How To Get More Clients Using LinkedIn In 2023.

Summary

In diesem Video konzentriert sich der Sprecher auf die Kunst des Social Selling auf LinkedIn. Er teilt eine umfassende Strategie, die in drei Säulen unterteilt ist: Inbound, Outbound und Skalierung. Er erklärt, wie man mit der richtigen Zielgruppenpositionierung, einer starken Profiloptimierung und kontinuierlicher Interaktion mit Inhalten und Influencern auf LinkedIn erfolgreich sein kann. Zusätzlich bietet er einen kostenlosen Leitfaden mit 37 Tipps für Social Selling von HubSpot an, um das Lernen und Implementieren zu erleichtern. Am Ende bietet er auch die Möglichkeit, ein persönliches Coaching zu gewinnen.

Takeaways

• 🚀 Social Selling ist ein zentraler Aspekt für erfolgreiches Lead Generation auf LinkedIn.
• 🎯 Die drei Säulen einer effektiven LinkedIn-Strategie sind Inbound, Outbound und Skalierung.
• 💡 Die Identifizierung des Zielpublikums (Avatar) und die Angebotserstellung sind grundlegende Schritte für die Inbound-Strategie.
• 🌟 Ein optimierter LinkedIn-Profil und fokussierte Inhalte in drei Themenbereichen helfen dabei, die persönliche Marke zu stärken.
• 📅 Regelmäßige und konsistente Beiträge auf LinkedIn erhöhen die Sichtbarkeit und Engagementsquoten.
• 📹 Videoinhalte generieren die meisten Engagements und sollten in der Content-Strategie berücksichtigt werden.
• 🔍 Verwenden Sie Sales Navigator, um idealisierte Kundenlisten zu erstellen und Ihre Outbound-Aktivitäten zu verbessern.
• 🌐 Network Hacking ermöglicht es, einer größeren Zielgruppe zu erreichen, indem man sich mit Influencern und deren Followern verbindet.
• 🔄 Multi-Channel-Marketing vergrößert die Reichweite, indem Inhalte auf verschiedenen Plattformen geteilt werden.
• 📈 Die Skalierung erfordert die Verwendung eines CRM für effektives Lead-Management und die mögliche Einstellung eines virtuellen Assistenten.
• 💪 Die kontinuierliche Umsetzung und Arbeit an der LinkedIn-Strategie ist entscheidend für den Erfolg.

Q & A

Was ist das wichtigste Thema des Jahres 2023 in Bezug auf LinkedIn?

Das wichtigste Thema für 2023 ist, wie man Kunden auf LinkedIn gewinnt, indem man sich auf das Social Selling konzentriert.

Was sind die drei Pfeiler einer erfolgreichen LinkedIn-Strategie?

Die drei Pfeiler einer erfolgreichen LinkedIn-Strategie sind der Inbound-Pfeiler, der Outbound-Pfeiler und der Skalierungs-Pfeiler innerhalb des Inbound.

Wie kann man seine Zielgruppe auf LinkedIn identifizieren?

Man kann seine Zielgruppe auf LinkedIn identifizieren, indem man sich auf das Profil der idealen Kunden ausrichtet, indem man ihre Branche, Standort, Unternehmensgröße, Sprache, Senioritätsebene und Funktion berücksichtigt.

Was ist der beste Ansatz für die Erstellung eines LinkedIn-Profils?

Der beste Ansatz für die Erstellung eines LinkedIn-Profils ist, es besser als die deiner Wettbewerber zu konstruieren und sicherzustellen, dass es die richtigen Keywords und eine klare Botschaft über Ihre Dienstleistungen oder Produkte vermittelt.

Wie oft sollte man auf LinkedIn postsen?

Man sollte mindestens zweimal pro Woche auf LinkedIn posten, um eine konsistente Präsenz zu gewährleisten und eine bessere Benutzerinteraktion zu fördern.

Welche Art von Inhalt erhält auf LinkedIn die meisten Interaktionen?

Videoinhalte erhalten auf LinkedIn die meisten Interaktionen, da sie mehr Engagement und Aufmerksamkeit bieten als geschriebene Beiträge.

Wie kann man seine Beiträge auf LinkedIn besser ableiten?

