¿Qué es ser un Data Analyst? Contado por un Analista de Datos

Eze Talamona
13 Feb 202206:40

Summary

TLDRThe video script provides an insightful perspective on what it truly means to be a data analyst, as told by someone who has walked in those shoes. It emphasizes that being a good data analyst is not just about mastering SQL, Excel, or Python, but rather about the impact one can make on a business. This impact can come in various forms, such as insights, metrics, or data visualizations. The script delves into the history of data analysis, from the early days of data storage and decision-making to the modern era dominated by digital storage and the internet. It highlights the explosion of data generation in recent years and the need for new technologies to handle this vast amount of information. The video also discusses the blurred lines between different roles within data analysis, such as data scientists and data engineers, and stresses the importance of asking the right questions, identifying problems, and communicating effectively with stakeholders. Ultimately, the performance of a data analyst is measured by the business impact they can generate, not just their technical proficiency.

Takeaways

  • 👋 Introduction: The speaker, Secreta la Mona, welcomes viewers back to the channel and introduces the topic of what it truly means to be a data analyst from her perspective.
  • 🔍 Definition of a Data Analyst: Being a good data analyst is not just about mastering SQL, Excel, or Python but about generating impact on the business through insights, metrics, or data visualizations.
  • 🛠️ Tools and Skills: While tools like Excel, Python, and effective communication are necessary, they are means to an end and not the definition of a data analyst.
  • 💡 Purpose of a Data Analyst: The primary role of a data analyst is to solve complex, ambiguous, and real business problems by analyzing and decomposing them to propose data-based solutions.
  • 📚 Historical Perspective: Data analysis dates back to the earliest human activities involving information storage and decision-making, with examples like Herman Hollerith and William Gossett.
  • 💻 Technological Revolution: The advent of computers and the internet led to an explosion in data generation and distribution, creating new possibilities for data use and the need for new technologies.
  • 🌐 Web 2.0 and Data: The rise of dynamic websites like Facebook and YouTube has led to unique user interactions, creating a vast amount of data that traditional technologies could not support.
  • 📈 Big Data and Opportunities: The massive generation of data has led to the creation of over 15 million new jobs in the last decade, with roles ranging from data architects to analysts.
  • 🔎 Market Expectations vs. Reality: The market often seeks specific technical skills like SQL, Python, and Excel, but the reality is that the scope of a data analyst role can overlap with other roles and is defined by business needs.
  • 🤔 Critical Thinking: A data analyst must be able to ask questions, identify problems, and structure solutions, which is crucial for making an impact on the business.
  • 🗣️ Communication and Influence: Effective communication and the ability to influence other teams and stakeholders are vital for ensuring that analytical insights translate into business impact.

Q & A

  • What does the term 'data analyst' really mean according to Secreta la Mona?

    -According to Secreta la Mona, being a data analyst is not just about mastering SQL, Excel, or Python scripting. It's about the impact you can generate in the business, which can come in the form of insights, metrics, or data visualizations.

  • What is the primary role of a data analyst in a company?

    -The primary role of a data analyst is to solve the most ambiguous and difficult real problems a company may have. This involves analyzing and breaking down these problems to propose data-based solutions.

  • Can you provide an example of early data analysis from the script?

    -An early example of data analysis mentioned in the script is Herman Hollerith, who used punched cards to process census data, reducing a process that took 10 years to just a few months.

  • What was the significance of the advent of computers as mentioned in the script?

    -The advent of computers, as mentioned in the script, led to the digital storage and an explosion in the generation and distribution of information worldwide, which was a significant technological revolution.

  • What is the role of Web 2.0 in the context of data generation?

    -Web 2.0 transformed websites from static pages to dynamic platforms for sharing experiences among millions of users, creating a new ecosystem known as the Internet, which led to an immense amount of data being generated.

  • How has the generation of massive amounts of data impacted the job market?

    -The massive generation of data has led to the creation of over 15 million new jobs in the last decade, with roles ranging from data architects to data analysts.

  • What are some of the tools and skills that a data analyst might need to know according to the script?

    -Some tools and skills a data analyst might need include knowing Excel, writing code in Python, and effective communication. However, the script emphasizes that these tools are means to an end, not the definition of a data analyst.

  • What is the difference between what the job market looks for in a data analyst and the skills and tools that really matter?

    -The job market often looks for specific skills like SQL, Python, and Excel, but what really matters is the ability to identify, collect, clean, analyze, and interpret data to solve business problems.

  • How does the script describe the overlap between the roles of a data analyst, data scientist, and data engineer?

