How To Sell On eBay For Beginners (2024 Step By Step Guide)

Summary

This video serves as a comprehensive guide for beginners looking to sell on eBay. Host Sam introduces various seller types, emphasizes the importance of accurate account details for verification, and stresses the need to increase selling limits and feedback scores. He outlines steps to find a 'winning' product, considering factors like evergreen demand, repeat purchases, lightweight packaging, high profit margins, competitive advantage, and low defect rates. Sam also recommends using product research software like Tevapeak or Zeek Analytics and points viewers to his detailed guide at www.projectebay.com for further insights.

Takeaways

• 😀 Start by identifying your seller type: Importer, reseller, or dropshipper.
• 🔍 Be meticulous with your eBay account registration details to ensure they're accurate and verifiable.
• 🔒 Understand that eBay conducts a soft credit check to verify new sellers' identities.
• 📈 Prioritize increasing your feedback score to at least 50 or 100 to build trust with customers.
• 🚀 Aim to raise your selling limit to accommodate your business growth plans.
• 🔍 Find evergreen products that are not seasonal and have repeat purchase potential.
• 📦 Seek products that are lightweight, small, and have a value between $15 to $80 for optimal shipping and profit.
• 💰 Target a 50% return on investment for your products to ensure a healthy profit margin.
• 🏆 Gain a competitive edge by selling products you have expertise in to market them effectively.
• 🛡️ Choose products with a low defect rate to minimize the risk of refunds and returns.
• 🛠️ Utilize product research software like Tevapeak or Zeek Analytics to find winning products.

Q & A

What is the main focus of the video?

The main focus of the video is to provide a basic guide for beginners on how to start selling on eBay, covering important considerations and steps to take.

Who is the presenter of the video?

The presenter of the video is Sam, who shares tips and tricks to help people make money online.

What types of eBay sellers does Sam mention in the video?

Sam mentions three types of eBay sellers: those who import products from China, those who buy discounted items from charity shops or thrift stores to resell, and drop shippers who list products and have suppliers send orders directly to customers.

Why is it important to identify your seller type before starting on eBay?

Identifying your seller type is important because it affects how much you will invest into your eBay business and helps you plan your selling strategy accordingly.

What does Sam suggest regarding the details provided during the eBay sign-up process?

Sam suggests providing accurate and real personal details during the eBay sign-up process as eBay verifies these details through a soft credit check to ensure the seller is a real person.

Why is increasing your feedback score important when starting on eBay?

Increasing your feedback score is important because it is one of the first things customers see when they visit your store, and a higher score builds trust with potential buyers.

How can a new seller increase their feedback score on eBay?

A new seller can increase their feedback score by buying items, as the feedback score from buying also counts towards the seller's score.

What is an eBay selling limit and why is it important to increase it?

An eBay selling limit is a restriction on the number of items a seller can list. It is important to increase this limit to list more products and grow the business.

What are the characteristics of a 'winning product' according to Sam?

A 'winning product' is characterized by being evergreen (not seasonal), having repeat purchase value, being lightweight and small in size, having a 50% return on investment, having a competitive edge, and having a low defect rate.

What product research software does Sam recommend for eBay sellers?

Sam recommends using either Tevapeak (free for eBay sellers) or Zeek Analytics (a paid service) for product research.

What additional resources does Sam offer for those wanting to learn more about selling on eBay?

Sam offers a step-by-step guide called 'Project eBay' and a video on finding the best supply to use, both accessible through the links provided in the video description.

Outlines

00:00

🛍️ Introduction to Selling on eBay

The video introduces itself as a basic guide for anyone considering selling on eBay. The host, Sam, outlines that the video will cover essential do’s and don’ts for beginners. He mentions his 8-9 years of experience and helping others start their eBay businesses. The video will provide a step-by-step method for beginners to get started on eBay.

05:01

🧐 Identify Your Seller Type

Sam explains that before signing up for eBay, it's crucial to decide what type of seller you want to be. He describes three types of sellers: those importing from China, resellers finding discounted items from thrift stores, and drop shippers. He advises doing research to determine which type suits you best since this choice will impact how much you invest in your eBay business.

