YouTube Launches New AI Rules for Voices and Text To Speech (TTS)

Summary

The video discusses impending changes on YouTube in 2024 regarding AI-generated content. It raises concerns about potential mislabeling and demonetization of AI voices, reflecting on a test video's reception and earnings. The script explores YouTube's intent to label AI content for viewer awareness, emphasizing the platform's focus on originality and authenticity. It suggests that AI tools are part of content transformation, not a problem in themselves, and encourages creators to prioritize viewer satisfaction over AI usage.

Takeaways

• 🔊 YouTube is updating its policies in 2024 to address the use of AI in content creation, with a focus on preventing misleading viewers.
• 🤖 The concern is that AI can generate realistic but false content, which could be used to deceive audiences, as exemplified by a deepfake of Mr. Beast.
• 📹 Content creators may need to declare if their videos are AI-generated, with labels appearing on the video or in the description to inform viewers.
• 📝 The extent of AI involvement that requires disclosure is still unclear, with worries that even minor AI contributions might necessitate a label.
• 📉 There is no indication that the use of AI voices will lead to demonetization, as long as the content does not mislead or misinform.
• 📈 YouTube has been using AI for over a decade to enhance content discovery and has integrated AI tools into its mobile app for creators.
• 🚫 The platform is more concerned with the misuse of AI to create misleading or reused content, which goes against YouTube's policies on originality.
• 🛑 Failure to disclose AI usage when necessary could result in penalties, including content removal and suspension from the YouTube Partner Program.
• 🎤 The quality of AI-generated voices is improving rapidly, raising questions about when they will become indistinguishable from human voices.
• 💡 The key question for creators should be whether using AI voices enhances viewer enjoyment and satisfaction, rather than focusing on potential bans or demonetization.
• 🔍 YouTube is expected to expand on its existing policies regarding originality and authenticity to specifically address AI in the near future.

Q & A

What is the main concern YouTube has regarding AI-generated content?

YouTube is concerned that AI-generated content has the potential to mislead viewers, especially when it comes to realistic synthetic content that depicts events that never happened or shows someone saying or doing something they didn't actually do.

What is the potential consequence if YouTube decides to label AI-generated content?

If YouTube labels AI-generated content, it could help inform viewers about the nature of the content and potentially protect them from being misled. However, if labels are applied too stringently, they might become 'white noise' and lose their impact, leading viewers to ignore them.

What did the speaker do to test the impact of AI-generated content on YouTube?

The speaker tested an AI version of their voice on a video and monitored the results to see if it would affect monetization or be flagged by YouTube's policies.

What was the outcome of the test video using an AI voice?

The test video, which used an AI voice, did not get demonetized and actually earned $214, indicating that the use of an AI voice alone does not lead to demonetization.

Why might YouTube be hesitant to label every video with AI content?

YouTube might hesitate because over-labeling could desensitize viewers to the labels, causing them to ignore important warnings and potentially undermining the platform's intent to inform and protect its audience.

What is YouTube's current stance on monetization of AI-generated content?

As of the time of the script, YouTube has not explicitly stated that AI-generated content will be demonetized. The monetization status seems to depend more on the content's adherence to YouTube's policies regarding originality and authenticity rather than the use of AI itself.

What is the speaker's opinion on the necessity of declaring AI use in videos?

The speaker believes that creators should focus on whether their content is original and adds value, rather than solely on the technical aspect of using AI. They suggest that the use of AI is part of the transformation of content, not mere reproduction.

What example did the speaker provide to illustrate the potential misuse of AI voices?

The speaker mentioned a hypothetical scenario where a deepfake of Mr. Beast is used to conduct a fake iPhone 15 giveaway, which demonstrates how AI could be misused to deceive viewers.

How does YouTube plan to handle the increasing sophistication of AI technology in content creation?

YouTube is expected to expand on its existing principles regarding originality and authenticity, applying them specifically to AI-generated content to ensure that creators are rewarded for adding value to the platform.

What advice does the speaker give to creators regarding the use of AI voices on YouTube?

The speaker advises creators to focus on whether their audience will enjoy and be satisfied with the content if AI voices are used, rather than solely worrying about potential penalties or restrictions from YouTube.

What is the speaker's final recommendation for creators curious about AI and monetization on YouTube?