Um bessere Ableitungen auf LinkedIn zu erzielen, sollte man die Anzahl der Kommentare, die ein Post erhält, als Hauptmetrik für die Gesamtleistung verwenden und Posts mit starken Emotionen oder Fragen erstellen, die das Publikum zum Interagieren auffordern.

Was ist Network Hacking auf LinkedIn und wie kann man es nutzen?

Network Hacking auf LinkedIn ist eine legale Methode, um sich vor einer großen Zielgruppe zu positionieren, indem man mit Influencern interagiert und auf ihre Posts reagiert, um Aufmerksamkeit und potenzielle Verbindungen zu gewinnen.

Wie kann man seine Social Selling-Strategie auf LinkedIn skalieren?

Um die Social Selling-Strategie auf LinkedIn zu skalieren, sollte man einen CRM verwenden, um potenzielle Kunden effektiv zu verwalten, und in der Lage sein, die Arbeit konsequent durchzuführen und nach Möglichkeit Virtual Assistants einzusetzen, um den Workflow zu verbessern.

Welche Ressourcen wurden in dem Video als Geschenk für die Zuschauer vorgestellt?

Als Geschenk für die Zuschauer wurde eine 23-seitige Anleitung von HubSpot mit 37 Tipps zur Social Selling auf LinkedIn vorgestellt, die in der Videobeschreibung und in den Kommentaren verfügbar ist.

Wie kann man sich für eine kostenlose individuelle Coaching-Sitzung mit dem Videoersteller qualifizieren?

Um sich für eine kostenlose individuelle Coaching-Sitzung mit dem Videoersteller zu qualifizieren, sollte man in den Kommentaren unter dem Video innerhalb von 48 Stunden nach der Veröffentlichung des Videos den Begriff 'Social Selling' hinterlassen.

Outlines

00:00

🚀 Einführung in die Social Selling-Strategie für 2023

Dieser Absatz stellt die Bedeutung von Social Selling auf LinkedIn hervor und teilt eine neue Strategie mit, die in diesem Jahr angewendet werden soll. Der Sprecher ist ein erfahrener YouTuber und LinkedIn-Experte, der eine umfassende Ressource zur LinkedIn-Strategie präsentiert. Er teilt auch ein kostenloses Weihnachtsgeschenk mit und bietet eine Chance zu gewinnen, ein persönliches Coaching zu erhalten. Die dargestellte Strategie basiert auf drei Säulen: Inbound, Outbound und Skalierung, die im Detail erläutert werden.

05:01

🎯 Inbound-Strategie: Positionierung, Angebot und Profiloptimierung

Der zweite Absatz konzentriert sich auf die Inbound-Strategie, die Positionierung des Benutzers, die Erstellung eines Avatars, das Angebot und die Optimierung des LinkedIn-Profils. Es wird betont, dass ein gut definierter Avatar und ein klar definiertes Angebot entscheidend sind. Darüber hinaus wird empfohlen, ein umfangreiches Profil zu erstellen, das besser ist als die von Konkurrenten. Es gibt Tipps zur Erstellung von Inhalten, wie die Verwendung eines Content-Planers und Empfehlungen zur Veröffentlichung von Videos und geschriebenen Beiträgen. Der Absatz endet mit einer Diskussion über die Bedeutung von Kommentaren für die Leistung einer Post.

10:02

🔍 Outbound-Strategie: Prospecting, Netzwerk-Hacking und Multi-Channel-Marketing

In diesem Abschnitt wird die Outbound-Strategie vorgestellt, die das Prospecting von potenziellen Kunden, das Netzwerk-Hacking und das Multi-Channel-Marketing umfasst. Es wird erklärt, wie man mit LinkedIn Sales Navigator potenzielle Kunden identifizieren und listen kann. Es werden auch Methoden zum Hacking des Netzwerks, um eine breitere Reichweite zu erzielen, vorgestellt. Schließlich wird die Verwendung von verschiedenen Plattformen, um das Outreach-Potential zu maximieren, diskutiert.

15:03

📈 Skalierung: CRM, Virtual Assistant und kontinuierliche Arbeit

Der vierte Absatz beschäftigt sich mit der Skalierung der Social Selling-Strategie. Es wird empfohlen, ein CRM zu verwenden, um potenzielle Kunden effektiv zu verfolgen und zu verwalten. Die Idee des Einstellungs eines virtuellen Assistenten, um die Verwaltung der Kundenbeziehungen zu erleichtern, wird ebenfalls vorgeschlagen. Schließlich wird betont, dass es wichtig ist, kontinuierlich zu arbeiten und die empfohlenen Strategien umzusetzen, um erfolgreich zu sein.