10:01

📝 Importance of Accurate Sign-Up Information

When signing up for eBay, it's essential to provide accurate personal details, including name, address, and bank information, because eBay verifies these details through a soft credit check. Sam emphasizes this because incorrect details could prevent account creation. He also addresses concerns about data security, reassuring viewers that in his experience, eBay accounts are secure from hackers.

📈 Increasing Selling Limits and Feedback Score

Sam explains two critical goals for new eBay sellers: increasing their selling limits and feedback score. He advises getting at least 50-100 feedback points by purchasing cheap or digital items. Additionally, sellers should work to increase their selling limits monthly, either by requesting it through their account or by calling eBay. He stresses that a higher selling limit is essential for scaling the business.

🔍 Finding a Winning Product

The next focus is finding a 'winning product' to sell on eBay. Sam recommends choosing products that are evergreen (non-seasonal) and have repeat purchase potential, like light bulbs or supplements. He also advises selecting items that are lightweight, fit in small packages, and have a return on investment (ROI) of around 50%. Additionally, sellers should have a competitive edge and choose products with low defect rates to minimize returns.

📊 Using Product Research Software

Sam suggests using product research tools like Terapeak and Zeek Analytics to find successful products to sell. Terapeak is free for eBay sellers, while Zeek Analytics requires a subscription. Both tools provide valuable insights, such as sell-through rates, competitor performance, and trending products. Sam believes using both tools offers the best advantage in product research and gives tips on leveraging their features to optimize listings.

📚 Additional Resources and Final Thoughts

In the closing paragraph, Sam invites viewers to check out his more in-depth guide at projectebay.com for a detailed, step-by-step approach to building a successful eBay business. He encourages those who prefer a visual learning format to watch his other videos. Finally, he signs off, thanking viewers and urging them to stay safe.

Keywords

💡Ebay

Ebay is an online marketplace where individuals and businesses buy and sell a wide variety of goods and services worldwide. In the video, the speaker discusses how to effectively sell on this platform, making it a central theme of the tutorial.

💡Selling Limit

A selling limit on eBay is a restriction placed on new sellers to prevent them from listing an unlimited number of items for sale. The video emphasizes the importance of increasing this limit to grow one's eBay business and build trust as a seller.

💡Feedback Score

The feedback score on eBay is a measure of a seller's reputation based on the feedback left by buyers. The video stresses the need to increase this score to establish credibility and attract customers to one's store.

💡Product Research

Product research involves analyzing the market to find products that are likely to sell well. The video provides insights on how to conduct this research, which is crucial for new eBay sellers looking to identify profitable items to sell.

💡Evergreen Product

An evergreen product is one that consistently sells well throughout the year,不受季节性影响. In the video, the speaker advises sellers to look for evergreen products to ensure a steady stream of sales.

💡Drop Shipping

Drop shipping is a retail fulfillment method where a store doesn't keep the products it sells but instead forwards customer orders to a third-party supplier who ships the goods directly to the customer. The video mentions this as one of the seller types on eBay.

💡Return on Investment (ROI)

ROI in the context of the video refers to the profit made from an investment in stock, typically expressed as a percentage. The speaker suggests aiming for a 50% ROI when selecting products to sell on eBay.

💡Competitive Edge

A competitive edge refers to an advantage that a seller has over competitors, often due to superior knowledge, skills, or resources. The video encourages sellers to find products where they have a competitive edge to market more effectively.

💡Defect Rate

The defect rate is the proportion of products that are returned due to defects or faults. The video advises sellers to find products with a low defect rate to minimize refunds and maintain a good seller reputation.

💡Product Research Software

Product research software like Tevapeak or Zeek Analytics helps sellers analyze market trends and identify profitable products to sell. The video provides a brief overview of these tools and how they can assist in eBay product research.

