Pepsi Is $150 Billion Co Indra Nooyi CEO Interview

Leena Buban
20 Jan 201828:16

Summary

TLDRIn this interview, Indra Nooyi, former CEO of PepsiCo, reflects on her journey from her childhood in India to leading a global company. She discusses her mother's influence, her rise in the corporate world, and the strategic acquisitions under her leadership, like Gatorade and Tropicana. Nooyi also addresses the challenges of balancing her role as a CEO with her personal life, her efforts to make PepsiCo's products healthier, and her views on leadership and the evolving role of women in business.

Takeaways

  • 😀 The CEO of PepsiCo considers her role a dream come true and feels fortunate to lead such a large company.
  • 💡 She values diverse ideas and feedback, as they can potentially lead to significant success for the company.
  • 🌟 Her upbringing in India, with a mother who encouraged her to dream big and a father and grandfather who supported her education, greatly influenced her success.
  • 🎓 After obtaining degrees in India, she pursued further education at the Yale School of Management, which was a pivotal step in her career.
  • 🔍 Her first job after Yale was at the Boston Consulting Group, where she gained valuable strategic experience.
  • 📈 PepsiCo acquired Gatorade and Quaker Oats under her leadership in strategy, which were key to expanding their product portfolio.
  • 🍊 The acquisition of Tropicana was driven by the need for a beverage brand that served consumers in the morning.
  • 👥 As CEO, she personally tests numerous products and is actively involved in new product development.
  • 💌 She maintains a close relationship with her employees through various communication methods, including personal letters.
  • 👩‍💼 Her role as a woman, immigrant, and CEO comes with unique challenges and opportunities, but she sees it as more of a positive than a negative.
  • 🌍 The global financial crisis and technological disruption have made being a CEO more challenging, requiring a broader range of expertise.

Q & A

  • What did Indra Nooyi consider her role as CEO in relation to activist investors?

    -Indra Nooyi stated that her job as CEO was not to keep an activist happy but to ensure the company is performing very well.

  • How does Indra Nooyi describe her experience growing up in India and its impact on her career?

    -Indra Nooyi described her upbringing in India as a dream come true and something she had to pinch herself over, given her humble beginnings and the significant leap to becoming the CEO of PepsiCo.

  • What values did Indra Nooyi's mother instill in her during her childhood?

    -Indra Nooyi's mother instilled in her the values of dreaming big, being ambitious, and the importance of education, despite the conservative South Indian Brahmin values that emphasized marriage over higher education for women.

  • Why did Indra Nooyi choose to attend Yale School of Management?

    -Indra Nooyi chose Yale because of an inspiring article she read about the Yale School of Management's approach to education, which brought together different sectors.

  • What was Indra Nooyi's first job after graduating from Yale?

    -After graduating from Yale, Indra Nooyi joined the Boston Consulting Group in Chicago, where she spent six and a half years.

  • How did PepsiCo come to acquire Gatorade and Quaker Oats?

    -PepsiCo acquired Gatorade and Quaker Oats as part of a strategic move to diversify their product portfolio with a 'good for you' brand and to gain access to an isotonic beverage for athletes.

  • What was the significance of PepsiCo's acquisition of Tropicana?

    -The acquisition of Tropicana was significant for PepsiCo as it filled a gap in their beverage portfolio for a product that served consumers in the early morning hours.

  • How does Indra Nooyi approach receiving feedback and ideas from others?

    -Indra Nooyi listens to everyone's ideas and feedback, as she believes that even a small idea can translate into big success for the company.

  • What is Indra Nooyi's personal practice when visiting someone's home?

    -Indra Nooyi makes it a point to check the kitchen cupboards within the first half hour of visiting someone's home to see what PepsiCo products they have.

  • How does Indra Nooyi view the challenge of being a CEO in the current global environment?

    -Indra Nooyi sees the role of a CEO today as more challenging due to factors like the financial crisis, geopolitical upheavals, and technological disruption, which require CEOs to be experts in multiple areas.

  • What did Indra Nooyi do to show appreciation to the parents of her executives?

    -Indra Nooyi writes personal letters to the parents of her executives to thank them for the 'gift' of their children to PepsiCo, sharing their child's contributions to the company.

Outlines

00:00

🌟 CEO's Dream Realized

The CEO of PepsiCo expresses her astonishment and gratitude for her position, comparing it to a dream come true. She discusses the value of advice and ideas, emphasizing their potential to drive significant success within the company. The narrative also covers her upbringing in India, her family's aspirations for her, and the contrast between her mother's ambitions and the traditional expectations of marriage at 18. Additionally, she shares her educational journey, from her early life in India to obtaining a degree from the Yale School of Management, influenced by a Time magazine article. Her parents' surprising support for her decision to study in the U.S. is highlighted, as well as her initial career steps post-Yale at the Boston Consulting Group.

