What YouTube’s CEO Really Thinks About YouTube | The Circuit with Emily Chang
Summary
TLDRビデオスクリプトは、世界最大のメディア企業の一つであるYouTubeの変遷とその現在のCEOであるニール・モハンのインタビューを通じて語られています。2005年に動物園でのビデオから始まり、YouTubeは今ではNetflixを凌駕するエンターテイメントの巨人となっています。モハンは、インターネット広告の先駆者であり、GoogleがDoubleClickを買収した初期に重要な役割を果たし、その後YouTubeの製品開発とユーザー保護に携わっています。彼は、プラットフォームをより大きなものにし、子どもへの影響や誤情報の問題を解決しながら、AIの課題にも対応しなければなりません。YouTubeは創造者経済を支えるためにも報酬を提供し、過去15年間で創造者に対して700億ドルを支払っています。モハンは、AIの進歩とその影響についても語り、YouTubeが未来に向けて何を目指しているかについて語っています。
Takeaways
- 🌟 YouTubeは2005年に動物園でのビデオから始まり、世界最大のメディア企業の一つとなりました。
- 🎥 YouTubeは現在、Netflixを上回るエンターテインメントの巨人であり、Googleの子会社として様々なメディアコンテンツを提供しています。
- 👤 ニール・モハンはYouTubeの変化を経験し、重要な役割を果たした人物です。彼はYouTubeの製品開発からユーザー保護までを担当し、2023年にCEOに就任しました。
- 📈 YouTubeは世界最大のストリーミングプラットフォームとして成長しており、その成長はまだ初期段階にあります。
- 🏆 YouTubeはアメリカ最大のストリーミングプラットフォームとして認識されており、広告パートナーからの評価も高いです。
- 💰 YouTubeはGoogleにとって大きな収益源であり、年間1500億ドル以上の収益を上げています。
- 📊 YouTubeは創造者経済を支え、過去3年間で創造者に対して700億ドルを支払っています。
- 🔧 YouTubeのアルゴリズムは常に変化しており、その目的はユーザーの興味を反映し、創造者を発見するのに役立ちます。
- 📹 YouTubeは Shortsという新機能でTikTokと競合しており、その成功は創造者への収益が毎月増加していることを示しています。
- 👶 子どもたちがYouTubeクリエイターになりたいという願望に対して、YouTubeは多様性があり、個々の興味に応じたコンテンツを見つけられる場所です。
- 🤖 AI技術の進歩により、YouTubeは創造者ツールを通じてその影響力を拡大し、誤情報を検出するのに役立ちます。
- 🗳️ 選挙における情報の公正性と自由な選挙の重要性を認識し、YouTubeは標識づけや信頼性の高い情報源の提供、不正行為の監視などを行うことで対応しています。
Q & A
YouTubeはどの年に始まったとされていますか?
-YouTubeは2005年に始まりました。
YouTubeの創設者のうちの1人は誰ですか?
-ビデオの動物園でのシンプルなビデオの男がその一人です。
YouTubeはなぜエンターテイメントの巨人として成長しましたか?
-ユーザーがビデオをアップロードして共有する中心的なハブとなり、急速に成長しました。
Googleが所有するYouTubeはどのくらいの規模を持っていますか?
-YouTubeはNetflixを上回るエンターテイメントの巨人として成長しており、Googleによると年間15億ドル以上の収益を上げています。
Neil MohanさんはYouTubeのどのポジションにいますか?
-Neil MohanさんはYouTubeのチーフプロダクトオフィサーであり、2023年に最高責任者になりました。
Neil MohanさんはYouTubeの成長にどのような貢献をしましたか?
-彼は新しい製品や機能の開発、ユーザーの安全確保など、多岐にわたる分野に貢献しています。
YouTubeはどのようにして視聴者のニーズに応えるために成長を続けていますか?
