FREE Digital Marketing & Personal Brand Course | 2024 Full Roadmap

Summary

This video offers an in-depth guide to building a digital marketing business and enhancing your personal brand. It emphasizes the importance of taking action and investing in oneself to achieve success. The video is structured around six modules: defining your niche and unique value proposition, crafting your personal brand, monetizing your brand through digital products and services, content creation, generating sales, and scaling your business. It stresses the need for consistency, authenticity, and providing real value to your audience to build trust and achieve long-term success in the digital marketing sphere.

Takeaways

• 🚀 **Action is Key**: Success in digital marketing comes to those who take action and are not complacent after learning.
• 🎯 **Define Your Niche**: Identify a specific market that aligns with your interests and skills to create a business you love.
• 🌟 **Craft Your Personal Brand**: Consistently convey your value and identity online to build trust and recognition.
• 📈 **Monetize Through Digital Products**: Develop high-quality digital products like eBooks or online courses to offer value to your audience.
• 💼 **Service Packages**: Offer consulting, coaching, or personalized support services to complement your digital products.
• 📊 **Combine Products and Services**: Use a mix of digital products and services to cater to different customer needs and preferences.
• 📢 **Show Your Face**: Building trust and a personal connection is easier when you show your face in your content.
• 💬 **Engage Through Direct Communication**: Respond to leads quickly and personally, using voice memos, video recordings, or calls to humanize your brand.
• 📈 **Scale Through Consistency**: Grow your business by increasing your audience, engagement, and the value of your content over time.
• 💡 **Continuous Improvement**: Always look to learn from failures and successes, and improve your brand, content, and business strategies.

Q & A

What are the key components of building a successful digital marketing business?

The key components include defining your niche and unique value proposition, crafting your personal brand, monetizing your brand with digital products or services, creating content around your offer, generating sales, and scaling the business for long-term success.

Why is it important to take action when building a digital marketing business?

Taking action is crucial because success comes to those who implement ideas and strategies. Merely watching videos or reading guides without applying the knowledge will not yield results; consistent action is necessary for growth and improvement.

How does one define their niche and unique value proposition in digital marketing?

One should identify a specific market they want to target, align it with their interests or skills, and determine what makes their offer different and valuable compared to competitors. It involves understanding one's audience's needs and problems, and articulating how one's brand can address them.

What role does personal branding play in a digital marketing business?

Personal branding is vital as it helps establish trust, credibility, and a connection with the audience. It involves creating a consistent online identity that reflects one's values and offerings, which can significantly influence the audience's opinion and engagement.

Why is it recommended to show your face when building a personal brand?

Showing your face helps create trust and a personal connection with the audience. It makes the brand more relatable and genuine, which can lead to higher engagement and sales. It's also a sign of confidence and authenticity in one's offerings.

How can one monetize their personal brand with digital products or services?

One can create and sell digital products like eBooks, online courses, or guides, and offer services such as consulting, coaching, or personalized support. It's also beneficial to combine digital products with services to provide a comprehensive offering to the audience.

What are some strategies for creating content around a digital product or service?

Strategies include providing free value through long-form content like YouTube videos or blog posts, using social media platforms to share valuable content consistently, and showcasing the product or service through direct offers, captions, and descriptions in posts.

How does one generate sales from their digital marketing business?

Sales can be generated by building a strong personal brand, creating high-quality content, and providing solutions to problems. It also involves humanizing the brand through direct communication with potential customers, offering value upfront, and effectively upselling one's products or services.

What are some tips for scaling a personal business and sustaining success?

Tips include consistently increasing engagement and audience size, improving content quality, and providing ongoing value. It's also about learning from failures, seeking feedback, and continuously improving one's products, services, and overall brand strategy.

Why is consistency important when building a digital marketing business?

Consistency is key to building trust, maintaining audience engagement, and gradually scaling the business. It shows reliability and dedication, which are essential for long-term success and sustainable growth in the digital marketing field.

Outlines

00:00

🚀 Launching a Digital Marketing Business

The speaker emphasizes the importance of taking action to achieve success in building a digital marketing business and leveraging one's personal brand. They stress that success comes to those who implement ideas rather than being complacent after learning. The speaker outlines six modules for building a business: defining a niche and unique value proposition, crafting a personal brand, monetizing the brand, creating content, generating sales, and scaling the business. The first step is to identify one's market and align it with personal interests and skills to create a business that one is passionate about.