05:01

📈 Strategic Acquisitions and Product Innovation

The paragraph delves into the CEO's strategic role at PepsiCo, focusing on key acquisitions such as Gatorade and Quaker Oats, which were pivotal in expanding the company's product portfolio, particularly in the health and sports drink categories. It also touches on the acquisition of Tropicana, aimed at capturing the morning beverage market. The CEO's approach to innovation and product testing is discussed, including her personal involvement in tasting and evaluating new products. Furthermore, she addresses the challenge of receiving advice and feedback from various sources and the importance of considering all ideas for potential business opportunities.

10:11

💪 Leadership and Navigating Challenges

This section highlights the increasing challenges faced by CEOs, particularly in the last decade, due to financial crises, geopolitical changes, and technological disruptions. The CEO discusses the need for leaders to be versatile, engaging with diverse stakeholders from world leaders to frontline employees. The encounter with an activist investor is mentioned, emphasizing the CEO's focus on long-term company performance rather than short-term activist demands. The board's support in maintaining the company's strategic direction is also noted.

15:11

🍽️ Balancing Health and Taste in Food and Beverages

The CEO addresses the criticism surrounding the health implications of PepsiCo's products, outlining the company's efforts to introduce healthier options with reduced sugar levels. The gradual reformulation of Pepsi to lower sugar content is discussed, aiming to acclimate consumers to healthier choices. The narrative also defends the salt content in snack products like Lay's, comparing it favorably to common foods like bread. The CEO's personal engagement with the products and her visits to people's homes to check for PepsiCo products is shared, reflecting her dedication to the brand.

20:12

💌 Personal Touch in Corporate Leadership

The paragraph focuses on the CEO's personal approach to leadership, including her communication with employees through various channels and her efforts to maintain a personal connection. She discusses writing letters to employees' parents as a way of acknowledging their contributions and the impact of her upbringing on her leadership style. The CEO also shares her views on the possibility of 'having it all,' reflecting on the sacrifices and trade-offs she has made in her journey to the top.

25:17

🌐 Cultural Impact and Global Perspectives

In this part, the CEO reflects on her immigrant background and its influence on her career, highlighting both the positive and negative aspects of being a female immigrant leader. She discusses the importance of role modeling, especially for women and minorities, and the pressure to succeed to avoid regression. The CEO also shares anecdotes about her family's reaction to her success and the cultural differences she has navigated in her professional life.

📚 Early Influences and Career Aspirations

The final paragraph returns to the CEO's early life, discussing the influence of her mother's aspirations and the cultural expectations placed upon her. It also revisits the CEO's career trajectory, from her initial roles to her current position, and her continuous receipt of advice and its impact on the company's success. The narrative encapsulates her journey and the driving forces behind her achievements.

Mindmap

Keywords

💡CEO

CEO stands for Chief Executive Officer, the highest-ranking executive in an organization. In the context of the video, it is central as the interviewee is the CEO of PepsiCo, a large multinational corporation. The role involves making major corporate decisions, managing the overall operations and resources of a company, and acting as the main point of communication between the board of directors and corporate operations.

💡Dream come true

The phrase 'dream come true' is used to describe a situation where something very desirable that was previously only imagined or hoped for has actually happened. In the script, the interviewee uses this phrase to express her astonishment and joy at becoming the CEO of PepsiCo, a position she never imagined achieving when she was young.

💡Activist

In the context of the video, 'activist' refers to an individual or group that seeks to influence a company's decisions by purchasing shares and advocating for changes they believe will increase the company's value. The interviewee discusses how her job is not to appease activists but to ensure the company performs well over the long term.

💡Strategy

Strategy in a business context refers to the planning and actions a company takes to achieve its goals and objectives. The interviewee mentions her role in corporate strategy at PepsiCo, which includes acquisitions like Gatorade and Quaker Oats, demonstrating strategic moves to diversify the company's product portfolio.

💡Leadership

Leadership is the act of leading a group of people or an organization. It involves setting the vision, direction, and goals for the group and motivating others to achieve them. The interviewee reflects on her definition of leadership and how she inspires and guides her team at PepsiCo.

💡Incredible

The term 'incredible' is used to describe something that is difficult to believe because it is so surprising or impressive. The interviewee uses this word to describe her journey from humble beginnings in India to leading a major American company, which she finds almost unbelievable.

💡Trade-offs

Trade-offs refer to the process of balancing competing demands or choosing between multiple options, often involving sacrifice. The interviewee discusses the trade-offs she has made to achieve her professional success, including personal sacrifices and the need to balance work and family life.

💡Role model

A role model is a person whose behavior, achievements, or values are admired and taken as a model to follow. The interviewee acknowledges her position as a role model for women, immigrants, and others, and the responsibility that comes with it to set a positive example.

💡Support system

A support system consists of the people and resources that provide assistance and encouragement. The interviewee mentions the importance of having a support system, such as a spouse or family, to help manage the challenges of being a CEO and maintaining a work-life balance.

💡Collateral damage

Collateral damage generally refers to unintended harm caused by an action. In the context of the video, it metaphorically describes the negative consequences or sacrifices made in the pursuit of success, such as the strain on personal relationships or health.

💡PepsiCo

PepsiCo is a multinational food, snack, and beverage corporation. The interviewee is the CEO of PepsiCo, and the script revolves around her experiences, leadership, and the company's strategies, products, and operations.