    -The script describes an overlap where the boundaries are often blurred, and a data analyst may perform tasks associated with different roles depending on the needs of the business.

  • What is the most important aspect of a data analyst's role according to the script?

    -The most important aspect of a data analyst's role, according to the script, is the ability to ask questions, identify problems, and structure solutions to have an impact on the business.

  • How should someone new to the field of data analysis focus their learning efforts?

    -According to the script, someone new to data analysis should focus on learning to identify problems, formulate them, and approach them effectively, rather than just worrying about technical skills.

Outlines

00:00

📊 Understanding the Role of a Data Analyst

This paragraph introduces the video's focus on the true meaning of being a data analyst, as experienced by the speaker who works for a Dublin-based company. It emphasizes the importance of data in decision-making and dispels common misconceptions about the role. The speaker shares their personal journey of understanding what it means to be a data analyst and invites viewers interested in the topic to learn more about the role and its impact on business. The paragraph also touches on the various tools and skills a data analyst might use, such as SQL, Excel, and Python, but clarifies that these are means to an end, not the definition of a good analyst. The core of the role is solving complex business problems using data-driven insights.

05:02

🔍 The Evolution and Impact of Data Analysis

The second paragraph delves into the history of data analysis, tracing its roots back to early human endeavors to store and make decisions based on information. It highlights significant milestones and figures, such as Herman Hollerith's use of punch cards for census data and William Gosset's work in improving beer quality through statistics. The paragraph underscores the revolutionary impact of digital storage and the internet, leading to an explosion of data generation and distribution. It discusses the emergence of Web 2.0 and social media platforms like Facebook and YouTube, which have created new ecosystems of user-generated content. The speaker notes the unprecedented amount of data generated in recent years, surpassing all historical data, and the subsequent need for new technologies and methodologies to handle this data. The paragraph concludes by discussing the creation of millions of new jobs in the data field and the demand for skilled professionals to harness the power of data in businesses like Google, Facebook, and Netflix.

Mindmap

Keywords

💡Data Analyst

A Data Analyst is a professional who collects, processes, and analyzes large sets of data to help businesses make decisions. In the video, the speaker discusses what it truly means to be a data analyst, emphasizing the role's impact on business rather than just technical skills. The term is used to describe someone who can generate insights, metrics, or data visualizations to drive business decisions.

💡Impact

Impact, in the context of the video, refers to the influence or effect that a data analyst's work has on a business. It could come in the form of insights, metrics, or data visualizations. The speaker highlights that being a good data analyst is about generating impact through problem-solving and data-based solutions, rather than just mastering technical tools.

💡SQL

SQL, or Structured Query Language, is a standard programming language used to manage and manipulate databases. In the script, SQL is mentioned as one of the tools a data analyst might use, but it is also emphasized that being proficient in SQL alone does not define a data analyst's role.

💡Excel

Excel is a widely used spreadsheet program that can be utilized for data analysis. The video script mentions Excel as a tool that data analysts might use to handle data, but again, it's not the sole defining skill of a data analyst.

💡Python

Python is a high-level programming language that is popular for its use in data analysis, machine learning, and web development. The script refers to Python as a tool that can be used for web scraping with scripts, illustrating the versatility required in a data analyst's toolkit.

💡Data Science

Data Science is a field that encompasses the extraction of knowledge from data using scientific methods, algorithms, and systems. The video touches on the overlap between data analysis and data science, mentioning that a data analyst might perform tasks similar to those of a data scientist, such as regression analysis.

💡Big Data

Big Data refers to data sets that are so large and complex that traditional data processing software is inadequate to deal with them. The script discusses the explosion of data generation and the need for new technologies to handle big data, which has led to the creation of new job roles and opportunities.

💡Data Infrastructure

Data Infrastructure refers to the underlying technology and systems that support the storage, management, and analysis of data. The video mentions the need for sophisticated infrastructure to handle the massive amounts of data being generated, which has become a critical aspect of data analysis.

💡Stakeholder Management

Stakeholder Management involves engaging with all parties who have an interest or stake in a project, ensuring their needs and expectations are understood and met. In the context of the video, effective communication and influence over stakeholders are crucial for a data analyst to ensure that their work has business impact.

💡Problem Solving

Problem Solving is the process of identifying, analyzing, and finding solutions to problems. The video emphasizes that a key part of being a data analyst is the ability to identify and decompose complex business problems and propose data-driven solutions.

💡Web 2.0

Web 2.0 refers to the second generation of the internet, characterized by user-generated content, usability, and interactivity. The script mentions Web 2.0 as a turning point where websites became dynamic platforms for sharing experiences, which significantly contributed to the explosion of data.

