ActiveCampaign vs Mailchimp: Find out Which we Stopped Recommending and Why
Summary
TLDRDiscover the nuanced differences between Mailchimp and ActiveCampaign in this comparison video. While Mailchimp boasts user-friendly features and a free plan, ActiveCampaign offers advanced automation and CRM capabilities, albeit at a higher price. Dive into detailed insights on interface, automation, CRM, reporting, and pricing to make an informed decision. ActiveCampaign shines for comprehensive email marketing needs, while Mailchimp suits those starting out, with potential limitations. For more insights, explore the full comparison on their website.
Takeaways
- 👥 Mailchimp is celebrated for its user-friendly design and ease of use, featuring a straightforward drag-and-drop email editor suitable for novices.
- 🛠️ ActiveCampaign, although initially more complex, offers advanced email marketing tools and a drag-and-drop builder once users are acquainted with its interface.
- 📝 Both platforms provide versatile form editors and website builders, but ActiveCampaign's integration capabilities and Mailchimp's free landing page builder each have unique strengths.
- 🔄 ActiveCampaign excels in automation, suitable for complex marketing needs with its customizable workflows for emails, lead scoring, and more.
- 🤖 Mailchimp provides basic automation options, making it ideal for simpler marketing tasks like automated email campaigns based on user behavior.
- 💼 ActiveCampaign includes a purpose-built CRM for detailed customer relationship and sales management, outperforming Mailchimp's limited CRM features.
- 📊 Both services offer comprehensive reporting and analytics tools, but ActiveCampaign's CRM and workflow insights provide more depth.
- 💲 While ActiveCampaign is pricier, it offers substantial value through advanced features, contrasting with Mailchimp's charges for inactive contacts.
- 🆓 Mailchimp's free plan includes essential features, but lacks the advanced capabilities available in higher-tier paid plans, whereas ActiveCampaign offers a 14-day free trial.
- 🏆 For extensive marketing needs, ActiveCampaign is recommended due to its robust features. However, Mailchimp is a viable option for those starting with a free plan and simple requirements.
Q & A
Which email marketing platform is considered the world's most popular?
-Mailchimp holds the status of being the world's most popular email marketing platform.
What is Mailchimp known for in terms of its user interface?
-Mailchimp is known for its user-friendly interface and easy-to-use features, making it simple and intuitive even for those with little to no technical experience.
How does ActiveCampaign's form editor compare to Mailchimp's in terms of ease of use?
-ActiveCampaign's form editor is very easy to use, offering a variety of form types and the ability to add new fields straightforwardly. It also allows forms to be linked, embedded, or added directly to Facebook or WordPress.
What is a unique feature of Mailchimp's website builder?
-Mailchimp's website builder allows you to sell items directly from your landing page at no cost, although there is a 2% transaction fee plus processing with Stripe.
Which platform is more suitable for businesses with complex email marketing needs?
-ActiveCampaign is more suitable for businesses with complex email marketing needs due to its powerful automation capabilities.
How does Mailchimp's automation capabilities compare to ActiveCampaign's?
-Mailchimp offers more basic automation capabilities, suitable for businesses with basic marketing automation needs, while ActiveCampaign provides more advanced and customizable automation options.
Does ActiveCampaign offer a CRM tool?
-Yes, ActiveCampaign offers a purpose-built CRM tool that allows you to manage customer relationships, automate sales communications, manage deals, and more.
What kind of reports does ActiveCampaign provide?
-ActiveCampaign provides a multitude of reports that give detailed insights into every aspect of your marketing efforts, including campaign statistics, conversion rates, and valuable CRM data reports.
What is Mailchimp's approach to charging for contacts?
-Mailchimp charges for unsubscribed and non-subscribed contacts, which is considered a less favorable approach compared to some other platforms.
What are the limitations of Mailchimp's freemium plan?
-Mailchimp's freemium plan is limited to 500 contacts and does not provide access to modern email templates or multi-step automations.
Which platform offers a free trial instead of a free plan?
-ActiveCampaign does not offer a free plan but provides a 14-day free trial for users to test their services.
Based on the comparison, which platform would be recommended for an all-in-one email marketing service?
-ActiveCampaign is recommended for those looking for an all-in-one email marketing service due to its advanced features and capabilities.