Highlights

Dream of becoming CEO of a large company like Pepsi

Receiving advice and its impact on business decisions

Activist involvement and the CEO's responsibility

Importance of product visibility in consumer's homes

Defining leadership and its influence on success

Unexpected support from family in pursuing higher education

Influence of mother's aspirations and traditional values

Father and grandfather's encouragement to dream big

The decision to study at Yale School of Management

Experience at Boston Consulting Group shaping strategic thinking

Joining PepsiCo and the role of headhunters

Strategic acquisition of Gatorade and Quaker Oats

Importance of Tropicana in PepsiCo's product portfolio

Value of customer feedback and idea generation

PepsiCo's approach to testing new products

The significance of snack products in PepsiCo's brand

Challenges of being a CEO in a changing global environment

Activist suggestions and the CEO's response

Evolution of Pepsi Cola and adapting to health trends

Making snack products healthier and reducing salt content

Balancing work and personal life as a CEO

Role model as a woman and immigrant CEO

Overcoming difficulties as a woman and immigrant

Being a CEO for over 10 years and the stock performance

The importance of family and upbringing

Writing letters to parents of executives

Transcripts

play00:00

[Music]

play00:03

did you think you were gonna grow up to

play00:05

be the CEO of a large company like Pepsi

play00:06

this is like a dream come true

play00:08

I pinch myself every day to say this is

play00:10

really happening to me

play00:11

do you get advice from people all the

play00:13

time and do you ever listen to it you

play00:14

never know if a nugget of an idea can

play00:16

actually translate for big success in

play00:18

the company not long ago an activist

play00:20

showed up my job is not to keep an

play00:22

activist happy my job is to make sure

play00:24

this company is performing very very

play00:26

well I suppose somebody has a product

play00:28

from our company that's based in Atlanta

play00:30

and you see them in their refrigerator

play00:31

what do you do I let it be known that

play00:34

I'm very unhappy would you fix your time

play00:37

please well people wouldn't recognize me

play00:39

if my tie was fixed but okay just leave

play00:43

it this way all right I don't consider

play00:53

myself a journalist and nobody else

play00:56

would consider myself a journalist I

play00:57

began to take on the life of being an

play01:00

interviewer even though I have a day job

play01:01

running a private equity firm how do you

play01:06

define leadership

play01:08

what is it that makes somebody tick you

play01:15

have been the CEO of PepsiCo for more

play01:19

than 10 years did you think when you

play01:20

were a young girl in India that you were

play01:22

going to grow up to be the CEO of a

play01:24

large company like Pepsi well I tell you

play01:26

something this is like a dream come true

play01:27

I pinch myself every day to say is this

play01:30

really happening to me because if you

play01:31

trace my roots and go back to where I

play01:33

was born and brought up and to where I

play01:35

am today those two points will never

play01:37

connect and now to be here in the United

play01:40

States running such a large company it's

play01:42

almost an incredulous thing that's

play01:45

happened to me so let's go back to India

play01:47

for a moment so you grew up in a very

play01:49

close family

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and when you were very young your mother

play01:52

would at the kitchen table say well why

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don't you pretend you're Prime Minister

play01:56

of India or something what was the drill

play01:58

that she was if it to you I think she

play02:00

was a bit she is a very bright woman and

play02:02

she didn't go to college because her

play02:03

parents didn't think girls should go to

play02:06

colleges and they couldn't afford to

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send her to college so in a way she

play02:10

lived vicariously through the daughters

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so she kept pushing us to be whatever we

play02:15

wanted to be dream big but she'd always

play02:17

tell us but at 18 I'm getting you

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married off but you can dream big until

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then so at dinner table virtually every

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day she'd sit down and have this

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conversation about give me a speech as

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if you were the president one day to be

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Prime Minister one day we'll be chief

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minister and she'd always pratik us she

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never give us a compliment she just tell

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us or no Chief Minister will do this no

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Prime Minister will do this so she kept

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pushing us to be better and better and

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better and if we got one compliment from

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her we said wow we must have done really

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well so she really raised the bar

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constantly on us and I think she gave us

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hopes but then anchored us firmly into

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the conservative South Indian Brahmin

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values of you gotta get married at 18

play02:57

which didn't happen I want to tell you

play02:59

but that's what she kept telling us so

play03:00

if you don't get married at 18 it's a

play03:03

disgrace at that you know that's the way

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she positioned it for us but I think the

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other side was my father and my

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grandfather said do whatever you want

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dream do whatever you want but just get

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a good set of grades in school so that

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your mother can get you married off so

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that was my upbringing

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so we had these checks and balances at

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home so you did get some degrees in

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India and then you decided to get a

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degree from the Yale School of

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Management when you said to your parents

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I'm gonna go to Yale which is in

