My Personal Strategy to Get High-Paying SMMA Clients ( FULL SCRIPT) | Right Way to Find SMMA Clients

Alok kumar Badatia

14 May 202412:35

Summary

TLDRThe video script is a detailed tutorial on how to approach and secure clients on social media for digital marketing services. It emphasizes the importance of trust-building and the customer's buying journey, suggesting a minimum of 7-32 touchpoints to ensure trust before a sale. The speaker outlines strategies such as creating an audit video, crafting personalized connection requests, and following up with case studies to demonstrate value. The script also highlights the need for discipline, business skills, and support from various angles to implement the strategies effectively. It concludes by promoting an advanced diploma program in digital marketing and business leadership for individuals looking to enhance their skills and grow their businesses.

Takeaways

📚 The speaker is discussing how to approach clients on social media for marketing services.
💼 The speaker has a background in social media marketing and offers services like graphic designing, video editing, and website creation.
📈 There is an emphasis on the importance of trust-building in the client acquisition process, highlighting that people have different mindsets and are at various stages of the buying journey.
🗓 The 'Rule of Seven' is mentioned, suggesting that a customer should be touched at least 7 to 32 times before making a buying decision, implying the need for multiple touchpoints in the sales process.
📝 The script outlines a strategy for reaching out to potential clients, including creating an audit video and sending it to them as a part of the introduction.
🤝 The importance of connection and relationship building is stressed, with the speaker suggesting to send a connection request and follow up after a few days with an introduction of the services offered.
📈 The script mentions the use of case studies to build trust with potential clients, showing past successful work to instill confidence.
📊 There is a mention of a mentorship program launched by 'Admy' which offers an advanced diploma in digital marketing and business leadership.
🎓 The program includes live classes, a large library management system, and a 3-month paid internship for participants.
👥 The speaker offers one-on-one support, consulting, and direct guidance for those who are serious about investing in their education and career growth.
🔗 The transcript ends with an invitation to click on a link to download the syllabus and get in touch with a student success manager to discuss challenges and goals.

Q & A

What is the main topic of the video script?
-The main topic of the video script is about social media marketing and how to approach clients on social media platforms to grow their business.
What services does the speaker offer in the field of social media?
-The speaker offers services such as social media management, graphic designing, video editing, and website creation.
What is the significance of 'Point A to Point B' in the context of the video?
-In the context of the video, 'Point A to Point B' refers to the journey of building trust with the customer, which is essential in the decision-making process for purchasing a product or service.
What is the 'Rule Number Seven' mentioned in the video script?
-The 'Rule Number Seven' mentioned in the video script suggests creating a minimum of 7 to 32 touchpoints to ensure customers take action, implying the need for multiple interactions to build trust and influence decisions.
How does the speaker suggest approaching clients on social media?
-The speaker suggests approaching clients by first pinging them with a connection request, then following up with a well-crafted message that introduces oneself and the services offered.
What is the importance of sending a case study to potential clients?
-Sending a case study to potential clients is important as it helps build trust by showcasing past work, achievements, and the results obtained for similar clients, thus providing confidence in the services offered.
What is the role of 'ADMI' mentioned in the video script?
-ADMI refers to an academy that offers an advanced diploma in digital marketing and business leadership, aimed at individuals looking to grow their business or career in digital marketing.
What are the benefits of enrolling in ADMI's lifetime mentorship program?
-Enrolling in ADMI's lifetime mentorship program offers benefits such as access to a large library management system, 3 months of paid internship, one-to-one support, consulting, and direct interaction with experienced professionals.
How does the speaker emphasize the importance of education and intelligence in the script?
-The speaker emphasizes the importance of education and intelligence by stating that knowledge is power and by encouraging investment in oneself through courses and programs that enhance skills and understanding.
What is the next step suggested by the speaker for those interested in the program?
-The next step suggested by the speaker is to click on the link provided below the video to download the syllabus, get on a call with a student success manager, and discuss challenges and aspirations.
What is the speaker's view on the value of persistence and continuous learning in building a career?
-The speaker's view is that persistence and continuous learning are crucial in building a career. They mention that with dedication, business skills, and the right mindset, one can achieve results and success in their career and business.

Outlines

00:00

📚 Introduction to Social Media Marketing Services

The speaker introduces a new video on their channel, addressing the high demand for social media marketing services. They share their background in career development and social media marketing, mentioning their skills in graphic designing, video editing, and website creation. The speaker aims to teach viewers how to attract clients on social media, emphasizing its potential for international clientele. They invite viewers to subscribe to their channel for credible and authentic information on digital marketing services and encourage engagement through likes and comments to receive more of such content. The video focuses on approaching clients on social media, discussing the importance of understanding the customer's mindset and journey, from low trust to high trust stages. The speaker outlines the importance of building trust and providing value through education and problem-solving to successfully convert prospects into clients.