05:01

🎯 Crafting Your Personal Brand

The speaker discusses the importance of consistency in building a personal brand online. They suggest using social media platforms to connect with the audience and share valuable content. The speaker shares their personal experience, mainly using Instagram and YouTube, and plans to move to TikTok. They highlight the significance of showing one's face to build trust and authenticity. The speaker also talks about monetizing the brand through digital products and services, and the strategy of providing high-quality digital products or services to create a combination that appeals to the audience.

10:03

💼 Monetizing Your Brand with Digital Products

The speaker provides insights on monetizing a personal brand through digital products and services. They suggest developing high-quality digital products like eBooks, online courses, or downloadable resources and offering service packages for consulting, coaching, or personalized support. The speaker stresses the importance of providing free value and then upselling the audience to digital services. They also share examples of their own digital products and how they leverage these to build trust and sell their services.

15:04

📈 Growing Your Audience and Monetizing Content

The speaker talks about creating content around the offer and how to display it on different platforms. They discuss the importance of understanding each platform's workings and building content accordingly. The speaker also touches on the idea of being faceless, semi-faceless, or showing one's face when building a brand online. They provide examples of how to convey offers through content, direct offer captions, and descriptions, and the importance of including a call to action to generate sales.

20:06

💬 Engaging and Converting Leads into Sales

The speaker focuses on the importance of humanizing oneself to convert leads into sales. They suggest responding quickly to inquiries, using voice memos, video recordings, or calls, and setting up automation for responses. The speaker also emphasizes the need for consistency and continuous improvement in content and engagement to scale the business. They advise on seeking feedback, learning from failures, and improving products and services to build a successful personal brand and digital marketing business.

25:06

🌟 Scaling Your Business and Achieving Long-Term Success

The speaker concludes by stressing the importance of consistency and continuous learning in scaling a business and achieving long-term success. They advise investing in oneself by learning from the best and taking action. The speaker dispels the myth of overnight success and encourages a long-term perspective, emphasizing that building a personal brand and a digital marketing business is a scalable and lifelong endeavor.

Keywords

💡Digital Marketing Business

A digital marketing business refers to a venture that utilizes digital channels such as social media, search engines, and websites to promote and sell products or services. In the video, the speaker emphasizes the importance of building a digital marketing business around one's personal brand, highlighting that it requires consistent action and investment in oneself to achieve success. The speaker also discusses leveraging one's interests and skills to create digital products or services that can be monetized online.

💡Personal Brand

A personal brand is the image and identity that an individual projects online, which is often centered around their expertise, values, and personality. The video script underscores the significance of crafting a personal brand that resonates with the target audience. It is used as a foundation for establishing credibility and trust, which are essential for the success of a digital marketing business. The speaker gives examples of how to align one's personal interests with the brand and how to convey it through consistent online content.

💡Actionable Steps

Actionable steps are specific, practical actions that viewers can take to implement the advice or strategies presented. The video script is filled with actionable steps for building a digital marketing business, such as defining one's niche, creating valuable digital products, and leveraging social media platforms for content distribution. The speaker encourages viewers to take these steps and not just be passive consumers of the content.

💡Niche

A niche refers to a specific segment of the market that has particular needs, interests, or preferences. In the context of the video, the speaker advises identifying a niche market that aligns with one's interests and skills. This is crucial for creating a unique value proposition and for developing targeted digital marketing strategies. The speaker suggests looking inward to one's passions and competencies to find a suitable niche.

💡Unique Value Proposition

A unique value proposition (UVP) is a statement that clearly articulates the unique benefits and differentiation of a product or service. The video emphasizes the need to determine what makes one's digital marketing business or personal brand different from competitors. The UVP should address the audience's needs and problems, providing a clear reason for them to choose one's offerings over others.

💡Monetization

Monetization in the video refers to the process of generating income from one's personal brand and digital marketing efforts. The speaker discusses various strategies for monetization, including selling digital products like eBooks and online courses, and offering services such as consulting and coaching. The video provides insights into how to create a revenue stream by leveraging one's online presence and audience.

💡Content Creation

Content creation is the act of producing various forms of digital content, such as videos, blog posts, and social media updates, to engage and inform an audience. The video script highlights content creation as a key aspect of building a personal brand and a digital marketing business. The speaker stresses the importance of creating valuable, consistent content that reflects one's brand and offers to attract and retain an audience.