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Connecticut in the United States what

play03:36

did they say this is perhaps the biggest

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mystery of them all because my

play03:40

conservative mother and my you know

play03:43

supportive father actually allowed me to

play03:46

come to the United States shock the hell

play03:48

out of me because I would have thought

play03:49

my mother would have fasted for days and

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thrown a temper tantrum

play03:53

absolutely not she actually came to the

play03:55

airport and saw me off they even bought

play03:57

me an airline ticket which even today I

play03:59

wonder how they did it what caused him

play04:01

to do it but they both are very

play04:03

supportive they had enough people around

play04:05

here to sort of look up on me and make

play04:07

sure I had a support system but they

play04:10

encouraged me to go and live out my

play04:12

dream how did you pick Yale you know

play04:14

it's interesting there was an article in

play04:16

Time magazine or something like that

play04:18

which sort of talked about the Yale

play04:20

School of Management the Masters in

play04:21

public and private management how they

play04:23

were bringing together the different

play04:25

sectors and it was a beautiful article

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and I read about it at the u.s. IIST

play04:30

library in the consulate office in

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Madras where I was growing up I was so

play04:35

intrigued by the approach to education

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from Yale som that I decided to apply to

play04:41

Yale alright so when you graduated you

play04:42

then began to go into various strategy

play04:45

kinds of positions where were you

play04:46

initially I left Yale and went to the

play04:48

Boston Consulting Group in Chicago right

play04:50

and spent six and a half years there and

play04:53

perhaps one of my most formative

play04:55

experiences because being a strategy

play04:58

consulting especially in BCG at that

play04:59

time which was sort of the father of

play05:01

strategy allowed me to see problems of

play05:03

companies in a holistic way it wasn't

play05:06

just marketing or just operations or

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supply chain or whatever I saw every

play05:10

aspect of the company and sort of gave

play05:13

me ten years of experience in six years

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and I became a better person because of

play05:18

that how did PepsiCo hear of you a

play05:20

headhunter called me one day and said

play05:21

the PepsiCo would like to talk to you

play05:23

and I came in and talked to PepsiCo and

play05:25

his history

play05:26

they gave you the job of being charged a

play05:28

strategy it's a corporate strategy okay

play05:30

so you did make some acquisitions that

play05:32

under your

play05:33

leadership as the head of strategy one

play05:35

of them was Gatorade and were Quaker

play05:37

Oats which came with Gatorade it was

play05:39

that a good acquisition for you and were

play05:41

you happy to do it it was one of the

play05:43

most brilliant acquisitions that we did

play05:45

as a company because it gave us Gatorade

play05:47

which was an amazing isotonic beverage

play05:50

probably the best isotonic beverage in

play05:52

the world today for athletes isotonic

play05:55

means sports drinks sports drinks and so

play05:57

it gave us access to Gatorade and we

play05:59

could do all kinds of things with

play06:01

Gatorade we didn't have a good product

play06:03

in our portfolio and that was good but

play06:05

the bigger attraction was the Quaker

play06:06

Oats brand in PepsiCo we had no food

play06:11

brand that was good for you and we

play06:16

needed a good for you brand in our

play06:18

portfolio and when we looked at the

play06:19

world the best good for your brand even

play06:22

today is Quaker Oats and we wanted that

play06:25

brand badly so what was interesting is

play06:27

we wanted Quaker Oats

play06:29

and Gatorade other beverage companies

play06:31

only wanted Gatorade and didn't know

play06:33

what to do with Creek roads because we

play06:35

had both businesses for us the Quaker

play06:38

Oats Company which included Quaker and

play06:40

Gatorade was an absolutely logical

play06:42

acquisition so when I was a young person

play06:44

I played sports and in those days it was

play06:47

such a long time ago that the

play06:48

conventional wisdom was you were not

play06:50

supposed to drink anything during

play06:51

halftime because you would get a cramp

play06:53

and so you were just supposed to sweat

play06:55

and the idea of hydrating hadn't come

play06:58

along so one time we played a team in

play07:00

Australia in La Crosse and they had a

play07:02

different idea that to drink beer during

play07:04

halftime and actually work they did much

play07:06

better so we actually went to that

play07:07

approach but because you should actually

play07:11

hydrate when you play to avoid the

play07:13

cramps but that's how Gatorade was

play07:14

created that's right but at that time or

play07:17

before Gatorade people didn't really

play07:18

know that as much what about Tropicana

play07:20

that was one of your ideas as well how

play07:21

did that come about 1997 we bought

play07:23

Tropicana because we had no brand no

play07:26

beverage brand that was serving

play07:28

consumers before 10:00 a.m. in the

play07:30

morning the first time somebody reached

play07:32

for a PepsiCo beverage was at 10:00 a.m.

