How To Use A.I. For FAST Market Research (3 Prompts That Will Save You Time)

Summary

В этом видео Алекс рассказывает, как искусственный интеллект может ускорить процесс маркетинговых исследований, являющегося ключевым этапом в продвижении любого продукта. Он подчеркивает, что AI не должен заменять критическое мышление и решение проблем, но может стать мощным инструментом для ускорения творческой работы. Алекс демонстрирует три конкретных запроса к ChatGPT, которые помогут быстро создать детализированный идеальный портрет покупателя, учитывая их желания, страхи и мотивацию. Важно использовать эти запросы совместно для получения максимально эффективных результатов и создания убедительного и релевантного контента.

Takeaways

• 🔍 Исследование рынка - это первый и самый важный шаг в маркетинге.
• 🛠️ ИИ - это инструмент для ускорения творческой работы, а не замена критическому мышлению и решению проблем.
• 🚫 Большинство бесплатных инструментов ИИ, включая ChatGPT, изначально не подключены к интернету и могут давать неверные результаты.
• ✅ Важно использовать ИИ для поддержки процесса генерации идей, а не для получения точных фактов.
• 🧩 Использование специализированных запросов в ИИ помогает получать более конкретные и полезные результаты.
• 📝 Создание детального идеального покупательского персонажа улучшает эффективность маркетинга и сообщений.
• 🎯 Понимание эмоциональных стимулов и страхов покупателей критически важно для создания привлекательного копирайта.
• 🗣️ Важно общаться с покупателями на их языке, используя фразы и мысли, которые они используют в повседневной жизни.
• ✍️ Создание журнальных записей из перспективы идеального покупателя помогает глубже понять их опыт и потребности.
• 📈 Использование ИИ в сочетании с проверенными формулами и стратегиями копирайтинга позволяет создавать убедительные и эффективные маркетинговые материалы.

Q & A

Что такое искусственный интеллект (ИИ) и как он может помочь в маркетинге?

Искусственный интеллект (ИИ) - это технология, которая позволяет машинам выполнять задачи, требующие человеческого интеллекта. Он может помочь в маркетинге, автоматизируя исследование рынка и упрощая процесс создания контента.

Почему маркетинговое исследование так важно?

Маркетинговое исследование важно, потому что оно помогает говорить с правильной аудиторией, правильно передавая их страхи, желания и проблемы. Это первый шаг к тому, чтобы помочь людям и зарабатывать деньги.

Каковы основные предостережения при использовании ИИ для творческой работы?

ИИ должен рассматриваться как инструмент для ускорения творческой работы, а не как замена критическому мышлению и решению проблем. Также важно помнить, что ИИ может выдавать неверную или неточную информацию.

Что такое 'галлюцинации ИИ'?

Галлюцинации ИИ - это явление, когда ИИ производит неверную, неточную или даже вредную информацию. Это связано с его алгоритмами, которые анализируют, как люди сочетают слова в интернете, но не определяют, что является правдой.

Как можно использовать ИИ для улучшения процесса маркетингового исследования?

ИИ можно использовать для помощи в процессе генерации идей, создавая детализированные и специфичные покупательские персоны и углубляясь в понимание страхов, желаний и мотиваций клиентов.

Какие три подсказки автор предлагает использовать с ChatGPT для маркетингового исследования?

1) Создание идеальной покупательской персоны. 2) Понимание чувств и страхов идеального клиента. 3) Понимание, как идеальный клиент думает и говорит.

Почему важно быть конкретным при задании вопросов ИИ?

Конкретность важна, потому что ИИ генерирует более точные и полезные ответы, когда получает детализированную информацию. Ваши результаты будут столь же хороши, насколько хорош ваш входной запрос.

Как можно использовать ИИ для создания эмоционально насыщенного копирайтинга?

Используя ИИ для генерации журнальных записей из перспективы клиента, учитывая их страхи и вызовы, можно создать эмоционально насыщенный и релевантный копирайтинг, который говорит непосредственно с аудиторией.

Какие преимущества предлагает программа Copy Posse Launch Files?

