When A Client Says No - Grant Cardone

Grant Cardone

15 Oct 202006:05

Summary

TLDRThe transcript captures a motivational speaker addressing various individuals in a room, discussing goals, business strategies, and personal experiences. He emphasizes the importance of surrounding oneself with positive, productive people and shares insights on growing a business through proven techniques. The speaker also talks about the value of persistence in sales, the need for a team to follow up with potential clients, and the idea that everyone in a company contributes to its success, regardless of their role.

Takeaways

🎯 The speaker has a goal of meeting many positive, creative, and hustle-oriented people to help grow their businesses and support their families and churches.
💡 The speaker emphasizes the importance of surrounding oneself with people who add value rather than being critical or hateful.
🤝 The speaker acknowledges the presence of various individuals in the room, highlighting their diverse backgrounds and roles.
🏆 The speaker discusses the earnings potential of salespeople, using Mike, a basketball player on the sales team, as an example.
🚀 The speaker encourages business growth through expanding the team, stating that every employee contributes to the company's revenue.
📈 The speaker suggests that even those who don't directly make sales are still valuable team members, using the analogy of a cook on a ship.
🚪 The speaker shares strategies for door-knocking and cold calling, emphasizing the need for follow-ups and persistence in sales.
📞 The speaker advises calling potential clients before visiting them, to schedule appointments and gauge interest.
📅 The speaker prefers to call on Thursday and Friday for meetings on Saturday, Sunday, or Monday, avoiding Friday commitments.
🔍 The speaker highlights the importance of following up with clients, even if they are not interested initially, as their interest may change over time.
💖 The speaker knew Elena would marry him due to her strong initial response, indicating that a forceful rejection could mean loyalty or a desire to maintain control.

Q & A

What is the speaker's goal in meeting people?
-The speaker's goal is to meet as many positive people as possible who have more time to create and hustle than to be critical or hateful, and who want to add proven strategies and techniques to grow their businesses.
How does the speaker describe the ideal mindset for success?
-The ideal mindset for success, according to the speaker, involves focusing on creation and hustle over criticism and hate, and being open to implementing proven strategies and techniques for business growth.
What is the significance of the speaker's comment about having 'babies' with Elena?
-The comment about having 'babies' with Elena signifies the speaker's confidence in their relationship and his certainty that Elena would marry him, highlighting the importance of mutual support and shared goals in their partnership.
How does the speaker address the concept of team expansion?
-The speaker emphasizes the importance of expanding one's team to handle the increased workload that comes with business growth. He suggests that every person in the company should contribute to the company's revenue and that team expansion is necessary to avoid missing opportunities.
What is the speaker's advice on following up with potential clients?
-The speaker advises that one should have someone follow up with potential clients, even if they are not interested initially. He mentions that it's important to keep in touch because their interest may change over time, and maintaining contact can lead to future business opportunities.
How does the speaker handle cold calling and door knocking in his business?
-The speaker uses a strategy of cold calling and door knocking to reach potential clients. He emphasizes the importance of persistence and follow-up, even when faced with initial rejection, as it can lead to long-term business relationships.
What is the speaker's approach to scheduling calls with potential clients?
-The speaker prefers to schedule calls within a short time frame, such as two to three days, and avoids scheduling on Fridays for calls that are to happen the following Tuesday, as he believes people are less likely to commit to calls on Fridays.
How does the speaker react to a potential client's rejection?
-The speaker takes rejection as a sign of loyalty or protectiveness from the potential client towards their current business partners. He uses this as an opportunity to further engage with the client, believing that their initial resistance might indicate a strong potential for future business.
What is the speaker's perspective on the role of different team members?
-The speaker believes that every team member, regardless of their role, contributes to the company's success. He uses the analogy of a cook to explain that even those who may not be directly involved in sales or revenue generation play a crucial role in the overall functioning of the company.
How does the speaker view the concept of revenue sharing among team members?
-The speaker believes that all team members should contribute to the company's revenue. He argues against the idea of having only a few people in the company making money, emphasizing that everyone should have a stake in the company's financial success.
What is the speaker's strategy for managing a growing team?
-The speaker advocates for doubling the team size if the current team is already making money. He suggests that expanding the team will lead to increased revenue and that all new team members should be expected to contribute to the company's financial flow.

Outlines

00:00

🤝 Networking and Business Growth Strategies

This paragraph discusses the speaker's goal of connecting with positive, productive people who focus more on creating and less on criticism. It highlights the importance of adding proven strategies and techniques to grow one's business. The speaker engages with the audience, asking questions and sharing personal experiences, including a humorous anecdote about a ball player named Mike. The main theme revolves around the idea that everyone in a company should contribute to its growth, and the speaker emphasizes the value of having a diverse team to handle different aspects of the business, including follow-ups after door-to-door marketing efforts.

