In conversation with Mr. Sayeed Ahmed, BIESSE India | IndiaWood Industry Connect Podcast

Summary

In this podcast, host Shanaki Chakravarti interviews Mr. S. Ahmed, CEO of BSA India, discussing the woodworking machinery industry in India. Ahmed shares BSA's growth story since 2017, emphasizing India's potential as an export hub and knowledge center. He highlights BSA's focus on local design and manufacturing, skill development, and the integration of technology such as IoT platforms for smart manufacturing. The conversation also covers market challenges, future innovations, and BSA's commitment to sustainability and social responsibility.

Takeaways

• 😀 Mr. S. Ahmed, CEO of BSA India, has over 35 years of experience and has played a significant role in the company's growth in India.
• 🌟 BSA India started in 2017 with a focus on selling machinery in India, recognizing the potential of the market's lack of mechanization.
• 📈 BSA India has seen exponential growth, with a CAGR of over 14-15% in the last four years, and has expanded to 80 countries.
• 🏭 BSA India has a vertically integrated manufacturing setup and has positioned India as an export hub for its products.
• 🔩 The company's best-selling products in India include automatic edgebanding machines, CNC p and rail machines, and CNC beams.
• 💡 BSA India is focusing on innovation, with plans to introduce intelligent machines, remote diagnostics, and digitization in the Indian market.
• 🌐 BSA India's products are designed to cater to the mid-segment market and are competitively priced to meet Indian market demands.
• 🏫 The company emphasizes skill building and has established training centers in collaboration with educational institutes for woodworking training.
• 🌱 BSA India is committed to sustainability and environmental responsibility, with initiatives like ISO 14001 and 45001 certifications and various CSR activities.
• 🌐 The Indian woodworking market is seen as a potential exporter, with BSA India contributing to 'Make in India' long before it became a national initiative.

Q & A

What is the main focus of the BSA India podcast discussion?

The main focus of the BSA India podcast discussion is the woodworking industry and woodworking machinery industry in India, with an emphasis on the company's growth, market strategies, and future prospects.

How has BSA India's growth been since its inception?

BSA India has experienced exponential growth since its inception in 2017, with a CAGR of over 14-15% and expanding its exports to 80 countries worldwide.

What is BSA India's approach to product design and manufacturing?

BSA India focuses on designing and manufacturing products specifically tailored for the Indian market, with 85% of the products being designed and produced locally to ensure cost competitiveness and meet local requirements.

How does BSA India address the challenges of being a European manufacturer in India?

BSA India addresses challenges by designing products locally to meet the cost and quality expectations of Indian customers, offering value addition, and educating customers on the right product selection and configuration.

What is the current market size for BSA India's segment in the woodworking industry?

The current market size for BSA India's segment in the woodworking industry is approximately 750 crores, with a bright future and potential for growth as more entrepreneurs move towards larger volume production and automation.

What are BSA India's best-selling products in the Indian market?

BSA India's best-selling products include automatic edgebanding machines, CNC p and rail machines, and CNC beams, which are widely accepted not only in India but also worldwide.

How does BSA India plan to adapt to technological advancements in the woodworking industry?

BSA India plans to adapt to technological advancements by developing intelligent machines that can be networked, offering remote diagnostics, and focusing on digitization and smart manufacturing solutions.

What skill-building measures has BSA India taken to enhance the workforce?

BSA India has initiated skill-building measures by setting up advanced woodworking training centers in collaboration with educational institutes, offering training in software, and providing hands-on experience with machinery.

How does BSA India manage service and support across a vast country like India?

BSA India manages service and support through a strong sales and service support team, offering post-installation service support at nominal prices, and providing training at their Technology Center.

What are BSA India's sustainability initiatives and commitments?

BSA India's sustainability initiatives include obtaining ISO certifications, ensuring energy efficiency in product design, minimizing logistic costs, and investing in zero-discharge facilities and rainwater harvesting systems. They also engage in CSR activities such as skill development, educational infrastructure improvement, and environmental conservation.

Can you share a success story of a client who has benefited from BSA India's machinery?

One success story is Feather Light, a brand that started investing in BSA machinery when mechanized woodworking was relatively unknown in India. Today, Feather Light has grown significantly, with retail outlets across the country and a presence in the APAC region, exporting and becoming a notable brand.