💡Ebay Account Verification

Ebay account verification is a process where eBay confirms the identity of a new seller to ensure they are a legitimate person. The video explains that eBay conducts a soft credit check as part of this verification process.

Highlights

The video serves as a basic guide for beginners considering selling on eBay.

Different types of eBay sellers are discussed, such as importers, thrift store sellers, and drop shippers.

The importance of providing accurate personal details during the eBay sign-up process is emphasized.

eBay conducts a soft credit check to verify the authenticity of new sellers.

Increasing your feedback score and selling limit are crucial for new eBay sellers.

Strategies to boost feedback score, such as buying items or digital products, are suggested.

The video explains how to request a selling limit increase through eBay.

Finding a winning product is key, with criteria including evergreen nature and repeat purchase potential.

Lightweight and small-sized products with a high value are recommended for better profit margins.

A 50% return on investment is suggested as a target for product profitability.

Having a competitive edge, such as specialized knowledge about the product, is important.

Products with a low defect rate and high customer satisfaction are preferred to minimize refunds.

Product research software like Teva Peak and Zeek Analytics can assist in finding the best products to sell.

Teva Peak offers free access to eBay selling accounts for product research.

Zeek Analytics provides competitive research and a title builder tool for better search ranking on eBay.

The video recommends using both Teva Peak and Zeek Analytics for comprehensive product research.

A step-by-step guide for beginners on eBay selling is available at www.projectebay.com.

The video concludes with advice on finding the best suppliers and further resources for eBay success.

Transcripts

i want this video to be a basic guide

for anyone out there that's thinking

about selling on ebay i'm going to go

through the most important things that

you need to be aware of the things that

you should be doing the things that you

shouldn't be doing let's get right into

it

[Music]

