Peak learnings from a seasoned ecommerce seller

Summary

In diesem Video interview teilt sich Alex Ostergaard, Gründer des globalen E-Commerce-Stores 'Neighborhood', seine Erfahrungen und Strategien für den Spitzenzeitraum der E-Commerce-Verkäufer. Er diskutiert Themen wie die Bedeutung des Vertrauens in seinen Lieferanten, die Notwendigkeit früher Kommunikation mit Kunden und die Bedeutung von glücklichen Kunden, um ein erfolgreiches Geschäfts zu führen. Alex betont auch die Rolle von lokaler Produktion und Distribution für globale Wachstumsstrategien und gibt Tipps für E-Commerce-Verkäufer während der Spitzenzeit.

Takeaways

• 😀 Alex Ostergaard, der Gründer von Neighborhood, begann sein Unternehmen während der COVID-19-Pandemie.
• 🌐 Neighborhood ist ein globales E-Commerce-Geschäft, das stylishe Wandkunst mit Inspiration aus verschiedenen Orten der Welt anbietet.
• 🛒 Erschließen Sie den Peak-Season, indem Sie frühzeitig mit digitaler Marketingstrategien wie Facebook-Werbung beginnen.
• 📈 Wachstum und Erfolg in E-Commerce erfordern eine sorgfältige Planung und Anpassung an die Bedürfnisse des Marktes und der Kunden.
• 📦 Lokale Produktion und -verteilung sind entscheidend für globale Wachstumsstrategien und verbessern die Kundenzufriedenheit durch schnellere Lieferungen.
• 💡 Experimentieren Sie mit verschiedenen Marketing- und Discount-Strategien, um die optimale für Ihr Geschäft zu finden.
• 🗓 Kommunizieren Sie frühzeitig mit Ihren Kunden über Lieferfristen und andere saisonale Besonderheiten, um Erwartungen zu managen.
• 💼 Alex rät anderen Unternehmern, langsam zu starten und zu testen, ob Geschäftsideen funktionieren, bevor sie vollständig eingestiegen werden.
• 🔗 Eine starke Verbindung zwischen Produktqualität und Kundenzufriedenheit ist entscheidend für langfristiges Geschäftswachstum.
• 🌱 Nachhaltigkeit ist ein wichtiges Thema für viele Unternehmen und Kunden, auch wenn sie möglicherweise nicht bereit sind, doppelt so viel für nachhaltige Produkte zu zahlen.
• 🎨 Adobe-Programme wie Photoshop und Illustrator sind wichtige Werkzeuge für die Kreation und Gestaltung von Produkten in Neighborhood.

Q & A

Wie wurde das Unternehmen 'Neighborhood' gegründet?

Alex Ostergard gründete 'Neighborhood' während der COVID-19-Pandemie, als er als Managementberater von der Arbeit ins Homeoffice geschickt wurde. Er entdeckte Etsy und beschloss, eigene Drucke von Orten zu erstellen, die er vermisste, und verkaufte diese auf Etsy.

Was ist Alex' Hauptempfehlung für Unternehmer, die gerade starten?

Alex rät, langsam zu beginnen und das Geschäft zu testen, bevor man sich vollständig engagiert. Er führte 'Neighborhood' neben seinem regulären Job, um das Risiko zu minimieren und das verdiente Geld in das Unternehmen zu reinvestieren.

Wie hat die lokale Produktion und Distribution das Wachstum von 'Neighborhood' unterstützt?

Durch die Zusammenarbeit mit Gelato konnte 'Neighborhood' lokal produzieren und weltweit verkaufen. Dies half, internationale Märkte zu erreichen, was das Wachstum des Unternehmens ermöglichte.

Welche Schwierigkeiten hatte 'Neighborhood' während der Hochsaison?

Eine der größten Herausforderungen war die Logistik, insbesondere die rechtzeitige Lieferung und die Vermeidung von beschädigten Produkten. Gelato hat diese Probleme durch die Verbesserung der Qualität und Auswahl besserer Lieferpartner gelöst.