Highlights

Introduction to what it truly means to be a data analyst from the perspective of Secreta la Mona.

Being a data analyst in a company like Google, based in Dublin, involves using data for decision-making.

The concept of a data analyst is often ambiguous, and the video aims to clarify it from Secreta's personal experience.

A good data analyst is not just about being proficient in SQL, Excel, or Python, but about the impact they can generate in the business.

Impact can come in various forms such as insights, metrics, or data visualizations.

To generate impact, a data analyst might need tools like Excel, Python coding, or effective communication skills.

The primary role of a data analyst is to solve complex and ambiguous business problems using data.

A brief history of data analysis, dating back to the era before the internet and computers.

Examples of early data analysis include Herman Hollerith's use of punch cards for census data and William Gossett's work in improving beer quality.

Nikola Tesla predicted the technological revolution of computers, digital storage, and the internet in 1926.

The advent of Web 2.0 led to dynamic websites like Facebook and YouTube, creating a new ecosystem of user-generated content.

In the last two years, more data has been generated than in all of human history.

Traditional technologies could not support the massive amount of data, leading to the rise of big data and new computing methods.

The big data era has created over 15 million new jobs in the last decade, with roles like data architect and data analyst.

Large companies like Google, Facebook, and Netflix seek skilled personnel to exploit data for business opportunities.

The market often seeks specific technical skills like SQL, R, Python, Tableau, and Excel, but there is an overlap with other roles.

The reality is that the boundaries between roles are blurred, and a data analyst may perform tasks from different roles depending on business needs.

The core of a data analyst's role is to identify, collect, clean, analyze, and interpret data, with boundaries depending on the business needs.

Communication and influence over other teams and stakeholders are crucial for a data analyst's impact.

The performance of a data analyst is measured by the business impact they generate, not just their technical efficiency.

Advice for newcomers in the field to focus on learning to identify and address problems rather than just technical skills.

Conclusion and call to action for viewers to like, subscribe, and turn on notifications for more content.

Transcripts

play00:00

hola soy secreta la mona y le doy la

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bienvenida de nuevo al canal en este

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vídeo les voy a estar hablando de qué

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significa realmente ser un analista de

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datos y se lo voy a contar desde mis

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propios zapatos siendo un analista que

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trabaja en una empresa gafas basada en

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dublín presencia propia sé que estas

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empresas utilizan los datos para toda

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toma de decisiones y también sé que hay

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muchos conceptos ambiguos dando vueltas

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por internet de qué significa realmente

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ser un data analista lo sé porque yo

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mismo hace unos años estuve ahí buscando

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qué significaba y queriendo entenderme

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así que si te interesa el tema que ataca

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que te muestro lo que es para mí la

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versión de ser un analista y si te

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gustan este tipo de vídeos suscribirte

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al canal y ponerle un me gusta abajo

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ser un buen analista de datos no trata

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de que también se pasa a ser una cuenta

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en sql que también maneja ese excel o

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cuando puedas trapear la web con un

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script en python o en ere a ser un buen

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analista tiene que ver con cuánto

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impacto vos puedas llegar a generar en

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el negocio y cuando hablamos de impacto

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puede venir en cualquier forma puede

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venir en forma de un insight en forma de

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una métrica o en forma de una

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visualización de datos ahora para

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generar este impacto si necesitas

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ciertas herramientas como por ejemplo

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saber excel escribir un código en python

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o comunicar de forma efectiva y bonita

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pero eso no define a un analista

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principalmente estás ahí para solucionar

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los problemas más ambiguos más difíciles

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y reales que una empresa puede llegar a

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tener vas a tener que plantear analizar

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y descomponer estos problemas para luego

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proponer soluciones basadas en datos

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pero para entender mejor todo esto vamos

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a recorrer un poco la historia

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el análisis de datos se remonta a toda

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actividad en la que el humano fue capaz

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de almacenar información de alguna forma

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y tomar decisiones a partir de esos

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datos previo a la era de internet y las

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computadoras podemos tomar ejemplos como

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los de herman hollerith quien utilizó

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tarjetas perforadas para cortar tiempos

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de análisis sobre datos censales de un

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proceso que demoraba 10 años acortarlo a

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tan solo unos meses o como william

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gossett estadista de la fábrica guineas

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en 1900 una de las primeras cervecerías

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del mundo en contar con su propio

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laboratorio de estadística para mejorar

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la calidad de sus cervezas pero no fue

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hasta antes del 1926 en donde nikola

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tesla predijera lo que es hoy en día una

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de las más grandes revoluciones

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tecnológicas de la historia humana la