-YouTubeは独自のメディアプラットフォームとして位置づけ、視聴者への価値を提供し続けることで成長を続けています。
YouTubeはどのようにして創造者経済を維持し、発展させていますか?
-広告、チャンネル会員シップ、YouTubeミュージックやプレミアムなどのサブスクリプションビジネス、ファンからの直接資金調達など、多様な収益モデルを提供しています。
YouTubeのアルゴリズムはどのようにしてコンテンツを推奨するのですか?
-アルゴリズムは視聴者の興味とプラットフォーム上で見たコンテンツの履歴を反映して推奨します。
YouTubeはAI技術をどのように活用していますか?
-AIは主にコンテンツの推奨や創造者ツールとして活用されており、将来的にはさらに重要な役割を果たすでしょう。
YouTubeは子どもたちへの影響とスクリーンタイムの問題にどのように対応していますか?
-YouTubeは親が子どもたちに適切なスクリーンタイムを設定できる機能を提供し、健康的な視聴体験を促進しています。
YouTubeは選挙情報や誤情報に関する取り組みはどのように行っていますか?
-選挙情報に関するコンテンツには適切なラベリングを行い、権威のあるチャンネルのコンテンツを優先的に表示することで、選挙期間中の情報を適切に管理しています。
Neil MohanさんはYouTubeの将来についてどのようなビジョンを持っていますか?
-彼はYouTubeを世界中の誰もがビデオを作成し共有する最高の場所とすることを目標としています。
Outlines
🌏 YouTubeの成長とミッション
YouTubeは2005年に動物園でのビデオから始まり、世界最大のメディア企業の一つとして影響力を拡大。Googleが所有し、クリエイターやニュース、TV番組、映画、スポーツなどを提供するエンターテインメントの巨人として成長。Neil MohanはYouTubeの変革を経験し、新製品開発やユーザー保護に貢献。CEOとして、プラットフォームの拡大と問題解決が任務。
📈 YouTubeの収益モデルと創造者経済
YouTubeはGoogleにとって大きな収益源であり、年間15億ドル以上の収益を上げる。過去5年間の変化から見ると、クリエイターの数と収益化オプションが増加。広告、YouTubeミュージック、プレミアム、チャンネルメンバーシップなどの収益モデルが拡大。クリエイターが成功するプラットフォームを維持し、視聴者のエンゲージメントを高める戦略が重要。
🔍 YouTubeアルゴリズムとコンテンツの多様性
YouTubeのアルゴリズムは視聴者の興味を反映し、常に変化。AIを活用してコンテンツ推薦を改善し、クリエイターの発掘を助ける。いくつかのYouTuberがプラットフォームを離れる理由としてアルゴリズムの変更や疲れを挙げているが、多様なコンテンツに対応し、ショーツ機能も成功している。
👨👧👦 親と子のスクリーンタイム管理とAI技術の影響
スクリーンタイムと子どものメンタルヘルスへの影響が懸念される中、Neil Mohanは家族でのスクリーンタイム管理の重要性を語る。また、AI技術の進歩とそれに伴う新たな可能性、誤情報の拡散への対処方法についても議論。YouTubeはAIを活用して創造者ツールを強化し、誤情報と戦う。
🗳️ YouTubeの民主主義と情報の公正性
選挙年における情報の公正性と選挙の自由さを確保するために、YouTubeは新たなポリシーを導入。信頼できる情報源を優先的に表示し、統一詐術や国家行為者の詐術を監視。Neil Mohanは危機対処における冷静さを誇示し、YouTubeの将来ビジョンを語る。
Mindmap
Keywords
💡YouTube
💡クリエイター経済
💡広告ビジネス
💡AI
💡 Shorts
💡アルゴリズム
💡プライバシーとトラッキング
💡デジタル偽造
💡选举
💡クリエイティブな選択肢
Highlights
YouTubeは2005年に動物園でのビデオから始まり、世界で最も影響力のあるメディア企業の一つとして成長しました。
YouTubeは現在、Netflixを凌駕するエンターテインメントの巨人となりました。
ネイル・モハンはインターネット広告の先駆者であり、DoubleClickのトップエグゼクティブとして知られています。
2015年にGoogleから離れることを避けるために1億ドルの株式を支払われたと報告されています。
2023年にYouTubeのチーフプロダクトオフィサーに任命され、新製品の開発からユーザーの安全までを担当しています。
YouTubeは世界最大のストリーミングプラットフォームとなり、HuluやDisney+を大きくリードしています。
YouTubeはテレビ画面での視聴時間を1億時間を超え、注目されるプラットフォームとなっています。
YouTubeはGoogleの広告ビジネスを支え、年間15億ドル以上の収益を上げています。
YouTubeは創造者にとって成功と持続可能な収益をもたらすプラットフォームを目指しています。
YouTubeは広告ビジネスに変革をもたらし、プライバシーとトラッキングに関する議論を巻き起こしました。
YouTubeはSuper Bowlをストリーミングしており、スポーツファンにとって夢の様なプラットフォームです。
YouTubeのアルゴリズムは創造者的未来を左右し、常に変化しています。
YouTubeは ShortsをTikTokへの対応として投入し、日々の成功を収めています。
YouTubeは若いクリエイターにとって夢の職業であり、多くの人がその道を志向しています。
YouTubeは子供のスクリーンタイムとそれに関連する精神健康問題に対処する必要があります。
AIとチャットGPTの話題が高まる中、YouTubeはテクノロジーの進歩に積極的に取り組んでいます。
YouTubeは選挙情報とその公正性、誤情報を管理し、選挙過程をサポートする重要な役割を果たしています。
ネイルは危機の際には常に冷静さを保ち、広範な視点と核心原則に基づいて意思決定に臨むリーダーです。
YouTubeの将来のビジョンは、世界中の誰もがビデオを作成し共有する最高の場所になることです。
Transcripts
welcome to San Bruno California Global
headquarters to one of the most
influential media companies in the
world YouTube launched in 2005 with a
simple video of a guy at the zoo he's
one of the original co-founders and
that's pretty much all it has to say it
quickly became a central hub for users
to upload and share videos
online Bit Me Now YouTube is an
entertainment Colossus that's even
bigger than Netflix YouTube which is
owned by Google gole has grown into a
One-Stop shop for your favorite creators
news highlights TV shows movies and even
sports games for the past 15 years Neil
Mohan has had a ringside seat to the
transformation hello hey Emily welcome
to YouTube Mohan was one of the pioneers
of Internet advertising a top executive
at double click the display ad
Juggernaut that Google bought in the
early days of search he went on to lead
a chunk of Google's massive ad business
he's so valuable that Google reported
paid him $100 million in stock not to
leave in 2015 he crossed the hallway to
become YouTube's Chief product officer
making him the point person for
everything from developing new products
and features to keeping users safe he
took the Reign for the top job from
Susan wijit in 2023 I've been working
with YouTube even before either I or
YouTube were part of Google when it was
above pizza parlor right down the street
here in San Mato and so I have really
seen that Journey really kind of from me
at the the zoo to what it's become today
now as CEO he's tasked with taking the
video platform to new heights and
tackling its biggest problems hate