what's going on people welcome back to

my channel if you're new my name is sam

and what i do here is break down various

different tips and tricks to help you

guys make money online but in today's

video what i'm going to be doing is

going through the most important things

that you need to know if you're new to

selling on ebay if you haven't signed up

here and you haven't actually started

selling anything i'm gonna go through

the most important things that you need

to be aware of as a complete beginner

i've been selling on ebay now for around

eight or nine years and i've also helped

hundreds of different students get

started as well and in this video i'm

going to give you the step-by-step

method that you need to be aware of if

you're a brand new complete beginner and

as always i don't waste any more time i

want to get straight into the content so

if you find any value in it at any point

don't forget to press the like button

don't forget to subscribe as well hit

the bell notification let's jump

straight into the video so the first

thing that you must do before you do

anything else is identify what type of

seller you want to be over my years of

me selling on ebay i've noticed that

there's different types of sellers for

example there's people that import stuff

from china so that's what i do i find

suppliers in china find products that

are selling well and then i import those

products and sell those products there's

another type of seller that will go to a

charity shop or thrift store they'll

find discounted items they'll buy them

and they'll sell them on ebay there's

also drop shippers where they don't

actually hold the products themselves

but they will list products and then

once they make a sale they will go over

to the place where they're drop shipping

it from buy the item and then that

supplier will send the order directly to

the customer so before you even sign up

to ebay have a little think about what

type of seller you want to be do a

little bit more research into all of

these different options and figure out

which option is best for you because

depending on what type of ebay seller

you want to be it's going to have an

effect on how much you're going to

invest into your ebay business so moving

on to the next thing that you need to be

aware of is that when you're signing up

to ebay make sure that you put the

correct details and when i say correct

details i'm talking about your name your

address your date of birth any bank

details any information that ebay need

to make sure that you're a real person

make sure that you put accurate details

and the reason for this is because ebay

actually verify your details by doing a

soft credit check and if you're not

aware of what soft credit check is this

is where ebay is going to run your

details through the system to see if

you're a real person by checking your

name your address and your date of birth

they're going to make sure all of these

different details match each other and

the reason why i know this is because i

recently signed up for a brand new ebay

account because i'm in the process of

building up a new ebay store and i

realized that ebay actually did a credit

check on me to make sure that i was a

real person so it's very important to

remember that when you do get to the

point of signing up make sure to put all

of your real details and the reason why

i'm emphasizing this is because i get a

lot of messages on a day-to-day basis

from people that say that they don't

really trust ebay with their personal

details because their ebay account may

get hacked in the future and scammers

will have access to their personal

information but i've never been hacked

so this isn't really something to be

worried about and plus if you don't give

them the information it just means that

you're not gonna have an ebay account so

the decisions up to you okay so once

you've signed up you've got your account

verified everything is good the two main

things that you need to focus on the

most before you do anything is that you

need to try and get your selling limit

increase to the highest amount possible

and you also need to get your feedback

score increased to the highest amount

possible too i mentioned this in a

previous video and a lot of people

messaged me said that they want more

information on it but the reason why

increasing your feedback is very

important is because this is the first

thing that customers are going to see

when they visit your store and when you

first register you're obviously going to

have a zero feedback score so you need

to make sure that you get it to at least

50 or at least 100 and there's various

different ways that you can boost your

feedback score when you first sign up

one of the easiest ways is to buy things

because the same feedback score that you

get as a buyer counts towards the same

feedback score as a seller so you can

either buy cheap items that are less

than one pound or one dollar or what you

could do is that you could buy digital

items that don't necessarily need to be

sent out but either way you need to

increase your feedback score to at least

50 or 100 using any one of these two

methods the next thing that you need to

be focused on doing is increasing your

selling limit so if anyone out there

that's not aware all sellers on ebay are

given a limit that restricts them from

listing more than their limit allows

them to and ebay puts this in place

because they don't want people coming

onto the platform as a brand new seller

and selling a bunch of rubbish they want

to make sure that they monitor and

increase your selling limit as soon as

you prove to them that you're a trusted

seller and this is something that you

need to actively be doing every single

month so you can have a request a limit

increase through your ebay account or

what you could do is that you can call

them and do it over the phone now in

terms of my recommended limit that you

should try and get to i haven't really

got a number it all depends on what

you're planning on doing with your store

how much you want to list for example if

you have plans of selling around twenty

thousand pounds or twenty thousand

dollars worth of product through your

store every single month then maybe you

can increase your monthly limit to

around forty thousand or maybe fifty

thousand dollars just to give you extra

room to work with by the way it's

important for you to know that

increasing your limit is one of the most

important things that you could do as a

brand new ebay seller the next key thing

that you need to do as a brand new

seller is to find a winning product and

i've broken down exactly what a winning

product is to me and what i look at in

terms of my criteria over the years when

it comes to finding a winning product so

the first thing that you need to do is

make sure that it's evergreen all this

means is that it's not seasonal and that

you're going to be able to sell it

throughout the entire year and the next

thing that you need to be looking at is

whether or not people are going to come

back to buy it again and again so for me

