Comment gagner de l’argent sur Instagram

Summary

In this video, Antoine BM shares a practical strategy for making a living on Instagram without needing massive followers, influencer status, or brand deals. He emphasizes creating and selling your own products or services—such as freelance work, coaching, or online courses—rather than acting as an intermediary for brands. Key steps include defining your offer, building an email list, consistently posting content like Reels and Carousels, and using Instagram to attract the right audience. Antoine also highlights the power of email marketing for higher conversion and independence from social media algorithms, guiding creators toward a sustainable, optimized business model.

Takeaways

• 😀 You don’t need millions of followers or to be an influencer to make a living on Instagram.
• 😀 The common strategy of chasing views and brand deals is largely ineffective and creates high competition with low value captured.
• 😀 Instead of selling your audience to brands, sell your own products or services directly to your audience.
• 😀 Offers can take three forms: 'I do it for you' (freelancing), 'I do it with you' (coaching/consulting), and 'I do it in front of you' (online training).
• 😀 Use the Ikigai concept: align what you love, what you’re good at, what the world needs, and what you can get paid for when defining your offer.
• 😀 Instagram should be used as a tool to capture emails, not as a direct sales platform.
• 😀 Lead magnets like PDFs, prompts, checklists, or small tools can be used to encourage email subscriptions.
• 😀 Posting consistently with Reels, Carousels, and Stories is essential for growing your audience and engaging the right viewers.
• 😀 Email marketing outperforms social media in conversion and ROI, and an email list gives you control and independence from platform algorithms.
• 😀 Start selling your offer via email once you have a small but targeted audience (~500 subscribers), then optimize content, calls-to-action, and offers to scale your business.

Q & A

Do you need millions of followers to make money on Instagram?

No, Antoine BM emphasizes that you do not need hundreds of thousands of followers or to be an influencer. A small, well-targeted audience is sufficient to generate income if you sell your own products or services.

Why is selling your audience to brands considered ineffective?

This approach is ineffective because it's highly competitive, brands can easily find other creators, you act as an intermediary capturing only a small part of the value, and sponsored content often annoys audiences, reducing engagement.

What is the recommended alternative to relying on brand deals?

Instead of selling your audience to brands, Antoine BM advises creating and selling your own products or services directly to your audience, making you the producer and capturing the full value.

What types of products or services are suggested for beginners?

Products that require minimal investment and can be created quickly are recommended, such as freelance services (copywriting, video editing), coaching, consulting, or online training courses.

How should Instagram be used in this strategy?

Instagram should be used as a tool to attract the right audience and capture leads, primarily via content that builds trust and prompts email subscriptions, rather than for direct sales or heavy promotion.

Why is building an email list so important?

Email lists give you independence from social media algorithms, allow higher conversion rates, and provide a direct channel to promote products, with studies showing an average ROI of €36 per €1 invested compared to only €3 on social media.

What content formats are most effective for growth on Instagram?

Reels are the most effective for reaching new audiences, carousels are effective for engagement, and stories are useful for interaction and directing followers to your email capture.

What is the purpose of calls-to-action (CTAs) in content?

CTAs encourage your audience to subscribe to your email list or take small steps toward your offer, helping convert Instagram followers into potential customers without penalizing content reach.

When is it recommended to launch your offer via email?

It's recommended to launch your offer when you have at least 500 email subscribers, which is usually enough to generate meaningful sales.

How can a small business grow from €1,000 to €50,000 per month?

Growth is achieved through optimization: improving content quality, refining calls-to-action, launching new offers, and enhancing existing ones. The core business model remains the same; continuous improvement drives scaling.

What is the Ikigai framework mentioned in the script?

Ikigai is a Japanese concept used to define an ideal offer by combining four elements: what you love, what you are good at, what the world needs, and what people will pay for. It helps create meaningful and profitable products or services.

Why shouldn’t you try to sell directly on Instagram posts or stories?

Direct sales on Instagram create friction, reduce engagement, and are penalized by the algorithm. Instead, Instagram should drive traffic to your email list, where you can sell effectively.