Программа Copy Posse Launch Files предлагает обучение копирайтингу, включая эксклюзивные мастер-классы по использованию ИИ для маркетинговых исследований и созданию привлекательного контента, помогая эффективно использовать ИИ для улучшения вашего процесса написания.

Почему важно не полагаться исключительно на ИИ при принятии важных решений?

Важно не полагаться исключительно на ИИ из-за возможности получения неверной, неточной информации и из-за его ограничений в критическом мышлении и решении проблем. ИИ должен дополнять, а не заменять человеческий анализ и суждение.

Outlines

00:00

🤖 Как ИИ может ускорить маркетинговый процесс

Алекс рассказывает о возможностях искусственного интеллекта в оптимизации маркетинговых исследований, подчеркивая важность этого процесса для любого бизнеса. Он предупреждает, что ИИ следует использовать как инструмент для ускорения креативной работы, а не как замену критическому мышлению и решению проблем. Также Алекс упоминает об ограничениях ИИ, таких как отсутствие подключения к интернету по умолчанию и возможность генерации неверных данных. Он подчеркивает, что пользователи должны критически относиться к информации, получаемой от ИИ, и использовать его для ускорения процесса генерации идей.

05:02

🚀 Создание идеального портрета покупателя с помощью ИИ

Алекс предлагает три конкретных запроса к ИИ для создания детального и специфического портрета идеального покупателя, уделяя особое внимание подробностям, которые необходимо включить для получения точных и полезных результатов. Он демонстрирует, как использование этих запросов может помочь в идентификации основных эмоциональных мотиваторов и языка, которым пользуется идеальный покупатель, тем самым облегчая процесс создания маркетинговых и рекламных материалов, которые резонируют с аудиторией.

10:02

📝 Погружение в эмоции и мысли идеального покупателя

В этом разделе Алекс делится методом использования ИИ для глубокого понимания эмоционального состояния и переживаний идеального покупателя через создание воображаемого дневника покупателя. Этот метод позволяет раскрыть самые глубокие страхи и надежды покупателя, превращая эти знания в мощный маркетинговый инструмент, способный создать глубокую эмоциональную связь с аудиторией и увеличить вовлеченность.

15:03

✍️ Преимущества использования ИИ в контент-маркетинге

Алекс подводит итоги, рассказывая о преимуществах использования искусственного интеллекта в контент-маркетинге и копирайтинге. Он утверждает, что ИИ может значительно ускорить процесс создания контента, помогая генерировать внимание привлекающие заголовки и содержательный текст, насыщенный преимуществами для потребителя. Алекс подчеркивает, что успешное использование ИИ требует четкого понимания цели и стратегии, а также внимательного сочетания проверенных формул и креативного гения для создания действительно мощного и релевантного контента.

Keywords

💡AI

AI, or artificial intelligence, is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is presented as a tool to streamline the creative marketing process, particularly in market research. It is used to generate content and insights, but it is also cautioned that AI should not replace critical thinking and problem-solving.

💡Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market, its size, needs, and competition. It is crucial for understanding the target audience and is the first step in any marketing strategy. In the video, the speaker emphasizes the importance of market research and how AI can expedite this usually time-consuming process.

💡Creative Marketing Process

The creative marketing process involves using innovative and artistic ideas to promote a product or service. It includes developing marketing strategies, campaigns, and content that engage and persuade the target audience. The video focuses on how AI can assist in streamlining this process, particularly in the area of market research and content creation.

💡Buyer Persona

A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. It helps companies to understand their target audience and tailor their marketing strategy accordingly. In the video, the speaker demonstrates how AI can be used to create a detailed buyer persona, which is a crucial step in understanding customer needs and preferences.

💡Critical Thinking

Critical thinking is the objective analysis and evaluation of an issue to form a judgment. It involves thinking clearly and rationally, questioning assumptions, and making informed decisions. The video emphasizes that while AI can assist in the marketing process, it should not replace the need for critical thinking and problem-solving in making strategic marketing decisions.

💡AI Hallucination

AI hallucination refers to the phenomenon where AI generates responses that are incorrect, inaccurate, or even nonsensical, due to its inability to discern truth from falsehood. This can occur when AI models, like ChatGPT, produce content based on patterns found in human-generated text without verifying the accuracy of the information.