💡Engagement

Engagement, in the context of the video, refers to the interactions and connections that an individual or brand has with their audience. The speaker mentions that increasing engagement is vital for growing a personal brand and, by extension, a digital marketing business. Engagement can be measured by likes, comments, shares, and other forms of audience participation and is seen as a precursor to sales and business growth.

💡Scalability

Scalability in the video script refers to the ability of a business model to grow and expand while maintaining or improving its efficiency. The speaker argues that a personal brand and digital marketing business are scalable because they can reach a wide audience through online platforms. As the audience and engagement grow, so does the potential for increased sales and revenue, making scalability a key advantage of this business model.

💡Consistency

Consistency is the practice of maintaining a steady and uniform approach in one's actions, messaging, and branding. The video emphasizes the importance of being consistent in content creation and brand representation to build trust and recognition with the audience. Consistency helps in establishing a reliable and professional image, which is crucial for the success of a digital marketing business.

Highlights

Success in digital marketing requires taking action and implementing strategies discussed.

To build a digital marketing business, one must invest in oneself and improve habits and routines.

Defining your niche and unique value proposition is the first step in building a personal brand.

Align your market interest with your skills and passions to maintain motivation and authenticity.

Crafting a personal brand involves consistency in online presence, messaging, and value proposition.

Utilize social media platforms to connect with your audience and share valuable content.

Showing your face in your content builds trust and is recommended for personal branding.

Create digital products or services that align with your personal brand and interests.

Offer a combination of digital products and services to cater to different audience needs.

Provide free value through content and upsell digital services to generate income.

Choose the right social media platform that fits your content style and target audience.

Create content around your offer without being overly sales-focused to build trust.

Humanize your brand by engaging directly with your audience through voice memos, videos, or calls.

Set up automation for responses and include a call to action in your content to guide your audience.

Scaling your business is achieved through consistent growth in audience engagement and following.

Invest in yourself by learning from others and taking action to improve your skills and business.

Consistency and continuous improvement are key to long-term success in digital marketing.