Warum bietet 'Neighborhood' selten Rabatte an?

Da 'Neighborhood' ein Premium-Markenimage pflegt und spezielle Drucke verkauft, bietet das Unternehmen selten Rabatte an, um seine Exklusivität zu wahren. Alex betont, dass dies vom Produkt abhängt und für generische Produkte Rabatte oft notwendig sind.

Welche Werbestrategien empfiehlt Alex für die Hochsaison?

Alex empfiehlt, frühzeitig mit Facebook-Anzeigen zu beginnen und eine Strategie basierend auf den eigenen Produkten zu entwickeln. Er betont die Bedeutung von E-Mail-Listen und gezielten Marketingmaßnahmen, bevor die Hochsaison beginnt.

Welche Rolle spielt Nachhaltigkeit für 'Neighborhood' und seine Kunden?

Nachhaltigkeit ist für 'Neighborhood' wichtig, aber Alex glaubt, dass Kunden nicht bereit sind, deutlich mehr für nachhaltige Produkte zu zahlen. Die lokale Produktion durch Gelato hilft, den ökologischen Fußabdruck zu reduzieren.

Wie hat sich COVID-19 positiv auf Alex’ unternehmerische Tätigkeit ausgewirkt?

COVID-19 gab Alex die Zeit und Möglichkeit, sich wieder auf unternehmerische Projekte zu konzentrieren. Dies ermöglichte ihm, 'Neighborhood' zu gründen, nachdem er durch seinen regulären Job vom Unternehmertum abgelenkt wurde.

Welche Herausforderungen gibt es beim Verkauf von Drucken im Vergleich zu anderen Produkten?

Drucke haben eine begrenzte Wiederholungskäuferschaft, da Kunden in der Regel nur ein oder zweimal dieselben Drucke kaufen. Dies macht es schwieriger, langfristige Kundenbeziehungen im Vergleich zu Produkten wie T-Shirts aufzubauen.

Welche Software und Tools verwendet 'Neighborhood' für Design und Marketing?

Für das Design verwendet 'Neighborhood' Adobe-Programme wie Photoshop, Lightroom und InDesign. Für Marketing und Textbearbeitung nutzt das Unternehmen KI-Tools wie ChatGPT, sowie integrierte KI-Funktionen in Plattformen wie Shopify.

Outlines

00:00

😀 Gründungsgeschichte und Wachstum von Neighborhood

Danielle, eine Mitglied des Gelato-Teams, begrüßt die Zuschauer und führt Alex Ostergaard, den Gründer von Neighborhood, vor. Alex erzählt seine Geschichte, wie er Neighborhood während der COVID-19-Pandemie ins Leben gerufen hat, nachdem er als Management Consultant arbeitete und Zeit zum Ausprobieren neuer Dinge hatte. Er entdeckte Etsy, als er nach Reiseerinnerungen suchte, und begann damit, seine eigenen Drucke zu erstellen und zu verkaufen. Sein Rat für andere Unternehmer ist, langsam zu starten, zu testen, ob die Dinge funktionieren, und dann, wenn es gut läuft, sich voll ein zu steigen. Er betont auch die Wichtigkeit, während der Spitzenzeit die Kommunikation mit den Kunden frühzeitig und häufig zu halten.

05:00

📦 Vorbereitung auf die Spitzenzeit und Kommunikation mit Kunden

Alex diskutiert die Bedeutung der Vorbereitung auf die Spitzenzeit, insbesondere im Hinblick auf die Bestellung vor bestimmten Fristen, um sicherzustellen, dass Kunden ihre Pakete rechtzeitig erhalten. Er betont die Notwendigkeit, Kunden über mögliche Verzögerungen zu informieren, um unzufriedene Kunden zu vermeiden. Alex spricht auch über die Strategie, Rabatte anzubieten, und wie dies von der Art des verkauften Produkts abhängen kann. Er rät dazu, die Kommunikationsstrategie entsprechend der Produktart und des Kundensegments anzupassen.