The speaker recommends that creators read the article linked in the description for more insights and subscribe to vidIQ to be among the first to know when YouTube releases new information regarding AI and content creation.

Outlines

00:00

🤖 YouTube's AI Content Policy Update

The script discusses upcoming changes to YouTube's content policy in 2024, focusing on the use of AI-generated voices and content. It raises concerns about potential demonetization or banning of AI voices on the platform. The narrator, AI Rob, mentions a test video using AI voice technology and hints at revealing the results later. The main concern is that AI can be used to generate misleading or false content, as illustrated by a deepfake example involving Mr. Beast. The script suggests that in 2024, content creators may need to declare if their content is AI-generated, with labels to inform viewers. It also speculates on the extent of AI involvement that might trigger such labeling, suggesting that only content approaching specific AI-generated boundaries would require it. The narrator emphasizes that YouTube's intent is to protect viewers from misleading content, not to penalize creators for using AI tools.

05:00

📈 Monetization and AI Content on YouTube

This paragraph delves into the implications of using AI for content creation on YouTube, particularly regarding monetization. It addresses the fear that AI-generated content might be demonetized, but based on a test video and observations of other channels, it suggests that the use of AI voices alone won't lead to demonetization. The script points out that YouTube's existing policies on reused and repetitious content are more relevant to the issue, as AI can make it easier to exploit these policies. The narrator argues that the problem lies not with AI as a tool but with how it affects the integrity of the platform and the value provided to viewers. The script encourages creators to focus on originality and authenticity, suggesting that AI can be part of the transformation of content rather than mere reproduction. It concludes by advising creators to stay informed about YouTube's policies on AI and to consider whether their viewers will enjoy AI-generated content.

Keywords

💡AI Voices

AI Voices refer to the synthesized speech generated by artificial intelligence algorithms that can mimic human voices. In the context of the video, AI voices are used to discuss the potential changes on YouTube regarding the use of AI-generated content. The video creator uses an AI voice to narrate, raising questions about whether such use might lead to demonetization or even bans on the platform. This concept is central to the video's exploration of YouTube's policies towards AI-generated content.

💡Demonetization

Demonetization is the act of removing the ability for a content creator to earn revenue from their content on a platform like YouTube. The video discusses concerns that using AI voices might lead to demonetization, as platforms may penalize content that is not human-generated. The script mentions that as of the time of recording, using an AI voice does not result in demonetization, as evidenced by a test video that still earned revenue.

💡Misleading Content

Misleading content refers to material that is deceptive or gives false impressions. The video script highlights YouTube's concerns about AI's potential to create content that could mislead viewers, such as deepfakes or synthetic videos showing events that never happened. This is a key reason why YouTube might require labels on AI-generated content, to inform viewers and maintain trust.

💡Labels

Labels, in the context of the video, refer to the requirement for content creators to disclose when their content is AI-generated. The script discusses how YouTube may implement a system where creators have to declare AI involvement, with labels appearing on videos to alert viewers. The video speculates on how intrusive these labels might be and whether they will affect all AI-involved content or only that which is misleading.

💡Content Creator

A content creator is an individual or entity that produces material to be shared on platforms like YouTube. The video is primarily concerned with the impact of AI-generated content on content creators, discussing how they might need to adapt to new rules regarding AI use and how it could affect their revenue and channel status.

💡Deepfakes

Deepfakes are synthetic media in which a person's likeness is manipulated or replaced with a realistic face using AI. The video uses the example of a deepfake involving the YouTuber Mr. Beast to illustrate the potential for AI to create convincing but false content, which could be a reason for YouTube's concern and policy changes regarding AI-generated content.

💡Monetization

Monetization in the context of YouTube refers to the process of generating income from content, typically through ads. The video script explores the relationship between AI-generated content and monetization, questioning whether the use of AI voices could affect a creator's ability to earn money from their videos.

💡Original Content

Original content is material that is created by the uploader and not copied or derivative of other works. The video emphasizes the importance of originality in content creation on YouTube, suggesting that AI tools should be used to enhance or transform content rather than to replicate it. This aligns with YouTube's policies that favor unique and authentic content.

💡YouTube Partner Program

The YouTube Partner Program is an initiative that allows content creators to monetize their content on the platform. The video mentions potential penalties for not disclosing AI use, which could include removal from the Partner Program, indicating the seriousness of adhering to YouTube's policies on AI-generated content.