Transcripts

in this video I'm going to be going

through a complete guide on building a

digital marketing business and

leveraging your own personal brand

before I get into this I need to mention

the people that attain success the

people that reach their goals are the

ones that take action if you want to see

Real Results you're going to have to

implement the stuff I am saying and you

can't be complacent and feel

accomplished after watching this video

If you're looking to build your own

digital marketing business you need to

take this stuff and put it into action

you need to invest in yourself you can't

do the same thing every day and expect

different results in order to attain

those results you are looking for you

need to do something different you need

to improve yourself improve your habits

improve your routine improve the

decisions you are making in regards to

what goals you want to achieve there are

six modules I'm going to be going

through in this video first is defining

your Niche and unique value proposition

second is crafting your personal brand

or personal identity online monetizing

your personal brand with digital

products or services creating content

around that offer around that digital

product or service you are looking to

create generating sales from your offer

and scaling that personal business and

sustaining that levels of success

building something more longterm being

able to leverage that personal platform

and scale that defining your Niche and

unique value proposition so the strategy

identify the specific Market you want to

Target advice with this is just finding

out what you want to do you want to

align that market with what you're

currently interested in or or have

skills in you want to take a look at

yourself take a little bit of a step

back and realize what you like what

you're currently skillful in and how you

can turn that to an online offer you

don't want to waste your time following

a trend doing something you're not

currently interested in because you're

going to lose motivation and it's not

something you're genuinely going to want

to do you need to create a business you

love you need to create a personal brand

and in order to make that personal it

has to be something involving you

involving what you like then once you

figure that out once you figure out who

you are this isn't something you're

going to figure out like this don't get

me wrong you're going to figure out who

you are the more work you do and later

on but once you figure out who you are

and what value you want to create

throughout your personal brand and

digital marketing business you need to

determine what makes you different from

others in your field how are you going

to provide different or unique value

compared to all your competitors you

need to look at the competition look at

the value they provide and you need to

find a way to improve that you need to

find out how to provide real value from

your current interests or skills and

then you need to clearly articulate your

unique value proposition that addresses

your audience needs and problems so this

comes with providing real value you need

to find out what you want to do and you

need to find out how to provide real

value if you love going to the gym or

self-improvement and you love having

this physique dieting eating well that

is who you are and that is something you

can create a personal brand and create a

digital marketing business around not by

doing some traveling guide teaching

people how to make money if you don't

know how to make money that's not an

interest to finance if this stuff isn't

an interest to you don't do it simple as

that if you're a girl looking to start

your own business and this is not me

being sexist if you want to do go along

the lines of beauty or if you did want

to be like a PT as well you're

interested in self-improvement and

creating a really good physique you can

create a digital marketing business

placing your Knowledge and Skills and

turn that online create an online

digital marketing business and provide

digital products or services the trick

is to just align with your interest

don't waste your time doing something

you don't want to do that is why 80% of

businesses fail that's why I failed five

online businesses because I simply did

not want to do it it wasn't something I

wanted to do and I was unfortunately

following Trends crafting your personal

brand identity so you know what you want

to do and now it comes to crafting that

personal brand and building that online

with your value you provide or your

offer with the content you want to

preach as little as your colors the way

you post your images reals or content as

a whole you want to be consistent they

want to see your value and consistently

see that they don't want you to be doing

one thing this time and then completely

change your brain around another time

you need to be consistent with what you

do that invokes trust they want to be

able to see your face more see your

brand more they're seeing a bunch of

other stuff they're not going to be able

to put a face to that brand and how do

you want to convey your message and

value your personal brand dictates how

your viewers will generate an opinion or

engage with you this is your business

that brand is your business building a

personal brand creating real value

online is how you're going to make your

money so how do you want to be conveyed

how do you want people to build an

opinion on you the content you preach

the value you provide the way you create

your personal brand and how it appeals

is how people are going to judge you or

engage with you you need to utilize

social media platforms to connect with

your audience and share valuable content

so what platforms do you want to be on I

myself I'm mainly on Instagram and

YouTube I'm going to be moving to Tik

Tok as well you want to stick to a more

long form content based and then a short

form content based that's why I'm doing

Instagram and YouTube where I'm

providing real value through these

YouTube videos I'm creating long form

content providing real value and on my

Instagram is where I make my sales and

where I have my real offer and you want

to create trusting content and actually

speak to your audience I'm going to get

into this about creating faceless semi

faceless or showing your face definitely

recommend showing your face cuz you're

creating trusting content one of the

biggest skills to have and I don't know

if this is a skill but one of the best

things to have with starting an online

business more specifically a personal

brand is the comfort of showing your

face you have no idea how much money you

can make strictly by Having the courage

to show your face online if I was to do

this faceless you would not be taking

