Website Designing Proposal Kaise Banaye | 3 Parameters To Keep In Mind | #digitalmarketinginhindi

Summary

The speaker, Vikas, shares insights on pricing strategies for freelance website design, video editing, and graphic work. He explains how to determine pricing based on expertise, project complexity, and the client's budget. Vikas also discusses the importance of quoting higher to allow room for negotiation and suggests leveraging available resources like online quotation samples and community interactions for theme selection. In response to a participant's confusion about choosing between freelancing, teaching, or digital marketing, Vikas advises focusing on passion and developing teaching skills, while continuing freelancing for financial support.

Takeaways

• 😀 Focus on your expertise when setting pricing for website design. Experienced designers can charge more for the same work.
• 💻 The scope of the project, such as how many pages and how complex the features are, affects the pricing.
• 🕒 Estimate how much time the project will take to determine your pricing.
• 💰 Consider the client's ability to pay when quoting a price.
• 🛠️ A basic website with a few pages could cost anywhere from 5,000 to 20,000 INR.
• 🛒 For e-commerce websites, charge between 10,000 to 50,000 INR depending on the platform and features required.
• 🔧 Maintenance charges are separate from the setup charges, as plugins need to be updated, and changes might be requested.
• 📑 When providing a quotation, factor in potential negotiation. Expect that you might receive 25-50% of the quoted price.
• 🔍 Research sample quotations online, or pretend to be a client to gather sample quotes from digital marketing agencies.
• 🎨 Theme selection is important and is best guided by experience. Using resources like Envato can help in finding suitable themes for different types of websites.

Q & A

What factors should a freelancer consider when pricing website design services?

Freelancers should consider three main factors: their level of expertise, the amount of work required, and the client's payment capacity. Pricing varies based on experience, the complexity of the website (e.g., the number of pages, videos, or features), and how much the client is willing to pay.

How much can a freelancer charge for a basic website?

A freelancer can charge anywhere from ₹5000 to ₹20,000 for a basic website with 4-5 pages, a home page, a lead collection form, and possibly a blog. The exact amount depends on the complexity and features required by the client.

What are the pricing guidelines for e-commerce websites?

For an e-commerce website, a freelancer can charge between ₹10,000 to ₹50,000 depending on the platform used (like WooCommerce or Shopify), the number of products, and the services involved in setting it up.

What is the difference between setup charges and maintenance charges for websites?

Setup charges are a one-time fee for building the website, while maintenance charges cover ongoing services such as updating plugins, making content changes, and fixing issues that arise over time.

What should freelancers keep in mind when giving a quotation for their services?

Freelancers should provide quotations 20-25% higher than what they expect to earn, as negotiations are common. For example, if a freelancer aims to make ₹10,000 from a project, their initial quote should be ₹12,000-₹15,000.

How can freelancers find good themes for different website types?

Freelancers can use platforms like Envato Elements, which offers a wide variety of themes tagged for specific purposes such as personal development, gyms, beauty parlors, or small businesses. Selecting the right theme requires experience and knowledge of the client’s needs.

What is a good strategy for freelancers to learn about pricing and quotations?

Freelancers can act as potential clients to inquire with digital marketing agencies and collect quotations. They can then use these as templates to create their own quotations.

How important is experience in selecting the right theme for a client’s website?

Experience plays a significant role in choosing the right theme. Freelancers gain better insights into which themes work well for different types of websites through hands-on experience and learning from other freelancers in their community.

What advice is given to freelancers who are confused about multiple career paths?

The script suggests evaluating personal passion. For example, if a freelancer enjoys teaching more than freelancing or running a digital marketing agency, they should focus on that and pursue freelance work only until their passion project grows.

How can freelancers continuously improve their teaching techniques or freelance skills?

Freelancers should keep refining their teaching techniques or freelance strategies, as both are crafts that can be developed over time. They should also be open to shifting focus as needed and learn from feedback and experiences in both areas.