20:05

🎁 Abschluss und Gelegenheit zum gewinnen: Ein One-to-One Coaching

Der letzte Absatz schließt das Video mit einem zusätzlichen Geschenk ab, die Möglichkeit, ein One-to-One Coaching zu gewinnen. Der Sprecher fordert die Zuschauer auf, im Kommentarbereich zu kommentieren und die Chance zu nutzen, ein persönliches 60-minütiges Coaching-Sesssion zu gewinnen. Er ermutigt die Zuschauer, die empfohlenen Schritte zu befolgen und ihre Beiträge mit ihm zu teilen, um Unterstützt zu bekommen.

Keywords

💡Social Selling

Social Selling ist ein Verkaufskonzept, das die Verwendung von sozialen Medien zur Kundenakquise und -pflege beinhaltet. Im Video wird es als zentrale Strategie für erfolgreiches Sales auf LinkedIn betrachtet und als wichtige Methode, um potenzielle Kunden zu gewinnen und Beziehungen aufzubauen. Es wird hervorgehoben, dass Social Selling im Jahr 2023 eine der entscheidenden Verfahren ist, um auf dem Markt voranzukommen.

💡LinkedIn

LinkedIn ist eine berufsständige Netzwerkplattform, die es den Benutzern ermöglicht, Kontakte aus ihrem beruflichen Umfeld zu knüpfen, zu pflegen und zu nutzen. Im Video wird LinkedIn als Hauptinstrument für Social Selling und Lead-Generierung hervorgeschossen und es werden spezifische Strategien und Techniken für die effektive Nutzung dieser Plattform diskutiert.

💡Niche

Ein Niche bezieht sich auf einen spezialisierten Markt oder ein bestimmtes Gebiet innerhalb eines größeren Marktes, in dem ein Unternehmen oder eine Person eine Expertise hat. Im Kontext des Videos bedeutet es, dass man sich auf bestimmte Themen konzentriert, um eine bestimmte Zielgruppe anzusprechen und eine klare Markenidentität aufzubauen.

💡Avatar

Ein Avatar in Marketing und Sales ist eine idealisierte Darstellung des perfekten Kunden oder einer Zielgruppe, die man erreichen möchte. Es hilft, die Zielgruppe besser zu verstehen und zu segmentieren, um maßgeschneiderte Marketingstrategien zu entwickeln.

💡Content Planner

Ein Content Planner ist ein Tool oder eine Methode, die dazu verwendet wird, um den Inhaltsplan einer Marke oder eines Einzelnen im Voraus zu organisieren und zu koordinieren. Es ermöglicht es, den Zeitplan für zukünftige Beiträge zu überprüfen und zu verwalten, um eine konsistente Präsenz im sozialen Medien-Raum zu gewährleisten.

💡Outbound

Outbound bezieht sich auf die proactive Herangehensweise an potenzielle Kunden oder Geschäftspartner, anstatt darauf zu warten, dass sie sich von selbst melden. Dies kann das Ansuchen von Kontakten, das Teilen von Informationen oder das Einleiten von Gesprächen umfaszen.

💡Scale

Skalierung bezieht sich auf das Vergrößern oder Optimieren von Geschäftsprozessen oder -modellen, um effizienter zu werden und eine höhere Kapazität oder ein größeres Volumen zu erreichen. Im Sales-Kontext kann dies bedeuten, dass man seine Strategien und Taktiken vergrößert, um mehr Kunden zu gewinnen und zu bedienen.

💡Multi-Channel Marketing

Multi-Channel Marketing ist die Verwendung mehrerer Marketingkanäle oder -plattformen, um eine breitere Reichweite zu erzielen und verschiedene Zielgruppen zu erreichen. Es geht darum, dasselbe Marketing- oder Verkaufsmessage auf verschiedenen Kanälen wie Social Media, E-Mail, TV oder Radio zu verbreiten.

💡Sales Navigator

Sales Navigator ist eine von LinkedIn angebotene Premium-Dienstleistung, die Sales- und Marketingprofis dabei unterstützt, ihre Zielgruppe besser zu verstehen, relevante Kontakte auf LinkedIn zu finden und professionellere Interaktionen mit potenziellen Kunden zu führen.