10:03

🌐 Globale Expansion und lokale Produktion

Die globale Expansion von Neighborhood wird diskutiert, wobei Alex die Rolle der lokalen Produktion und -verteilung betont, um das Geschäft wachsen zu lassen. Er erklärt, wie das globale Angebot von Produkten das Geschäftsmodell stärkt, indem es die Möglichkeit bietet, Kunden auf der ganzen Welt zu erreichen. Alex erwähnt auch die Herausforderungen, wenn es darum geht, von Drucken zu anderen Produkten wie Hoodies und Pullovern zu expandieren, während gleichzeitig die Kundenzufriedenheit gewahrt bleiben soll.

15:03

🎨 Designwerkzeuge und Tipps für den Spitzenzeitverkauf

Alex teilt, dass Neighborhood hauptsächlich Adobe-Programme wie Photoshop, Lightroom und Illustrator für das Design verwendet. Er betont die Bedeutung des menschlichen Eingriffs bei der Produktion von Kunstdrucken. Alex gibt drei Haupttipps für E-Commerce-Verkäufer während der Spitzenzeit: Fruhe Startvorbereitungen, die Entwicklung einer eigenen Strategie basierend auf dem eigenen Geschäft und Produkten und die frühzeitige Nutzung von digitalen Marketingkanälen wie Facebook Ads.

Keywords

💡Gelato

Gelato ist ein Begriff, der in dem Skript für eine E-Commerce-Plattform steht, die Alex, der Gründer von Neighborhood, nutzt. Es ermöglicht es Händlern, ihre Produkte weltweit zu verkaufen, ohne sich um den Lagerbestand oder den Versand kümmern zu müssen. Im Kontext des Videos wird Gelato als Schlüssel zu Erfolg und Wachstum in der E-Commerce-Branche hervorgehoben.

💡Peak Season

Der Begriff 'Peak Season' bezieht sich auf die Zeit des Jahres, in der E-Commerce-Verkäufer am meisten Geschäfte machen, normalerweise in Vorbereitung auf die Feiertage. Im Video wird dies als eine wichtige Phase für Umsatz und Wachstum betrachtet, und es werden Strategien diskutiert, wie man diese Zeit effektiv nutzt.

💡E-Commerce

E-Commerce beschreibt den Handel von Waren und Dienstleistungen über das Internet. Im Skript ist E-Commerce das Hauptthema, da es sich auf die Erfahrungen und Strategien von Alex konzentriert, der ein globales E-Commerce-Geschäft namens Neighborhood betreibt, das stylishe Wandkunstwerk verkauft.

💡Inventory Management

Lagerbestandsmanagement bezieht sich auf die Organisation, Steuerung und Überwachung von Produktbeständen. Im Video wird dies erwähnt, als Alex seine Erfahrungen mit dem Starten von Neighborhood teilt, wo er nicht mit dem Lagerbestand selbst arbeiten musste, was ihm mehr Zeit für andere Aktivitäten gab.

💡Dropshipping

Dropshipping ist ein Geschäftsmodell, bei dem der Verkäufer die Produkte direkt vom Hersteller an den Kunden versendet, ohne sie selbst lagern zu müssen. Dies wird im Video als ein Vorteil von Gelato hervorhegt, da es Alex ermöglicht hat, sein Geschäft zu starten und zu skalieren, ohne sich um den physischen Bestand kümmern zu müssen.

💡Black Friday

Black Friday ist ein wichtiger Einkaufszeitpunkt im November, der in den USA begangen wird und sich global ausgeweitet hat. Im Video wird Black Friday als Teil des Peak Seasons betrachtet und als Gelegenheit genutzt, um über Strategien für Rabatte und Marketing zu sprechen.