this video serious you would not be able

to put a face face to this business

model I'm telling you and this the

knowledge I'm trying to preach there

won't be a face to it so you're not

going to there's no trust being built

how are you going to trust what I'm

saying is true if you can't even see my

face and it is one of the hardest things

to do I still struggle with that I still

struggle with showing my face but so

valuable for example on Instagram I'll

show you my brand in a second and I'll

show you my YouTube brand but you need

to just show who you are you need to be

true to yourself don't follow Trends you

just need to be yourself cuz you are the

personal brand you can't follow Trends

and be someone you are not cuz people

are going to find the truth so my advice

regardless of how uncomfortable you are

is just be yourself online if building a

personal Brin is something you really

want to do creating a digital marketing

business around your current interest or

skills you need to be yourself and show

that throughout your platforms this is

my personal brand on Instagram and it's

still growing this is me being myself

this is my personal brand my offer and

my interest is helping action takers

generate an income online teaching

people how to turn their interest and

skills and leverage that through a

personal brand and selling digital

products building a digital marketing

business and that is my call to action

which I'll get to as well but this is me

I've reals throughout this this is who I

am I am myself don't get me wrong

YouTube is a lot easier to be yourself

CU it's long form content you know a lot

of stuff on Instagram is short form so

you're only showing people short amount

of time showing them who you really are

but a platform like YouTube I can sit

here and talk to you for 30 minutes and

build and invoke more trust that's why I

focus more on YouTube rather than

Instagram I am going to be shifting into

like more Tik Tok type videos or I'm

talking to a camera and short form

content which I'll be posting on

Instagram as well but there are many

ways to go about building content online

and invoking Trust upon your audience

monetizing your brand with digital

products and services strategies

developing and offering high quality

digital products such as eBooks online

courses or downloadable resources as a

whole such as like online guides

templates I'm going to be showing you a

template in a second which is a digital

marketing guide which I provide for free

and I'll have that in the description

below it is a Mr Master resell rights

product or PL plr product you basically

get to if this is something you're

interested in you could customize this

product yourself and resell it to as you

please you can leverage the product I'm

giving you and sell that and start your

own digital marketing business and you

want to create service packages for

Consulting coaching or personalized

support and the trick is to create a

combination of digital products and

services so let's say you did have I'm

going to stick with like these two

niches really finance and then

self-improvement or gym related stuff

more specifically gym related stuff

because you can provide coaching or

Consulting and help people through like

programs and personalized support that

is a service that is a digital service

you're providing and you want that to be

upsell through your digital products you

can charge whatever you like you could

charge anything from $50 or anything

anything from like $5 to $200 on a

digital product a guide an ebook a m

product like I'm giving you for free and

with your service packages they're more

higher ticket they could be anything

obviously you can charge lower as well

but you could charge anywhere from 500

to 5,000 depending on how valuable your

offer is and how much really you have

built your personal brand it is a lot

harder for me to sell you something

worth 5 to 10 grand if there is really

no proof in the pudding I haven't built

a highs scaled personal brand and

showing you those Real Results where I

can't teach it so I'm offering more

lower ticket items at the moment because

that is something I'm knowledgeable in

and where I can provide real value

something that I'm worth that price

rather than selling higher ticket items

and just struggling as a whole but yeah

you want to create service packages for

Consulting coaching or personal support

with whatever interest or skills you are

you want to find a way to monetize that

through those services and products as

you want to create a combination but

along these lines more specifically with

your digital products you want to create

as much free value and upsell your

audience with those Digital Services

free value isn't just shown through your

products free value can be shown through

creating content YouTube long form

content is providing free value I am

giving you a complete basically guide or

even course on how to build a digital

marketing business or personal brand and

people would charge 500 to anywhere to

$5,000 for this information I'm shorting

this into 30 minutes but I can put this

into a 10hour course and charge you for

it but the trick is providing as much

free value and then upselling your

audience I am going to upsell you after

this video I offer mentoring a finance

so people are going to watch this video

and if you deem me to be valuable giving

you real information and you think and

you've built enough trust with me and

you think that I'm actually providing

real value and that I can help you

you're more likely to purchase from me

you see the trick in providing real

value that is free and then finding a

way to upsell but you don't want to be

forcing sales down people's throat you

don't want to create content shitty

content and then upselling them with

expensive products because you're not

providing real value you need to to

provide value throughout your platforms

and then you need to figure out what

platform will the product and service be

on so I think for starting a personal

brand I think Instagram is one of the

main Brands if you're confident and

comfortable enough pushing more long

form content I definitely recommend

going to YouTube as well YouTube is how

you really provide that free long-term

value and obviously there are other

platforms like Tik Tok as well Instagram

X you could build like a more blog type

of Feld with platforms like X or Twitter

but you need to figure out what platform

you'll be on like I said I recommend

Instagram Tik Tok and YouTube those

three is something that I aim to be on I

aim to move to Tik Tok as well but

Instagram is definitely the main one for

building a personal brand and selling or

monetizing your audience this is an

example of a digital product it is so

easy to create a digital product through