Outlines

00:00

🎙️ Podcast Introduction and BSA India Overview

The podcast begins with an introduction by the host, Shanaki Chakravarti, who welcomes listeners to a special episode focused on the woodworking industry in India. The guest is Mr. S Ahmed, CEO of BSA India, who has over 35 years of experience and has been instrumental in BSA's exponential growth in India. The conversation aims to explore the journey of BSA in India, starting from its inception in 2017 with the goal of selling machinery in an unorganized and manually-driven market. BSA India is recognized for its strategic thinking and has expanded to exporting 80% of its output to 80 countries, emphasizing the 'Make in India' initiative long before it became a popular movement.

05:00

🌏 Challenges and Market Insights for BSA India

This paragraph delves into the challenges faced by BSA India as a European manufacturer in India, including the need to provide sophisticated yet cost-effective products and the necessity to educate Indian customers on product selection and configuration. The company addresses these challenges by designing and manufacturing 85% of its products locally, ensuring cost competitiveness and skilled sales and service support. The market size for BSA's segment is estimated at around 750 crores, with a bright future as Indian entrepreneurs move towards larger industries and automation. BSA's best-selling products, such as automatic edgebanding machines and CNC machines, are widely accepted globally, and the company anticipates future growth in intelligent, networked machinery and digitization in Indian factories.

10:01

🛠️ Skill Building and Manufacturing Output at BSA India

BSA India places a strong emphasis on skill building, recognizing its importance in a growing economy. The company has been involved in training initiatives since 2007, offering advanced woodworking training through collaborations with various institutes. More than 3,000 people have been trained in short-term and long-term courses, leading to employment and entrepreneurial opportunities. BSA India's manufacturing output stands at approximately 1,500 machines, 80% of which are exported to 80 countries worldwide, showcasing the company's significant global presence and the quality of 'Make in India' products.

15:02

📊 Market Comparison and Technological Adaptation

The conversation explores the differences between the Indian market and other South Asian markets, as well as larger economies like China. While India is still largely unorganized with significant manual labor, other countries have higher per capita consumption of furniture and are more export-oriented with higher levels of automation. BSA India is adapting to technological changes by investing in a strong technical team, developing new products, and leveraging the global competency centers in India. The company is focused on innovation and foresees the development of intelligent machines for the future, with an emphasis on remote diagnostics and predictive analysis.

20:03

💰 Price Sensitivity and Future Investments

BSA India acknowledges the price sensitivity of the Indian market but emphasizes that customers are more focused on the value addition and return on investment. The company offers European products that may be more expensive initially but provide long-term reliability and lower operating costs. BSA India is planning to introduce new products and invest more in infrastructure to enhance production capabilities, with an aim to develop a Center of Excellence in various areas, including design, IT, and service support.

25:03

🌱 Sustainability and Social Responsibility

BSA India is committed to environmental and social responsibility, with ongoing audits for ISO certifications reflecting this commitment. The company focuses on creating energy-efficient products, minimizing logistics costs through a vertically integrated manufacturing facility, and implementing zero-discharge facilities. BSA India also engages in CSR activities, such as skill development, education, and infrastructure development in local communities, demonstrating its dedication to sustainability and social contribution.

🌟 Success Stories and Indiawood Participation

The podcast concludes with a discussion on the success stories of BSA India's customers, such as Feather Light, which has grown significantly by investing in BSA's high-tech machinery. The host expresses gratitude for the Indiawood platform, which brings industry leaders together to showcase new technologies and products. Mr. S Ahmed appreciates the opportunity to share insights into the woodworking industry and looks forward to future events, hinting at upcoming product launches without revealing specifics.

Keywords

💡Woodworking Industry

The woodworking industry refers to the sector that involves the production of goods from wood, including furniture, cabinets, flooring, and other wood products. In the video, the woodworking industry is the central theme, with discussions focusing on its machinery and growth in India, highlighting the importance of this sector in the country's economic development.

💡BSA India

BSA India is a company mentioned in the script that is involved in the woodworking machinery industry. The CEO of BSA India, Mr. S. Ahmed, discusses the company's growth and its role in the industry, emphasizing its contribution to the mechanization and modernization of woodworking practices in India.

💡Strategic Thinking

Strategic thinking is the ability to think about and plan for the future, setting goals and making decisions that lead to long-term success. In the context of the video, Mr. Ahmed's strategic thinking is credited with BSA India's growth, showcasing the importance of strategic planning in business development.