misinformation its impact on kids all
while dealing with the unprecedented
challenges of AI and keeping the world's
largest Creator economy
[Music]
afloat you're now a year into the top
job more than a third of the planet is
already watching YouTube how do you plan
to make it even bigger really the way I
think about it is um you know YouTube's
really kind of its own sort of unique
thing we're not we're not a social media
platform we're not traditional media in
the sense we're not linear television
we're really sort of our own thing and
so if we live up to that Vision um uh we
think we're um really still in the early
days of our uh growth story and
fulfilling what our mission is which is
to give everyone a voice and show them
the world based on neel's latest data
YouTube Is Now by far the biggest
streamer in the world Netflix close
behind and then everybody else drops way
down Hulu Disney max but you don't get
the awards Or the critical Acclaim what
more does YouTube have to prove I do
think that YouTube is getting recognized
as that platform on television screens
we just surpassed a billion hours of
watch time on living room screens and uh
you mentioned the the neiel uh ratings
that is certainly something that when I
speak to our advertising Partners the
brands that look to build connections
with consumers on our platform they
recognize that and they they see it as a
place not just of this broad reach you
know the number one streaming platform
here in the US but also reach that is
engaged and from a Brand's perspective
that is something that they are really
recognizing like I said it's still the
early days of our journey but I do start
to hear that more and more um from our
partners YouTube is printing money for
Google as I understand it upwards of $15
billion a year where will the future
Revenue growth come from talk to us
about that strategy and how it will play
in if you think about YouTube today
compared to what YouTube was 5 years ago
or certainly 10 years ago there are an
order of magnitude more creators on our
platform we have a breath of
monetization offerings to to support
this Creator economy not just ads but
subscription business um you know that
was the the $15 billion subscription
business across all of Google but also
direct to Fan funding uh like Channel
memberships and things like that so
there's an enormous amount of scale and
complexity in the in the ecosystem that
requires us to rethink how we're going
to support that Creator ecosystem in
this video revealing a step-by-step
tutorial on how to start a YouTube
channel and how complete beginners are
making1 to $700 a day how much money I
make I make around $330,000 per month I
quit my job in the middle of the
pandemic to do YouTube full-time but the
goal is the same which is to make our
creators successful on our platform in
in two dimensions in terms of building
an audience but also being able to earn
a sustainable living from our platform
Google's ad business is a monster thanks
in part to you I mean you obviously came
in and double click in the early days
and you know your roots are in in the ad
business but also it's you know stirred
controversy about privacy and tracking
what are some of the lessons that you've
taken from that that you're applying to
YouTube what we are building for all of
us as users of the platform because
ultimately it is that connection between
fans and viewers and creators that is
what's ultimately attractive to
advertisers so if you're not focused on
that connection between creators and
fans everything that you're doing from
an Advertiser standpoint is sort of mood
so that's the first thing the second is
that monetization building advertising
products and therefore being able to
monetize all this amazing content on on
YouTube is a long-term game we're going
through that Journey For example right
now in terms of shorts monetization and
actually making shorts a platform that
is not just a great place to build an
audience but to also build a business so
you've been at Google for 15 years you
joined when YouTube was best known for
cat videos and now you're carrying the
Super Bowl like did you ever imagine
YouTube would be carrying the Super Bowl