play07:34

which was either a Pepsi or a Hmong do

play07:36

so the first early hours of the morning

play07:39

we had no product and so Tropicana for

play07:42

us was always on the radar as a brand

play07:44

that we needed in our portfolio for

play07:47

a breakfast beverage so when Tropicana

play07:49

came up for sale we grabbed it so I

play07:51

assume everybody comes up to you and

play07:53

says well make Pepsi taste differently

play07:55

or make the frito-lay chip different you

play07:57

get advice from people all the time and

play07:58

do you ever listen to it they give me

play08:00

ideas on products how are existing

play08:02

products taste and what new products we

play08:04

ought to be developing they give me

play08:06

ideas and feedback on our commercials

play08:08

they give me ideas for commercials

play08:10

packaging I get ideas for everything the

play08:13

most important thing is to keep both

play08:15

yours open because you never know if a

play08:16

nugget of an idea can actually translate

play08:18

to a big success in the company so one

play08:20

of the things I've learned is not to

play08:21

dismiss the ideas I catalog all the

play08:24

ideas I get then I send it out to my

play08:26

people saying hey I listen to this group

play08:28

of people talk about our products and

play08:30

this is what I heard is there something

play08:31

here should be do be doing something

play08:33

about it

play08:33

so I listen to everybody you do all the

play08:36

testing or some of the testing yourself

play08:37

one of the greatest things about my job

play08:39

is I can actually taste and test

play08:41

products when they're in the early

play08:43

stages so just to give you an idea

play08:45

during our annual planning cycles I must

play08:48

taste somewhere between 50 to 100

play08:49

products over three days whether snacks

play08:52

or beverages or Quaker products or

play08:55

Tropicana products everything that

play08:57

they're thinking of launching over the

play08:59

next three years of five years they'll

play09:01

show me prototypes and you know I can

play09:03

give an opinion not that my opinion is

play09:05

the only thing that counts but I can

play09:07

give an opinion there's something else I

play09:08

do David which might sound a bit corny

play09:10

but I'm going to tell it to you any time

play09:11

I visit anybody's home within the first

play09:13

half hour I make it a point to find my

play09:16

way into the kitchen and I'm opening

play09:17

cupboards to see what products they have

play09:19

because to me it's very important that

play09:21

if I visit somebody in their homes any

play09:23

anybody who invites me could be a friend

play09:24

anybody they've got to have Pepsi

play09:26

products I suppose somebody has a

play09:28

product from a company that's based in

play09:30

Atlanta and you see them in in their

play09:32

refrigerator what do you do I let it be

play09:34

known that I'm very unhappy okay so if

play09:37

you invite me you know what to do

play09:38

I will change everything I don't have

play09:40

the other products anyway but don't

play09:42

worry I would have your products thank

play09:43

you appreciate it

play09:44

what about snack products and how are

play09:46

you trying to make those healthier a

play09:48

single celled bag of fleas has less salt

play09:51

than a slice of bread so you should eat

play09:54

your bag of Lay's with a smile on your

play09:56

face that's right even with a smile like

play09:57

that I wonder whether I gain some weight

play09:59

but

play10:00

do you exercise you play not whatever

play10:10

they've been CEO as I mentioned for more

play10:13

than ten years which most CEOs of

play10:14

Fortune 500 companies are probably four

play10:16

five years or so so you've obviously

play10:18

done very well the stock is up

play10:19

I think 67 percent since you've been the

play10:21

CEO it's harder to be a CEO now than it

play10:24

was 10 years ago I think when you look

play10:27

at the world in the last decade the

play10:30

financial crisis in fact changed the

play10:32

world

play10:33

enormous Lee because you've had since

play10:37

then really the world has not recovered

play10:39

from the financial crisis you've had

play10:42

geopolitical upheavals all over the

play10:44

world on top of that technology

play10:46

disruption is absolutely rewriting the

play10:48

rules of most companies what kind of

play10:51

jobs are you gonna keep in the company

play10:53

how are you gonna digitize your value

play10:55

chain how is ecommerce going to impact

play10:57

your business there's some technology

play10:59

that's impacting every part of the

play11:01

company so in this last seven years in

play11:04

particular it's been a real challenge to

play11:07

run a large company because you've got

play11:09

to be a foreign policy expert you've got

play11:12

to be a technology person you've got to

play11:14

be able to talk to the front line you've

play11:15

got to be able to talk to world leaders

play11:17

CEOs have had to do a lot just to be

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able to manage their companies and keep

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them going in this incredibly troubled

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global environment so it's been a

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challenge not long ago an activist

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showed up and the activists said well

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maybe you should spin off your free

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delay for your lay business your snack

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business what was your response and how

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did you happen to keep the activists

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pretty happy my job is not to keep an

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activists happy my job is to make sure

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this company is managed for the next

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generation and is performing very very

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well and if the activist is happy in the

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process so be it let me just say

play11:52

something David I am an internal

play11:53

activist I own 33 times my salary in

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PepsiCo stock my entire net worth is in

play12:00

this company so if an activist or

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anybody in the outside had a great idea

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on how to improve shareholder value that

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sustains I listen to them so I listen to

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the activists I had my own personal

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convictions and I have a super Board of

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Directors so I shared with them the

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strategy of the company which I you know

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I'm very transparent with them Oba

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and I told them where we're headed and

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where the activists wanted us to go and

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it was very clear to the board as it was

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clear to me that that was more of a

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short-term strategy and what we were

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embarked on is really the long-term

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strategy the board backed me the courage

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of our convictions prevailed and we are

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you know exactly where we were before

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the activists came in and performing

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very well so one of the main things that

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you sell is Pepsi Cola

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mm-hm and there's another company Coca

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Cola and if you have a blindfold test

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can you tell the difference yeah

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absolutely

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have you tried the two beverages well

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I'm told that years ago when they were