💡ChatGPT

ChatGPT is an AI language model developed by OpenAI, which is capable of generating human-like text based on the prompts it receives. It is used in the video as an example of an AI tool that can assist with market research and content creation, but also comes with the caveat that it may produce inaccurate information if not connected to the internet or other reliable data sources.

💡Emotional Driver

An emotional driver refers to the feelings, desires, fears, or motivations that influence a person's behavior or decision-making process. In marketing, understanding emotional drivers is essential for creating messages that resonate with the target audience. The video highlights the importance of identifying the emotional drivers of the ideal customer to craft marketing messages that connect on a deeper level.

💡Source Copy

Source copy refers to the original written content that serves as a basis for creating various marketing materials. It is the raw material that copywriters use to develop persuasive and engaging messages for advertisements, emails, social media posts, and other marketing channels. In the video, the AI-generated journal entry is considered source copy that can inspire the creation of more relatable marketing content.

💡Copywriting

Copywriting is the act of creating text content for various marketing materials and media. It involves crafting persuasive and compelling messages that inspire action from the audience. The video discusses how AI can aid in the copywriting process by providing insights and content that can be refined into effective marketing assets.

Highlights

AI can significantly reduce the time spent on market research in creative marketing.

Market research is a crucial first step for any business, whether online or offline.

AI should be used as a tool to aid creative work, not as a replacement for critical thinking and problem-solving.

AI tools like Chat GPT can sometimes produce incorrect or harmful results due to AI hallucinations.

Chat GPT's web browsing features are only available to paid plus users and need to be manually enabled.

AI is most effective for brainstorming and generating ideas, rather than providing factual information.

Creating a detailed customer avatar is essential for effective marketing and AI output.

The first AI prompt involves creating an ideal buyer persona with specific demographics and psychographics.

The second prompt focuses on identifying the deepest fears and challenges of the ideal customer.

The third prompt involves writing a journal entry from the customer's perspective to understand their thought process and language.

Combining the three AI prompts results in a more nuanced and effective marketing strategy.

AI-generated content should be used as source material and refined using proven copywriting formulas and principles.

The Copy Posse Launch Files program offers training on how to effectively use AI in copywriting.

AI can help generate attention-grabbing hooks and powerful, benefit-rich source copy.

Work smarter, not harder by repurposing content and maximizing its value in your marketing strategy.

Transcripts

AI can save you time.

Yes, you have heard me say it before

but you might be wondering, okay, Alex, how exactly

can I use AI to streamline my creative marketing process?

It is hard to streamline creativity.

I get it.

And in this video, I'm gonna show you three very

specific AI prompts that you can use to massively cut

down on the most time consuming part of marketing.

Yes, I am talking about market research.

Keep watching.

Hey, Posse, what's up?

It's Alex coming at you this week

with a topic that is highly relevant

to every single copywriter, business owner

or marketer out there watching this right now.

Because no matter what you sell

or are thinking about selling

on the internet or anywhere else for that matter

market research is absolutely the very first step.

Well, that is assuming you wanna actually help people

and make money doing it, which I'm hoping is you.

So if that's you, then make sure to subscribe

to my channel below every single week, well

almost every single week, I share marketing, copywriting

and branding tips to help you make an impact online today.

And while you're at it, don't forget to hit that

bell icon to be notified when my next video goes live.

Now, everyone knows that market research is probably

the most time consuming part of marketing, and that's

because it is so very important to get right

from the get go.

It takes time to make sure you're speaking

to the right people and correctly communicating

to the real fears, desires and challenges.

But thanks to ai, this whole process just got a lot quicker.

But before I dive in

I have one big fat disclaimer to share with all of you.

Please guys, please, please, please remember

that AI is a tool to help you do creative work faster.

It should not be treated

as a replacement for critical thinking and problem solving.

Let me say that again.

It should not be treated

as a replacement for critical thinking or problem solving.

What many people don't realize is that lots of free tools

like Chat G p T are not actually connected to the internet

by default, as it says right here in open AI's help center

and therefore can produce incorrect, inaccurate

or even harmful results.