a platform like canva because you're

able to create as much value into like a

into a guide or ebook and sell that

online by creating like a template which

is a MRI product or even making that a

PDF file and just selling it strictly as

an ebook this is the product I have in

the description below this is something

that you can customize yourself this is

something I have made money on I provide

a complete digital wealth guide I used

to charge $100 for this I've turned to

make it free because I want to create as

much free value as possible like I keep

mentioning but this is the guide I have

and I

provide as you can see I'm providing as

much value as I possibly can trying to

squeeze as much information into a guide

as I can I definitely recommend giving

us more value throughout your content

and speaking cuz it's easy to get your

message across but this is definitely

another way to do it I help people

create that personal brand and start

creating their own digital marketing

business this is a product that you

could download in the link below as well

and something that you can leverage

create it yourself change it simply by

putting this into your name or

completely changing it as a whole by

creating a whole different guide just

using this as a template but this is an

example of a digital product you can

provide and you can charge for this as

well but I definitely recommend trying

to give as much free value as possible

this is my store here this is what I

have on my

Instagram and this is where I provide my

one-on-one mentoring and a part of that

is a course I provide but the thing I

charge for is a one-on-one mentorship

with myself teaching people how to build

a digital marketing business and

leveraging a personal brand online and

as additional to that with that onetime

fee it comes with a course as well a

complete course I definitely would not

recommend selling a course that you

don't seem valuable something that you

haven't gone through yourself the beauty

with digital marketing and leveraging a

personal platform personal brand is that

a lot of products online are resellable

this course this is really how I learned

everything digital marketing wise and

building a personal brand I was able and

fortunate enough to be able to resell

for 100% profits so there are thousands

of people that have purchased this

course and have sold all you have to do

is sell one to be 100% profit and have a

complete Roi and they're able to sell

tens to hundreds to if not thousands of

this course and leverage someone else's

course something that they have spent

months on creating creating as much

value and you were able to sell that as

your own I definitely don't recommend

doing just strictly this selling other

people's stuff find a way to customize

that within your own personal brand like

I sell one-on-one mentorship with this I

am not strictly just selling someone

else's course and saying that it is my

own I'm offering a mentorship and as a

bonus you get access to this digital

wealth Academy which you get to resell

for yourself so you get to buy this

program once mentorship where I'll give

you full complete guidance for six weeks

and then you get a course as well like I

mentioned this isn't me upselling you

now I'm just showing you an example of a

service I provide and how I upsell that

by providing real value and selling

products so here it is the digital

wealth gu this is a for free if you

don't want to obviously click on my link

below you can find it in my stand store

as well I also have a coaching call

where I provide a private coaching

session obviously for free as well and

it's just helping people find that this

is something they really want to do I

help people identify if creating a

digital marketing business or personal

brand is for them but you want to just

build as much trust and actually

understand the person you are talking to

which I'll get into in a second and

these other Guides of s I sell as well

and I have sold but like I mentioned you

just want to create as much free value I

keep mentioning that but it is so

important creating content around your

offer so how do you want to display your

offer I just showed you an example of

how I do that through Instagram another

example is me now speaking to you on

YouTube in the description I have links

to my personal platform and my social

Brands and my digital Market business

what you can purchase from me so how do

you want to convey your offer you can do

this on Tik Tok as well but you need to

understand how each platform works and

need to find your current skills and

boundaries and build content around that

for example YouTube is more long form

content where I'm speaking to you

providing value Instagram you don't need

to show your face but you can show your

face through speaking um if you look

through my Instagram you'll see examples

of how I build content on Instagram but

short form content I definitely

recommend that's something I'm going to

be switching to soon if you see my

YouTube shorts I provide my value online

as well throughout these videos and I'm

provided that in short form content

where I'm spitting value to my phone and

need to figure out if you want to

showing face semi faceless or a faceless

page I definitely recommend if you want

to reach your goals sooner than later

you want to show your face like I

mentioned before it is one of the best

skills to have is the confidence to show

your face but there are ways to make

money online as well by going semi

faceless which is really how I do my

Instagram page or faceless as a whole

which is a lot harder but I'll show an

example of a faceless page this is an

example of a faceless page a bit

different to what I'm preaching but this

is a brand online I wouldn't necessarily

say this is a personal brand because

they're not showing their face however

this is a faceless brand online where

they are selling digital products and

services and leveraging that through

their content they build and this is

more focused on motivational content and

inspiring others discipline mindset and

motivation but this is an example of a

successful brand creating value

throughout their motivational content

and providing like a free newsletter

where I'm sure they'll be spitting value

every single week and this is an example

of how they sell and how they really

monetize their audiences through this

link but there are many ways to do this

I definitely recommend building

something more personal because there

are many more benefits rather than going

faceless which I'll will get into as

well conveying your offer throughout

your content direct offer captions

descriptions so there are many ways to

show your offer throughout the content

you preach and you want to play around

that with yourself you don't want to