💡Knowledge Center

A knowledge center is a hub for intellectual resources, expertise, and innovation. In the script, BSA India is described as building a knowledge center, which signifies the company's focus on creating an environment for learning, innovation, and the development of technical competencies within the woodworking industry.

💡Export Hub

An export hub is a location where goods are produced and then shipped to other countries for sale. The script mentions India's potential as an export hub for BSA, indicating the country's role in the company's global strategy to produce and supply woodworking machinery worldwide.

💡Competencies

Competencies refer to the skills and abilities required to perform tasks effectively. The script highlights the competencies present in India, particularly in the areas of design and manufacturing within the woodworking industry, emphasizing the human capital's contribution to the sector's growth.

💡Automation

Automation is the use of technology to perform tasks with minimal human intervention. In the video, the future of the woodworking industry is discussed with a focus on automation, indicating a shift towards more efficient and technologically advanced production methods.

💡Skill Building

Skill building involves the development and enhancement of abilities and competencies. The script discusses BSA India's initiatives in skill building, such as training centers and educational programs, which are crucial for the advancement of the woodworking industry and the workforce within it.

💡Sustainability

Sustainability refers to the ability to maintain processes or practices over the long term without depleting resources or causing harm to the environment. The script mentions BSA India's commitment to sustainability, including efforts to reduce environmental impact and promote social responsibility.

💡India Wood

India Wood is a platform mentioned in the script that connects industry leaders and showcases new technologies and products in the woodworking sector. It serves as an important event for networking and learning about the latest trends and innovations in the industry.

💡CSR Initiatives

CSR stands for Corporate Social Responsibility, which involves a company's commitment to making a positive impact on society and the environment. In the script, BSA India's CSR initiatives are highlighted, such as skill development programs and contributions to education and infrastructure, demonstrating the company's social commitment.

Highlights

Introduction of the podcast and Mr. S. Ahmed, CEO of BSA India, with over 35 years of experience in the woodworking machinery industry.

BSA India's exponential growth since its inception in 2017, focusing on the Indian market's potential and lack of mechanization.

BSA India's strategic vision to not just sell products but to make India an export hub for woodworking machinery.

India's role as a Knowledge Center for BSA, with a focus on local design and technical competencies.

BSA India's impressive Compound Annual Growth Rate (CAGR) of over 14-15% and exporting to 80 countries.

The company's vertically integrated manufacturing setup and 'Made in India' initiative long before it became a trend.

Challenges faced by BSA as a European company in India, including price sensitivity and the need for customer education.

BSA India's approach to addressing cost sensitivity through local design and manufacturing.

Market size analysis and future growth potential of the woodworking industry in India.

Best-selling products in the Indian market and their contribution to BSA India's success.

Innovations in woodworking machinery and their impact on the Indian market, with a focus on intelligent, networked machines.

BSA India's skill-building initiatives and collaborations with educational institutes for advanced woodworking training.

Manufacturing output and export details of BSA India, highlighting the company's global reach.

Comparison between the Indian market and other South Asian markets, emphasizing India's potential for growth.

Adaptation to technological advancements at BSA India, including the establishment of a strong technical team and R&D activities.

BSA India's commitment to sustainability and environmental responsibility, including ISO certifications and green practices.

Success story of Feather Light, a brand that has grown significantly with BSA India's machinery.

Mr. S. Ahmed's thoughts on Indiawood as a platform for industry leaders and the importance of showcasing new technologies.

Transcripts

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hello and welcome to this very special