I've always felt that YouTube YouTube is
a great place for fans I happen to be a
huge sports fan myself and so really
since almost the early day very early
days of YouTube it's been a place where
I personally was consuming highlights
and more in-depth interviews and things
like that we just concluded season one
of uh NFL Sunday Ticket on YouTube and
it really brought together I think kind
of two or three really key things that
are unique to YouTube about that live
Sports Experience like ease of use um
great features so product Innovation and
most importantly I would say actually
bringing together creators and that live
sports content all in one place
especially for young
[Music]
people all right and here is our living
room lab awesome the living room at the
office indeed yes so do you just sneak
in here and check sports scores yes the
multi view probably helps you yeah it is
a very popular feature in in our in our
household not just for football but
really every every sport so you've
talked about how the living room is the
next Frontier for YouTube what do you
mean by that our top creators have grown
their uh watch time on living room
screens by something on the order of
400% in the last uh uh year a couple
years or so and so we're seeing enormous
growth and it really comes down to the
fact that uh people come home they sit
down on their couch and they want to
they turn on YouTube and they want to
consume uh all the content that they
know and love on it everything from you
know could be like a 15-hour live stream
to a 15minute you know favorite video
from one of their favorite creators to
shorts so in my house for my kids
YouTube is their first screen yeah it
almost does feel though like you're
trying to be the first and the second
screen can you win at both of course the
context is different the way that you
control it is different but the uh use
cases that they're looking for are the
same so it could be watching your
favorite Creator like we have Michelle
car here she likes to do these sort of
very in-depth quite highly produced
documentary style videos by the way she
shot this in 4k so lots of creators
obviously know that they have lots of
their watch time or increasing part of
their watch time on screens like the
living room and so they want it to look
beautiful on these big screens as well
so the 4K obviously comes through very
clearly oh my goodness oh she's
practicing for the thing she literally
trained for 6 weeks to do this oh my
gosh and was in there for how long uh
think a few I mean as long as it took
her to get out but minutes like she I
can't even
watch YouTube has paid out $70 billion
to creators over the last 3 years that's
even more than Netflix is spending on
content break that number down for us
and and is is it paying off just to give
you a little bit more sort of sense of
the scale of it we have 3 million
creators and in our in our ypp program
so that is lots of millions of creators
literally um earning a living on our
platform most of that is generated
through advertising advertising is our
primary business but increasingly um our
esod business our subscriptions business
of which there's two flavors has grown
to be a very meaningful part of our
business as well and so that's YouTube
music and premium is in is in that
number as well but we also obviously
have a YouTube TV subscription business
and then the Third bucket that also
gives creators choice in terms of how
they earn a living on our platform is
something that we call fan funding and
that is the ability to earn Revenue
directly from your fans and so it's
really all three of those buckets avod
svod and fan funding direct to consumer
that generate revenue for our creators
and it's paying off or time will tell I
mean our business is successful when our
Creator's business is successful and so
we are really pleased with the size of
the Creator economy but I also I remind
our teams every day that we're still in
the very early journey of uh what this
could grow and become now YouTube's
algorithm can make or break a Creator's
future take us inside the blackbox just
a little how does it work and why does
it change all the time well the simplest
way to think about um the