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blindfold tests more people liked Pepsi

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Cola and therefore Coca Cola tried to

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reformulate its formula and it didn't

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quite work out the secret formula for

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Coca Cola's had to be in some vault

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somewhere the Pepsi Cola so we have a

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formula in the vault too but I tell you

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having you know I'm a chemist by

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undergraduate degree and so I'm always

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testing competitors products the Pepsi

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Cola product was which was invented by

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some chemist way way way back is one of

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the most complex refined amazing

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formulae let's say it is very good but

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most people would say that Pepsi Cola

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and maybe Coca Cola are not that healthy

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for you so you must have heard that

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argument before and how does Pepsi Co

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under your leadership try to make

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products like Pepsi Cola healthier what

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is your plan to do that products like

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Pepsi Cola we invented many many many

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years ago in society was completely

play13:50

different there was more under nutrition

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than there was over nutrition and at

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that time people felt that drinking

play13:56

products with that much sugar was all

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right Society has changed and it

play14:00

behooves us to change with Society so

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what are we doing overall we are

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launching more products with zero or

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very low sugar we're taking Pepsi itself

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and reformulating it for lower and lower

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sugar levels and so the idea is to train

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the consumer to start accepting

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carbonated soft drinks with lower sugar

play14:19

levels now the challenges overnight your

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country in the consumer to do that

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you've got to step them down piece by

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piece so that when we get to a level

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which is you know like 50 or 60 calories

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per 8 ounce or 70 calories per 12 months

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they're comfortable with the product so

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that's the journey we're on what about

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snack products I mean they've been

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criticized or having a lot of salt how

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are you trying to make those healthier

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so let me just give you a good piece of

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news a single-serve bag of Lay's has

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less salt than a slice of bread really

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yes because its surface salt for bread

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you need it as a leavening agent in soup

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you need it as a preservative with

play14:58

potato chips as a surface salt so it's

play15:01

it's actually three ingredients in a bag

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of Lay's a little bit of salt potatoes

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and heart healthy oils so you should eat

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your bag of Lay's with a smile on your

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face that's my first mother smile my

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face but I wonder whether I gained some

play15:15

weight but I gained weight do you

play15:16

exercise you play not whatever I think

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you should be fine suppose somebody says

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I don't care about being healthy I just

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want to have a great time I want to eat

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a great snack what is your snack that's

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gonna make me the happiest Oh free toes

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redose Fritos oh my god you'd feel like

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you died and went to heaven

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I have tried that and yes they are

play15:34

pretty good huh people are really the

play15:36

heart of PepsiCo

play15:37

now you have over 200,000 employees so

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how can you possibly relate to them do

play15:42

you do it through emails or how do you

play15:44

keep your employees informed about

play15:45

everything they have so many employees

play15:46

so we do videos we do emails we do town

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halls and forums every quarter every

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time I travel you know we meet with

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employees and I do town halls in that

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town or country that I go to

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occasionally I'll write very personal

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letters to the employee base as a whole

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for example my kids were going to

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college I wrote a person letter to

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everybody saying I'm going through

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tremendous separation angst or if I felt

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our employees were not calling their

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parents often enough I'd write a letter

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about why it's important they call their

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parents so whatever is on my mind on a

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personal basis I want them to know me as

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a person rather than just an executive

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so I'm very accessible to them and I

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talk to everybody from the front line to

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my senior executives a number of years

play16:33

ago you spoke at the Economic Club of

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Washington and you made a speech that I

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thought have really captured a lot of

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people's attention and one of the things

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you said was that you write letters

play16:43

to your senior officers mothers to kind

play16:46

of give them a report card on how their

play16:48

children are doing do you still do that

play16:50

and what was the theory behind that so I

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have to take you back a few years when I

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first became CEO I went back to India to

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visit my mother who was in India at that

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time my father had passed away and my

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mother was there and I stayed at the

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hotel because you know the home was a

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little bit more rugged and I wanted the

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comforts so she told me I had to dress

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up and show up at home at 7:00 a.m. in

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the morning and I wondered why but you

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know and mom gives you instructions you

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just follow it when I got home and I sat

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in the living room stream of visitors

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and random people started to show up

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they'd say hello to me and then go to my

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mom and say you did such a good job with

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your daughter

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you know compliments to you she's CEO

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but not a word to me and when I watched

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this interplay going on I realized that

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I was a product of my upbringing and my

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parents if my father had been around

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today they should get the credit because

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it's what they did for me and to me that

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allowed me to be who I was that day and

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occurred to me that I never thanked the

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parents of my executives for the gift of

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their child to PepsiCo so I came back

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and I started to write to my direct

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reports and you know other senior

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executives narrating the story my

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cultural background what happened when I

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went to India and then I wrote a

play18:06

personal paragraph and what their child

play18:08

was doing at PepsiCo and said he'd thank

play18:10

you for the gift of your child to our

play18:12

company and it opened the floodgate of

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emotions parents just started to

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communicate directly with me and it's