💡AI Technology

AI technology encompasses the various tools and algorithms that use artificial intelligence to perform tasks, such as generating speech or creating images. The video discusses the evolution of AI technology and its increasing sophistication, which raises questions about how platforms like YouTube will manage the ethical and practical implications of its use in content creation.

Highlights

YouTube will implement new rules in 2024 to label AI-generated content to prevent misleading viewers.

AI voice technology raises concerns for YouTube due to its potential for misuse by bad actors.

AI-generated content can be realistic enough to deceive, especially with advancements in technology.

YouTube may require content creators to declare AI involvement in their videos to ensure transparency.

Content with AI-generated elements may need to display prominent labels to inform viewers.

YouTube's intent with AI labels is to inform and warn viewers about potentially misleading content.

The impact of AI labels on viewership and the platform's perception is uncertain.

AI technology has been used by YouTube for over a decade to enhance content discovery.

YouTube's new mobile create app features AI tools for creators.

Use of AI in videos is not inherently wrong, but its intent and application are crucial.

Monetization of AI-generated content is not directly affected by the use of AI voices alone.

YouTube's policies focus on originality and authenticity in content creation.

AI voices can be used to transform, rather than simply reproduce, existing content.

Creators should consider the value and enjoyment their AI-assisted content brings to viewers.

YouTube will likely expand its existing principles to include specific guidelines for AI use.

Creators should focus on whether their AI-assisted content is valuable and satisfying to viewers.

AI-generated voices and content must be used responsibly to maintain platform integrity.

Failure to disclose AI use when necessary may result in penalties, including content removal and channel termination.

