Itinerario - Fábrica de jabón "La Corona"

Summary

Since 1920, La Corona has been a proud Mexican company manufacturing cleaning products for households across the country. Initially focused on laundry soap, the company has evolved over nearly a century to offer various products like soaps for laundry and personal care. The process begins with mixing animal fats, oils, and caustic soda, progressing through automated systems to create the final products. La Corona operates globally, exporting to regions like Africa and Asia. With a commitment to quality and service, La Corona continues to grow and serve its customers, holding a strong tradition in the soap industry.

Takeaways

• 😀 La Corona has been producing cleaning products since 1920 and is proud to be a Mexican company that has endured for nearly 100 years.
• 😀 Daniel Giménez Blanco is the manager of the soap division at Fábrica de Jabón La Corona.
• 😀 La Corona was founded by the González Padilla brothers, initially as traders rather than soap manufacturers.
• 😀 The company first produced laundry soap, which remains its oldest product to date.
• 😀 La Corona is known for maintaining traditional soap-making methods, focusing on creating natural soaps with high-quality characteristics.
• 😀 Over time, La Corona expanded its product range to include various types of laundry soap and toilet soaps, such as the Venus and Rosa Venus brands.
• 😀 The modern soap production process involves the careful mixing of animal fat, oil, caustic soda, and water in a reactor.
• 😀 The soap-making process is automated, with water being separated from the soap through a controlled system.
• 😀 The original soap factory, established 60 years ago, was located in the Peralvillo area but later moved to an industrial zone in the State of Mexico in 1960 due to company growth.
• 😀 La Corona faces significant competition but prioritizes quality and customer service to grow rather than just survive.
• 😀 La Corona exports 10-20% of its products to far-reaching markets, including Africa and Asia, and takes pride in being a proudly Mexican company.

Q & A

When was La Corona founded, and by whom?

La Corona was founded in 1920 by the González Padilla brothers, who initially were not soap manufacturers but rather merchants.

What was the first product produced by La Corona?

The first product produced by La Corona was laundry soap, which continues to be the oldest product of the company.

How did La Corona expand its product line after its initial launch?

After starting with laundry soap, La Corona expanded its product line to include soaps like Tepeyac, Roma, Venus, and Rosa Venus, with both laundry soaps and toilet soaps being diversified to cater to various consumer preferences.

What is the primary material used in the soap-making process at La Corona?

The primary materials used in the soap-making process include animal fat, oil, caustic soda, and water.

How does La Corona ensure its soap production is efficient and controlled?

La Corona uses automated systems to control the soap production process, with a central reactor and equipment that separates water from soap, ensuring consistency and efficiency.

How long has the soap manufacturing process been carried out at the current facilities in Mexico?

The current facilities in the State of Mexico have been in operation since 1960, after the company outgrew its original location in Peralvillo.

What makes La Corona's soap manufacturing process unique?

La Corona's soap manufacturing process is unique because it retains traditional methods, producing soap in a natural way that preserves its best characteristics.

How does La Corona approach competition in the soap industry?

La Corona competes not just for survival but for growth. The company's priority is on maintaining high quality and providing excellent service to its consumers.

What percentage of La Corona’s products are exported, and to which regions?

La Corona exports between 10% and 20% of its products to regions as distant as Africa and Asia.

What is the significance of La Corona being a Mexican company?

La Corona takes pride in being a Mexican company and values the opportunity to share its legacy and products with the world, showcasing its national heritage.