Yep. Newsflash, guys, AI can straight up make stuff up.

Now, this is actually known as an AI hallucination.

As reported in the New York Times.

AI relies on a complex algorithm that analyzes

the way humans put words together on the internet.

It does not decide what is true and what is not.

The tech industry often refers to these inaccuracies

as AI hallucinations, but to some researchers

hallucinations is too much of a euphemism.

Even researchers within tech companies worry

that people will rely too heavily

on these systems for medical and legal advice

and other information they use to make daily decisions.

ChatGBT also added a disclaimer right here

under the prompt field too that says ChatGBT

may produce inaccurate information

about people, places, and facts.

So basically everything.

But the good news is, earlier this year, as Chat

GPT said they will be rolling

out web browsing features to its paid Chat

GPT plus users, including over 70 web enabled plugins.

But even if you have a paid account

that doesn't mean that it's web enabled by default.

Ask me how I know.

Well, I actually have a paid Chat GPT account

and I asked it

if it was connected to the internet and well Chat

GPT said, no, web browsing is actually a beta

feature that you have to manually turn

on under your account settings easy enough, right?

Well, not exactly because I checked in my account settings

and I do not have that beta feature available

despite having a paid plus account.

So it appears that not all users have access to this yet

which is why you should never, ever, ever rely solely

on AI to tell you what's accurate, relevant

or actually happening in the minds

of your customers or the market today.

Instead, what you should be using AI

for is to help you with the brainstorming process.

And that's actually really good news

for you because let's be honest, that is the hard part.

Trying to decide exactly what your customer caress

about most, what you can say that will speak most directly

to them, and more importantly, how you can say it

in a way that will be receptive to them actually hearing it.

And that is what this video is about.

In this video, I'm gonna share my screen with you

and walk you through the exact three prompts that I use

with Chat GPT to quickly create an ideal buyer

persona that is pretty detailed and specific.

Now, for the best results, I suggest using all three

of these prompts together because where I see a lot

of people going wrong with AI is that they just

use a random prompt here or a random prompt there, here

a prompt there, prompt, everywhere, prompt, prompt

getting results that are really flat and honestly

just straight up unusable, at least from my perspective.

And that's because ChatGPT

and other AI content generating tools get better

and more specific with every single prompt

and interaction you create within that same chat thread.

So this three prompt sequence will help you write

emotionally charged rich source copy that speaks directly

to your customer's fears

and dreams and aspirations and frustrations.

And shout out to my rainmaker Lindsay, who joined me

for an awesome AI copywriting workshop for members

of my Launch Files Copywriter training program

where we go way deeper into how we use AI

for market research and producing really juicy source copy.

You can get your hands

on this exclusive AI workshop series when

you join the Launch Files program

at the link in the description box below.

But here are three prompts that you can use to

get started right now.

Prompt number one, who is your ideal customer?

Okay, obviously a really important step

in market research for any product

or service is to first know who the heck you are selling to.

That is why creating a customer avatar is so important.

Before, yes, I said before you start using ai

your customer avatar is a fictitious character

who represents your ideal customer.

This is one person

with a clear set of desires, fears, pains, and dreams.

And the clearer and more specific you can be

about who this person is

the more effective your marketing and messaging will be

and the more effective your AI prompt is gonna be

because you're gonna get better, more accurate output.

So let me show you what I mean.

Here's prompt number one.

Today, you're a world-class copywriter performing

market research to better understand your audience

I want you to create an ideal buyer persona

for product slash service.

The typical buyer is usually customer avatar.

Description include demographics, psychographics

main challenges, values

and motivations of this buyer persona.

Include key emotional drivers and powerful language.

Give the persona a real name

so it's easy for us to refer to it going forward.

All right, so you can see

that I put that first prompt into chat, G p t here

and I made sure to fill out the information.

So I want you to create the ideal buyer persona profile

for a luxury dog grooming and boarding service.

The typical buyer is usually a high achieving woman

who works a demanding job that has her away

from home for long hours.

She has no children of her own

and gives all of that time, attention and care to her dog.

She wants the best treatment for her dog

and is willing to pay a premium price for quality care

safe products, and lots of one-on-one trainer time.