nberg Messi podcast I'm your host

shanaki chakravarti and today in this

conversation in this podcast we we are

discussing all things related to The

Woodworking industry to The Woodworking

machinery industry in India with an

industry leader now if you've been

following our podcast you know that this

is the One-Stop platform where we

discuss all things related to several

industries from industry leaders and

experts themselves they give us the

insights and we take away all those key

highlights from them from this

conversation and in one such

conversation today we are with Mr S

Ahmed who is the CEO of BSA India Mr

Ahmed is somebody who has over 35 years

of work experience and it is his

strategic thinking it is his expertise

that has helped grow BSA in India his

and and and BSA India has grown

exponentially in the country um and we

will of course be discussing more about

that but I would first like to welcome

Mr em so thank you very much for uh

agreeing to do this for giving us the

time are you ready to talk all things

good with us sure sure

s we thankful you know for giving us

this opportunity all right Mr so let's

let's Dive Right In let's begin by

asking you the BSA story your time at

BSA India how has it been so far very

interesting and exciting years you know

since we started BSA in

2017 and BSA we started with the Moto of

selling in India looking at the

potential that uh India is very highly

unorganized and without mechanization

lot of work that being done manually and

when we started we thought you know we

will be doing the machines and products

required for India and as the um years

progress uh we were excited to see the

market growing with us uh very

exponentially and not just that India

offered you know

the competencies and skill that was

available here we found that it's a

great opportunity for us to make India

as an export Hub and uh over the years

we started uh in India not just looking

at the competitive labor cost here we

never looked the India as a cheap for

cheap labor we looked India as a place

with lot of intellectual potential that

is there and at different areas

different functions you know we want to

ref that so not just manufacturing very

much from the beginning we started

designing the products here so we passed

on the technology for the people you

know from very in India for Designing

the products the technical competencies

were there and so very highly skilled

manp you know we we took India as a

Knowledge Center we built it as a

Knowledge Center and very soon we

started exporting to from India so today

as we sit here you know we have seen a

growth of in the last four years our

cagr has been over 14

15% uh and uh on and on and we expanded

geographically worldwide uh to 80

countries and today we export nearly 80%

of our output and nearly about 10,000

very soon we will be completing you know

doing 10,000 machine in export itself uh

building the machine last year we

completed 10,000 machines uh and we are

exporting machines that have been

designed here everything made in India

uh we have a vertically integrated

manufacturing setup and we are exporting

machines to developed countries

developed countries in Western Europe uh

Northern Americas and here in the the

Asia Pacific you know we are always very

proud to say that very long ago before

the Made in India is started we were

there you know making India through Made

in India

products so um we will of course come

back to more Made in India products and

we'll discuss that but uh as for our

audience for the benefit of our viewers

as well we are sitting at your very

beautiful um office and facility here in

um uh the state in the city of near city

of bangaluru in the state of K it's a

beautiful space and as you can tell BSA

an Italian company founded in

1969 um Mr Ahmed has been with BSA

Associated since 2008 if I'm not

mistaken um so Mr s um I would then

Begin by really asking you that as an

Italian company in India what were some

of the hardships or challenges that you

would have faced and how did you manage

to address those

challenges uh when we saw see about

India and being a European country we uh

we see know twin challenges being a

European manufacturer twin challenges

that Indian customer is does you know

invest products

on products which are sophisticated

which are costly but Indian customer

wants a value addition and looks at the

return on investment that's how the

price sensitivity is coming and second

is Indian customer needs to be educated

to select the right kind of products the

product configuration on optional that

is required needs to educated so that we

give him a business solution for his

requirement so these were the two things

so when it comes to the really giving

him a cost competitive product we design

most of the products that is required

for Indian customers almost 85% of the

products required are designed and

manufactured here so we have uh a a

vertically integrated manufacturing

facility so for us you know we able to

produce products at a very cost

competitive price and uh we have a very

skilled Manpower for sales and service

support So for other you know High earn

products which we get from Italy from

our parent company we are able to

install those machine service train the

customer and offer post uh installation

service support at a very nominal uh

price for the customers so you know this

is something you know where we are able

to manage on the cost sensitive part of

this uh second is little bit of Premium

you know compared to the other Asian

manufactur as our customer is to give it

is still worth because the customer will

look at the reliability and the

long-term service support that we are

offering to the customer then the second

thing you know that is really required

for the customer is offering the

configuration here where we are sitting

is at the Technology Center we have

almost all the wide range of products

and the customer is able to come to our

Center touch and see the products that

is required experiment with whatever

solution they want to do it and and we

give the training to the customers here

to their customers full Place training

is given and finally we have a mobile

app for the customers you know where we

