3 Ways to INCREASE TRAFFIC to your Etsy shop 📈 (how to get found + make sales)

Summary

This video shares effective digital marketing strategies for Etsy sellers, focusing on email marketing, relationship marketing, and influencer collaborations. It highlights the benefits of using Everb Email to integrate with Etsy, including product promotion and a 4% Etsy fee discount through the Share and Save program. The speaker also emphasizes the power of collaborating with other sellers or influencers to tap into existing audiences and build credibility. These strategies help sellers break through saturation and accelerate business growth, making marketing easier and more impactful.

Takeaways

• 😀 **Utilize EverBee's integrated email marketing**: EverBee integrates with Etsy shops, making it easy for sellers to pull in their products directly into email campaigns, increasing visibility and sales opportunities.
• 😀 **Leverage the Share & Save program**: By activating Etsy's Share & Save program, sellers can earn a 4% discount on their Etsy fees when driving traffic through EverBee's email campaigns.
• 😀 **Customize your email campaigns**: EverBee offers flexibility in customizing the look of your emails, such as changing product numbers, colors, and showcasing featured listings.
• 😀 **Relationship marketing builds trust**: Collaboration and networking with other businesses or influencers allow you to tap into established audiences, cutting down the time it would take to build your own from scratch.
• 😀 **Collaborate with sellers offering complementary products**: Partnering with sellers in related niches (not direct competition) helps you reach new customers who are likely to be interested in your products.
• 😀 **Influencer marketing boosts visibility**: Working with influencers on social media platforms like Instagram or TikTok can help you reach wider, targeted audiences, either through free product exchanges or paid promotions.
• 😀 **Pitch influencers professionally**: When reaching out to influencers, ensure your pitch is clear, concise, and demonstrates why your product is valuable to their audience.
• 😀 **Focus on mutual benefits in collaborations**: Whether working with influencers or other sellers, your collaboration should be a win-win for both parties and their respective audiences.
• 😀 **Starting small in collaborations can lead to big growth**: Collaborating with others who are at a similar stage in their business journey makes partnerships more manageable and effective.
• 😀 **Use relationship marketing to speed up growth**: By leveraging established trust from other businesses or influencers, you can bypass the slow process of building a following from zero, growing your business faster.
• 😀 **EverBee offers a free plan with growth options**: EverBee is free for up to 500 subscribers, with additional features available through the paid growth plan, which is offered with a special BOGO deal for new users.

Q & A

What is Everb, and how does it integrate with Etsy?

Everb is an email marketing tool that integrates directly with Etsy shops. It allows sellers to pull their product listings into email campaigns, helping them easily feature best-selling or new products. This integration simplifies the process of promoting Etsy products through email marketing.

What is the 'Share and Save' program in Etsy, and how does it benefit sellers?

The 'Share and Save' program is an Etsy feature that offers sellers a 4% discount on their fees when a customer clicks a shared product link and makes a purchase. If a seller uses Everb to share their Etsy products via email, they can activate this program to save on Etsy fees as a reward for driving direct traffic to their shop.

What are the benefits of using Everb's free plan?

Everb's free plan allows sellers to use the email marketing tool for up to 500 subscribers. This is ideal for smaller businesses or those just starting out, enabling them to send promotional emails and engage with their audience without incurring any costs.

How does Everb’s growth plan differ from the free plan?

Everb's growth plan offers additional features such as more advanced customization options, larger subscriber limits, and enhanced tools for growing and managing email campaigns. This plan starts at $10 per month but offers a BOGO (Buy One, Get One Free) promotion, making it more accessible for sellers looking to scale their email marketing efforts.

What is relationship marketing, and why is it effective for Etsy sellers?

Relationship marketing involves building connections with others in your industry, such as collaborating with fellow sellers or influencers. This method is effective for Etsy sellers because it helps them tap into established audiences, gain trust through referrals, and grow their brand without starting from scratch.

What are some examples of collaboration strategies for Etsy sellers?

Etsy sellers can collaborate with other sellers through joint giveaways, feature swaps, or content collaborations. These strategies allow sellers to share their audiences, gaining exposure to potential customers who may not have otherwise discovered their products.

How can influencers help Etsy sellers grow their audience?

Influencers can help Etsy sellers grow their audience by featuring the seller’s products on platforms like Instagram, TikTok, or YouTube. Sellers can either offer free products or pay influencers to promote their shops, which helps them reach a larger, relevant audience that trusts the influencer’s recommendations.

What should sellers consider when choosing collaboration partners?

Sellers should focus on finding partners who offer complementary products, not direct competitors. For example, a seller offering baby blankets might collaborate with a seller who offers nursery art. The key is that both audiences share similar interests, which increases the chances of gaining new customers from the collaboration.

How do joint giveaways or content collaborations work for Etsy sellers?

In a joint giveaway or content collaboration, two or more sellers agree to promote each other's products in a mutually beneficial way. This can include sharing social media posts, offering products as prizes, or co-creating content. The goal is to introduce each other’s audiences to new products, increasing followers and potential customers for both parties.

What is the main advantage of working with influencers as part of relationship marketing?

The main advantage of working with influencers is that they already have an established and engaged audience. By collaborating with influencers, Etsy sellers can skip the initial steps of building an audience and gain quicker access to a wider pool of potential customers who trust the influencer’s opinion.