just create a video or create content

strictly just you preaching what you

offer and how you're going to provide

that offer you need to sort of build up

your audience and build up your content

and you just want to create real value

and then learn to upsell you can create

small videos where you do just describe

what you offer then pin that to your

Instagram page so then when people find

your stuff they can just see what you're

offer pretty quickly but I wouldn't

strictly just always post about what you

offer and how you could help them but

you can do this by let's say me

providing value now teaching you how to

do something I could be giving you

Financial advice or giving you

motivation or helping you build

discipline and then in the captions or

description of those post you could

include a call to action and sell them

your services or products but I don't

always recommend to convey your offer

throughout every video some videos can

be you talking about something not

necessarily irrelevant you want to

follow and you want to hit the same

Niche all the time you don't want to

just force a sale down there through

you're not building trust you're not

actually building a real engagement and

a real follower this is an example of a

video

so want to make money online learn a

high income skill read the caption to

learn how this is an example of putting

offer in the face this is how you could

do it as all through Instagram but

throughout the caption I'm providing

real value I'm telling them how to sort

of start their own journey and then I

have a call to action come read below

and I'll send you a free guide that

covers everything you need to know to

master this highing from skill this is

another example this is pretty not

necessarily IR relevant to my to what

I'm talking about it still Falls around

creating like value online and building

a personal brand and creating an online

business but it's a bit different to

increase engagement and then in the

caption I'm having a call to action and

telling them about my offer and the

value I provide and this can be done

through obviously YouTube videos as well

by creating as much value talking about

a passionable topic something you're

interested in and then upselling them

towards the end or in your description

or caption up selling them your products

or Services building your content as

well this can be done through paid ads

and boosting boosting is more Instagram

related um paid advertisement is not

needed I definitely recommend going

through the organic grout just creating

value online and just strictly just

posting it constantly posting it and

being consistent CU you're going to

eventually grow if you're actually

providing value you want to make sure

your content you're building is f lined

you want to make sure you're creating

honest real value throughout your

content and it isn't just rubbish edited

low quality because that is how you're

going to engage with more audience and

you're going to increase your following

and build up your personal brand but if

you are struggling I myself I'm

currently shadowban on Instagram

unfortunately um I used to be a faceless

page a little off topic but I used to be

a faceless page and I deleted over 200

videos so they have currently

shadowbanned me so I've had to boost my

page with paid ads strictly to

unshadowban my page so that is like a

method to unshadow band if that is

something you're facing but I wouldn't

boost unless you've gone months without

engagement but if you're going months to

that engagement that sort of means your

content isn't as high quality as you

seem and you sort of just need to

realize that and just seek to improve

you need to realize you're not doing as

great as you sort of would have hoped

and you need to be consistent and

continuously improveed take a step back

have someone else someone like myself

someone more knowledgeable or someone

doing currently better than you and you

want to learn from them get them to go

through your page and give you a

complete audit reach out to people find

out ways to improve if you have a friend

that is doing the same thing as you

learn off each other and build off each

other but obviously an option is through

paid ads and boosting and a call to

action always include a call to action

whether it's throughout your content or

whether it's in the description of the

video you want to include a call to

action because if that post gets a that

content gets a lot of Engagement where

are you directing them to you could

waste a million viewed video and if you

had a call to action you could make

about 100 to even a thousand sales

depending on what you're offering

obviously but you just need to not be

able to miss that opportunity you always

want to include a call to action

generating sales this all starts from

your brand and your content this depicts

how they view your page in order to get

sales in order to get sales from your

leads and whatnot they need to think you

are providing real value and way to show

that is through your personal brand you

can't just have an unprofessional page

and create shitty content you need to

invoke trust upon your audience through

your brand and your content a way to do

this is humanizing yourself humanizing

yourself through just speaking to the

camera but once you were through your C

to actions and through your content

let's say you did gain a lead and

someone did DM you looking for support a

way to humanize yourself is through

voice memos video recording or even

calling them this is how you're going to

make your sales isn't just by messaging

them hours after they've reached out you

can also set up a automation with your

call to action so I have one through

many chat I definitely recommend if you

are building a personal brand on

Instagram and you want to create content

I definitely recommend signing up with

many chat it's

simply if they comment or DM me I have a

reply in a d DM where I give them the

free guide I'm giving you in the

description and then once a free bonus

here I provide them a video training of

me giving as much value as possible

where I upsell them you want to have all

these systems set in place this is how

you're going to increase those levels of

sales and actually be able to close your

audience you want to be able to reply

like that you don't want to leave them

days without replying anything more than

6 hours is pretty unprofessional and

you're probably going to lose engagement

you want to immediately respond so when

they reach out have that automation set

in place but if you're just starting out

and you're struggling to get leads as

well just just when they reply try to be

as quick as possible send voice memos um

aim to call them if you're confident

enough and you're knowledgeable enough