Empower them to manage their machines

and processes right um speaking of uh

processes and uh the whole uh the whole

um ecosystem as you just kind of

described it to us I would also then

want to understand that what is the

market current market size in your

analysis what what is the future that

you see of of this Market side yeah we

are mostly catering to the mid segment

and for the panel processing industry if

I look into the secondary process uh

there uh India is still you know there

is no any reliable data for the industry

because the industry is new and

generating I could put a number of about

for our segment about 750 crores you

know I can put that uh as a number and

we look as a very bright future is a

star uh segment that is growing in India

uh overall across all the segments in

the wood working you know it it is

growing uh in the coming years we see

that more and more Indian C

entrepreneurs will move in for bigger

Industries larger volume of production

and definitely people will ask for more

automation more kind of productivity we

see the a good potential for future

growth in India okay and um speaking of

growth in India what are some of your

best sellers in the Indian market uh if

I may ask and um like in the what is the

reason for its success and also what

Innovations in woodworking Machinery do

you foresee having the most impact on

the Indian market in let's say the next

five years yeah uh see here in India we

design and produce the automatic

edgebanding machines uh we make the CNC

p and rail as well as the flatbed

machines and then make we make the beams

or CNC beams

these are our best sellers and these are

the machines which we produce and we

sell in India and not even here you know

they're widely accepted worldwide and

with these three products you know more

or less we are able to give them a

complete solution for their requirement

when someone is setting up a factory

particularly in a mid segment at that in

the coming years you know we see that

more and more machines you know which

are intelligent machines that could be

networked to together uh machines you

know where we are able to do remote

Diagnostics of the machines and offer

them maintenance solution uh we uh the

machines you know where lot of data

could be generated and we can give them

predictive analysis more of digitization

could be done in Indian factories even

small scale Industries should also be

able to get into the smart Manufacturing

in the future and we see higher end

machine you know multi-axis machine

where complicated processes complicated

shapes you know could be processed

easily uh these are the future machine

that that could be there for Indian

market which is already there in the

Western countries okay and digitization

and then we have the iot platform which

is well known in award winning platform

called Sofia where people are able to uh

you know order parts on that platform

and this platform is also offering you

know solution remote Diagnostics and

this and creating for us a kind of a

data Bank uh which through which you

know we are able to look into what are

the issues and we are able to do more of

a predictive analysis right more of you

know sophistication will be there more

in the operations as well as in the

products okay and um also then when it

comes to BSA India specifically what are

some of the skill building measures that

uh you're taking at your company what

are some of the initiatives uh that you

can speak about to us yeah B right right

from from beginning you know saw to it

that in India you know skill building is

very important for a country where the

economy is growing and industrialization

is growing and not even that the more

and more infrastructure is growing on

the sophisticated machine Skilling

upskilling reskilling is something which

is very important way back in 2007 uh

you know we started uh with the offering

a r a machine to iwst in India and

probably you know that was the was the

first machine that was put the CNC

machine put in the training

center and after that you know we under

our CSR initiatives and again in iwsd we

put an edgebanding machine a beam a beam

saww and lot of you know stations for

offering the training in the software a

complete infrastructure where one year

Advance woodworking training diploma

could be done uh thereafter you know we

took it as a mission for us to do

Skilling in India and at gazabad in k T

Krishna Institute of engineering and

Technology we set up a similar Advanced

HW workking training center and in

faridabad in h podar woodworking

Institute you know we have set up again

collaborated with them to for a setting

up a training center uh I should say we

are very happy in iwsd in Bangalore more

than 3,000 people in shortterm and

long-term courses have been done we are

proud to say that people from uh Naval

dockyard Mees mesan dog people from meeg

uh even foreign Nationals have come have

been trained there and uh almost

everyone have got employment both in

India and abroad and some of them have

been become successful entrepreneurs

also so Mr say that then I would also

like to ask you about what is the

manufacturing output here in India uh

for BSA and also which countries do you

export to and if you can give us an

overall view as to how do you manage

service and support in a vast country

like India yeah we we do presently we

are doing about 1,500 machines okay uh

in India and in these you know we are

always proud to say this number 80% we

export to 80 countries worldwide and uh

so most of the machines you know that

are going have been designed here

designed and almost everything is done

here we have a very vertically

integrated manufacturing facility in

another place at near close to marali uh

a large facility and from there you know

what's happening is really the product

that is done is actually going to a lot

of developed countries like North

American countries Western Europe and

Asia Pacific these are our biggest

markets and of course Middle East is

also a market for us Western Europe is

our biggest Market following followed by

India itself okay so speaking of markets

then what is the difference for you or

do you see any stock difference between

the Indian market Visa the other South

