Meneropong Pariwisata & Ekonomi Kreatif 2023

Summary

The transcript discusses Indonesia's recovery in the tourism and creative economy sectors, focusing on their resilience post-COVID-19. Minister Sandiaga Uno highlights key achievements in 2022, including surpassing targets for international and domestic tourists, boosting foreign exchange earnings, and creating 1.1 million jobs. The strategy for 2023 emphasizes pandemic control, inclusivity, eco-tourism, and digital transformation. There are challenges ahead, such as the potential global recession and geopolitical issues, but the government remains optimistic about increasing domestic and international tourism, supporting creative industries, and boosting the digital economy.

Takeaways

• 😀 The tourism and creative economy sectors in Indonesia experienced a resurgence after the COVID-19 pandemic, with an optimistic recovery.
• 📊 Indonesia surpassed its 2022 international tourist target by attracting 5.2 million foreign visitors, and exceeded domestic tourist targets as well.
• 💼 Over 1.1 million jobs were created in the tourism and creative sectors, helping to recover jobs lost during the pandemic.
• 🌍 Indonesia's tourism competitiveness ranking rose by 12 places, surpassing neighboring countries like Malaysia, Thailand, and Vietnam.
• 🏞️ Strategies included focusing on new, inclusive tourism destinations such as ecotourism and sports tourism, and revamping existing destinations like Bali and the five super-priority locations.
• 📈 The creative economy contributed significantly to Indonesia's GDP, with the value-added contribution reaching IDR 1280 trillion and export values close to USD 25 billion.
• 🎥 The creative economy, especially the film industry, saw notable growth, with more Indonesian films being watched domestically than ever before.
• 💡 Digital transformation and intellectual property financing mechanisms were introduced to support creative entrepreneurs in accessing new markets.
• 💪 The government remains optimistic about overcoming the potential 2023 global recession by focusing on domestic tourism and creative exports.
• 🚀 The digital economy is expected to grow significantly, targeting a value of USD 150 billion by 2024-2025, with digital talent and infrastructure being key focus areas.

Q & A

What were the key achievements in Indonesia's tourism sector by the end of 2022?

By the end of 2022, Indonesia surpassed its optimistic target of 3.6 million international tourists, reaching 5.2 million. Domestic tourist numbers also exceeded the target, with nearly 800 million compared to the expected 703 million. Additionally, tourism revenue surpassed expectations, generating over 5 billion US dollars, 10 times higher than the previous year.

How did the tourism and creative economy sectors contribute to job creation in 2022?

In 2022, the tourism and creative economy sectors contributed significantly to job creation, with over 1.1 million jobs restored. The target for 2024 is to create an additional 4.4 million new jobs.

What strategies helped the tourism sector recover in 2022?

The recovery was driven by strong pandemic management, including widespread vaccination and certified health protocols under the CHSI label. Additionally, combining tourism with the creative economy and focusing on emerging destinations, ecotourism, and sport tourism were key strategies.

What is the role of the five super-priority destinations in Indonesia's tourism growth?

The five super-priority destinations (Labuan Bajo, Danau Toba, Borobudur, Mandalika, and Likupang) have played a pivotal role in tourism growth. These destinations have been revitalized to be more sustainable, with enhanced accessibility and infrastructure, attracting significant domestic and international interest.

What is the government's plan for increasing domestic tourism in 2023?

Given global uncertainties like potential recessions and geopolitical issues, Indonesia plans to focus on increasing domestic tourism. The target for domestic tourist movements in 2023 is set between 1.2 to 1.4 billion, nearly double the current figures.

How has Indonesia's creative economy performed globally?

Indonesia's creative economy ranks third globally, after the US and South Korea. In 2022, the sector contributed around 1,280 trillion IDR, with export values reaching nearly 25 billion US dollars. Indonesia aims to grow this further in 2023, particularly in film, culinary arts, fashion, and other creative sub-sectors.

What measures is the Indonesian government taking to support the creative economy in 2023?

The government plans to focus on digital transformation, provide financing schemes based on intellectual property, support marketing, and increase exports of creative products. The government will also provide training and assistance to creative economy entrepreneurs to help them scale up.

How is the digital economy linked to Indonesia's economic growth?

Indonesia's digital economy, the largest in ASEAN, is set to grow from 70 billion US dollars in 2020 to a projected 150 billion US dollars by 2025. The government is focused on digital infrastructure and human resource development, aiming to train 600,000 digital talents annually to reach 9 million by 2030.

What challenges do the tourism and creative economy sectors face in 2023?

The main challenges include the need to upskill human resources, ensure market access, and secure sustainable financing. Additionally, the government aims to improve digital infrastructure and support startups, many of which have faced challenges like layoffs due to market shifts.

What is Indonesia's long-term economic vision regarding tourism and the creative economy?

Indonesia's long-term goal is to boost the contribution of the tourism and creative economy sectors to the national GDP, aiming for 15-20% within the next 15-20 years. The government is optimistic that by fostering unity and resilience, Indonesia can emerge as the fourth-largest economy globally by 2045.