💡Virtual Assistant

Ein Virtual Assistant ist ein remote arbeitender Assistent, der Unternehmen oder Einzelpersonen bei der Verwaltung von Aufgaben und Geschäftsprozessen hilft. Im Kontext des Videos kann ein Virtual Assistant helfen, den Social Selling-Prozess zu skalieren, indem er Aufgaben wie das Verwalten von sozialen Medien, das Schreiben von E-Mails oder das Aktualisieren von CRM-Daten übernimmt.

Highlights

The importance of social selling on LinkedIn in 2023 and how it's crucial for getting clients.

The speaker is a LinkedIn Niche YouTube influencer and has prepared a comprehensive resource for viewers.

Three pillars of a successful LinkedIn strategy: inbound, outbound, and scale within inbound.

Creating an avatar and offer are essential for defining your target audience and what you provide.

Building a superior LinkedIn profile by optimizing content and standing out from competitors.

Content strategy should focus on three niche topics to associate with your account.

Using a content planner to schedule posts and maintain consistency.

Aim to post at least twice per week for optimal engagement.

Videos get the most engagement on LinkedIn, encouraging viewers to develop this skill.

Comments are a key metric for post performance on LinkedIn.

Action steps for content positioning include identifying the industry, location, and language of your ideal prospect.

Utilizing Sales Navigator for lead generation and managing leads effectively.

Network hacking as a strategy to gain exposure and reach a larger audience.

Engaging with influencers by commenting on their posts to increase visibility and connections.

Multi-channel marketing to repurpose content across different platforms like TikTok, Instagram, and Twitter.

Scaling your LinkedIn strategy by using a CRM, hiring a virtual assistant, and consistently doing the work.

The speaker offers a free 23-page guide with 37 tips on social selling sponsored by HubSpot.

A chance to win a one-to-one coaching session by engaging with the speaker on LinkedIn.

Transcripts

[Music]

