I Built A $15k/month Agency. Here's What I learnt | Unheard Of Lessons

Summary

The speaker shares their 14-month journey of running a personal branding and sales agency, highlighting the initial struggles and eventual growth. They discuss the importance of team dynamics, client acquisition, and the challenges of maintaining quality and consistency. The narrative emphasizes the significance of setting standards, dealing with underperforming team members, and the impact of a company's culture on business success. The speaker also touches on the financial aspects, including revenue generation and the need for a predictable income stream for business sustainability.

Takeaways

• 😀 The speaker has been running a personal branding and sales agency for over 14 months, starting in July 2023.
• 💼 They began with a focus on creating services from scratch and have since acquired their first clients.
• 📈 By November and December, they managed to almost double their income, learning a lot about the industry along the way.
• 🌟 The importance of finding the right team members is emphasized, as they can provide insights into human behavior and predict actions within a team.
• 🔑 Consistency is key in a team member's performance; if they are not meeting standards, it's crucial to address this to maintain the agency's reputation.
• 💡 The speaker stresses the significance of setting and maintaining high standards for the agency to succeed and grow.
• 🚫 The agency must avoid complacency and always strive for improvement, as standing still can lead to losing clients and business.
• 💰 The speaker shares personal experiences, including a significant client asking for a refund, highlighting the importance of delivering quality service.
• 📈 The script discusses the growth of the agency, including increasing the team from 4 to 20 members and the challenges that come with scaling.
• 🌐 The importance of online presence and personal branding is mentioned, as it can significantly impact the success of the agency and its ability to attract clients.
• 💬 Communication frequency is highlighted as a critical factor in client relationships; poor communication can lead to tasks not being solved effectively.

Q & A

How long has the speaker been running their personal branding and sales agency?

The speaker has been running their personal branding and sales agency for just over 14 months, starting from July 20, 2023.

What was the speaker's initial challenge when starting the agency?

The initial challenge was creating a service from scratch and getting the first few clients, which the speaker managed to do by November.

What significant change did the speaker implement in December and January?

In December and January, the speaker started working on a new outreach process, which led to improvements and an increase in clients.

How much growth did the agency experience in terms of clients during the specified time?

The agency saw significant growth, going from 15 to almost 20 clients during the specified time.

What is the importance of finding the right team members according to the speaker?

Finding the right team members is crucial as they can provide insights into human behavior and help predict actions, leading to better decisions within the team.

What advice does the speaker give regarding team member frequency and performance?

The speaker advises that if a team member's frequency is related to certain tasks and their actions are not up to the mark, it's time to let them go to maintain the agency's standards.

What is the speaker's approach to handling team members who do not meet the agency's standards?

The speaker emphasizes maintaining high standards and letting go of team members who do not meet those standards, as retaining them can lead to a decrease in the agency's performance.

What is the speaker's strategy for improving the agency's performance?

The speaker focuses on improving the agency's performance by maintaining open communication, managing the team effectively, and ensuring that team members are not just present but also productive.

How does the speaker handle clients who are not a good fit for the agency?

The speaker ensures that clients who are not a good fit for the agency are identified and managed properly, as retaining them can lead to a loss of time and resources.

What is the speaker's perspective on the importance of consistency in agency growth?

The speaker highlights the importance of consistency in agency growth, emphasizing that without a steady stream of discovery calls, the agency's growth will suffer.

What advice does the speaker offer for agency founders regarding discovery calls?

The speaker advises agency founders to consistently book discovery calls and maintain a high booking rate to ensure the agency's stability and growth.