Outlines
🔍 Comprehensive Comparison of Mailchimp and ActiveCampaign
Lissette from Tooltester introduces a detailed comparison between Mailchimp and ActiveCampaign, two leading email marketing platforms. The segment starts by questioning Mailchimp's popular status and ponders if ActiveCampaign could be a better choice for some users. The video details the user-friendly features of Mailchimp, including its simple drag-and-drop email editor, and contrasts these with ActiveCampaign's more advanced and slightly complex interface. Both platforms are recognized for their drag-and-drop newsletter builders, modern template designs, and website and landing page builders. However, ActiveCampaign offers more customization and integration capabilities, especially in forms and dynamic content, which may require setting up integrations first. The discussion highlights ActiveCampaign's superior automation and CRM capabilities, suggesting it might be more suitable for businesses with complex needs, whereas Mailchimp is better for basic automation tasks.
💸 Pricing and Value Comparison Between Mailchimp and ActiveCampaign
This paragraph delves into the cost-effectiveness of ActiveCampaign compared to Mailchimp, emphasizing that despite its higher price, ActiveCampaign offers better value through its advanced automation and CRM features. It points out that Mailchimp charges for unsubscribed contacts, which could be seen as a disadvantage. The discussion notes that Mailchimp offers a free plan but it's limited in features and contact capacity, whereas ActiveCampaign provides a 14-day free trial with no free plan. The segment concludes by suggesting that ActiveCampaign is preferable for those needing extensive email marketing services and CRM tools, while Mailchimp might be suitable for beginners or those with simpler needs. A final call to action encourages viewers to visit their website for more detailed comparisons and subscribe to their channel for further updates.
Mindmap
Keywords
💡Email Marketing
💡User Interface (UI)
💡Automation
💡CRM (Customer Relationship Management)
💡Drag-and-Drop Editor
💡Templates
💡Integration
💡Personalization
💡Analytics
💡Pricing
Highlights
Mailchimp is the world's most popular email marketing platform, but this comparison will determine if it's deserving or just marketing hype.
ActiveCampaign is a more advanced email marketing tool with a slightly more complex interface compared to Mailchimp.
Both platforms include a drag-and-drop newsletter builder, modern template designs, and a website/landing page builder.
ActiveCampaign's form editor is easy to use with various form types and the ability to link/embed forms directly to Facebook or WordPress after setting up integrations.
Mailchimp offers pre-designed email form templates that can be customized, but requires different editors for different form types.
ActiveCampaign's website builder has a variety of templates, design options, and the ability to integrate with external apps/services like Square or Stripe for payment collection.
ActiveCampaign's web personalization feature allows for dynamic content and a more personalized web experience, but is only available on higher-tier plans.
Mailchimp's landing page builder is free to use and allows selling items directly from the page with a 2% transaction fee plus processing.
ActiveCampaign is better suited for businesses with complex email marketing needs due to its powerful automation capabilities.
Mailchimp offers basic automation capabilities, ideal for businesses with more straightforward marketing automation needs.
ActiveCampaign provides a purpose-built CRM for managing customer relationships and automating sales communications.
Both platforms offer excellent reporting and analytics capabilities, with ActiveCampaign providing more detailed insights through its CRM reporting and visual workflow editor.
ActiveCampaign is priced higher but offers more advanced features, making it good value for money compared to other enterprise-level automation software.
Mailchimp charges for unsubscribed and non-subscribed contacts, while ActiveCampaign does not offer a free plan but provides a 14-day free trial.
Mailchimp's freemium plan is limited to 500 contacts and lacks access to modern email templates and multi-step automations.
ActiveCampaign consistently performs well in email deliverability tests, even ranking first on some occasions.
Mailchimp offers useful features in its free plan, but upgrading to higher tier plans is necessary for more advanced marketing features, which can become expensive.
ActiveCampaign is recommended for an all-in-one email marketing service, while Mailchimp may be suitable for those starting on a free plan but with awareness of its limitations.
Transcripts
Hi, Lissette here from Tooltester. Welcome to our Mailchimp vs ActiveCampaign comparison,
a deep dive into 2 of the most powerful email marketing solutions on the market.
Stay with us to find out if Mailchimp’s status as the world’s most popular email
marketing platform, is actually deserving or if it’s just all marketing hype.
Does ActiveCampaign have a shot at ever winning
the popularity contest? Maybe it’s the right one for you. Let’s find out.
MailChimp is well known for its user-friendly interface and easy-to-use features.
The platform is both simple and intuitive,
even for those with little to no technical experience.
Mailchimp’s drag-and-drop email editor is extremely straightforward, allowing users
to quickly create visually appealing and professional-looking email campaigns.
By comparison, ActiveCampaign is a more advanced email marketing tool, with a
slightly more complex interface. However, once you’ve familiarized yourself with the product,
you should find it fairly easy to use. Both Mailchimp and ActiveCampaign include a fast
drag-and-drop newsletter builder, modern template designs, and a website and landing page builder.
