to the wearer's body over time, making them a worthwhile investment.

15:06

🧥 Investing in Timeless Pieces and Lifestyle Considerations

The final paragraph discusses the importance of considering one's lifestyle when investing in timeless pieces. Ooyama notes that while certain items like classic coats and leather bags can be worn for many years, changes in lifestyle can affect their utility. He reflects on his own experience, where a large leather tote bag that he used to carry frequently is now less relevant due to a decrease in the need to carry large amounts of items. Ooyama advises viewers to be cautious when investing in expensive items intended for long-term use, as personal circumstances and fashion trends can change. He concludes by summarizing the video's discussion on the lifespan of men's clothing and encourages viewers to share their thoughts and consider the longevity of their fashion choices.

Mindmap

Keywords

💡Fashion Stylist

A fashion stylist, like the one mentioned in the script, is a professional who helps individuals or clients select clothing and accessories that suit their personal style, body type, and occasion. In the video, the stylist, named Daishin Ooyama, discusses men's fashion and aims to clarify the concept of fashion lifespan, which is central to the theme of the video.

💡Men's Fashion

Men's fashion refers to the clothing, accessories, and overall style that men use to express themselves. In the script, the focus is on understanding the longevity and trends within men's fashion, particularly how long certain items can remain stylish before they need to be replaced.

💡Fashion Lifespan

Fashion lifespan is a concept that refers to the duration for which a piece of clothing or a style remains fashionable or desirable. The script discusses this concept extensively, with the stylist suggesting that the lifespan of stylish clothing is roughly 3 to 5 years, depending on various factors.

💡Trend Sensitivity

Trend sensitivity is the degree to which a clothing item or style is influenced by current fashion trends. In the video, it is mentioned as a significant factor affecting the lifespan of clothing, with trendier items having a shorter lifespan compared to more basic or classic pieces.

💡Uniqlo

Uniqlo is a well-known Japanese clothing brand that offers a wide range of basic clothing items. In the script, Uniqlo is used as an example of a brand that focuses on basic garments, which might have a longer lifespan compared to trendier items from other brands.

💡GU

GU is another Japanese clothing brand, often positioned as a more budget-friendly alternative to Uniqlo. The script contrasts GU with Uniqlo, noting that GU offers more trend-sensitive clothing, which may have a shorter fashion lifespan.

💡Durability

Durability refers to the ability of a clothing item to withstand wear and tear over time. While discussing fashion lifespan, the script mentions durability as a factor, noting that even high-quality clothing will show signs of wear after several years of use.

💡Wear and Tear

Wear and tear is the natural process of a clothing item deteriorating due to regular use. The script discusses how even basic clothing from brands like Uniqlo will eventually show signs of wear, affecting its stylishness and prompting the need for replacement.

💡Basic vs. Trendy

The script contrasts basic clothing, which tends to have a longer lifespan and is less influenced by changing trends, with trendy clothing, which is more sensitive to fashion shifts and may become outdated more quickly. This distinction is crucial for understanding the different lifespans of various types of clothing.

💡High-End Brands

High-end brands are luxury or premium clothing brands that offer items with a higher price point and are often associated with quality and prestige. The script mentions that even high-end brands can be affected by trends and that their clothing items may not necessarily have a longer lifespan than those from more affordable brands.

💡Waist-to-Hip Ratio

While not explicitly mentioned in the script, the concept of waist-to-hip ratio is implied when discussing how clothing fits and how changes in body shape over time can affect the desirability of clothing items. A change in this ratio can influence how clothing is perceived as stylish or fashionable.

💡Disposability

Disposability refers to the practice of using a product until it is no longer needed or desired and then discarding it. The script touches on the idea that certain clothing items, particularly those from lower-priced brands, may be considered more disposable due to their shorter fashion lifespan.

💡Investment Pieces

Investment pieces are clothing items that are considered to be of high quality and timeless design, making them worth the investment for long-term use. The script suggests that while some may think that higher-priced items from certain brands are investment pieces, they too can become outdated, and their lifespan may not exceed the 3 to 5-year mark.

💡Fashion Cycle

The fashion cycle refers to the recurring patterns of popularity and obsolescence in fashion trends. The script implies that understanding the fashion cycle can help consumers make informed decisions about when to replace their clothing items to stay stylish.

Highlights

The video aims to discuss the lifespan of men's fashion and how long clothes can remain stylish.

The presenter, stylist Ooyama Shun, plans to create a series on making men's fashion concepts more understandable.

Men's clothing in Japan is well-made and can be worn for over 10 years if one intends to wear it seriously.

The focus is not on the durability of clothes but on how long they remain fashionable.

Different price ranges and styles of clothing require detailed consideration for their lifespan.

A rough estimate of the lifespan of fashionable clothes is about 3 to 5 years.

Trendiness and timeliness are significant factors in determining the lifespan of clothing.

Uniqlo and GU, as sister brands, have different stances on basic and trendy clothing which affects their lifespan.

Trendy clothes like those from GU may have a shorter lifespan, around 2 years, due to their high trendiness.

Uniqlo's basic clothing can be worn longer, but still, a lifespan of around 3 years is suggested.

Clothing lifespan is also determined by factors other than trendiness, such as wear and tear.

Even high-quality basic clothes from Uniqlo can lose their freshness and cleanliness over time.

The frequency of wearing and washing clothes affects their lifespan and the point of replacement.

Even expensive brands will show signs of wear and tear over time, making it hard for clothes to last more than 5 years.

High-end brands with less trendiness and good quality can be worn longer, but still have a limit.

Investment in long-lasting items like certain coats may be worthwhile, but trends can quickly change.

Accessories like watches can have a longer lifespan compared to clothing, as they are less affected by trends.

Leather goods like bags and shoes can also be long-lasting if well-maintained, but lifestyle changes can affect their use.

The presenter suggests being cautious with high-priced items, as they may not always be used for a long time.

Basic and classical pieces like certain coats and knitwear can be timeless and have a longer lifespan.

The presenter recommends considering the lifespan when purchasing clothes and suggests discarding items older than 5 years.

The video concludes with the idea that while some items can be timeless, most clothes have a lifespan of around 3 to 5 years.