💡Sustainability

Nachhaltigkeit bezieht sich auf die Fähigkeit, Ressourcen zu schützen und zu erhalten, damit sie für zukünftige Generationen verfügbar sind. Im Video wird die Bedeutung der Nachhaltigkeit für Neighborhood und deren Kunden diskutiert, wobei Alex erwähnt, dass lokale Produktion ein Aspekt der Nachhaltigkeit ist, den sie anstreben.

💡Digital Marketing

Digitales Marketing ist die Verwendung von digitalen Kanälen, um Produkte zu vermarkten und Kunden zu erreichen. Im Video wird dies als ein wichtiger Aspekt des Peak Seasons hervorgehoben, und Alex gibt Tipps, wie man frühzeitig mit Facebook-Werbeanzeigen beginnt, um Kunden zu gewinnen.

💡Email Marketing

Email-Marketing ist die Verwendung von E-Mails, um Kommunikation mit Kunden zu führen und sie auf Produkte oder Angebote aufmerksam zu machen. Im Skript wird dies als eine Strategie erwähnt, um Kunden während des Peak Seasons zu informieren und um sie zu aktivieren.

💡Customer Satisfaction

Kundenzufriedenheit ist ein Maß für das Vertrauen und die Zufriedenheit von Kunden mit einem Produkt oder einer Dienstleistung. Im Video wird betont, dass Kundenzufriedenheit für Alex und sein Unternehmen von großer Bedeutung ist, um ein erfolgreiches Geschäft im Peak Season zu führen.

Highlights

Danielle introduces the importance of peak season for e-commerce sellers.

Alex Ostergaard shares his founding story of Neighborhood during the COVID pandemic.

Starting an e-commerce business while maintaining a full-time job is advised.

The initial slow growth of Neighborhood and its transition into a real company.

Importance of not having to manage inventory or shipping when starting an e-commerce business.

Alex's early entrepreneurial ventures at the age of 14.

The impact of COVID on reigniting Alex's entrepreneurial spirit.

The first peak season experience and learning to trust suppliers.

The necessity of clear communication with customers during peak season.

Strategic decision-making on discounts and promotions during peak season.

The challenge of selling prints multiple times to the same customer.

The benefits of starting digital marketing early for peak season.

The strategy of Neighborhood to be a premium brand with limited discounts.

The importance of having happy customers over short-term revenue.

Challenges faced with shipping and delivery during peak season.

The transition from selling prints to other products and the associated difficulties.

The vision for Neighborhood to be a global business from the start.

The role of local production and distribution in global growth.

The significance of sustainability in product offerings.

Use of AI tools in creating e-commerce products and design artwork.

The use of Adobe programs and iPad for design work at Neighborhood.

Alex's top three tips for e-commerce sellers during peak season.

Promotion offered by Gelato to help sellers cover shipping costs.

Encouragement to check out Gelato's blog for more e-commerce tips and trends.

Transcripts

[Music]

