Глобальные перемены в бизнесе 2024-2030 гг. Что будет с маркетплейсами? Перспективы развития бизнеса

Summary

The transcript is a dialogue discussing the impact of artificial intelligence (AI) on business and society. It highlights AI as a transformative force, akin to the Agricultural and Industrial Revolutions, suggesting that we are on the cusp of a new era where human civilization could expand beyond Earth. The speaker, Garret Johnson, a global expert in strategic marketing, emphasizes the importance of personal AI for consumers, which will know individual preferences better than they know themselves. This shift will challenge traditional business models, particularly for large companies that rely on mass production and marketing. Instead, there will be a rise in niche businesses that focus on quality and passion, as these qualities cannot be automated. The dialogue also touches on the instability of current geopolitical and economic landscapes and suggests that entrepreneurs should prepare for a future where individualized, quality products and services will prevail.

Takeaways

• 🚀 The rise of artificial intelligence (AI) is a significant event in the evolution of commerce, potentially as impactful as the Agricultural and Industrial Revolutions.
• 🌐 AI is seen as an opportunity on a national level, akin to a 'gift from God,' which could be leveraged to elevate a country's competitive edge.
• 💡 The future of marketing and business is expected to be heavily influenced by AI, which will become integrated into consumers' lives, offering personalized assistance and recommendations.
• 📉 Traditional business models, especially those reliant on mass production and broad marketing, may struggle to compete with the precision and personalization offered by AI-driven consumer experiences.
• 🛍️ The success of businesses in the future may hinge on their ability to create high-quality products or services that resonate with a niche audience, rather than appealing to everyone.
• 🤖 AI is anticipated to automate routine tasks, leaving human ingenuity, creativity, and passion as the differentiating factors in business success.
• 💰 The current business model of monetizing user attention through advertising may become obsolete as AI assistants provide more personalized and efficient shopping experiences.
• 🌟 Entrepreneurs driven by passion and purpose, rather than purely by profit, are likely to thrive in the new business landscape shaped by AI.
• ⚙️ The era of marketplaces is predicted to decline with the rise of personal AI assistants that can perform complex tasks like tenders, offering more tailored and controlled experiences for consumers.
• ⛓ The blockchain technology signifies a shift towards decentralization, which is at odds with the centralized nature of marketplaces that rely on collecting and analyzing user data.
• ⏳ For entrepreneurs considering entering the marketplace business, it's crucial to have a plan B, as the rise of personal AI assistants may disrupt the viability of marketplaces.

Q & A

What does the speaker believe is the best strategy regarding artificial intelligence?

The speaker suggests that the best strategy is to embrace artificial intelligence as a gift on a national level, as it can significantly improve business and societal operations without additional costs.

How does the speaker describe the current state of AI technology?

The speaker describes AI as an embryo or a primitive stage, but an essential part of the future digital twin of every person. It is seen as a very early but promising start to personalized AI for consumers.

What is the significance of AI in the business landscape according to the speaker?

AI is considered a revolutionary change in the business landscape. It is not only about its integration into businesses but more importantly, its adoption by consumers who will each have their personal AI assistant.

How does the speaker envision the role of personal AI in consumer choices?

The speaker sees personal AI as a guide that knows the consumer's preferences, habits, financial capabilities, and limitations better than the consumer themselves. It will provide tailored recommendations, potentially disrupting traditional market giants.

What is the future of large businesses according to the speaker?

The speaker predicts that large businesses, which thrive on producing large volumes of a single product or selling products of mediocre quality at high prices, will not survive. Instead, businesses that focus on creating high-quality products or services with passion will prosper.

What type of entrepreneurs does the speaker admire and believe have a future?

The speaker admires entrepreneurs who are passionate about their work and do it out of love rather than purely for profit. These are the entrepreneurs who are likely to succeed in a future dominated by AI.

What is the speaker's view on the current state of marketplaces?

The speaker is skeptical about the future of marketplaces, suggesting that they are complex to manage and will struggle to survive as personal AI assistants become more prevalent.

Why does the speaker consider the era of marketplaces to be ending?

The speaker believes that marketplaces are incompatible with the decentralized nature of the next internet phase, also known as web3. Personal AI assistants will offer individualized services, making centralized marketplaces obsolete.

How does the speaker describe the difference between entrepreneurs who are innovators and those who are inventors?

Inventors come up with new solutions to new problems, often ones that have not been widely discussed. Innovators, on the other hand, find solutions to known problems, typically using existing technologies in new ways.

What advice does the speaker give to entrepreneurs regarding the future of business?

The speaker advises entrepreneurs to find their passion and build a business around it. They should focus on creating high-quality products or services that they are passionate about, as this is what will set them apart in the age of AI.

What is the speaker's perspective on the role of love and passion in business?

The speaker emphasizes that love and passion are irreplaceable by AI and are critical for business success. Entrepreneurs should pursue what they love and are passionate about, as this will be a key differentiator in the future business landscape.

Why does the speaker consider AI as a national gift for countries like Russia?

The speaker views AI as a national gift for countries with a history of innovation but weaker commercialization. AI can help combine the inventive spirit with the practical application of technologies, thus addressing a key national weakness in innovation.