ActiveCampaign’s form editor is really easy to use; it provides a variety of different
form types, such as floating bar, box, and popup. Adding new fields to the forms is
also straightforward and these forms can be linked, embedded, or even added to Facebook
or WordPress directly. This is a pretty useful feature, but bear in mind you’ll
need to set up these integrations first. On the other hand, Mailchimp offers a variety
of pre-designed email form templates that can be customized and embedded in your emails.
The strange part is that you are required to use different editors depending on the form type.
ActiveCampaign’s “less is more” approach is definitely the winner here.
ActiveCampaign's website builder comes with a variety of templates and design options,
as well as the ability to integrate with external apps and services. For example,
you can integrate with Square or Stripe and collect payments through your pages.
With ActiveCampaign, you can add dynamic content by using the web personalization feature, which
allows you to hide and remove certain elements for different users, providing a more personalized web
experience for your visitors. However, this advanced feature is only available on the
higher-tier plans, which are pretty expensive. Mailchimp's website builder
offers a total of 10 easy-to-use templates, and let's just say, we were pretty impressed by the
fact that you can sell your items directly from your landing page at no cost! (though bear in mind
you will need to pay a 2% transaction fee plus processing with Stripe.) Considering Mailchimp's
landing page builder is completely free to use, it definitely steals the limelight here.
ActiveCampaign is known for its powerful automation capabilities,
making it more suitable for businesses with more complex email marketing needs.
With ActiveCampaign, you can combine triggers, actions, and conditions to build sophisticated
workflows for sending emails, lead scoring, segmenting and tagging data, and more.
Mailchimp offers more basic automation capabilities. Although you do have the
ability to create automated email campaigns based on subscriber behavior, such as abandoned carts
and post-purchase emails. It's safe to say that Mailchimp is better suited to businesses with
more basic marketing automation needs. So, if you're looking for more advanced
and customizable automation options, ActiveCampaign is the better choice.
Though Mailchimp claims that you can use their platform as a CRM, it’s lacking the
functionality to really do so. ActiveCampaign, on the other hand,
offers a purpose-built CRM, which allows you to manage your customer relationships,
automate your sales communications, manage deals, and much more. It’s obvious which one wins here.
Both ActiveCampaign and Mailchimp offer excellent reporting and analytics capabilities to help you
track the performance of your email campaigns. ActiveCampaign provides a multitude of reports
that give you detailed insights into every aspect of your marketing efforts. Aside from the usual
campaign statistics and conversion rates, it also offers valuable reports on your CRM data.
Mailchimp’s advanced reports provide data on revenue,
e-commerce, and social performance. All in all, they’re very complete.
So, as you can see, both platforms provide a range of standard and advanced reports,
as well as the ability to export data - which will definitely come in handy.
However, ActiveCampaign's CRM reporting and visual workflow editor can provide more
detailed and advanced insights, which you’d expect from its price. This one is a tie.
Speaking of pricing… Yes, ActiveCampaign is on the pricier end of the spectrum, but considering all
the advanced features it includes, we think it’s a fair price. Especially in comparison to other
enterprise-level automation software. Therefore, when compared to Mailchimp, ActiveCampaign
is much better value for your money. What’s more, Mailchimp charges you for
unsubscribed, and non-subscribed contacts - cheeky move there from the chimps!
It is worth mentioning that Mailchimp does offer a freemium plan, although you’ll be limited to only
500 contacts, and you won’t be able to access the modern email templates or multi-step automations.
ActiveCampaign does not offer a free plan, only a 14-day free trial.
Quick note: Make sure to check out our website for
the most up-to-date pricing information and analysis.
So let’s recap: - ActiveCampaign is more
expensive than Mailchimp for those with smaller contact lists, but it offers more
advanced automation and CRM capabilities. - Activecampaign performs consistently well in
our bi-annual email deliverability tests, even coming in first place on a few occasions.
- Mailchimp offers a selection of useful features in their forever free plan. However, you’ll need
to upgrade to their higher tier plans to gain access to more advanced marketing features,
so it can get expensive quickly. - Both offer excellent reporting features
and are easy to use, though the learning curve may be slightly steeper with ActiveCampaign.
So with all this in mind, we’d recommend ActiveCampaign to those looking for an
all-in-one email marketing service. Mailchimp, however, might be right for you
if you’d like to start on a free plan, though you will quickly discover its limitations. If you need
more help to decide which is best for you, drop us a question in the comments section below.
Thanks for watching! Be sure to check out our full ActiveCampaign vs Mailchimp
comparison on our website, which we’ve linked to in the description below.
Hit Like or Subscribe if you’d like to see more, and see you next time!
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