hi I'm Danielle a gelato team member

based in the US thank you for tuning in

today we are in the midst of peak season

that time of year e-commerce sellers are

often the busiest in advance of the

holidays and stand to gain the bulk of

the year's Revenue we've invited Alex

ostergard a gelato customer and the

founder of neighborhood a global

e-commerce store that brings your

favorite places home with stylish and

trendy wall art hi Alex thank you for

joining us today hey thank you so much

it's a pleasure to be here a thank you

uh so just to get us started can you

tell us a little bit about your founding

story and your successful route to

growth maybe with that like what would

be your advice to other creators and

Merchants yeah so my stor is actually a

bit different from most others I think I

actually started neighborhood during

covid I was was working as a Management

Consultant in American firm and quite

early in Co we we we got noticed that we

won't go back to the office for a year

so I was like okay now I have a lot of

time to to to do other things as well

and um I have been living in the US for

half a year before that and over there I

I discovered Etsy and uh since I was Co

I was missing traveling so I was looking

for for prints of places around the

world like Los Angeles and New York and

I went to Etsy

and then I realized okay I can maybe

make my own prints um so I did that in

the start of covid and I posted on a

etsc and and little by little they sold

and um so yeah that's that's the story

about how neighborhood started um the

the start was a bit slow but um after

half a year we were actually a real

company so yeah I think if in in that

terms my advice would maybe be

especially when you're working with with

companies like yato where you don't have

to facilitate say your inventory

yourself or you don't have to ship the

orders yourself you actually have a lot

of time to do to do other things as well

and so maybe my my advice would be to

start slowly and and test if if things

are working so you can you can start

even though you have another job I

actually had a job for for a year one

and a half a year when I had

neighborhoods at the beginning even

though neighborhood was was quite

profitable quite early I still had the

job just to yeah just then I could spend

all the money in neighborhood I was

earning and so on um so I think that's

my best advice actually start properly

start slow you don't have to go all in

in the star you can see if it's working

or not and then after after some time if

it's working you can go into

it so kind of two follow-up questions

there out of curiosity so number one did

you already did you have you always had

that entrepreneurial bug and then number

two how far into your journey before you

found

gelato yeah so so first I mean I have

been since I was like 14 buying stuff in

China and selling it on on on the Danish

website similar to eBay and back then I

mean it was in 2008 2009 nothing was

really digital so you had to like go to

a agent and hand over the money and he

will hand over the money to China and

then after a month the I was selling

HDMI cables and all kind of stuff and

then the the products would come after a

month you didn't have any more or less

any communication with anyone it was not

like today where you can just use your

credit card to buy stuff um so I started

quite early and then I had people coming

home to my parents home and I was

selling the HDMI cables and so on but

then I went to business school and I was

suddenly a management consulting and

then you are in like in this what is it

called what called the race where you

just yeah you go to work and so on you

don't have time for this anymore so it

was quite lucky actually that Co came I

suddenly have time to to do

entrepreneurship again um yeah so it was

in your DNA from an early age I mean it

was but then I mean going to business

school and you you you work for a bit

management consulting firm and so on you

you you suddenly lose a bit of the

entrepreneur entrepreneurial mindset um

so yeah I think for me personally Co

changed my life actually also in in the

good

way wow there's a lot I could dig into

there I know I know we're supposed to

focus on Peak though um I guess with

that being said you know what was your

first peak season like and you know what

what did you learn from that in general

yeah but I think the was back in in 2020

I mean things were a bit different back

then especially um with Facebook ads um

but I mean in terms of the the the peak

season I mean uh I'm also co-owner of

other brands where we have our own

inventory and I think one thing is you

really have to trust your supplier

especially to when when when you have

Peak Seasons um because if if if if if

there's no inventorying there's nothing

to sell so if you when you work with a

company like dilat luckily there is

always small it's always inventory so I

think you you also need to be prepared

in order to tell maybe on your website

tell customers that you need to order

before this deadline in order to get

your packages and so on um I think

that's quite important to communicate

that otherwise you can end up having

angry customers yes so is that is that

part of the recipe communicate early and

often um you kind of make that initial

disclaimer what other communication

points come in handy during peak season

I mean uh the the different ways to do

it I mean depending on what kind of

brand you have what kind of products you

are selling so so we are selling wall

Arts especially on neighborhood that we

selling wall Arts so so I think

especially with Black Friday and so on I

mean discounts you you have to you have

to decide whether you want to what kind

of progress you have what and then the

the customer value