hey guys I am back and it is 2023 which

means it's time to answer the most

important question of the year which is

how do I get clients on LinkedIn now the

answer lies within social selling and if

that's something that you're not doing

yet you should be and I'm here to show

you how now as your favorite and

consistently uploading LinkedIn Niche

YouTube influencer I have gone ahead and

prepared basically a resource the only

video that you're going to need to watch

this year when it comes to your LinkedIn

strategy now if that wasn't already

enough I also have a late Christmas

present which is the form of a free

resource and on top of that at the very

end I'm going to tell you what you can

do if you want the chance to win a free

one-to-one private coaching session when

it comes to LinkedIn Legion oh and give

this video a thumbs up and subscribe if

you're feeling generous it boosts my ego

and it makes me feel good about

uploading more YouTube videos because I

have been a little bit inconsistent and

I'm sorry about that now without further

Ado let me introduce the thoroughly

Constructor good and very Advanced

LinkedIn strategy that we're going to be

going over in today's video now there

are going to be three different pillars

that we're going to be going over today

and these three pillars are actually

exactly the same pillars that I used to

structure my high ticket program as well

now I can't give you like all of the

secrets because otherwise the people

that pay for it would be upset however

I think this is like it's gonna be good

enough for you to get on the way with it

or take it to the next level if you've

already been focusing a little bit on

LinkedIn for your legion so pillar

number one is inbound pillar number two

is going to be outbound and pillar

number three is going to be scale within

inbound these are the most important

things that you need to cover before you

move on to the next section so

positioning you need to create your

avatar I have said this in probably like

80 of my videos if you don't know who

you're looking for how can you know how

to create your profile what to post what

to message like it all starts with your

avatar and your offer so with your

avatar I've actually put this in the end

in the form of an action step we'll

answer those questions afterwards but

pre-avatar second is offer creation what

are you going to offer as a service are

you gonna do done for you like where

you're going to be running somebody's

accounts or you're going to be doing

done with you or like Consulting

advisory like I do how much you're going

to be charging do you have a monthly

feed you have an hourly rate and what

does the delivery look like so I just

covered that like done for you done with

you consulting one-to-one stuff next you

need to construct a LinkedIn profile

better than any of your competitors

because we're all winners on this

channel so we need to create the best

profiles ever I have done a video purely

on profile optimization I'll probably do

a 2023 updated one because surprisingly

enough there's just new things that keep

on happening every year which are going

to help you take your profile to the

next level so let me know in the

comments if you want me to do a video on

LinkedIn profiles for 2023 construct

your link to profile okay then we have

content so ideally you want to have

three pillars some people have more but

I think it's actually better to stay

more Niche and have people associate a

few things just with you and your

account and your content so three topics

that you want people to associate with

you for example with me the three things

I mainly speak about unless I go on a

tangent is LinkedIn lead generation

sales Navigator and social selling

another example would be if you're a

sales director you could do sales best

practices how to cultivate relationships

with your customers and also leadership

so how you motivate and lead and manage

your teams that they hit kpis and

targets and stuff I would recommend

using a Content planner I feel like a

hypocrite right now because I'm so bad

at being consistent with this however it

just helps so much and if you don't have

a like maybe use that notion or like

something fancy if you don't have

anything like that it doesn't matter you

can literally create something in Google

Sheets Excel anywhere that you can

create a database if you're using like

notion or Monday and that kind of stuff

just create a place where you have the

days of the week for a 30-day period

what you're going to post and maybe a

link to the folder that has the video or

the written Post in it I have a few tips

here so tip number one aim to post at

least twice per week I know if I said

like five times a week people might get

overwhelmed or do it for one week and

then they just fall off and never do it

again it's fair to be consistent and

post less set the bar too high and then

not reach it at all tip number two is

video gets the most engagement

I speak with so many people and they

seem to be terrified of filming video it

is scary I still get scared and it's

been like five years I've been in front

of a camera just try it I think it's

something that a lot of people say I'm

not good at but how do you know if

you're not good at it if you don't try

and develop the skill it's the same with

anything if you've never played tennis

before you're not gonna play like

Djokovic the first time you play so just

try and film practice it doesn't mean

you need to upload it straight away but

the best thing with filming stuff is

that it's not going to be live when

you're doing it so you can film it you

can look at it and be like that sucks

I'm not gonna post it and it's fine no

one has to see it but video just gets

more engagement than written posts I

would recommend you try and develop the

skill post some videos post some written

content maybe test out a few different

formats and see which one gets the most

engagement from your audience tip number

three okay this is actually this is

important so use the number of comments

that your post gets as the main metric

for overall performance so a lot of

people will just look at reach so how

many views the post has got a lot of

people just look at likes I would say

that comments are actually more

important and with a few updates in the

LinkedIn algorithm they LinkedIn can

actually check to see so if I create a

post and somebody sees my post in their

main feed and they have their Mouse over

the posts and they're reading it and