Asian markets and uh big economies like

China and Sri Lanka and Myanmar when it

comes to the woodworking industry see

when we talk about you know the

subcontinent itself a subcontinent you

know where the distinction is by a huge

population and diversity and the

opportunities that are there so it is

very unorganized it is coming lot of

manual work is there in the subcontinent

there are huge opportunities and still

you know very low entry level machines

are there uh there are new entrepreneurs

who are going in for automatic machine

and tire one tire two cities the next

tire three cities are also coming in so

it still we are still catering to the

local market but when we talk about

China when we talk about asan countries

uh there the per capita consumption of

furniture is much much more than what is

there in India and they are more export

oriented and they have uh machines which

are more you know High productive large

volumes high level of automation is

there in those countries

and they are they exporting a lots lot

India has got a potential you know to

become a exporter today we are a net

importer of fiture in India and low

value added products we are exporting it

more and more entrepreneurs are setting

up bigger base for manufacturing and

also producing quality products in India

so there you know there there is an

opportunity for India also to look at

the export Market okay um and also now

uh moving to a slightly uh different

path but a very different uh significant

question uh in today's day and age we

all know that technology is playing a

huge role uh when it comes to our lives

our daily lives starts with technology

and ends with technology so for

companies and mnc's and globally we are

seeing that businesses are adapting to

new technologies every day um and

because of this there are key

Innovations also taking place so I would

like to ask you then how is BSA um India

adapting to this um to this drive to

this change that technology is bringing

and how is it really influencing your

business or impacting your business see

Innovation is among one of our key

values uh so every year we also have you

know two or three different products

that is being developed uh first thing

we have established a very strong

technical team in India where we have

got competent Engineers who are there

managing design of mechanical automation

electrical everything we manage the

engineering bomb and documentation so

it's a and also we uh do our own

prototype testing yeah so we are uh the

technology transfer Technology support

is there from Italy but very high level

of Competency we have developed in India

so that you know we are able to develop

the products that is required for India

as well as for the APAC Market in the

mid segment uh so always you know we are

looking at foreseeing what is required

in the next three years so we foresee

that we there is always products that

are there uh in hand that is being

produced very soon you know we raise the

contain on more new products that is

going to be there uh we manage the

product like if cycle in a very

structured Manner and the product

development itself is taken in a very

highly structured way right from the

business plan right up to prototype

validation doing the beta testing uh

everything uh technology acquisition in

India is very fast India is also a

Bangalore particularly is a hub for

Global competency centers we are

leveraging that and uh not just that we

even support you know our counterparts

in Italy for R&D activities and uh you

also mentioned about uh the the the how

the Indian market Visa V the other

markets the South Asian markets has been

for you but uh if I were to specifically

ask you that India is a cost competitive

U country how does BSA India plan on

keeping up with this uh price Factor if

you can elaborate a little bit on that

and also uh what are the new products

that BSA is planning to come up and new

investment plans so really the price

sensitivity and your future Investments

if you can allow a little bit to certain

extent you know it is a very Misa to say

that India is a very price sensitive

Market when it comes to capital

investment okay so today looking at the

growth story of India that is all being

talked all around the world so even the

Indian entrepreneurs are looking at

about the future growth in the in the

country and of their own business so

when they want to make investment

decision in Capital Equipment so

customers more look at about is the

value addition that I am getting and

what is the kind of technology that is

being offered not just today but as well

as for the

future uh they are more than price

sensitive they I should say they are

sensitive for return on investment and

value addition uh long-term reliability

of the product and what is going to be

the cost over the life of the product

you know when we offer a European

product which could be little bit costly

the compared to the other Asian products

but we offer a product which can last

long uh the operating cost could be you

know much less and if you calculate the

the cost over the life of the product

you know it then it makes a wiser

decision to buy product which is

reliable and having a longer life so

this is how and then new products are

always there every year there are three

four products you know which we are

designing and upgrading ourselves very

soon uh we are going to come out with

our new products it's too early for me

to tell on this forum then uh second is

um uh in BSA has grown uh thanks to the

local environment and the business

environment that is there here and the

competencies that is available I will

always talk about the intellectual power

that is there in India rather than the

infrastructure so BC anyway is going to

invest more on the infrastructure in

India to expand enhance our production

and so not just for India as well as

geographical uh growth across more so we

have for the next few years we are going

to spend more on the infrastructure

enhancing the infrastructure as well as

the capabilities and different functions

which we can say that we are looking at

developing our own Center of Excellence

for various areas on the design on on

the it and service support from India

right um Mr say um my last couple of