recommendations that they that you see
in your feed whether it's the home feed
or on the watch page is it is really a
reflection of your interests as a viewer
and so when it's Chang changing it's
changing in the sense of reflecting back
your interests or your personalized
history of what you are watching on our
platform and that is the simplest way
that I can really describe so it's our
fault the algorithm keeps changing well
you're because um you know our interest
as viewers continues to change now
obviously we are also trying to continue
to improve that experience for our
viewers and help creators get discovered
and so we're not sitting still there
there's an enormous amount of innovation
you know AI is such a buzzword in our
industry today but you know one of the
areas where we've been investing very
heavily in AI for you know around a
decade is actually in those
recommendations that you see when you
open up the YouTube app a bunch of
powerful YouTubers announced recently
they were quitting the platform I can't
keep this up this is my dream job and I
have a lot of fun doing it I know I'm
incredibly lucky but a dream job is
still a job some of them say they're
burned out some of them say you know
they can't deal with the algorithm and
all the changes I don't love late nights
I don't love the fact that Stephan I
have been work first for over a decade
what do you have to say to some of those
people I think there's this feeling that
you're pushing out some of the more
Homespun creators for more flashy
content first of all everybody's
decision in terms of what they choose to
do really is a personal one uh I know
lots of creators who've choose chosen to
um either take a break or perhaps move
to different sorts of Pursuits some of
them have moved from be in front of the
camera to behind the camera some of them
have moved to grow different types of
businesses out of their YouTube
experience and I think all of that is
actually a Natural Evolution but
actually also really great because it's
a decision that they were able to make
based on their success uh on our
platform broadly shorts does seem to be
YouTube's answer to Tik Tok is it
working or are you
cannibalizing the OG YouTube has to be a
place for creators where they can do a
15-second short or a 15-hour live stream
and we have all of those creators on our
platform and so our investment in shorts
is something that I'm very excited about
we have you know 70 billion views a day
on the platform you know the number of
creators uploading shorts has grown 50%
year on year we are in a monetization
journey where every single month for the
last year since launching our
monetization program on shorts creators
earnings have grown every single month
so lots and lots of success around
shorts um but uh it's still very very
early days so you've done a few of these
shorts yeah what's the secret to a good
short well the biggest thing that is
really comes across in all of our videos
whether they're shorts or not is just be
yourself I'm Chris and I'm going to be
your videographer why are you still
talking you need to have a hook so the
slide of course is definitely something
that I think will draw attention so you
know just make it all the way
down hi everyone I'm at YouTube
headquarters and I'm going to shoot my
first short with the man in charge hey
everyone I'm Neil and we're going to go
down this giant slide together yeah I
really love this
slide all right ready let's do it let's
do
[Music]
it okay one two I think I got a call
Emma
no
hello you chickened out
all right what do we do next well You'
got one last thing which is you should
um shoot an outro okay like thanks for
watching my video don't forget to like
And subscribe you got it perfect you're
going to make this go viral
[Laughter]
right so many kids these days want to be
creators but you and I both know it's a
lot harder than it looks yeah and is it
worrying at all that everyone wants to
be a YouTube creator so first of all
speaking of someone who doesn't have any
creative Talent it is it is hard it is
amazing what these creators do and how
how they can connect with their fans um
I think that it's like any other sort of
creative decision that a young person