05:03

🎯 Utilizing Influencer Marketing Strategies

In this paragraph, the speaker discusses the use of influencer marketing strategies, providing a hypothetical link to an audit video. They explain the process of expecting a connection request, capturing visitor information through landing pages, and utilizing email marketing for follow-ups. The speaker highlights the importance of capturing leads through pixels and meta tags for remarketing purposes. They also suggest sending case studies to build trust with potential clients. The speaker emphasizes the significance of narrative activities, such as sending free trades, reminders, and scripts to engage with clients regularly. The goal is to establish a disciplined approach to building customer relationships and ensuring a response guarantee by reaching out through various touchpoints. The speaker also mentions the upcoming batch of a mentorship program for digital marketers, inviting interested individuals to enroll and benefit from the program's offerings.

10:04

🚀 Launching a Lifetime Mentorship Program for Digital Marketers

The speaker announces the launch of a lifetime mentorship program by 'Admi', which offers an advanced diploma in digital marketing and business leadership. The program is aimed at individuals, freelancers, agency owners, and stack holders looking to grow their business. It is a one-month live class program, and the speaker emphasizes the importance of live sessions over recorded material for up-to-date learning. The speaker also mentions the benefits of the program, including unlimited doubt clearing, direct access to a team with 13 years of experience, and the opportunity to discuss personal or business-related challenges with a success manager. The call to action is to click on the link provided to download the syllabus, get on a call with a student success manager, and start the journey of learning with direct guidance from the speaker in the next batch starting soon.

Mindmap

Keywords

💡Social Media Marketing

Social media marketing involves using platforms like Facebook, Instagram, and Twitter to promote products or services. In the video, the speaker discusses how to attract clients by showcasing one's skills in social media marketing, emphasizing its importance for reaching international clients and building a professional presence online.

💡Client Acquisition

Client acquisition refers to the strategies and processes used to attract and gain new customers. The video explains various methods to approach potential clients on social media, including sending personalized connection requests and creating video audits to showcase one's capabilities, highlighting the importance of building trust with clients.

💡Trust Building

Trust building is the process of establishing credibility and reliability with potential clients. The speaker emphasizes the need to move clients from a low-trust zone to a high-trust zone by providing consistent, valuable interactions. This involves creating multiple touchpoints and sharing educational and problem-solving information to foster trust.

💡Touchpoints

Touchpoints are interactions or points of contact between a business and potential clients. The video stresses the importance of creating 7 to 32 touchpoints to build trust and guide clients through their buying journey. Examples include follow-up messages, educational content, and personalized video audits.

💡Sales Pitch

A sales pitch is a presentation or communication aimed at persuading someone to purchase a product or service. The video advises against direct sales pitches and instead recommends focusing on helping and providing value to potential clients to build trust and eventually lead to sales.

💡Video Audit

A video audit involves creating a short video to review and critique a potential client's online presence, such as their website or social media profiles. The speaker suggests this as a method to demonstrate expertise and offer personalized insights, thereby attracting and convincing clients of one's capabilities.

💡Client Journey

The client journey describes the process a customer goes through from initial contact to purchase. The video outlines how potential clients start in a low-trust zone and must be guided through various stages of interaction to build trust and make a buying decision. This journey is marked by multiple touchpoints and trust-building activities.

💡Connection Request

A connection request is an initial outreach message sent to potential clients on social media platforms. The video emphasizes crafting personalized and genuine connection requests that acknowledge the recipient's work and express a desire to connect, which helps in grabbing their attention and building initial trust.

💡Influencer Marketing

Influencer marketing involves collaborating with influencers to promote products or services. The video mentions using influencer marketing strategies to help clients grow their social media presence without hassle, highlighting it as a valuable approach in the digital marketing toolkit.

💡Case Study

A case study is a detailed account of how a product or service has been used to solve a problem or achieve results for a client. The video recommends sharing case studies with potential clients to build trust and demonstrate past success, thereby making the business more credible and attractive to new clients.

Highlights

Introduction to social media marketing and how to begin a career in this field.

The importance of social media as a fertile ground for international clients.

Skills in graphic designing and video editing as valuable assets in social media management.

Building websites as a service to offer clients in social media marketing.

Understanding the customer journey and the different mindsets at each stage.

The concept of 'Know, Like, Trust' factor in marketing and sales.

The necessity of creating multiple touchpoints to build trust with potential clients.

Approaching clients with a value-add mindset rather than a sales pitch.

Sending a connection request and following up with a video audit as an introductory strategy.

The significance of case studies in building trust and showcasing past client successes.

Sending an email with a general introduction of the company and its offerings.

The importance of discipline and regular activities in growing a business.

Providing free trading tips, reminders, and scripts as a way to engage with clients.

The upcoming batch of a life-time mentorship program by the speaker's academy.

Details of the advanced diploma in digital marketing and business leadership.

Benefits of the mentorship program including live classes, extensive library access, and internship opportunities.

The offer of unlimited doubt clearing and direct access to the team for strategy and consultation.

Encouragement to invest in oneself and the importance of education and intelligence in achieving success.

The next batch of the mentorship program is starting soon with enrollment links provided.