questions before we conclude this

podcast um when it comes to being uh

sustainable when it comes to being

responsible it is a subject it is a

topic it is a debate not just in India

but uh universally globally companies

and businesses are taking the pledge to

become more responsible to become more

sustainable at BSA India and at BSA um

overall um how is how are you planning

to tackle environmental concerns and

have you as a company as a business

taken any pledge when it comes to uh

being more responsible and more

sustainable yeah as you rightly said

sonaki you know ESG is something which

has become very important for the

corporate uh it has become a

responsibility moral responsibility for

all of us and it is being driven from

our Board of director the and one thing

as you see here you know today right now

we are being audited for certification

under ISO 45,000 one is 14,000 mon that

itself you know like reflects our

commitment towards environment and

social responsibility so we are being

audited for that uh see we look at

different stages the product that we are

making you know it we give it to the

customer as a green pack product so the

product itself is made uh with minimum

optimum materials a very efficient

product so that you know the

sustainability is carried on to with our

customers place so that the energy you

know it's very energy efficient product

that we are giving it at level in the

manufacturing process as I earlier said

we have a vertically integrated

manufacturing facility which means to

say you know we are almost uh minimizing

lot of logistic cost there because

everything is made Under One Roof and we

have very less of movement we spend less

on the transport and our facility that

is there both here as well as in malali

that large facility is a zero discharge

facility and we have a very

comprehensive system for rainwater

harvesting uh and all the waste that is

generated by the cantens are composted

uh the STP Bas are all aggregated and we

use it you know for gardening we

invested heavily on the in the DG Set uh

to ensure you know the emissions are

minimum same way in the powder coating

and the painting area uh the investment

is more focused on minimizing the

emissions which are even much better

than the standards that is set by the

government so that way you know we are

doing it then coming to our own role in

the society uh we have a top leadership

team which is really looking at

initiative that we have to take uh on

sustainability and we drive through our

CSR activities uh developing uh

institutes you know for the skill

development of the people around our

area you know we have um established

renovated lot of schools and colleges

with modern computer lab science labs in

the and the classrooms modernization of

the police stations across then we take

the activities of tree Plantation

providing drinking water facilities more

of the other things in the society

around us okay so that clearly um talks

a lot about how um as a company as a

business uh you're not just focusing on

your figures and your numbers but also

the environment and looking at becoming

more sustainable uh Mr s um when it

comes to some success stories um every

company every business has a success

story to share and many if you could

please uh kindly share one with us maybe

a client who has benefited from your

machinery and from your woodworking

Solutions yes so there a lot of people

out there customers who have done it was

nice to see them grow in uh not just in

India but across the world uh one is

thing that we can really remarkably I

should talk it is about feather light it

is a good brand across the country doing

the fun because they were the one of the

first people you know they started

buying high-tech machines from BSA way

back when this was unknown and even BSA

didn't had a office in India and we had

office in Singapore and at that point of

time you know feather light started

investing with equipment in B of BSA and

today you know feather light has grown a

lot and having retail outlets and in the

entire country and not even here

exporting into in APAC have a good

presence in AAC and they have grown a

lot this is one of the good story which

started at a very initial stages where

mechanized woodworking was unknown in

India right so success story there of

Bas India and my last question um before

we sign off uh we all are looking

forward to India wood a platform that

connects industry leaders and stalwarts

like yourself U I would like to

understand and hear from you your

thoughts your um thoughts on indiawood

as a platform and for the indiawood team

and for Newber Messi for putting all of

this together first of all you know

thank you you know for your team you

know that you are bringing on a single

platform all the people together and as

we say this is a star industry that is

growing uh and we need the people to

understand what are the Technologies I

see every day the every year uh India is

wood is giving Surprises with so many

new technologies being there and so many

new products that is being coming from

woodworking industry uh so we are really

excited we look ahead on this lot of

learning also from us to look around all

the other manufacturers who are going to

come and show and for us you know to

showas our new products that will be a

curtain riser for some of the new

product that we are going to do so

you're not going to tell us now about it

no sneak

peek let us wait just a just few minutes

ahead okay all right so with that we

will conclude this podcast with Mr say

Ahmed he is the CEO of BSA in India and

uh like I mentioned in my introduction

uh this is the platform where we speak

to all industry stalwarts and uh experts

who share not just insights into the

industry but also with their expertise

help us understand the the future of

that particular industry and sector and

Mrs S Ahmed has very well uh described

um not just the Indian woodworking uh

Market but also the future of it

alongside many other things that we've

discussed and I would like to thank you

for your time for taking uh the time out

to do this podcast so thank you Mr s

thank you was a great opportunity thank

you very

much

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