can make the Mr Beast effect we just
landed in Antarctica and we're going to
survive the next 50 hours here it seems
like everyone's trying to copy him now
do you worry at all about the
homogenization of YouTube there are lots
of creators obviously that try to learn
from
his success but there are 500 hours of
content uploaded to our platform every
single day every Niche interest every uh
um learning Pursuit that you want to
have every musical genre so in terms of
being able to find you know the
particular Niche that you're interested
in in that moment that you're interested
in I'm never worried about it being you
know homogeneous across all of YouTube
screen time is the number one thing
parents seem to be dealing with right
now and studies are showing that screen
time is linked to mental health issues
in kids as young as three like we're
talking about anxiety depression as a
dad how do you grapple with these issues
it's something that um you know as I'm
sure in in your home in our home my wife
and I talk about this on a regular basis
we have you know kids across a broad
range um and I think the couple things I
would say first of all obviously every
every household has to make their own
decisions about these things the second
I do think that there um at least in our
household we make different decisions
depending on kind of the age and
development of all three of our
kids it's not just screen time that has
captured the Public's attention the
frenzy around Ai and chat GPT has put a
spotlight on big Tech firms scouring the
internet for data to build the most
advanced generative AI models Google
made one of the earliest breakthroughs
way back in 2012 after it trained in
artificial brain to spot pictures of
cats using millions of YouTube videos
Microsoft backed open AI recently
unveiled Sora it's text a video
generator which uses written prompts to
make highdef videos open aai has yet to
confirm just how it trained its own AI
systems but reports have alleged YouTube
videos were used to train its models
violating the company's terms of use
open aai didn't respond to a request for
comment on the allegations what was your
reaction when you saw open AI Sora demo
the technology what's what's really
amazing about this and our teams talk
about this in our product reviews uh on
a regular basis is that there are new
developments that are
happening um like on a almost on a
weekly monthly sort of basis and when I
think about again just from a YouTube
perspective the way that you should
expect AI to manifest itself in the
product is through Creator tools and as
a Creator honestly
whether they're powered by AI or not is
sort of besides the point they should
allow you to do things that otherwise
you could only imagine in the past or
something that might have taken you nine
weeks to do maybe you can do in like 9
minutes or 9 seconds open AI CTO Mira
moradi was asked what data was used to
train Sora and she didn't give a clear
answer what data was used to train Sora
we used publicly available data and
licensed data
so videos on
YouTube I'm actually not sure about that
do you believe that YouTube was used to
train Sora well I don't know I think
first you would have to you know I guess
they were asked but you know you'd have
to ask them uh I have seen reports that
um it may or may not have been used I
have no yeah uh information myself and
so uh I would I would I would um I
encourage you to ask them directly if it
was being used was would that be against
your policy it would be um we have a we
have a clear terms of service that when
a you know again from a Creator's
perspective when a Creator uploads their
you know their hard work to our platform
uh they have certain expectations one of
those expectations is that the terms of
service uh is going to be abided by and
our terms of service does allow for
YouTube content some YouTube content
like the title of a video or the channel
name or the Creator's name to be scraped
because that's how you enable the open
web for that content to show up and you
know maybe show up in other search
engines or what have you and be
available that way but it does not allow
for things like transcripts or video
