Sejarah Sosro, Teh Kemasan Botol Siap Minum Pertama di Dunia.

Summary

The video narrates the fascinating history of PT Sinar Sosro, the company behind Indonesia’s iconic Teh Botol Sosro. Founded in 1940 by Soegiharto Sosrodjojo, the company began by selling dry tea and later innovated by packaging brewed tea in bottles. Teh Botol Sosro, which debuted in 1969, became a pioneer in bottled ready-to-drink tea. Over the years, the company expanded its reach both domestically and internationally, with 12 factories in Indonesia and exports across the world. Today, PT Sinar Sosro is a key player in the beverage industry, continuing its legacy with a diverse product line under the Exo Group.

Takeaways

• 😀 PT Sinar Sosro is the company behind Teh Botol Sosro, Indonesia's first bottled ready-to-drink tea.
• 😀 The company was founded in 1940 by Soegiharto Sosrodjojo in Slawi, Central Java, initially selling dry tea under the brand 'Teh Cap Kau'.
• 😀 In the 1960s, the company expanded its business to Jakarta and attempted various strategies to introduce Teh Cap Botol to a larger audience.
• 😀 One of the early strategies involved selling freshly brewed tea in public markets, but this method proved unsuccessful.
• 😀 The idea of packaging the tea in used sauce or limon bottles was an accidental breakthrough that eventually led to the creation of Teh Botol Sosro.
• 😀 The name 'Teh Botol Sosro' combined the product's name with the family name 'Sosrodjojo'.
• 😀 The company underwent three packaging design changes between 1969 and 1974, with the final design still being used today.
• 😀 PT Sinar Sosro was officially registered as a company in 1974 and became the first producer of bottled ready-to-drink tea in Indonesia and globally.
• 😀 Today, PT Sinar Sosro has 12 factories spread across Indonesia and exports to many countries across Asia, Europe, Africa, and Australia.
• 😀 In addition to Teh Botol Sosro, the company produces a variety of beverages, including Fruit Tea Sosro, ST Tabs, Country Choice, and Prim-A mineral water.

Q & A

Who founded PT Sinar Sosro and when?

PT Sinar Sosro was founded by Soegiharto Sosrodjojo in 1940 in Slawi, Central Java.

What was the first product sold by Soegiharto Sosrodjojo's business?

The first product sold was dry tea under the brand 'Teh Cap Kau', which was primarily distributed around Central Java.

How did PT Sinar Sosro first attempt to introduce its bottled tea in Jakarta?

In the 1960s, PT Sinar Sosro tried to introduce its bottled tea by visiting crowded places such as markets, where they brewed and served the tea on-site. This method, however, was not very successful.

What innovation led to the creation of Teh Botol Sosro?

The breakthrough came when the family decided to package brewed tea into bottles, specifically reused kecap or limun bottles, which eventually led to the creation of Teh Botol Sosro.

What changes were made to the Teh Botol Sosro bottle design over the years?

The Teh Botol Sosro bottle underwent three design changes: the first in 1969, the second in 1972, and the third in 1974. The designs evolved from a simple circular logo to a more prominent and modern look, which is still used today.

When was PT Sinar Sosro officially registered as a company?

PT Sinar Sosro was officially registered as a company on July 17, 1974.

Where is PT Sinar Sosro's main factory located?

The main factory of PT Sinar Sosro is located on Jalan Raya Sultan Agung, KM 28, in Medan Satria, Bekasi.

How many factories does PT Sinar Sosro currently have, and where are they located?

PT Sinar Sosro operates 12 factories across Indonesia, located in cities such as Medan, Palembang, Jakarta, Tambun-Cibitung, Ungaran, Gresik, Mojokerto, and Gianyar.

Which markets does PT Sinar Sosro serve outside of Indonesia?

PT Sinar Sosro exports its products to several countries in Asia, America, Europe, Africa, Australia, and the Pacific Islands.

What are the main products produced by PT Sinar Sosro today?

PT Sinar Sosro produces a variety of beverages, including Teh Botol Sosro, Fruit Tea, Sosro ST Tabs, Country Choice, and Prim-A mineral water.