then maybe they go to my profile to look

at me then they come back and maybe they

like it and they leave a comment

LinkedIn actually sees that time that

that person's hovered and thinks okay

this person didn't just scroll past this

post so it's something that they're

interested in if a lot of people hover

LinkedIn is going to know that they're

most likely reading it if a lot of

people hover then they go to my profile

that's being marked as higher up in

terms of quality and relevance in the

LinkedIn algorithm for Content so

comments you want people to comment you

want people to engage how can you do

that put a post that's either that's

like evoking a strong emotion it could

be a big celebration and people are

going to comment saying congratulations

all well done which is a very typical

LinkedIn thing another thing could be

asking a question so maybe you're

putting your thoughts out about a topic

and then you're saying what are your

thoughts on this or do you think this is

better than this thing like video or

written posts you could do a poll like

do something that when people read it

there's a call to action or there's a

strong feeling that they want to engage

with that post okay

action steps need to remember to breathe

answer these questions so these are for

the content like positioning when it

comes to your avatar and knowing what

you're going to be speaking about when

you plan your content I've not included

all of the I have like a document that

my clients fill out with loads of

questions I've just taken some of the

most important ones and put them in here

so first one is what industry does your

ideal Prospect belong to Second where is

your ideal Prospect located third

company head count fourth is what

language they speak these are all things

that you can select within sales

Navigator if you use it so you can go

and basically fill out all these boxes

that's a good way to figure out your

avatar if you have sales nav five what

is the typical seniority level so are

they like an owner a Founder

um a co-founder a manager director sales

associate whatever six what function

would your ideal Prospect carry out so

what department are they in uh seven

find five of your ideal prospects on

LinkedIn this is really good good if

you're having writer's block with your

LinkedIn profile so a lot of people they

fill out all these resources and they

have all the answers and then as soon as

it comes to Translating that and

packaging it into their profile they

just freeze and they just don't know how

to write it use inspiration do not copy

don't go to someone's profile and just

like copy paste it but go and have a

look find a few different profiles see

what you like about their profiles see

how they've structured it in terms of

like the paragraphs particularly like

language that they're using keywords all

of that stuff and then use that to take

the bits that you like and create your

own kind of more original post then we

have number eight so what are the

biggest challenges your ideal client

faces nine has your ideal client tried

other things in the past that have

failed this is information that you

could use in two ways either number one

you could actually write that in copy

and say have you tried XYZ in the past

and it hasn't worked question mark if so

and then you insert your service or like

why that's a better alternative active

and then also it's good information to

have for your sales call as well so if

you see that your ideal clients

typically have all tried Facebook ads in

the past and been burnt or they've

always typically tried

um working with a freelancer and it

didn't work and you're a big agency find

out what they might have tried in the

past why it didn't work and then when

you're on your sales call you can use

that as leverage or a way to investigate

that part of the career like what

happened during that part why did it not

work and use it to reassure them why

this is the better option for them to

choose 10. what is the most common

outcome your ideal client wants to

achieve that wants to achieve so more

leads increase brand awareness more job

applications Etc and then the final

question is list your three content

pillars below so choose the three things

that you want to speak about here now

instead of this being just another

YouTube video that you clicked on Watch

and then forgot about I'm going to give

you something to make implementing

everything that we have learned so far A

little easier whether you are new to

social selling or a LinkedIn lead

generation expert I'm going to be

leaving a 23 page guide in the

description and also pinned in the

comments that contains 37 tips on how to

do social selling on LinkedIn this guide

has been created by HubSpot who are

kindly sponsoring this section of the

video all you need to do to grab it is

click on the link in the description or

the comments enter your email and they

will send it straight to your inbox

completely for free inside the guide

you'll find tips on how to optimize your

LinkedIn profile build relationships

effectively some sales Navigator hacks

even I hadn't heard of and my favorite

section at the end called Pro tips which

has seven pointers to put you ahead of

the competition right moving on to

pillar number two which is outbound the

first thing is prospecting so I would

say if you are looking to take lead

generation seriously or you're part of a

big team

um like of sales reps you probably have

sales Navigator but if you don't it's

something that I would recommend

exploring use all of the answers from on

pillar one to create lists of your ideal

clients so for example if I go onto

LinkedIn sales nav what I can do here is

go on lead filters and say for example

we chose a headcount of 51 to 200 I can

put that in there let's say I want them

to be based in New York us

put that there industry let's say I want

people in financial services include and

then profile language English function

and we can actually see up here how many

results we have So currently still on

6000 I'd like to bring that a little bit

smaller so maybe we do seniority level

and we do directors and that brings us

down to under a thousand so now we have

856 results and what we can do from this

is Select these people this only selects

the page that you're on so it doesn't

select all 856 results it just selects

25 but you can select this whole page or

go down the page and click the profiles

that you would like to save save them to

a list and then you can give that list a