ER it's order what it's called custom

lifetime value um in terms of if you

want to offer discounts and what do you

want to do for Black Friday and all this

kind of stuff I mean it depends a lot on

what what products you are selling for

us we are selling prints and the issue

with prints is that you can you can

maybe sell them one or twice to the same

customers but after that I mean it's

difficult to keep on selling prints to

the same customers if you're selling

T-shirts you can maybe do it more often

sell the T-shirt to a customer so so in

in terms of you know the the old

discount thing with Black Friday and

Christmas and so on you you you really

have to consider whether you want to

give a discount um what kind of product

you are selling if you are selling a

t-shirt you can

maybe not have too much profit for the

first order and then the customer comes

back but if you sell a a print with more

less no profit and the customer doesn't

come back you more just give it for free

so you have to I think especially you

have to really look into what kind of

products you are selling and then then

decide the strategy from from

that and so you know earlier you were

talking about how in the good old days

you're able to really leverage your your

Facebook ads um and and you also just

spoke toward being strategic about

promotions and discounts during Peak

especially um what what other um tools

do you use to ensure you have a

successful peak season yes I mean there

there many ways to do it I mean most

company already starting now with with

with especially Facebook ads you have to

be out a little bit early I mean that

some companies are also doing the

discount now instead of Black Friday

because then it's cheaper to get the

customers into the website with the

traffic and so on so I think as a

company you have to decide what kind of

strategy you want to use um for us at

neighborhood we we we want to be a

little bit more of a premium brand um a

little bit more like apple and and those

kind of companies where we don't off too

much discount I mean we we don't really

offer discount throughout the year and

um at Black Friday we maybe offer a

little bit of discount but not too much

because I think it also depends if

you're selling like a generic product or

you're selling something special I mean

um if if if you selling a products that

other companies are selling as well you

probably have to offer discount

otherwise the customers would just go to

the other um companies but if you are

selling unique products like we are we a

little bit doing a neighborhood I don't

think you necessarily have to do the the

discount part um but there are many

things you can do you can already start

now to to to get some emails into your

email um mailing list so you have the

mails before the for the Black Black

Friday and so on because the issue

especially with digital marketing is

that it's only going to be more

expensive from now until that Christmas

is over um so you can you can start

already now to get some of the customers

in the flow and then you can re

reactivate them later on when they're

ready to to make new orders okay so

start early leverage that email list

communicate often um all right what

about any kind of major snafus during

Peak that you learn from any kind of big

big peak problems that you've had in the

past that you've learned from and now

have a plan around I mean I think the

the main issues actually we have been

facing and that's also I mean when

you're working with a when the when the

supplier shipping the product has been

um yeah the whole thing about getting

actually getting making sure that the

customers receed the products in time um

and not received them damage and so on

um and I think that's also a thing gilu

has learned a lot from from previous

years I mean there was a year when

gelato was using a carrier that was

really really bad they don't have that

anymore and quality Wise It's also much

better now than it has been previously

um so I think that's that's that has

been the main issues for us um so I

think at the end of the day at least for

us as a company we want to have happy

customers and um I mean you can you can

generate as much revenue as you want but

if with most of the customers are not

happy after they receive the products I

mean then you probably made some some

quick Revenue but the I mean you have a

business the whole year so for us I mean

it's always the most important to have

to have heavy customers um

that's a that's a great takeaway um and

something for us all to just keep in

mind um I think sometimes we we get so

granular and want to understand a really

specific formula maybe a digital

marketing technique but yeah at the end

of the day think about what's going to

make your customers happy and and

that'll that'll get you pretty far um

you you spoke to this a bit um but um

with a lot of your customers in the us

um and thinking through uh production

distribution how has local production

and distribution help Propel your

business I mean especially working with

jasu as I said when when for us when we

are selling prints we can only sell the

same print or the prints to the same

customers maybe TW once or twice or

maybe three times sometimes so far

having the opportunity to sell in the

whole world um makes our business POS

because if we should only sell in

Denmark I mean there would only be a

certain amount of people we could sell

to and then we could maybe do it once or

twice but now when we have a customer

base throughout the old world we still

have so many customers that we can sell

to so I think for us that gives the

opportunity to actually have our

business um so we we are selling more

worldwide um yeah also to eliminate the

issue of maybe not having the same