So that is the information that I have plugged in

and you can see here that it put

out a buyer persona profile for dog lover Laura.

I love that they put in the word luxury there.

Luxury dog lover, Laura, demographics.

Okay, we've got Laura, 35 to 50 female, single

high achieving professional with a demanding job.

Great. That's basically what I said.

Here's where things start to get a little bit more

interesting. Psychographics, lifestyle passions

social circles.

She's tech savvy.

She values quality, willing to pay premium for products.

This is all kind of really interesting.

Again, close to what I had put in.

Here's here's where it gets interesting, right?

Main challenges, balancing a demanding job

finding reliable, safe, and high quality products.

Ensuring her dog remains well

well-trained and happy despite her working long hours.

Her values, unconditional love, motivations

emotional drivers.

This is interesting, right?

Love and guilt, interesting.

You know, guilt I think is definitely an emotion

she's probably feeling.

But notice that I didn't put

that anywhere in the description.

But again, super interesting here.

Pride, happiness.

Here's some powerful language, right?

That can be used.

Laura prioritizes her dog's wellbeing above all else.

It's not just about grooming, it's

about pampering and nurturing her furry family member.

She demands excellent in ev

excellent in every aspect of her dog's life.

A sanctuary.

Ooh, I like that word.

Ex sanc.

The sanctuary quality is her mantra.

Awesome. So really great buyer persona for that first prompt.

Okay, so notice that when I put that prompt in

I gave chat G p t quite a bit

of detail about the customer avatar.

Yes, I had to do some work first to identify this person.

And this is key to getting great results with ai.

If I had put in something super generic

my results would not have been that good.

Remember, with ai, your output is only as good as your input.

So it takes a little bit of time to get the input right.

And to help you make the most of this prompt

grab my free customer avatar worksheet

in the description box below.

All right, moving on to prompt number two.

How is your ideal customer feeling?

Okay? So this is where things start to get really juicy

because now we're moving away from who your customer is

as a person to what they might be feeling right now

about the current situation and why they are here learning

from you or about to buy your product or service.

Now, this is huge because remember

people buy emotionally and justify logically.

So listing off a bunch

of facts about your dog boarding service

albeit important information to share

is not gonna be what gets your customers to buy

from you relating to your customer and demonstrating

that you actually get what they're experiencing is

what builds trust and gets them invested

in what you have to say and what you have to offer.

All right?

So let me show you prompt number two, great job.

Now tell me five believable challenges

and five deepest fears customer name has around

finding the perfect product or service.

And what will happen if he, she

they doesn't address the problem.

I don't want boring surface level answers.

Give me the deepest fears.

That customer name likely would not admit

out loud unless nobody was listening.

What is he?

She they afraid of the most?

What causes him?

Her, them discomfort.

What causes him, her, them pain and anxiety.

What does he, she

they worry about what keeps him, her, them up at night.

All right, so right here

in the same chat below the first prompt

I'm putting in the second prompt here.

Great job.

Tell me five believable challenges that Laura is

Laura has around finding the perfect pet grooming

and boarding service for her dog.

So you can see I filled in the prompt

fill in the blank there.

Now, here's where we start to get really into it, right?

Fear of neglect.

She's afraid of neglecting her, her dog's, emotional needs

health and safety concerns.

She's worried about subpar grooming and boarding

facility exposed to diseases, injuries, and neglect.

Oh my gosh, right?

I mean, I'm a pet owner and I'm already like

no tater trust issues, behavioral regression.

This is interesting

and something I might not have thought of.

You know, trust, I mean, that's kind of obvious

right? Like, yeah, I really wanna make sure I

trust the people who are watching Tater.

I'm gonna use my dog.

'cause you know, I'm not Laura, but still Laura's anxious

that her dog's behavior may regress.

I think that's like a real fear

that people have when they have, you know, a

a trained dog that if they're around other

not very well trained dogs, what's gonna happen?

Feeling replaceable.

That's interesting.

Worries that her dog might become more attached

to the caregivers.

Were feeling replaced.