on what you're talking about create

videos of if they have questions and

inquiries create videos of you showing

them how to solve that problem and this

is done by giving real value and helping

out leads with questions and inquiries

if they reach out to you with a problem

you don't just want to upsell them and

say yeah buy my buy my you

just want to answer the question and

humanize yourself build trust upon them

find out what their problem is and find

the way way to help them identify that

your solution will solve their problem

that is how you provide the value

creating your offer is simply providing

a solution to a problem that is how you

deal with DMS and people reaching out

for your services you need to find their

pain and you want to build on that pain

and help them understand how your

solution your offer will solve their

pain and these are all examples of sales

tactics I did High ticket sales for

months and I was doing DM setting um

call setting so I have the confidence to

speak in the DMS call them I have a

schedu link in my in my stand store

meaning I'm going to be on a zoom call

with people helping them understand this

is the right fit for them but you need

to have the confidence to do all this

you're going to struggle to do this

through our Faceook page so I recommend

building a personal brand and showing

your face or semi- faceless and Having

the courage to call and speak to people

through the phone or face to face over

Zoom one of the best advice I could give

is just humanizing yourself don't come

across as a sales guy come across as you

genuinely trying to help people cuz

that's what you want to do if you're

coming here just looking to make a quick

bag you're not going to achieve success

this this is long-term stuff this is

building a personal brand so why ruin

that why ruin how people are going to

think of you and I think about your

brand and what you offer scaling your

business and sustaining your success the

beauty about a personal brand is that

the more engagement and more followers

you build basically means how much you

are going to scout your business the

more followers means more sales the more

engagement means more sales the more

value you provide the more sales you

will make so over time let's say this

let's say like a 3mon period you are

constantly posting constantly increasing

your engagement and your audience and

your value obviously increases as well

that is how you scale your business that

is how you're going to go from 2,000 to

10K months to 20K months and so forth is

just by increasing your personal brand

everyone you know not everyone you know

obviously but all these influences you

know making money online are done this

by scaling a personal brand

there is a reason why everyone is going

through their platforms and posting

content I'd say 80% of business owners

are turned to their business online

strictly because it is scalable a

physical business if I I myself wanted

to create my own landscaping business

majority of my life how am I going to

scale that other than turning that

landscaping business online and becoming

like an agency where I hire out

landscapers but it's a lot harder and

you want to be able to leverage a

personal brand and provide value online

because you scale that by is increasing

your audience and increasing your

engagement by improving your content and

providing as much value as possible and

the beauty about a personal brand is

regardless of how much money you make

you are building a personal brand that

will lead to all forms of success let's

say you go months without making a

single dollar you are still building a

personal brand you are still building a

valuable online business and let's say

you did want to change career paths you

have built an audience where you can

sell whatever you want that's why the

importance of actually creating a real

person personal brand and continuously

providing value where they want to

engage with you and they want to

continuously see what you want to

provide you can change and do whatever

you want by building a personal brand

and creating a digital marketing

business upon that and selling what you

want to sell so regardless of how much

you make this isn't this isn't something

where you're going to have success

overnight you definitely can but you you

just need to be consistent it is

scalable and regardless of how much you

make you are still building a business

you're still building something that you

can leverage for the rest of your life

life and final remarks and advice one of

the things I just mentioned and one of

the biggest and best advice I could give

is just being consistent and

continuously seeking to improve and

learn you want to learn from the best or

reach out to people invest in yourself

and take action you are not going to

take action in something you are not

putting your personal money into I spent

Years Learning through YouTube don't get

me wrong YouTube is definitely right I'm

giving you YouTube advice right now but

you want to invest in yourself put a bit

of money into something you want to

learn cuz you're more likely to learn

and take action if I was to give you

strictly just free value the people

coming into the mentoring where I can

actually work with them oneon-one other

ones generating more results and

actually taking action cuz they're

investing their hard-earned money and

this isn't me saying purches my all

I'm simply stating that if you want to

learn a skill learn a high income skill

learn from someone better than you this

doesn't need to be me just learn from

someone better than you do this to

YouTube and find ways to invest your

money and take action taking action is

the key and don't expect any business

you ever want to create does not have

overnight success please ask any

successful businessman how quickly they

earn that levels of success and none of

them are going to say overnight is all

rubbish anyone that says success

is earned overnight is rubbish this is

all longterm faster you realize that the

more comfortable you be with building an

online business and the more successful

you be at achieving your desired goals

if that is creating an online business

this takes time be consistent

continuously look look to learn and seek

Improvement this can be done through

like people going through your stuff you

failing and learning when you fail when

you create a bad post sit back and

realize why that was bad if you've

created an offer or a product that

someone didn't like ask them how you

can't improve that why is that not good

enough why can't you charge $5,000 why

are you only charging 20 continuously

look to improve your stuff everything

from your personal brand to your

business improve your content improve

everything and you'll be able to scale a

business