Why you should start a YouTube channel in 2024.

KyrieQHD

20 Feb 202406:08

Summary

TLDRThe speaker advocates for starting a YouTube channel now, emphasizing the current trend towards authenticity and simplicity in content. They argue that viewers are growing tired of heavily edited, manipulative videos and crave genuine connections. The video encourages creators to share their knowledge and experiences without fear, as the platform's algorithm favors this style. It also highlights the potential for building trust and community on YouTube, and the untapped opportunities for learning video editing skills that can lead to a rewarding career.

Takeaways

📈 **Authenticity is Trending**: YouTube is promoting smaller, more authentic channels that focus on genuine content over heavy editing.
📺 **TV Show Fatigue**: Viewers are growing tired of over-produced content and seek a more personal connection, reminiscent of the old YouTube style.
🚀 **Opportunity for New Creators**: Despite a lack of editing or scripting skills, now is a great time to start a YouTube channel and share personal knowledge or experiences.
🔍 **Trend Discovery**: Encourages creators to pick a trending topic or problem, especially if they have expertise or a unique perspective to offer.
🌐 **Connection Craving**: There's a current desire for connection, making it a good time to share personal stories and experiences to foster community.
🤝 **Building Trust and Community**: YouTube is an excellent platform for building trust and community due to the longer engagement time compared to other social media.
💼 **Career Opportunities in Video Editing**: Learning video editing not only improves content creation but can also open up freelance and career opportunities.
🎥 **Editing as a Creative Outlet**: Editing can be a fun and rewarding process, especially when working on personal projects.
🌟 **Learning YouTube Mechanics**: Through video editing, creators can learn how to engage audiences, create emotional content, and produce visually appealing videos.
💡 **Career Growth Potential**: Starting as a video editor can lead to creating an agency, managing clients, and even sharing knowledge on YouTube about building such a business.

Q & A

Why is now considered the perfect time to start a YouTube channel according to the speaker?
-The speaker believes it's the perfect time to start a YouTube channel because authenticity and simplicity are trending, and YouTube is promoting small channels with less editing and more genuine content.
What does the speaker suggest about the current audience's preference for content on YouTube?
-The speaker suggests that the audience is tired of over-edited and manipulative content, and is craving for more authentic and nostalgic content reminiscent of the old YouTube style.
How does the speaker feel about the psychological and editing tricks used by big YouTubers?
-The speaker feels that these tricks can make viewers feel empty and manipulated after watching, which is why they advocate for more authentic content.
What advice does the speaker give to someone who wants to start a YouTube channel but lacks editing or scripting skills?
-The speaker advises that one should not be deterred by a lack of editing or scripting skills and should start by sharing knowledge, experiences, or discussing trendy topics on YouTube.
Why does the speaker think that starting a YouTube channel can be beneficial for building connections and trust with an audience?
-The speaker believes that a longer video format on YouTube allows for deeper engagement with the content, which in turn builds stronger connections and trust compared to shorter content on other platforms like TikTok or Instagram.
What is the speaker's opinion on the potential career opportunities that can arise from learning video editing for YouTube?
-The speaker views video editing as a great skill that not only enhances one's own content creation but also opens up career opportunities as a freelance video editor or even leading to creating an agency.
How does the speaker describe the feeling of editing one's own YouTube content?
-The speaker finds editing one's own YouTube content fun and fulfilling, as it allows for personal creative expression and can lead to a sense of achievement.
What is the speaker's perspective on the importance of creating a community on YouTube?
-The speaker emphasizes the importance of creating a community by sharing content that resonates with like-minded individuals, fostering interaction, and building a supportive environment.
Why does the speaker recommend starting a YouTube channel even if one has no intention of becoming a video editor?
-The speaker recommends starting a YouTube channel to share knowledge and experiences, solve others' problems, and potentially learn about content creation, audience engagement, and the YouTube algorithm, which are valuable skills in themselves.
What does the speaker suggest as a starting point for someone new to YouTube who wants to create valuable content?
-The speaker suggests picking a problem or topic, especially something trendy or within one's area of expertise, and aiming to provide helpful and valuable content to viewers.

Outlines

00:00

📺 The Rise of Authenticity on YouTube

The speaker advocates that the current moment is ideal for starting a YouTube channel, highlighting the growing trend of authenticity. YouTube is promoting smaller channels that exhibit genuine content with minimal editing, reflecting a shift away from highly produced content. Viewers are becoming weary of manipulative editing techniques often used by larger channels to retain viewership. The speaker encourages individuals to start channels without extensive editing skills, focusing on sharing knowledge and experiences. They suggest that by creating content that is personal and valuable, one can connect with an audience that craves genuine connection, reminiscent of the old YouTube style. The speaker also notes that such content has a higher chance of being recognized by YouTube's algorithm, and that creating content can lead to solving problems for others who are facing similar issues.

05:01

🤝 Building Trust and Skills on YouTube

The second paragraph emphasizes the power of YouTube as a platform for building deep connections and trust with an audience, contrasting it with other social media platforms like Twitter, Instagram, and TikTok. The speaker argues that a conscious decision by a viewer to watch a longer YouTube video and subscribe carries more weight than fleeting engagements on other platforms. They also touch on the potential for video editing skills to open up career opportunities, such as freelance work or even running an agency. The speaker shares their personal journey of learning video editing for YouTube, which unexpectedly led to a career in video editing. They suggest that learning video editing not only enhances one's ability to create content but also provides insights into engaging viewers and creating visually appealing content. The speaker concludes by encouraging viewers interested in video editing to explore the field further.

