How to Revive a Landing Page for Maximum Sales!
Summary
TLDRIn this video, the creator embarks on a redesign journey for Savannah's landing page, aiming to elevate its premium look and enhance digital product sales. The overhaul includes a new logo, social proof, a value proposition headline, and a streamlined backend system to qualify leads effectively. The script also introduces an offer stack strategy, featuring a TikTok ads course and an all-access pass, to boost the business's bottom line and attract ideal clients. The video concludes with a demonstration of a sales pipeline that automatically qualifies leads, ensuring the business only works with the right fit.
Takeaways
- 🎨 The importance of a landing page is highlighted, emphasizing that it should look modern and appealing to avoid being perceived as a scam.
- 🚀 The goal of redesigning Savannah's landing page is to make it look premium, boost digital product sales, and integrate a system to determine if potential clients are a good fit for the business.
- 🔍 The redesign process includes removing outdated elements and adding a value proposition to the headline to better communicate what Savannah offers.
- 📈 The script discusses the need to streamline backend operations by deploying a system that captures leads and qualifies them, which is crucial for efficient lead management.
- 👥 Social proof is used effectively in the redesign by including recognizable industry faces, even if they are stock images, to establish credibility and trust.
- 📊 The redesign includes a strategic offer stack, creating a decoy low-level offer to make a higher-tier offer more attractive, which can boost sales and increase profit margins.
- 📝 The script points out the value of taking all discovery calls, even from leads marked as unqualified, as there may be hidden opportunities worth exploring.
- 🔗 The redesigned landing page includes a clear call to action, directing users to either purchase a course or book a discovery call, which is essential for converting visitors into customers.
- 🌐 The use of strategic subheadings and clear, concise messaging is emphasized to effectively communicate the value of Savannah's services and products.
- 📊 The script also touches on the power of creating a business that operates from a position of abundance, allowing for the selection of preferred clients and the charging of premium prices for services.
Q & A
Why is redesigning a landing page important for a business?
-Redesigning a landing page is crucial because it can significantly impact the perception of a business. A modern and professional-looking landing page can boost credibility and digital product sales, while an outdated one may lead potential clients to perceive the business as a scam.
What was the goal of redesigning Savannah's landing page?
-The goal was to make the landing page look premium, increase digital product sales, and integrate a system to determine if potential clients are a good fit for Savannah's business.
Why were the existing courses not visible on Savannah's main landing page?
-The courses were not visible because the original landing page only featured a 'ready to work together' contact button, which led to a form that did not effectively showcase or direct users to the educational offerings.
How does the redesigned landing page address the issue of inquiries getting lost in emails?
-The redesigned landing page includes a more streamlined backend operation with a system that captures leads directly from the site and qualifies them, ensuring inquiries are managed effectively and reducing the chance of them getting lost in an email inbox.
What changes were made to the logo and social proof on the redesigned landing page?
-The logo was changed to better fit the friendly/luxury vibe of the landing page. Additionally, stock images were used for social proof instead of real client faces, and the existing social platform icons were removed to prevent users from leaving the landing page prematurely.
How does the headline 'Scaling brands with high converting UGC' serve as a value proposition?
-This headline serves as a value proposition by clearly communicating the service offered, which is to scale brands using user-generated content that converts well, thus providing immediate value and relevance to potential clients.
What is the significance of the case study section on the landing page?
-The case study section is significant as it provides social proof and showcases the success and expertise of Savannah's work. It helps build trust and credibility with potential clients by demonstrating tangible results.
How does the offer stack strategy benefit Savannah's business?
-The offer stack strategy benefits Savannah's business by creating a tiered system of offerings that encourage clients to opt for higher-value packages. This not only increases revenue but also allows Savannah to focus on clients who are more aligned with her premium service offerings.
What is the purpose of the discovery form and how does it integrate with the sales pipeline?
-The discovery form is used to gather information from potential clients and automatically qualify them based on predefined parameters, such as monthly revenue. It integrates with the sales pipeline by directing qualified leads towards further engagement, while providing Savannah with detailed insights about each lead.
Why is it recommended to take all discovery calls, even from unqualified leads?
-It is recommended to take all discovery calls because there may be opportunities with unqualified leads that are not immediately apparent. Sometimes, leads may have selected incorrect options or made mistakes in the form, and a call can provide a chance to understand their actual potential.
Outlines
🛠️ Landing Page Redesign for Digital Product Sales
The speaker discusses the importance of a landing page that reflects a premium image to avoid being perceived as a scam. They decide to redesign Savannah's landing page to enhance digital product sales and integrate a system to assess the suitability of potential clients. The redesign process involves removing the current logo, which doesn't align with the desired friendly and luxurious vibe, and replacing it with a new one. The old contact form is criticized for not qualifying leads, and the speaker plans to streamline backend operations to manage inquiries more effectively. The speaker also mentions the need to avoid losing leads in email inboxes and the importance of qualifying them before proceeding.