I mean, oh, that was not even on my mind, but now it is

right? So again, really

really interesting things that you might not have thought

of when coming up with some of those, you know

challenges and fears that Laura's experiencing.

Okay? So obviously knowing these fears

and concerns is gonna be super valuable when

you're positioning your product or service.

But what's even more important than knowing what the fears

and concerns are, is knowing how to communicate them

in a way that makes your customer think, oh my God

that's exactly how I feel.

And that's where this last prompt is going to come in handy.

Prompt number three

how does your ideal customer think and talk?

It is so, so important to communicate to your customer

in the way they speak, think, and feel as much as possible.

You wanna use the thoughts

and phrases that they actually think

and say in their day-to-day life when they're talking

with their friends.

You want them to read what you wrote

and literally think that you just wrote it for them.

So how do you get

inside the head of your customer like that?

Well, that brings me to my final prompt.

Thank you.

Keeping all of these challenges and fears in mind.

Write a 700 word journal entry

from the perspective of customer name.

All right, now, right here in the same chat

I am putting in my third prompt.

Thank you.

Keeping all of those challenges and fears in mind.

Write a 700 word journal entry

from the perspective of Laura.

Okay, date, September 10th, 2023.

Dear journal, tonight I find myself in a contemplative moot

sitting by the window with a cup of chamomile tea.

Has the gentle rain outside

matches the turbulent storm of emotions inside me.

Okay? So it's like a little bit over the top

a little bit dramatic, but what's really great

about this is that it's taking those fears

and challenges that we identified in prompt two

and it's putting them

into language that is first person for your customer

which might give you some ideas that you can pull

into your copy to make it more relatable, right?

So, you know, you're the one that greets me at the, the door.

Your tail is wagging as

if I were the most important person in the world.

I think everyone can agree, you know, who has a dog

but that's how you feel when your dog comes home

right? So, love that, max.

It's not just about being away for long hours

it's the guilt that gnaws at me, gnaws at me.

That's such a powerful, you know, p like powerful

visceral descriptor of, of the guilt that she's feeling.

The fear that you might feel unloved

or lonely when I'm not, when I'm not here.

I know you're strong and resilient, but

that doesn't stop my heart from aching at the thought

of you, of you feeling abandoned again, right?

Little over the top

but really great to get inside the mind of your customers.

Okay? So you can see how powerful these phrases are.

They're emotional and descriptive, and this is really

really great source copy.

Now, of course, you wouldn't necessarily take and use any

of this word for word because, let's be honest

of this word for word because, let's be honest

it's a little bit dramatic and kind of

over the top and who really talks like that.

But now you have a ton

of inspiration of how this customer may be feeling

and you can specifically touch

on their biggest hopes and fears in your copy.

And now that you have all of this Juicy Source copy

it's time to use your human creative genius to

take everything over the finish line.

You wanna use proven formulas

and copywriting principles to translate this output

into usable, persuasive, and powerful copy

and marketing assets like emails, ads, landing pages

and sales pages.

And this is exactly what I help you do

inside my eight week copywriting training program.

The Copy Posse Launch Files

when you join the Launch Files program at the link below

you'll also get your hands

on an exclusive AI workshop series

with me and members of my high level program reign.

During these video sessions

you'll learn the copy, posse's personal techniques, prompts

and tips on how to create specific, relatable

and relevant copy using the foundational launch

files formulas in combination with ai.

Because remember, when it comes

to leveraging these emerging tools

your output is only as good as your input.

And a shortcut only works

if you know where in the hell you're going.

By following proven formulas and timeless strategies

you'll be able to more effectively utilize ai

streamline your copywriting process

and produce output that actually makes sense

and speaks to your audience.

In each video workshop, you'll get a real time preview

of how we use AI to create an accurate customer profile

generate attention grabbing hooks

and produce powerful benefit rich source copy

in way less time.

And you'll learn all

about that program in the description box below.

All right, guys, that's all I have for you today.

Give me a thumbs up below if you found this helpful

and let me know

in the comments what you'd love to learn about next.

I will be back next week with a brand new video.

Until then, I'm Alex chat for now.

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When it comes to leveling up your content creation

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In this tutorial, I'm gonna show you 19 ways

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