Transcripts

YouTube is changing the rules for

everyone in 2024 and it's all because of

this hi I am AI Rob and in the future

YouTube will slap a label on this video

to make sure you know I'm not the real

deal but here's the big question we keep

getting asked will YouTube demonetize AI

voices or worse yet ban AI voices from

YouTube alog together well if they do

then I am absolutely screwed go on let's

get on with this we've actually already

tested an AI version of my voice on a

video and the results are in which I'll

reveal a little later because first we

need to know what's going to happen and

why as of time of recording there's slim

Pickins on this topic apart from this

blog post from YouTube that states their

current concerns ai's powerful new forms

of Storytelling can also be used to

generate content that has the potential

to mislead viewers now of course the AI

voice technology I'm using for this

video likely isn't going to fool anybody

and my intention clearly isn't to

deceive but when you combine AI with Bad

actors then the opportunity to mislead

is massive with potentially very

damaging consequences watching this

video you're one of the 10,000 lucky

people who will get an iPhone 15 Pro for

just $2 I'm Mr Beast and I'm doing the

world's largest iPhone 15 giveaway

except this isn't Mr Beast and the only

reason we know that for sure is because

the real Mr Beast posted this deep fake

on his own twit feed Mr Beast audience

is young and impressionable and this AI

technology is only going to get a lot

lot better in the years to come hell at

this pace it might be transformed within

months even weeks obviously YouTube

wants to protect itself from this type

of stuff so at some point in 2024 you

may have to start declaring whether or

not your content is AI generated so that

appropriate labels can be displayed on

the video itself to inform the viewer

now again at the time of recording the

big unknown is to what degree creators

will have to declare the influence of AI

in their videos some worry that even a

single image or a single sound generated

by Ai and used for a single second in a

video will mean that this label has to

appear on their content so to try and

answer that let's look at the facts the

blog post is quite specific about

protecting a platform from misleading

viewers and about synthetic content that

is realistic they even provide an

example AI generator video that

realistically depicts an event that

never happened or content showing

someone saying or doing something they

didn't actually do so ask yourself this

how often does your content approach

those specific AI boundaries not very

often if ever right and then secondly we

have to consider this label or warning

itself the blog states that most of the

time the label will only appear in the

video description which let's face it

most casual viewers of content are

unlikely to see only certain types of

content about sensitive topics will

demand a prominent label on the video

player itself and then you have to think

about YouTube's intent with this label

it's fair to inform potentially warn the

viewer that all is not as it seems or

sounds in a video be aware be vigilant

but how often on the YouTube platform

should a viewer be in this state of

caution it's not really a good look for

the platform if every other video has

this label on it is it if YouTube

applies these labels too stringently to

AI content then viewers will be seeing

this thing crop up multiple times a day

to a point where it loses any impact it

will become white noise and users will

simply ignore the labels so let's use

this video as an example yes I am using

an AI voice to put words in my mouth but

is it realistic is it misleading clearly

not because as you heard no AI voice can

perfect the way I say yes yes yes yes

yes yes so depending how the question

was phrased if during the upload process

YouTube asks me does this video include

any AI content that could mislead or

misinform I would say no and if this

video is some sort of Benchmark then at

least we have something to work with

quick disclaimer this is all my opinion

so I could be completely wrong YouTube

themselves are tremendously excited

about the potential of this AI

technology and know what comes next will

reverberate across the creative industry

for years to come YouTube themselves

have been using AI for over a decade to

help you discover the right videos to

watch at the right time and their new

mobile create app is packed full of AI

tools they want you to use look YouTube

isn't trying to catch you red-handed as

if you're doing something wrong when you

use AI in your videos for me and

probably 99% of you these labels

shouldn't have any impact on your

day-to-day YouTube Creator life I'm Mr

Beast and I'm doing the world's largest

iPhone 15 giveaway it's this type of

stuff that YouTube is going after

although let's be honest are Bad actors

going to pay any attention to this and

rightly declare AI on their content

probably not which is why the

consequences of not disclosing the use

of AI when necessary will result in

penalties content removal possible

Channel termination and suspension from

the YouTube Partner program speaking of

which Pro YouTubers use a clever trick

to grow their channels but to understand

this I need to tell you about Japan and

their car factories yeah this was our

little experiment with a text to speech

tool called 11 Labs that recreates your

voice through AI did it fool our

audience absolutely not but what if in

the future that AI voice becomes so good

that you can't tell the difference would

we need to declare the use of AI to

YouTube then maybe anyway I'm getting

off topic monetization of a short it's

one thing to have labels appear on your

videos about whether AI is used but an

entirely different thing if it impacts

monetization of your content apart from

that single line we saw earlier in this

video the blog post doesn't mention

anything about how AI affects

monetization but what I can tell you is

of as of today the use of an AI voice

only will not demonetize your video as

evidenced by the whopping

$214 earned from this test video for an

example beyond our little test we found

this bodybuilding channel that was your

classic case of YouTube automation

images taken from many different sources

a story based script and of course an AI

voice with Eddie Hall's exceptional

genetics in his DNA Max's potential is

off the charts and when we checked to

see if the channel was monetized we

could confirm that it was using AI

voices text to speech or AI at large is

not going to demonetize your content

it's what you do with it that really

counts and in that regard YouTube has

already been using two words for years

to enforce its policies reused and

repetitious content some of you have

probably already encountered this when

content is so similar that viewers may

have trouble spotting the difference

between videos on the same channel

that's a problem AI voices make this

easy to exploit when a channel

repurposes someone else's content

without adding significant original

commentary or educational value that's a

problem AI voices make this easy to

exploit what I'm trying to say here it's

not the tool in this case AI That's a

problem it's more to do with the harm

this tool or any tool does to the

Integrity of a platform and the essence

of what a Creator is on YouTube and that

is to reward creators for original

authentic content that adds value to the

viewer and if you put a funny or

thoughtful spin on a video that you

didn't originally create you've

transformed it and AI whether you use it

or not is part of that transformation

not reproduction so you don't need to

wait for YouTube to announce the new dos

and don'ts of using AI on the platform

to some extent it's all already here and

I highly recommend you read this article

Linked In the description just below

that oh so delicious like button what we

will see from YouTube is an expansion of

these principles and how they relate to

AI specifically and you'll be the first

to know when YouTube releases this

information if you subscribe to vid IQ

right now and turn on on notifications

we'll be jumping on that video as soon

as we can therefore if you are asking me

whether or not you can use AI voices on

YouTube or will AI voices get

demonetized or will AI voices get banned

quite frankly you're asking the wrong

question will my viewers enjoy and be

satisfied by my content if I use AI

voices is the better question and

clearly in this case the answer is

probably no and you're already getting

frustrated by this experience aren't you

if on the other hand and you found this

incredibly valuable and want to learn

more about how to create videos with

text to speech and monetize YouTube

automation channels then check this

video guess that means I'm out of a job

yeah