🎨 Enhancing Trust and Clarity with Design Elements
The speaker continues the redesign process by adding social proof in the form of stock images to establish credibility. They discuss the placement of the headline 'Scaling Brands with High Converting UGC' to clearly communicate the value proposition, which was missing in the original design. The speaker appreciates the existing sub-headline but removes social platform icons to prevent users from being distracted. They also discuss the placement of partnership logos, suggesting they be moved to a less prominent location to avoid competing for attention. The speaker emphasizes the importance of using the 'above the fold' section effectively to establish legitimacy and trust. They also touch on the process section, simplifying it for clarity, and highlight the case studies section, suggesting improvements to keep users engaged on the landing page rather than redirecting them away.
📈 Creating an Offer Stack to Maximize Revenue and Selectivity
The speaker talks about the strategy of adding a digital product component to a service-based offer, creating an offer stack that encourages the purchase of higher-value packages. They introduce a TikTok Ads Mastery course and an All Access Pass, which bundles multiple courses at a discounted price, effectively making the individual course offer a 'decoy'. The speaker explains how this strategy can increase profits by removing the need for service delivery, thus reducing costs. They also discuss the benefits of working only with clients one truly wants to, by setting the business up to run autonomously and charge a premium for services. The speaker concludes by discussing the booking process for a discovery call, which feeds into a sales pipeline that automatically qualifies leads based on certain criteria, such as monthly revenue. They emphasize the importance of taking all discovery calls, even from unqualified leads, to explore potential opportunities.
Mindmap
Keywords
💡Landing Page
💡Premium
💡Digital Product Sales
💡Lead Qualification
💡Backend Operations
💡Social Proof
💡Value Proposition
💡Call to Action (CTA)
💡Offer Stack
💡Sales Pipeline
💡Discovery Call
Highlights
The necessity of a landing page that looks premium to avoid appearing as a scam.
The goal to redesign Savannah's landing page to boost digital product sales and integrate a client qualification system.
The critique of Savannah's current landing page for lacking a clear value proposition.
The redesign strategy includes removing social platforms to prevent distraction from the call to action.
The introduction of a new value proposition: 'Scaling brands with high converting UGC'.
The importance of using social proof with recognizable faces in the industry.
The redesign includes a new logo to fit a friendly/luxury vibe, reflecting Savannah's content.
The use of fake social proof with stock images to fill the above the fold section.
The strategy to streamline backend operations by deploying a lead qualification system.
The redesign includes a clear call to action with two buttons directing users to packages or case studies.
The addition of case studies to the landing page to demonstrate credibility and expertise.
The creation of an offer stack to upsell higher value packages and increase the bottom line.
The use of a decoy pricing strategy to make the higher-priced package more attractive.
The integration of a sales pipeline that automatically qualifies leads based on monthly revenue.
The redesign process includes simplifying the hour process section for clarity.
The strategy to always take discovery calls, even from unqualified leads, to uncover potential opportunities.
The final landing page presentation showcasing the new design and features.
Transcripts
you see the reason why you want to have
a landing page is to show people all the
cool you offer but if it looks like
it was made when the internet became a
thing people will think you're a scam I
noed Savannah's landing page could use
some improvements so I decided to
redesign it entirely the goal is to make
it look premium boost her digital
product sales and integrate A system
that can determine if potential clients
are a good fit for her business so get
your popcorn ready because we are going
to dive deep into my thought process and
hopefully you can learn a thing or two
or nothing I mean if you're bored and
got nothing else to do right now you're
more than welcome to stick around anyway
let's get to
it if you look closely she's selling the
same thing she's servicing packaged as a
digital product I didn't want to say
course because everyone in their Grandma
seems to have a problem with other
people selling education these days but
if you're going to complain you might as
well complain about colleges because
they have been banking on education for
decades now speaking of which you can't
find any of these courses on the main
page which was kind of the reason why or
what inspired the idea to redesign this
entire landing page all you can see
right now is a ready to work together
contact button and when you click on
this button it'll prompt you with a form
that only tells you to fill in your name
email website and a message here's the
issue with that I know for a fact that
all of the inquiries that people submit
through this form right here go straight
to the email inbox and the problem with
that is these inquir iies can get lost
in an ocean of emails that we receive on
a daily basis plus there's no way to
qualify the lead submitting these
inquiries in the first place which
brings me to my next Point streamlining
the backend operations of your agency is
a must and the way you do that is by
deploying A system that will not only
capture the leads straight from your
site but also let you know if these
leads are qualified to work with you or
not there are many ways you can qualify
leads but that is completely subjective
and it depends on how operate your
business so all right enough chitchat
I'm going lock in I'm going to redesign
the site create the new offer and create
the system while I'm at it
[Music]
baby this is the finished landing page
and if I'm being honest with you I'm