bits to be downloaded and that is a
clear violation of our toss and so those
are the rules of the road in terms of
content on our platform and how does it
work internally like is Google using
YouTube to train Gemini
Google uses
um uh YouTube um content really in
accordance again back with those terms
of service or individual contracts that
we might have with creators or uploaders
to our platform lots of creators have
different sort of Licensing contracts in
terms of their content on our platform
lots of Rights holders do and so some
portion of that YouTube Corpus might be
uh are maybe being used for those models
but it's going to be in concert with
whatever the terms of service or the
contract that uh that that creator has
signed before uploading their content to
YouTube when I first saw Sora I was
definitely taking it back like
misinformation is already rampant are we
staring down the barrel of a future
where we won't know what's real and
what's fake like is this the end of
Truth As We Know It uh you know it's
it's a it's a it's a certainly a very
very deep question it's a question that
I I do get from um stakeholders uh
period
periodically I would say that um we have
to have two two key aspects of our
approach here first is this technology
is here we can't hide from this
technology and I am just all of my
experience uh in terms of these types of
big Paradigm shifts whether it was you
know the birth of the internet or you
know the shift from desktop to mobile is
that it's going to lead to many many
amazing opportunities having said that
um this is also techn ology that if it's
in the hands of Bad actors will reduce
the cost of of producing in in in your
example deep fakes or misinformation to
zero or very close to zero so we have to
be cognizant of that AI is going to play
a really big role in actually detecting
that type of content but also all the
amazing uh trained um professionals we
have all over the world that are
reviewing this content so all of those
things have to come in together
especially with you know elections
coming up you know all over the world
it's a record election year more than
half the world is voting how is Google
going to ensure Fair information and
free elections especially in the age of
AI this is our top priority I think it's
going to come back to um a few things
here first we have a new policy in place
that is requiring labeling of this sort
of content um we won't just stop there
we have um when people are looking for
election related information on our
platform we raise up content that comes
from channels that have a history of
authority and again Authority not
determined by me but by you know third
party Raiders all over the world that
evaluate content from these channels we
have um an intelligence desk that is
looking for coordinated deceptive
practices State actor um uh deceptive
practices that might be using some of
this technology YouTube is an open
platform where a lot of that electoral
process plays out out but also one where
we're doing our best to make sure that
um this type of Technology doesn't allow
for misinformation to to uh to get
distributed I hear that you're the kind
of leader that you know you keep cool in
a crisis like what does it take to do
that especially at a company like
YouTube where you know there's a lot
going on on the platform every day you
know my wife jokes that my nickname is
even ke Neil and that's just kind of how
I've I've always been so and I just you
know I think from my my standpoint it's
it's about keeping perspective the
bigger picture uh in mind and so being
grounded in a set of core principles
about what truly is important for the
business what's right for our users
allows me to stay calm and actually help
the teams make those types of decisions
so what does where does even Keel Neil
want YouTube to be in five years I want
to be a place where uh we are the best
place to create to share to watch a
video uh that you can think of
regardless of where you are in the world
or what device you're on that's our
that's that's my vision that's the
vision for YouTube thank you I really
appreciate it don't forget to like And
subscribe
[Music]
oh
Посмотреть больше похожих видео
5.0 / 5 (0 votes)