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been an amazing experience because I now

play18:22

write to about 400 executives so you

play18:25

read a letter their parents what are the

play18:26

executives say they say don't do that or

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they say I'm glad you told my mother how

play18:30

well I'm doing or my father

play18:31

so our executives actually get very

play18:34

emotional about it because their parents

play18:37

have never received such a letter

play18:38

and their parents are now getting a

play18:40

letter which is always a positive report

play18:41

card right I mean I'm not going to write

play18:43

anything else so their parents are so

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delighted about receiving this letter

play18:47

they tell their neighbors and the uncles

play18:50

and their aunts and then the executive

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says my god this is the best thing that

play18:54

happened to my parents and the best

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thing that happened to me

play18:57

could have feels proud so have you ever

play18:59

written letters to the interviewers

play19:00

you've ever had of their mothers no not

play19:03

yet

play19:04

yeah okay you think a woman today has it

play19:07

easier than when you became CEO so I'm

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always afraid that if I fail I may have

play19:13

to go back to something that I don't

play19:14

want to go back to and so that fear

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always motivates me and I Drive myself

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be better and better and better at my

play19:21

job every day

play19:33

some people who might be watching this

play19:35

or a burglar story would say this person

play19:37

has it all she's a woman who's become

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the CEO of a great company she has a

play19:43

husband she's married to for more than

play19:45

30 years to happy and healthy daughters

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who are gainfully employed is it

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possible for anybody certainly a woman

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in our society to have it all and do you

play19:53

think oh you have had it all well on a

play19:55

relative basis yes I've had it all okay

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on a relative basis I'm very fortunate

play20:00

to have a wonderful husband two great

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kids a very tight-knit family an awesome

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job with a great team but you know to

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get here and to stay here I mean lots of

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trade offs lots of sacrifices you know

play20:14

under the water a lot of collateral

play20:16

damage but I think somehow I've had the

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strength to power through all of that

play20:21

can you have it all that's the big

play20:23

question in this definition I think if

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you have the right support system if you

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have an understanding spouse if you want

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to be married and if you're willing to

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make all the trade-offs that you need to

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make you can't have it all but while you

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do all that there will be heartache

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there will be pain there would be some

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collateral damage underneath the surface

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gotta live with it when you became the

play20:46

president of Pepsi you came home one day

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and your mother was there and she asked

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you to get some milk and well maybe you

play20:54

could tell the story better than I could

play20:55

well you know this way back in 2000 and

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I was just informed but 9:30 in the

play21:00

night from a phone call that I was gonna

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be president of the company and so I

play21:04

went home because I was working on the

play21:06

Quaker Oats deal to tell my family that

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I was going to be president of PepsiCo

play21:10

and I walked in the house and mom opens

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the door she was living with me at that

play21:14

time and I said mom I got news for you

play21:17

and she said well before your news go

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get some milk I said it's ten o'clock in

play21:20

the night why should I get milk and I

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notice that my husband's car was in the

play21:24

garage I said why didn't you tell him to

play21:25

get the milk she said well he came at

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8:00 he was very tired so I let him be

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now you go get the milk and you know you

play21:32

never question your mom so when got the

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mail came back sort of banged it on the

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countertop and I said I had big news for

play21:38

you I've just been appointed president

play21:40

of PepsiCo and all that you care about

play21:42

is the milk

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I just looked at me and she said what

play21:45

are you talking about she said when you

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walk in that door just leave that crown

play21:50

in the garage because you are the wife

play21:52

the daughter the daughter-in-law and the

play21:54

mother of the kids and that's all I want

play21:56

to talk about anything else just leave

play21:58

it in the garage so don't even try this

play22:00

with me anymore

play22:01

so I think the mom you don't try

play22:04

anything but she must be very proud that

play22:06

you're the CEO I think she is but she

play22:09

keeps me very grounded David what is

play22:11

more difficult being a woman being a CEO

play22:14

or being an immigrant being a CEO or

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being a combination what do you think

play22:17

has caused you more difficulty and what

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did you have to work overcome work I

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don't know if it's difficulty I think

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being a woman an immigrant has had its

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positives and its negatives it's had its

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positives because you sort of people

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take notice of you because you're so

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different you walk in the room people go

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she's a different sort of a person

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female immigrant tall you know all of