Mindmap

Keywords

💡Authenticity

Authenticity refers to the quality of being genuine and not false or imitation. In the context of the video, it is highlighted as a trend where YouTube is promoting content that is more raw and less polished, emphasizing the creator's real personality over scripted or heavily edited content. The speaker suggests that viewers are growing tired of overly produced content and are seeking a more genuine connection with creators, as exemplified by the preference for channels with 'not a lot of editing' and 'being a real person behind the camera.'

💡Retention Editing

Retention editing is a technique used in video production to keep viewers engaged by employing various psychological and editing tricks. The video script criticizes this approach, suggesting that while it may keep viewers watching, it can lead to a feeling of emptiness or manipulation. The speaker implies that retention editing is overused by big YouTubers to 'manipulate your attention,' which can result in viewers feeling 'jerked off to some weird [content]' after watching such videos.

💡Nostalgia

Nostalgia is a sentimental longing or wistful affection for the past. The video suggests that there is a current nostalgia for the older style of YouTube content, where creators simply recorded aspects of their daily lives, such as 'how they went to the zoo,' rather than producing high-concept videos. This nostalgia is linked to a desire for a more authentic and personal connection, which is seen as lacking in the current era of over-the-top content.

💡Connection

Connection, in this video, refers to the emotional or social link between the creator and the audience. The speaker argues that people crave connection and are not finding it in the current trend of sensationalized YouTube videos. Instead, they are looking for content that feels more personal and relatable, which can be achieved by creators simply sharing their knowledge and experiences, as suggested by the phrase 'we all crave for connection these days.'

💡Video Editor

A video editor is a professional who edits recorded footage to create a coherent and engaging final product. The video script suggests that learning video editing can not only enhance one's own YouTube content but also open up career opportunities. The speaker shares a personal story of how learning video editing for YouTube led to a career as a freelance video editor, which is presented as a desirable alternative to a traditional 9-to-5 job.

💡YouTube Algorithm

The YouTube algorithm refers to the system that YouTube uses to recommend videos to its users. The script implies that the algorithm is currently more likely to recognize and promote content that is authentic and less polished, giving creators without extensive editing skills a better chance of being discovered. This is exemplified by the statement 'you have really big chances of getting recognized by the algorithm with this type of content.'

💡Engagement

Engagement, in the context of social media and YouTube, refers to the interaction between content creators and their audience, such as likes, comments, and shares. The video emphasizes the importance of creating content that elicits emotional responses and keeps viewers watching, which is seen as more valuable than短暂的、表面化的 engagement on other platforms. The speaker suggests that a viewer who actively chooses to watch a longer YouTube video is more engaged and thus more valuable than someone who merely stumbles upon a video while scrolling.

💡Trust

Trust is the confidence in the reliability, truth, or ability of someone or something. In the video, trust is discussed as a key factor in building a successful YouTube channel, where a viewer who subscribes after watching a longer video is seen as having a higher level of trust in the creator. The speaker argues that this trust is more meaningful than the superficial interactions found on other social media platforms, as it is based on a conscious decision to engage with the content.

💡Community

Community, in this video, refers to a group of people who share common interests and engage with each other around a particular topic or creator. The speaker encourages viewers to start a YouTube channel to build a community of people interested in the same subjects, which can foster deeper connections and shared experiences. The idea is to 'start a community of people that are interested in the same stuff as you' and to 'let people share their stories in the comments.'

💡Outsourcing

Outsourcing is the practice of hiring an outside company or individual to perform tasks that were traditionally performed in-house. In the context of the video, the speaker mentions outsourcing as a strategy for handling an increasing number of video editing clients, which can lead to the creation of an agency. This is presented as a natural progression for someone who has become successful as a video editor, as they can then manage a team of editors and continue to grow their business, as indicated by 'you start to Outsource those clients then you uh create an agency.'

Highlights

Authenticity is a rising trend on YouTube, with the platform promoting small channels that showcase realness over excessive editing.

YouTube is pushing content that feels more like a genuine person behind the camera, rather than a character or a TV show.

Audiences are growing tired of over-produced content and seek more authentic connections.

The video suggests that now is an opportune time to start a YouTube channel due to the platform's current preferences.

Creators without advanced editing or scripting skills are encouraged to start sharing their knowledge and experiences.

The video emphasizes the importance of picking a topic or problem and offering valuable content to viewers.

YouTube's algorithm is currently more likely to recognize and promote content that is authentic and less polished.

There is a nostalgia for the old YouTube style, which focused on real-life experiences and personal storytelling.

The video argues that sharing personal knowledge and experiences is not only valuable but also a way to connect with others.

YouTube is highlighted as the best platform for building connections and trust with an audience through longer-form content.

Long-form videos on YouTube are compared favorably to shorter content on other platforms like TikTok and Instagram.

The video suggests that starting a YouTube channel can lead to a community of like-minded individuals and potential business opportunities.

Learning video editing can open up career opportunities beyond just creating content for one's own channel.

The video editor's personal story is shared as an example of how learning video editing can lead to a fulfilling career.

Editing one's own content can be a fun and rewarding experience, according to the video.

The video concludes by encouraging viewers to consider learning video editing as a way to enhance their YouTube presence and potentially start an editing agency.