relevant name or alternatively slash and

you can save this search I've got I've

already reached my limit of 50. but you

could save the search and give it a name

and then come back to their saved search

whenever you want and there'll be newly

AIDs that keep on being added to it XYZ

so yeah that's a great thing to do in

terms of prospecting sales navigator

also acts a little bit like a CRM as

well so it makes it a lot easier for you

to track and manage all of your leads

however if you are on one of the more

advanced sales Navigator tiers you're

going to be able to use the snap

Integrations which is like a sales nav

feature that allows you to integrate

with different like apps and your crms

and stuff so if you're using like

Salesforce you can directly integrate

Salesforce with your sales Navigator

plan and have more of like a seamless

flow of prospecting saving reaching out

to people and tracking that flow from A

to Z if you are a solo business owner or

maybe you're just not part of a huge

company and you don't have a need to get

one of these like Advanced tiers and use

the CRM Integrations then same thing

with the content planner you can just

use Google Sheets Excel anything with a

database and use that to create a basic

flow of leads from connection and

request sent yes or no have you sent

them like a welcome message or have you

engaged with them have you booked a time

to speak have you had the meeting did

they close or not like you can build out

a really basic Pipeline and just use

that to track until it makes sense for

you to invest the money and get one of

the higher paid tiers next in pillar 2

for outbound is Network hacking now this

is one of my favorite little tricks for

people to use when I say the word

hacking it's nothing illegal so don't

panic it is literally just being smart

about who you interact with and the

eyeballs that you can get in front of so

Network hacking essentially enables you

to get in front of hundreds of thousands

of people even if you have one follower

yourself and I'm gonna tell you exactly

how to do it so step one is you want to

write down the keywords that are

associated with people who you want to

be like so for example if I was new and

I wanted to offer LinkedIn new

generations Services what I'm going to

do is I'm going to go and find some

other people that are offering the

service that I want to offer but they're

already well established and they also

have a follower base you want to try and

find find people that have a large

number of followers but also have good

engagement so they could be like

mid-tier follow account if they've got

maybe like 20 30 40 000 but if their

engagement is really good then that's

still worth putting on your list and

also make sure that they're posting at

least at least like two to three times

per week ideally more but say like two

times minimum once you've written down

those keywords you want to go and find

the accounts that match this and what

I've actually done is created a folder

on my bookmarks bar called LinkedIn

influences and then I've just bookmarked

a bunch of profiles of the people that I

found so whenever you go into like

Safari or Chrome or whatever search

engine you use you can just go onto that

folder and open up your bookmarks like

the little saved profile URLs in

different tabs and go and check their

content step three is once you've added

them onto the folder you want want to go

and check every day to see if there's a

new post another thing that you could do

to take this a step further which I've

done as well is actually connecting with

some of the influencers on your list and

what you could put in the connection

request is say hey add to their name I

love your content I would love to make

sure I'm seeing it as soon as you're

posting would you mind me asking what

days and times you post so I can like

set a reminder to come and like engage

with what you're what you're putting out

there most of the time if I got sent a

message like that not that I'm like a

big influencer but if somebody sent me a

message saying hey I love your content I

want to know when you post I'm likely to

accept and respond to them because it's

like a kind thing you're not even asking

them for a favor just saying hey I love

your content please let me know when you

post so I can make sure that I'm there

and I'm one of like the first commenters

and then what you do when that happens

is you want to leave a comment that does

the following things acknowledges

compliments reflects and then questions

so what do I mean by this when I say

acknowledge you want to say a great post

or say something that you liked about

the post itself and why you liked it so

if I saw a post and I was like um

awesome post acknowledging I loved the

part when you said insert like a quote

from their own post as an example that's

me acknowledging and it's also

complimenting them because people love

to be complimented then reflect so you

could say I have found that and then

your own personal experience and then

question something to get them to

respond back to you or to further the

conversations you're saying love your

post love when you said this I've seen

that this what do you think about this

and you're basically leaving a comment

complimenting them engaging with them

and then saying can you engage back with

me and what that is going to do is if

the author so the passage you published

the post re-engages with your comments

so if they like it or leave a comment

that's actually going to push your

comment towards the top of the post so

if this person receives

um say like 20 000 likes or let's say

like a miles and likes every time they

post it's going to be likely that if

there's lots of comments yours could get

lost amongst the comments very easily

however if you're scrolling on a home

feed you might have noticed that when

there is a post with a lot of Engagement

there'll always be a few comments that

are towards the top and they are the

ones that are pinned by the author or

that the author has engaged with so

you're making it more likely for the

author to see it because you're asking

them a question the morning to respond

hopefully you're one of the first

commenters because we know what time

they post out or we're checking every

day so it's more likely they're gonna

see it because they want to engage

within the first hour or so that's how

most people do it and then also it means

that anybody else In Their audience that

sees this post they're going to be