customers coming back too many times we

have tried to also send homeone cases

and and and hoodies and so on but it's

it's really difficult to make this

transition when you actually are known

for selling prints to also sell other

products um we still we're still trying

to do it um and also especially after

the customers has made the purchase with

some yeah some some selling some other

products with the email flows and and so

on but yeah it's

difficult and was your plan from day one

a global business or has this been

something that's kind of your vision is

grown as your business has grown I know

these are a lot of questions all at once

but I think the other thing to add on to

that would kind of be um local

production and distribution has helped

with global growth but what are your

other Global growth takeaways yeah so so

as I said I mean to be honest I mean

neighborhood was started a bit randomly

I mean I was sent home with from Co and

all this kind of stuff and I think as a

the start I just Googled how to print

post of the thing and then as actually

the first year we were working with prce

Pria um and I mean one of the reasons

that we actually went to gelato was the

opportunity to sell in more countries

and also selling more more um local U

because printful was uh sometimes

printful was shipping a print from

Europe to us which didn't make sense so

that was actually one of the reasons why

we went to gilar was the opportunity

yeah to to print locally throughout the

whole

world um is the sustainability aspect

important to you and your

customers I think I mean for most all

people sustainability is important in in

some kind of way um but I don't think

especially for customers for for this

kind of product I'm not sure if

customers will pay double the price for

sustainability but now when when the

products are sustainable I think it's

it's only good um yeah so it is

important and also important for our

company and and then so on um so yeah we

are happy that we have local

production um uh we had a a webinar we

recently recorded with Carrie igler he's

an e-commerce entrepreneur and he spoke

with us about different AI tools he uses

to create e-commerce products or design

artwork even are you leveraging any AI

tools um this peak

season yes and no I mean we we're using

some some text tools like J gbt and that

we're using a little bit of AI but I

still think I mean it depends I think

what kind of product you want to make I

mean I think for us there's still some

we still need some human touch to make

the products um especially also because

we have some certain guidelines and

designs and so on we want to to fit

Within um so in terms of design we

haven't really been using it yet um but

for text we still we we're using it most

tools that we're using also like Shopify

and clayo and so on also now I have some

integrated AI tools you can use um but

design wise we're not there yet uh I

know Photoshop has also some some AR

tools you could use now um but other

from that we are mostly using

text what do you use for design app Al

I've looked at your site and you have

stunning

designs yes so we are mostly using Adobe

programs um so that's like Photoshop and

Lightroom in design

yeah illustrator so these kind of of of

so some of the some of the prints we're

actually drawing ourself as well so

we're using an iPad with a pin for that

so yeah wow um all right so if you were

to summarize and I know we've kind of

done this a little bit throughout but

what would be your top three tips for

e-commerce sellers during the peak

season I think the the old thing is now

that you should probably also have been

started now at least you need to start

now and then you need to look into your

own business I mean you probably know

the business the best yourself so look

into your own business and what kind of

products are you selling and um from

that make your own strategy I mean you

can always listen to a lot of people but

the end of the day you have you know

your business yourself and you know your

products the best yourself and not all

products fit the same strategy so you

need to look into what kind of products

you're selling and from that make your

own strategy and then you should

probably already start now um You can

especially also if you want to do

digital marketing mean you need to be in

the race now with your Facebook ads

should probably also already be on now

so they have passed the learning phrase

when they should actually be used and so

on um yeah so I think that's my overall

best advice I mean look into your own

product do your own research and then

make strategies from from you can always

listen to people and it's it's good to

take advice from people but also at the

end of the day I mean you probably know

your product the best yourself um so

from that make your own strategy and

then then execute it thank you so much

for joining today Alex we learned so

much from you and we wish you the best

peak season yet yeah thank you so much

for having me it was a pleasure to be

here and Alex where can folks find you

if they want to check out your store uh

you can find me on LinkedIn uh my name

is Alex s GSK or you can just go to

neighborhood's website and yeah write

email to neighborhood and I'll get back

to

you thank you so much Alex for all of

you tuning in we have a promotion to

help make this year your most successful

peak season yet sell two or more

products in one order and will cover

half or all of your shipping costs go to

gel.com to read more and take advantage

of this offer until December 5th and

check out our blog on gel.com for more

tips and guides to e-commerce marketing

and product Trends you can leverage

during this year's Peak thank you for

tuning in and we wish you all a

successful peak

[Music]

season