personally when i'm building my

e-commerce businesses i like to make

sure that customers are going to come

back and buy the item again and again

and again this allows me to know that

i'm going to be able to build a

long-term business i'm not just relying

on one-off items that customers are

going to buy once and they never come

back ever again simple examples of this

is light bulbs batteries supplements

once the customer has finished using the

item they're going to need to come back

and buy another one and if you build the

foundations of your business with

products that have repeat purchase value

then you're going to be able to have a

long-term business the next thing is

that it's lightweight and small size so

i like to make sure that the items that

i'm selling fit in a large letter size

box like this so if you're able to find

an item that fits into this size box and

it also has a decent value from between

15 to around 80 then you're gonna be

able to make a decent amount of profit

because the postage cost for me to ship

this out to my customer is not going to

be that much and i'm also going to save

money when it comes to me buying it for

my suppliers so if you can find items

that fit into this size box you're going

to be able to increase your profit

margin and ultimately make more profit

at the end of the month another thing

that you want to be looking at is

whether or not the product has a 50

return on investment so a basic example

of this is if you invest 1 000 in stock

you want to get back 500 in profit so

for me personally i like to aim for

this percentage sometimes it's a little

bit lower sometimes a little bit higher

but as long as it's around the 50 return

on investment mark i know that i've got

a decent amount of profit margin to work

with when it comes to running ads and

stuff like that the next thing that you

want to look out for is whether or not

you've got a competitive edge so this

could be you having a little bit more

knowledge about the product than the

average person like for example i know

that women's makeup sells really well

and i know that people like rihanna have

become billionaires from selling makeup

and things for women and stuff like that

but just because she's become a

billionaire from selling that and i know

that it sells well doesn't mean that i'm

gonna be successful because i don't

really know about makeup like that so

even if i try to sell it it's not gonna

work out too well so try and find a

product that you know a little bit more

about than the average person because

when it now comes to you marketing the

product you're gonna be able to do a

slightly better job than your

competition and finally you want to make

sure that the product has a low defect

rate so this is quite simple you just

want to make sure that the product isn't

going to be subjected to a high refund

rate products that are highly electrical

products that require people to try and

fix it themselves you know put it

together items like that are going to be

subjected to high refund rates so try

and think about this when it comes to

you trying to find the best product to

sell so if you want to have the best

chance of being successful when it comes

to finding a winning product you should

be using a product research software so

there's two different softwares that you

can use you can either use tevopique or

you can use zeek analytics now teva peak

is free when it comes to you having an

ebay selling account you're going to be

able to access it by going to the

research tab at the top right here and

then clicking on telepeak product

research and this is what it looks like

so i've already typed in bluetooth

speaker and i'm just going to show you

the key bits of information that you can

look out for so it shows you the

sell-through rate so it's not showing it

to me right now but right here you're

going to be able to see the selfie rate

you're going to be able to see the total

amount of sellers and it also shows you

which bluetooth speaker is performing

the best and how much money that seller

made from that particular bluetooth

speaker in that period of time now when

it comes to using zika analytics to do

your product research you're gonna have

to pay for it every single month for

every single year depending on which

plan you go with but there's a few

differences that you need to be aware of

between zika analytics and terapeak like

for example you're going to be able to

do competitive research on zika

analytics where it's going to show you

how much money your biggest competitor

has made in the last 30 days and the

reason why this data is useful is

because you're going to be able to see a

lot of useful information that's going

to help you make decisions on what

products you should be selling within

your own category they also have

something called title builder where

you're going to be able to see exactly

what keywords you should be using within

your title within your description

within your item specifics which is

going to help you rank higher in the

ebay search results in addition to that

they've also got something called zeke

pro where they give you 500 best selling

ebay items so let me just click on that

and show you so if you're confused on

what products you should be selling they

give you 500 best-selling items that are

performing well right now and you're

able to change it from the category so

you can change it right here depending

on what ebay website you want to sell on

whether you want to sell on ebay uk ebay

germany ebay us you're going to be able

to filter it and see the 500 best

performing items right now so if you're

still confused about which one do you

need do you need telepeak or do you need

zeke analytics it all depends on how

much research you want to do when it

comes to finding the best product to

sell in my opinion i believe that it's

good to use both because you're going to

be able to get different aspects that's

going to help you make the best decision

possible so if you do want to sign up

for a seven-day trial with zika

analytics you can click the link in my

description down below and that way

you're gonna be able to go through it

you know get an idea of how it can

benefit you and you can go through all

of the tools that they have available to

help you build your ebay business so

those are the main stages that you need

to be aware of as a brand new seller

before you start building your ebay

account but if you want a more in-depth

understanding of everything you need to

know when it comes to selling on ebay as

a beginner then you can check out

www.projectebay.com which is my

step-by-step guide that's taken me

around two years to build i'm always

adding new lectures to it and i'm always

updating things to help out my students

so you can check that out by clicking

the first link in the description down

below but if you rather watch a video

where i break down step by step what you

need to do when it comes to finding the

best supply to use then you can click

right there alright guys i'll see on the

next one make sure you stay safe out

there peace

[Music]

you