pretty hyped about how this turned out
let's go from top to bottom so at the
very top we've got the logo the social
Savannah now this isn't the logo she's
using on her current landing page now
the reason why I'm not using this logo
is simply because it just doesn't fit
the whole vibe that I'm going for which
is more of a friendly slash luxury
approach because if you see her content
you would know that she kind of has like
this kind of inviting friendly kind of
vibe going to her that's the code of
what ads work the best for meta and so I
kind of wanted to reflect that within
the landing page without sacrificing the
luxury feel right so or that premium
feel if you will underneath the logo
we've got social proof right here now
none of these faces are real or at least
from any of the clients she's worked
with these are just stock images I found
now if you are going to add any social
proof to the above the fold section and
it's going to include faces you might as
well put all the faces from the people
you've worked with especially if they
are recognized within your industry
underneath the social proof you've got
the headline which is scaling brands
with high converting ugc now if you look
at her current landing page she has no
value proposition whatsoever she just
has hi my name is Savannah Sanchez I'm
not going to say that you can't get away
with it because if you have some sort of
influence or you're recognized within a
certain industry and people know who you
are then you can kind of get away with
it but for the people that don't know
who you are using the first headline to
introduce yourself instead of what you
do for other people can do you more harm
than good which is why changed it to
scaling brands with high converting ugc
now I did like the sub headline that she
has right here I am a meta and Tik Tok
ad creative expert I work directly with
the top e-commerce Brands to get them
top tier ad creatives on a weekly basis
this is actually pretty good I do not
have any complaints about this I did
take away all of these social platforms
because the last thing you want is for
someone to jump inside your landing page
and then go to Instagram and then go to
Twitter and then do everything but go to
the very end which is the call to action
which is the most important part of your
entire landing page underneath the sub
headline we've got two call to action
buttons I'm not going to press on them
because they're going to redirect me to
other places and I want to show you the
rest of the page underneath the buttons
you've got Savannah herself pointing
with her very pixelated fingers to the
headline and the sub headline to get
people to read it and behind her
pixelated fingers you've got two logos
you've got the Tik talk partner logo and
the meta ads partner logo now none of
these are the real logos these are
illustrations I found online and I just
added the partner on both of them to let
people know that she's actually verified
by these companies the reason why I did
this is simply because the logos that
she has over here these badges are so
anesthetically pleasing I did not want
to put this anywhere near this landing
page because it just it it would just
been horrible and now that I'm looking
at this with a fresh set of eyes I would
have probably put both of these
illustrations kind of like at the bottom
right corner here because it's kind of
like fighting for my attention and the
last thing you want is for people
looking everywhere and you don't want
that so I would definitely move these
illustrations and put them at the bottom
right corner here underneath the above
the fold section you've got more social
proof which is another thing that I
would have probably improved here you
want to use as much space as you
possibly can in the above the fold
section to show people that you are
actually legit and the best way to do
that is by showing people these logos
right here so I would have probably put
put them like right here in this section
so that I can see that right from the
get-go that she's worked with blendit
and
snow following the social proof you've
got the hour process now I did not have
the mental bandwidth to come up with a
strategic sub headline but you would
definitely want to put something here
that kind of Dives deeper or kind of
like explains further what the process
is in a short manner kind of like how
this sub headline does for this main
headline now for the process itself I
actually took all of the copy from the
original landing page I did not see any
issues with this at all now I did find
that again too much going on here and I
just decided to simplify it and have it
you know one two three straight up in
your face here's everything you need to
know and that's pretty much
it this is my second favorite section of
the entire site and that is the case
studies now she does have a case study
section on her landing page P but the
issue here is when you click on CK study
it'll redirect you to another site or at
least Tik Tok site the last thing you
want to do is not only redirect someone
out of your current landing page but
then have them scroll all the way to the
bottom and not give them any next steps
to follow now full disclosure I did not
write this case study I had chat GPT
write everything for me just so that I
can show you the entire page with some
examples if you scroll at the very
bottom you can see the cter action right
here now before I explain the cter
action I'm going explain this section
right here so as you can see once you
read the entire thing you have two
options you can either choose a package
if you're ready to go and you know start
working with Savannah or purchase a
course or you can continue reading more
case studies and continue that same Loop
until they decide to move forward with
whatever it is that you're offering
them when you add a digital product
component to your current service-based
offer if you're smart you can create an
offer stack that gets people to purchase
the offer you want them to purchase and
this is where it gets so incredibly
powerful so right now if you look at her
courses she's selling three courses
right now she's got the Tik Tok ads