play22:37

these work together it's been difficult

play22:40

because they go how will she know how to

play22:41

run this great American company so I

play22:43

think it's been both a positive and

play22:45

negative but I say on balance more of a

play22:47

positive than a negative you think a

play22:49

woman today has it easier than when you

play22:52

became CEO or do you still feel that you

play22:55

still have to work harder to be a woman

play22:57

CEO then let's say a man who is a CEO of

play23:00

equivalent size company I think easier

play23:02

today only because there's a few more of

play23:04

us in positions of power but I think

play23:07

from a personal perspective it's got

play23:09

nothing to do with women or being in

play23:12

this position I have the immigrant fear

play23:14

so I'm always afraid that if I fail I

play23:17

may have to go back to something that I

play23:19

don't want to go back to and so that

play23:21

fear always motivates me and I Drive

play23:24

myself be better and better and better

play23:25

at my job every day so you're a role

play23:27

model obviously for many women do you

play23:29

see yourself as a role model and

play23:31

particularly from women from in the air

play23:32

from outside the United States I don't

play23:34

have a choice but to be a role model and

play23:36

I feel a privilege to be the role model

play23:38

whether it's for women for minorities

play23:41

for Indian women for sure everybody

play23:43

looks up to me and you know wants to

play23:46

learn from me and get my advice I you

play23:49

know I can't you know give them all

play23:51

enough time that's the thing that makes

play23:53

me feel very bad because I get letters

play23:54

every day asking

play23:56

for advice or whether I'd be a mentor to

play23:58

people I can't do it all so I try to do

play24:01

my best by speaking in public forums and

play24:03

trying to disseminate information on a

play24:06

large scale but I think because there

play24:09

are so few of us we have to play the

play24:11

role of being the role model and we have

play24:13

to make sure we do a good job because we

play24:15

have to set the standard for others who

play24:17

might follow in our footsteps so one

play24:20

time I think I read when your husband

play24:22

was saying well injury you're spending

play24:24

all your time on Pepsi Pepsi Pepsi and

play24:27

what about me and what was the your

play24:30

response well you always done even today

play24:33

he'll tell me that your Lister's PepsiCo

play24:35

PepsiCo PepsiCo then the kids then your

play24:38

mom and somewhere in the bottom I sit

play24:40

there and I keep telling him you're on

play24:42

the list just be happy you're on the

play24:43

list but you know he knows that I love

play24:45

him dearly he knows that he is my rock

play24:48

that you know I just he's my life but

play24:52

you know he likes to be higher up on the

play24:54

list who wouldn't recognize me if my tie

play25:02

was fixed but just think this way all

play25:07

right

play25:11

I don't consider myself a journalist and

play25:16

nobody else would consider myself a

play25:18

journalist I began to take on the life

play25:21

of being an interviewer even though I

play25:23

have a day job running a private equity

play25:25

firm how do you define leadership what

play25:31

is it that makes somebody tick you have

play25:37

been the CEO of this no prime minister

play25:40

will do this so she kept pushing us to

play25:42

be better and better and better and if

play25:45

we got one compliment from her we said

play25:46

wow we must have done really well so she

play25:49

really raised the bar constantly on us

play25:52

and I think she gave us hopes but then

play25:55

anchored us firmly into the conservative

play25:58

South Indian Brahmin values of you gotta

play26:00

get married at 18 which didn't happen I

play26:02

want to tell you but that's what she

play26:03

kept telling us so if you don't get

play26:05

married at 18 it's a disgrace at that

play26:07

time you know that's the way she

play26:10

positioned it for us but I think the

play26:12

other side was my father and my

play26:15

grandfather said do whatever you want

play26:17

dream do whatever did you think you were

play26:23

gonna grow up to be the CEO of a large

play26:24

company like Pepsi this is like a dream

play26:26

come true I pinch myself every day to

play26:28

say this is really happening to me do

play26:30

you get advice from people all the time

play26:31

and do you ever listen to it you never

play26:33

know if a nugget of an idea can actually

play26:35

translate to a big success in the

play26:36

company not long ago an activist showed

play26:39

up my job is not to keep an activist

play26:41

happy my job is to make sure this

play26:42

company is performing very very well I

play26:45

suppose somebody has a product from a

play26:47

company that's based in Atlanta and you

play26:49

see them in their refrigerator what do

play26:50

you do I let it be known that I'm very

play26:53

unhappy would you fix your time please

play26:56

well PPAP Chico for more than 10 years

play26:59

did you think when you were a young girl

play27:01

in India that you were gonna grow up to

play27:02

be the CEO of a large company like Pepsi

play27:04

well I tell you something this is like a

play27:06

dream come true I pinch myself every day

play27:09

to say is this really happening to me

play27:10

because if you trace my roots and go

play27:12

back to where I was born and brought up

play27:14

and to where I am today those two points

play27:16

will never connect and now to be here in

play27:19

the United States running such a large

play27:21

company it's almost an incredulous

play27:24

that's happened to me so let's go back

play27:26

to India for a moment so you grew up in

play27:28

a very close family and when you were

play27:31

very young

play27:31

your mother would at the kitchen table

play27:33

say well why don't you pretend you're

play27:35

Prime Minister of India or something

play27:36

what was the drill that she was exhibit

play27:38

to you I think she was a bit she is a

play27:40

very bright woman and she didn't go to

play27:42

college because her parents didn't think

play27:45

girl should go to colleges and they

play27:47

couldn't afford to send her to college

play27:48

so in a way she lived vicariously

play27:50

through the daughters so she kept

play27:53

pushing us to be whatever we wanted to

play27:55

be dream big but she'll always tell us

play27:57

but at 18 I'm getting you married off

play27:59

but you can dream big until then so a

play28:01

dinner table virtually every day she'd

play28:04

sit down and have this conversation

play28:04

about give me a speech as if he were the

play28:07

president one it'll be Prime Minister

play28:08

one there'll be Chief Minister and she'd

play28:11

always pratik us she never give us a

play28:13

compliment she just tell it or no Chief

play28:15

Minister will

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