DARI SEORANG SALES MISKIN SAMPAI BISA MENGUASAI PERUSAHAAN BOSNYA • Alur Cerita Film Sebelum Tidur

Summary

This is the story of Ray Kroc, a struggling salesman who discovers the innovative McDonald’s restaurant in San Bernardino, California. Impressed by their efficient system, Kroc persuades the McDonald brothers to franchise their business. Despite early challenges, including financial difficulties and conflicts with the brothers, Kroc’s persistence and vision turn McDonald’s into a global franchise. Along the way, he faces personal struggles, including a rocky marriage and business setbacks. Ultimately, Kroc secures the rights to the McDonald’s name and expands the business worldwide, marking a new era in the fast-food industry.

Takeaways

• 😀 Ray Kroc, a machine salesman, struggles to sell his milkshake machine to restaurants despite its efficiency in fast service.
• 😀 After hearing about a restaurant ordering multiple machines, Ray discovers McDonald's in San Bernardino, California, known for its fast service and efficient kitchen system.
• 😀 McDonald’s was initially founded by Dick and Mac McDonald, who struggled with poor service and high costs before creating a system that allowed fast food to be served in under 30 seconds.
• 😀 Ray learns about the McDonald brothers' early struggles and their decision to focus on just three items: burgers, fries, and milkshakes, ultimately refining their operations.
• 😀 Ray, after seeing the potential of McDonald’s system, pitches the idea of franchising it, but the McDonald brothers are initially hesitant due to previous franchise failures.
• 😀 Ray's persistent efforts lead him to convince the McDonald brothers to franchise McDonald's, despite their initial reluctance.
• 😀 Ray's personal life becomes strained, particularly with his wife, who disapproves of his business plans, leading to tension in their relationship.
• 😀 Ray’s business strategy revolves around turning McDonald’s into a nationwide franchise, while dealing with challenges like inconsistent quality control and financial strain.
• 😀 Ray faces opposition from the McDonald brothers when he proposes using cheaper alternatives for milkshakes and pushes for more aggressive growth strategies.
• 😀 Despite financial struggles, Ray adopts a bold move by buying land and renting it to franchisees, solidifying his control over McDonald’s future and making the business more profitable.
• 😀 After a legal battle, Ray gains full control over the McDonald’s name and brand, buying out the McDonald brothers, and expanding McDonald’s into a global franchise.

Q & A

Who is Ray Kroc and what is his role in the script?

Ray Kroc is a salesman who initially struggles to sell milkshake machines to restaurants. His journey unfolds as he discovers the potential of McDonald's and works to expand it into the largest fast-food franchise in the world.

What was Ray's first impression of the McDonald's restaurant in San Bernardino?

Ray was initially shocked and impressed by the efficiency of McDonald's, especially the fast service and the long lines of customers. He realized the restaurant had a unique system that could be scaled.

What system did McDonald's use to provide fast service, and why was it innovative?

McDonald's implemented the 'Speedy Service' system, where customers would order, queue, and pick up their food quickly. This system drastically reduced wait times, which was a significant innovation in the fast-food industry.

What challenges did the McDonald brothers face before meeting Ray Kroc?

The McDonald brothers faced issues such as long service times, incorrect orders, and poor sales. They initially struggled with running multiple locations, which led to them scaling back to a single location with a more efficient service system.

Why did the McDonald brothers initially reject Ray Kroc's offer to expand their business?

The McDonald brothers rejected Ray Kroc's offer to franchise McDonald's because they had previously expanded to multiple locations and faced difficulties with quality control. They preferred maintaining a single, well-managed restaurant.

How did Ray Kroc eventually convince the McDonald brothers to franchise the restaurant?

Ray Kroc convinced the McDonald brothers to franchise the restaurant by proposing a model that would allow them to focus on maintaining high standards while expanding. He also offered to handle the real estate aspect, which was key to his business model.

What business strategy did Ray Kroc use to ensure the success of McDonald's franchises?

Ray Kroc's strategy focused on purchasing land and leasing it to franchisees. This allowed him to retain control over the locations and generate consistent revenue, separate from the restaurant's operations.

What was the significance of the 'Golden Arches' design in the McDonald's franchise?

The 'Golden Arches' became a symbolic and recognizable feature of the McDonald's brand. Ray Kroc saw its potential as a powerful marketing tool and incorporated it into the design of McDonald's locations to attract customers.

How did Ray Kroc's personal life and marriage impact his business decisions?

Ray Kroc's marriage played a significant role in his business journey. His wife initially did not support his venture into the fast-food industry, leading to tension. However, after his success, he later remarried Joan, who became an important part of his personal and business life.

What led to the eventual legal conflict between Ray Kroc and the McDonald brothers?

The legal conflict arose when Ray Kroc, through his franchise model, took full control of McDonald's and its brand. He eventually forced the McDonald brothers to sell their ownership and gave them a sum of money, although they lost the rights to the McDonald's name and system.