course the ugc Creator Academy and very
soon she's going to be launching a meta
ads course right so if you go to the
homepage here I added the first offer to
just be the Tik Tok ads Mastery course
now right next to the Tik Tok ads
Mastery I created an all access pass
offer the reason I did this is so that
she can combine all of the lessons that
she's offering within all of her courses
in one package for a special price of
$9.97 now the reason why this is such an
attractive offer is because when you
compare it against the low-level offer
that's only a $250 difference now for
$250 more they are getting access to $16
$100 plus worth of content and education
that they can have access to with one
single payment of $99.97 instead of
paying
$1,650 so what's going to happen here is
the low-level offer becomes a decoy
because why would they pay $750 for only
one course when they can get all 134
plus lessons that are well worth over
$1600 for just $99.97 but we're not done
yet this is where it gets even juicier
this package right here is offering you
the same solution that the core package
offers you the only difference is that
with the service Savannah does it for
you and here you do it yourself but the
end outcome is still the same the only
thing that changes is who does what now
I can assure you that if you want to
work with Savannah she's charging
upwards of $30,000 for these Services
because content is not cheap people
charge a lot of money for this what
you're doing here is you're completely
removing yourself from the Service
delivery now when you remove yourself
from the delivery you're also removing
all the costs associated to deliver that
solution so employees contractors all
these things they're
gone and when you deploy an offer stack
like this to your business not only are
you going to increase the bottom line of
your business but you're also going to
be leaving room for the people that you
actually want to work with because a lot
of people don't work with who they want
to work with like truly because they
need to make ends meet and the worst way
to operate a business is from a position
of lack and you're going to be stuck in
this Loop of lowering your prices
working with people you really don't
like creating an offer like this is
going to allow you to make enough money
so that your business can run on its own
and also allow you to charge a premium
for your services and only take on
people you truly want to work with and
that's how you create a business that
you don't ultimately
hate all right so without further Ado
let's get right to it so if we click on
this book a discovery call button it's
going to redirect you to a discovery
form now all the information that passes
through this form will go directly to
the pipeline and the pipeline will
automatically take all this information
and qualify the leads for me now the
only parameters I gave this pipeline
inside of notion to qualify the leads is
if they are making anywhere over $10,000
per month if they're making any less
than that it's going to give me or mark
them as a not qualified lead if they're
making anywhere over 10 grand per month
they are going to be a qualified lead so
let's go ahead and start filling this up
what is the name of your business Rising
e-commerce what industry is your
business operating in marketing agency
what is your website my current site is
actually not active so I'm just going to
put this one streamlined
system.io what is your current monthly
Revenue I'm going to click on ad are you
currently running ads let's say I am
platforms I'm using Facebook and
Instagram Tik Tok and I think Savannah
runs on Snapchat as well if I'm not
mistaken so I'm just going to put that
there what is your monthly ad spend
let's say I'm spending around 50k per
month and I'm making anywhere near or
let's say it's half a million per month
and we have a healthy 70% margin now uh
let's go ahead and click continue what
goals would you like to achieve I want
to make a million doll per month what do
you believe is the reason why you
haven't been able to reach your goal in
this case I'm just going to type in or
select in this case everything is good
I'm ready to scale let's book a
discovery call let's say I want to book
a call for Wednesday at 1:30 p.m.
schedule event let's go ahead and go
over here to the pipeline and as you can
see I am now inside of the pipeline
marked as a qualified lead and if you
look at the meeting notes right here you
can also access everything that I added
inside of the form so I want to make a
million dollars per month with at least
50% margin and everything is good I'm
ready to scale so we went from
redesigning the entire landing page to
creating a digital product offer and
connecting the entire system to a sales
pipeline that automatically qualifies
all of the leads for you which by the
way I highly suggest you take all
discovery calls doesn't matter if your
leads are qualified or not because
sometimes there are incredible
opportunities that come with working
with unqualified leads always dig deeper
and see why they're unqualified don't
just let a parameter let you know why
you shouldn't work with them because
sometimes they might actually just click
the wrong button or say something that
they didn't mean to say or select an
option that they didn't mean to choose
but they chose it anyway and then your
system marked it as unqualified so
always make sure you take every
Discovery call regardless now I know a
lot of you are going to have burning
questions about the entire system so if
you want to learn more about how the
system works I made a video going over
the entire thing so if you're interested
you can watch this video here
Посмотреть больше похожих видео
🔥The Ultimate Step-By-Step Landing Page Guide🔥(My $1.33 Billion Secret Selling System REVEALED)
Day 7: Creating Your Daily Checklist For Brand Awareness
how i make $3k per day from instagram on autopilot (copy me)
Google Ads Complete Course 2024 | Part 1 - What is Ad Rank in Google Ads | Free Google Ads Course
$501k in 4 months SMMA Remodeling Campaign EXPOSED
Daniel Fazio Made 40k in 30 days with a simple landing page Hack (Genius strategy)
5.0 / 5 (0 votes)