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aparición de las computadoras el

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almacenamiento digital e internet tienen

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una explosión en la generación y

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distribución de información a lo largo

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de todo el mundo poco después es cuando

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nace la web 2.0 en donde los sitios web

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ya no son páginas estáticas con

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información fija sino un medio dinámico

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para compartir experiencias entre

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millones y millones de usuarios como

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facebook en el 2004 y youtube 2005

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podemos interactuar con estos sitios

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comentar la izquierda subir contenido y

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no sólo eso sino que la forma en que

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interactuamos y el contenido que vemos

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es único a nuestros propios gustos e

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intereses creamos y dejamos nuestra

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huella en un ecosistema totalmente nuevo

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conocido como internet ahora te estás

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imaginando bien esto es un montón de

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data en los últimos dos años se

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generaron más datos que en toda la

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historia de la humanidad las tecnologías

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tradicionales no podían soportar tanta

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información lo que dio lugar a louis

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data generando un mundo nuevo de

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posibilidades para el uso de los datos y

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la necesidad de nuevas tecnologías con

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métodos de computación paralela como map

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reviews hadoop spark la generación

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masiva de datos y la necesidad de

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responder preguntas tan básicas como

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cuántos usuarios activos de una

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plataforma en un mes empezaron a

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requerir de grandes infraestructuras

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sofisticadas y dieron lugar a la

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creación de más de 15 millones de nuevos

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puestos de trabajo en la última década

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con aplicaciones de todo tipo desde

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arquitectos de liniers data analista y

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atrás artist

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dentro de tantos roles diferentes

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necesidades de negocios y recursos

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disponibles grandes empresas como google

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facebook y netflix salen en busca de

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personal capacitado para explotar estos

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datos la cantidad enorme de productos

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infinitos aplicaciones y oportunidades

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así que contratarán analistas sea algo

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indispensable y muy rentable para estas

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empresas ahora bien cuál es la

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diferencia entre lo que el mercado busca

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y parece ser relevante en un data

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analista en comparación con las

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habilidades y herramientas que realmente

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importan el mercado busca este tipo de

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habilidades sql ere o python table pavor

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vijay excel y widgets inferencia

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estadística pruebas hipótesis project

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management stakeholder management entre

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varios otros como podemos ver el alcance

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de una lista de datos no está siempre

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tan bien definido y muchas veces existe

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superposición con otros roles como por

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ejemplo con un data scientist a la hora

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hacer una regresión o bien con un dato

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ingenieril a la hora de tratar y

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recolectar un conjunto de datos y eso

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también los vemos en la descripción de

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los puestos de trabajo de grandes

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empresas la realidad que los límites son

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difusos y un análisis puede estar

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haciendo tareas de diferentes roles al

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mismo tiempo según las necesidades de

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neos todo lo que entre dentro de este

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círculo va a estar a tu alcance todo lo

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que toca la luz es nuestro reino

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identificar recolectar limpiar analizar

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e interpretarla los límites pueden ser

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difusos y siempre van a depender del rol

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de la organización y de la empresa en la

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que estés básicamente de las necesidades

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del negocio del momento pero siempre hay

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algo muy importante eso es mucho muy

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importante es que en tu rol vas a tener

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que saber hacer preguntas saber plantear

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problemas identificar cuáles son esos

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problemas y elaborar estructuras para

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poder resolverlo a su vez y esto lo

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había mucho en mi trabajo la

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comunicación y la influencia sobre otros

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equipos y sobre tus stakeholders es

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súper importante porque más allá de que

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es la mejor cuerda del mundo o de que

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optimice es un proceso que pase de 10

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segundos a 2 segundos si eso no se lleva

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a cabo en una definición de negocio no

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va a tener impacto de hecho la forma de

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medir la evaluación de desempeño de

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estas empresas es midiendo qué tanto

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impacto genera este en el negocio y no

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qué tan eficiente fue tu query en la

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mayoría de los casos en la mayor parte

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del tiempo vas estar intentando resolver

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estos problemas y articulando los medios

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para poder llegar a estas soluciones más

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allá de la herramienta o el conocimiento

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técnico que

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para analizar esos datos por eso si sos

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nuevo en este mundo no te preocupes

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tanto por las capacidades técnicas que

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te faltan sino en aprender bien a

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identificar un problema poder saber

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plantearlo y abordarlo bueno y eso fue

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todo gracias porque hasta el final si te

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gustó el vídeo ponerle un me gusta acá

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abajo hacer click en el botón rojo para

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suscribirte y activar la campanita nos

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vemos en el próximo vídeo chao

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