05:01

💍 Personal Insights and Cold Calling Techniques

The speaker shares a personal story about his relationship with Elena, emphasizing the importance of the first impression and response in forming connections. He then transitions into discussing the art of cold calling and door knocking, particularly in a marketing context. The speaker provides advice on how to prepare the market before door knocking and the necessity of having a team to follow up with potential clients. The summary underscores the idea that initial rejection does not equate to permanent disinterest and that persistence and strategic follow-ups can lead to future business opportunities.

Mindmap

Keywords

💡Networking

Networking refers to the process of building and maintaining relationships with people who can potentially help you in your personal or business endeavors. In the video, the speaker emphasizes the importance of meeting a variety of positive, like-minded individuals who are focused on growth and creation rather than criticism. This concept is central to the theme of expanding one's business and social circle.

💡Business Growth

Business growth involves strategies and techniques aimed at increasing the size and profitability of a company. In the context of the video, the speaker is discussing the importance of using proven methods to grow one's business, which can lead to financial stability and the ability to support one's family and community.

💡Door Knocking

Door knocking is a direct sales technique where salespeople visit potential customers in person to introduce their products or services. In the video, the speaker talks about the importance of door knocking as a method to meet new clients and expand one's market reach. It also touches on the necessity of having a follow-up system in place to maintain contact with potential leads.

💡Follow-up

Follow-up refers to the actions taken after an initial contact or interaction to maintain interest, provide additional information, or close a sale. The speaker in the video emphasizes the importance of follow-up in sales, especially in the context of door knocking, as it ensures that potential customers who may not be interested at first are not forgotten and might become interested at a later date.

💡Sales Team

A sales team is a group of individuals within a company who are responsible for selling products or services. In the video, the speaker mentions their sales team and the importance of each team member contributing to the company's revenue. It also discusses the concept of expanding the team to handle more leads and increase overall sales.

💡Revenue

Revenue is the income that a business receives from its sales of goods or services. In the video, the concept of revenue is discussed in relation to the growth of a sales team and the importance of every team member contributing to the overall revenue of the company.

💡Social Media Marketing

Social media marketing is the use of social media platforms to promote a product or service, increase brand awareness, and drive traffic and sales. In the video, the speaker mentions that they are involved in social media marketing, indicating that this is the field they are working in and using as a means to reach out to potential clients.

💡Cold Calling

Cold calling is the practice of contacting potential customers, typically by phone, without any prior relationship or referral. In the video, the speaker compares door knocking to cold calling, emphasizing the importance of persistence and follow-up in sales, even when faced with initial rejection.

💡Strategic Planning

Strategic planning is the process of defining the goals and developing the actions to achieve them. In the video, the speaker talks about adding strategy and techniques to grow one's business, highlighting the importance of having a well-thought-out plan to succeed in business.

💡Personal Development

Personal development refers to the process of improving one's skills, abilities, and understanding to reach one's full potential. The video's theme of self-improvement and business growth is closely tied to personal development, as the speaker encourages individuals to invest in themselves and their growth through attending boot camps and other educational programs.

💡Team Expansion

Team expansion refers to the process of increasing the number of members in a team to handle more work or to improve efficiency. In the video, the speaker advises on the need to expand one's team to manage the increasing number of leads and to ensure that all potential opportunities are followed up on, contributing to the overall growth of the business.

Highlights

The speaker's goal to meet positive people who prioritize creation over criticism.

The importance of having a strategy and techniques to grow one's business.

The speaker's belief in the potential of having children with Elena.

The value of meeting a diverse range of people to expand one's network.

The speaker's approach to pre-planning and scheduling calls for business.

The effectiveness of door-to-door marketing in the social media industry.

The necessity of having a team to follow up with potential clients.

The speaker's philosophy that every employee should contribute to the company's revenue.

The idea that persistence in marketing can lead to success even after initial rejection.

The strategy of calling ahead before visiting a city for business purposes.

The importance of not spreading oneself too thin and focusing on the most promising leads.

The concept of adding more team members as the business grows to handle increased workload.

The speaker's experience with long-term clients who eventually become customers.

The idea that every person, regardless of their role, contributes to the overall success of the company.

The speaker's approach to handling rejection by using it as a motivator to succeed.

The speaker's belief in the power of persistence and the potential for long-term success in business.