seeing your comment as well so the

exposure that the post gets is going to

be hopefully close to the exposure that

your comment gets and if Their audience

is your ideal audience or there's an

overlap you're gonna get a bunch of

inbound connection requests or people

being like oh this person seems

interesting I just learned something

from them I'm gonna go connect with them

I've done this and on some of the posts

where I've been like a first commenter

and had like back and forth with the

author I've received up to like 20 to 30

inbound connection requests so this is a

really good way if you're new to

LinkedIn or you just want to grow your

network and get more reach and more

eyeballs more engagement more inbound

chess kiss is such a good way I'll show

you quickly uh something that I use it's

really simple so you could just like

replicate this identify your keywords

identify your thought leaders your ideal

client criteria create something like

this on Google Sheets or whatever and

use it to track and then create a folder

and you are good to go now the most

important thing that top sellers are

going to be focusing on in 2023 is

social selling and this is something

that is the philosophy of everything

that I teach to my clients whether it's

the founder of a tech startup or sales

director inside an a thousand plus

employee Enterprise it all comes down to

social selling so even if you only do

half of the things inside the guide

you're already going to be miles ahead

of the majority of LinkedIn users so

make sure that you go and download that

guide as well as complete all of the

action steps as soon as you finish this

video now the last thing I want to cover

inside pillar 2 for outbound is

multi-channel marketing so this is

combining different platforms as part of

your overall marketing approach for

example I use myself as a case study I

primarily use linked and YouTube for the

platforms where I post my content I'll

tell you why if I put in all this effort

like this thoroughly researched plan

that I've done for you guys today and I

have this long video I'm not sure how

long this is going to be maybe like 20

30 minutes I might as well make the most

out of this content and repurpose it as

repurpose it as much as possible I could

for example cut this video up and take

loads of little mini bites of it in

vertical format and post it to tiktok

for example I could take one minute

segments of the video and post it on

LinkedIn accompanied by a written

caption I could transcribe this video

and take all of the I think a good

transcription Services

otter dot AI I think I could transcribe

this video and then use that text to

create tweets like yeah tweets I don't

use Twitter to create tweets or to

create written posts and kind of just

like re-edit it a little bit and then

just do written posts on LinkedIn

um you could do the stuff that you use

on Tick Tock for like the videos on Tick

Tock you could also do Instagram reels

like you could basically use it for

everything however I would maybe just

choose if you don't have a manager two

platforms that you want to post on and

try and create content ahead of time so

bulk create bulk edit and then just

schedule it inside your planner for

which platforms you want to put it on on

which days and have it all ready and

prepared so that is the end of pillar

two pillar three is scale so this is not

going to apply to everybody but if

you're already you've already

implemented everything that we've spoken

about in this video and you want to take

things to the next level you need to

make sure sure that you're using a CRM I

would always already recommend this but

if you want to take it seriously and

maybe you're part of like a big team or

something make sure that you're using

professional CRM you can use like any of

them Salesforce HubSpot I've used a

notion in the past like manually a

pipedrive so Soho I don't know how many

more there are but use a CRM make sure

that you're using one especially because

it's going to be important once you're

trying to keep a track of loads of

different leads

it's going to be too difficult to do

that just by memory and like checking

your inbox so that's CRM the second is

hiring a virtual assistant so this is

more so when it gets too difficult for

you to manage it or maybe you have the

extra budget that you can assign to

hiring a VA hire somebody to help you

manage and it doesn't necessarily have

to be all of the Outreach you might want

to do that yourself because you're the

best person who's like going to be able

to speak about your business or service

or your offer but it just could be

organizational it could be leaving the

high value comments on for your like

networking Network hacking approach so

leaving those comments on influencer

posts it could be helping you manage

your CRM it could be posting your

content on your behalf according to your

content schedule a VA just helps

everything and then the third thing is

actually doing the work so I know that

sounds basic but honestly you just need

to do the work you need to be consistent

there's no point in watching videos like

this because I used to be this person

who you watch all these videos they tell

you what to do they give you everything

you need to succeed if you don't

implement it what's the point all of

this stuff is the foundation of what I

teach people who pay me a decent amount

of money and it's here for free so just

make sure that you take this you

download the guide you follow all of the

steps I'll also add the link to this

Google doc as well I'll put it all in

the description put it all in the

comments and just make sure that you do

the work and feel free to tag me in your

posts if you upload on LinkedIn and I'll

come and support you as well now I have

one thing one last thing I want you to

do and that's what I mentioned at the

beginning of the video which was an

extra gift opportunity to win a

one-to-one call with me I want you to

leave a comment saying Social selling in

the comments beneath this video within

the next 48 hours from when I've

uploaded it and I'm gonna pick somebody

at random to do a one-to-one 60 Minute

LinkedIn session we can go over anything

you want to I would say try and

completely thing from today and I can

help you take it like to the next level

maybe any other questions that you have

but yeah so leave a comment saying

Social selling that is a wrap thank you

if you've stayed to the end of this

video remember to hit like And subscribe

and I will see you in the next one