MANAJEMEN PEMASARAN

Summary

This video introduces the key concepts of marketing management, explaining its continuous nature and the importance of value and customer relationships. It covers core activities like SWOT analysis, market research, product development, distribution, customer service, and pricing. Additionally, the video outlines essential tasks of marketing management, such as strategy development, capturing ideas, brand building, and long-term growth. The goal of marketing management is to fulfill customer needs and generate profits for the company through sustainable practices and effective communication of value.

Takeaways

• 😀 Marketing Management is a process, not just a single activity. It involves continuous actions.
• 😀 Value in marketing refers to the benefits consumers receive from a product or service.
• 😀 Building long-term relationships with consumers is a core aspect of marketing, beyond mere transactions.
• 😀 The ultimate goal of Marketing Management is to deliver value to customers, ensuring satisfaction.
• 😀 Six key activities in marketing management include SWOT analysis, market research, product development, distribution, service, and pricing.
• 😀 SWOT analysis helps assess internal strengths and weaknesses, and external opportunities and threats.
• 😀 Market research identifies consumer needs and helps companies meet those needs effectively.
• 😀 Product development follows market research, focusing on creating goods or services that align with consumer demand.
• 😀 Distribution is crucial for delivering products or services to consumers efficiently.
• 😀 Pricing strategy should align with customer expectations and perceived value to ensure market competitiveness.

Q & A

What is the main topic discussed in this session?

The main topic of the session is Marketing Management, including its definition, importance, scope, and core concepts.

What are the three key elements of Marketing Management?

The three key elements of Marketing Management are: 1) The process, which is continuous and not just a single activity; 2) Value, which refers to the benefits a product or service provides to the consumer; 3) Developing long-term relationships with customers.

Why is Marketing Management considered a process?

Marketing Management is considered a process because it involves ongoing activities that continue over time, rather than being a one-time event.

What does the 'value' in Marketing Management refer to?

In Marketing Management, 'value' refers to the benefits that a product or service provides to the consumer, answering the question of what the customer gains from it.

What is the ultimate goal of Marketing Management?

The ultimate goal of Marketing Management is to obtain customer value by meeting their needs and desires, which leads to customer satisfaction.

What are the six key activities involved in Marketing Management?

The six key activities in Marketing Management are: 1) SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), 2) Market research, 3) Product development, 4) Distribution of products or services, 5) Customer service, and 6) Pricing decisions.

How does SWOT analysis contribute to Marketing Management?

SWOT analysis helps identify a company's internal strengths and weaknesses, as well as external opportunities and threats, providing a foundation for strategic planning and decision-making.

What role does market research play in Marketing Management?

Market research helps businesses understand consumer needs and preferences, allowing them to tailor their products or services to meet these demands.

What is the importance of customer service in Marketing Management?

Customer service is crucial as it provides value to the consumer by ensuring that they are satisfied with the product or service, building long-term relationships and brand loyalty.

What is the role of pricing in Marketing Management?

Pricing plays a critical role in Marketing Management as it determines the value of a product or service in the eyes of the consumer, ensuring it aligns with their expectations and the company's objectives.