2024 - 2025 Social Media Marketing Opportunities

Summary

In this insightful discussion, the concept of virality as a marketing strategy is dissected, emphasizing that while aiming for viral content is beneficial, it should not be the sole expectation. The conversation highlights the importance of consistent quality over time and the varying costs and effectiveness of platforms like TikTok, Facebook, and LinkedIn for gaining clients and attention. The dialogue also touches on the significance of creative content and the undervalued potential of certain advertising spaces, suggesting that with the right strategy, even platforms considered challenging can offer opportunities for growth.

Takeaways

• 🔥 Virality is a genuine phenomenon, but it should not be the sole focus or expectation in content creation; consistency in quality is key.
• 📈 The speaker suggests that platforms like TikTok, Facebook, and Instagram are currently underpriced in terms of advertising cost-effectiveness.
• 📊 For business acquisition, LinkedIn and Facebook might be more effective even with fewer views compared to platforms like TikTok, where views might not directly translate into clients.
• 💡 The importance of 'attempted virality' is highlighted as a strategy to enhance creativity and potentially increase reach without solely relying on organic growth.
• 📝 The script emphasizes that the quality of creative content is the most significant variable in determining the success of any media campaign, be it organic or paid.
• 📈 The speaker believes that underpriced attention can be found on platforms like LinkedIn and Snapchat, which are often overlooked.
• 🎯 The discussion points out that while creating viral content is challenging, both for brands and individuals, it's not impossible and can be achieved with the right strategy and authenticity.
• 📊 The interviewee shares personal experiences where non-viral content aimed at business generation has outperformed viral content in terms of client acquisition.
• 📈 The speaker advocates for reallocating energy from platforms with lower conversion rates to those where the return on views is higher, such as YouTube for the interviewee.
• 💌 Email marketing is defended as a still-viable strategy, despite claims of its demise, with the caveat that it requires higher quality and value provision to be effective.
• 📚 The speaker is venturing into children's books and cartoons, expanding their brand and content reach, indicating a shift towards a younger audience and a new creative direction.

Q & A

What does the term 'viral' mean in the context of the interview?

In the context of the interview, 'viral' refers to content that becomes widely popular and shared across social media platforms, achieving significant visibility and engagement. The interviewee emphasizes that while attempting to create viral content can be part of a strategy, it should not be the sole expectation or requirement for success.

How does the interviewee view the importance of consistency in content creation?

The interviewee believes that consistency is crucial in content creation. They stress the importance of being consistently good at what you do, rather than focusing solely on achieving virality, which may or may not happen.

What platforms does the interviewee consider to be underpriced for advertising?

The interviewee mentions that TikTok, Facebook, Instagram, and pre-roll YouTube are currently underpriced platforms for advertising. They also specifically highlight LinkedIn as an underpriced platform for businesses looking to acquire clients.

Why does the interviewee think LinkedIn is a good platform for B2B marketing?

The interviewee believes LinkedIn is conducive to getting clients due to the mindset and attention of its users, which are often professional and business-oriented. They suggest that even with fewer views, LinkedIn can be more effective for B2B marketing compared to platforms where virality is more common but less directly tied to client acquisition.

What is the interviewee's stance on organic reach versus paid media?

The interviewee emphasizes that regardless of whether it's organic reach or paid media, the creative aspect of the content is the most critical variable in determining success. They suggest that even with a large budget for paid media, if the creative isn't good, it won't yield the desired results.

How does the interviewee feel about the effectiveness of Facebook ads for someone without an audience?

The interviewee considers Facebook ads to be underpriced and effective, even for someone who doesn't have an established audience. They suggest that with a good creative, Facebook ads can be a cost-effective way to reach potential clients.

What advice does the interviewee give regarding the creation of viral content?

The interviewee advises against overly focusing on creating viral content, as it can be challenging and is not guaranteed. Instead, they recommend focusing on being consistently good at content creation, which may naturally lead to viral moments.

How does the interviewee view the current state of email marketing?

Despite the common belief that email marketing is dead, the interviewee argues that it is far from it. They suggest that to be successful with email marketing, one must provide more value and improve various aspects such as the email title, design, and the value of the content.

What is the interviewee's perspective on the importance of a good landing page?

The interviewee stresses that a good landing page is crucial for conversion. They mention that even if the ad is effective in driving traffic, a poorly designed landing page can hinder the overall success of a marketing campaign.

What new project is the interviewee excited about that was not included in their latest book?

The interviewee is excited about their new children's book and the upcoming YouTube kid cartoons, which are part of expanding their brand and intellectual property. They mention that these are new ventures for them and they are looking forward to the feedback and impact on their audience.