Sorry, We Need To Talk About Fabrizio Romano
Summary
TLDRThe video script discusses the rise of Fabrizio Romano, a prominent football journalist known for his transfer news coverage. It delves into Romano's journey from a teenage blogger to a social media sensation with millions of followers. However, the script also criticizes Romano's one-sided reporting on Mason Greenwood, a player accused of serious allegations, suggesting a potential lack of journalistic integrity and raising questions about the influence of public interest and personal motives in football journalism.
Takeaways
- 😀 Fabrizio Romano is a well-known and trusted football journalist, particularly for his transfer news coverage.
- 👑 Known as 'the king of the transfer window,' Romano has a massive following on social media, exceeding many football clubs and players.
- 📢 Romano's career took off when he started his blog at 18 and later scored significant scoops, including player transfers, which boosted his reputation.
- 🔍 Romano has been criticized for his extensive and one-sided coverage of Mason Greenwood, especially considering the player's controversial background.
- 🤔 The video raises questions about Romano's journalistic integrity, suggesting a possible lack of critical commentary on certain players.
- 💬 Romano has been accused of not crediting other journalists for their work, capitalizing on their stories to gain engagement on social media.
- 💰 The script discusses the influence of the 'attention economy' on Romano's rise to fame and the role of brand deals in his career.
- 📝 The video script implies that Romano's early success was partly due to a quid pro quo relationship with an agent, setting a precedent for his modus operandi.
- 🤝 Romano's growth is attributed to his ability to understand and adapt to the public's appetite for transfer news and social media trends.
- 📉 Some critics argue that transfer journalists like Romano have taken some of the excitement out of the transfer market by over-reporting on deals.
- 🎯 The video concludes by emphasizing the murky nature of football journalism and the potential for conflicts of interest in the industry.
Q & A
Who is Fabrizio Romano and what is his significance in the world of football journalism?
-Fabrizio Romano is a renowned football journalist known as the 'king of the transfer window.' He has gained a massive following and is considered one of the most trusted sources for transfer news, starting his career at the age of 18 with his own blog and eventually breaking significant transfer news stories.
What was the first significant news story Fabrizio Romano broke?
-Romano's first significant news story was about the transfer of Maro Accardi to Sdor, which was a relatively minor story at the time, but it marked the beginning of his career in breaking transfer news.
How did Romano's career take off after his initial break?
-Romano's career took off when he landed a job at Sky Sports Italia and was mentored by veteran transfer journalist Jan Luca deao. He worked tirelessly to build contacts and eventually broke the news of Accardi's move to Inter Milan, which was a much bigger story.
What role did social media play in Fabrizio Romano's rise to fame?
-Social media played a crucial role in Romano's rise to fame. With nearly 90 million followers across platforms, his coverage of high-profile transfers, such as Paul Pogba's return to Manchester United and Bruno Fernandez's signing, elevated him to a level of stardom online, exceeding any football journalist before him.
What is Fabrizio Romano's catchphrase, and how has it become iconic in world football?
-Fabrizio Romano's catchphrase is 'Here we go,' which has become iconic in world football. It is frequently invoked by clubs, players, and fans alike to announce that an exciting deal has been completed.
What controversy surrounds Fabrizio Romano's coverage of Mason Greenwood's transfer to Marseilles?
-The controversy lies in Romano's one-sided and highly editorialized coverage of Greenwood's transfer, without mentioning the player's past accusations and the subsequent dropping of charges due to the withdrawal of a key witness, which some argue should be part of the public interest when reporting on such a controversial figure.
Why has Fabrizio Romano been criticized for his coverage of Mason Greenwood?
-Romano has been criticized for his uncritical and disproportionate coverage of Greenwood, including tweeting about him frequently and quoting sources praising the player without providing any context regarding the controversy surrounding him.
What is the significance of the Danish journalist's allegations about Fabrizio Romano's company offering publicity for payment?
-The allegations suggest that clubs can buy publicity from Romano's company by paying a fee, which raises questions about the integrity and objectivity of the coverage provided by Romano to his large following on social media.
How does the video script suggest the relationship between football agents and journalists like Fabrizio Romano?
-The script suggests that there can be a quid pro quo relationship between football agents and journalists, where agents provide exclusive information to journalists in exchange for favorable coverage of their clients.
What criticism do some other journalists have against Fabrizio Romano?
-Some journalists accuse Romano of not properly crediting their work, suggesting that he takes stories they have covered and presents them as his own, benefiting from his larger following.
How has Fabrizio Romano's approach to social media contributed to his success?
-Romano's success can be attributed to his ability to read the public mood and adapt to it. He shifted from personal Instagram posts to transfer news and expanded his reach beyond Italian football by writing and speaking in English, capitalizing on the explosion of social media and the attention economy.
Outlines
📰 Fabrizio Romano's Rise to Fame
Fabrizio Romano, at 31, has become a trusted and influential figure in football journalism. Starting as a blogger at 18, Romano broke into the scene with exclusives on player transfers, notably involving Gerard Deulofeu and Marco Accardi. His work at Sky Sports Italia under the mentorship of Jan Luca deago expanded his network. Romano's global recognition grew with his freelance work for The Guardian, particularly his coverage of Paul Pogba's return to Manchester United and Bruno Fernandez's signing. With nearly 90 million followers, Romano's catchphrase 'Here we go' has become iconic in football, often used to confirm deal completions.
🤔 Questioning Romano's Coverage of Mason Greenwood
The script discusses concerns about Romano's extensive coverage of Mason Greenwood, especially given the player's controversial background involving assault allegations. Romano has tweeted about Greenwood frequently, often without critical commentary, which raises questions about editorial bias or the influence of public interest. The video script suggests that Romano's focus on Greenwood may be driven by audience engagement rather than a balanced journalistic approach.
🔊 The Impact of Romano's One-Sided Reporting
This paragraph delves into the implications of Romano's one-sided coverage of Greenwood, highlighting the lack of context regarding the player's past legal issues. It criticizes Romano for amplifying positive comments about Greenwood from figures like Marseille's coach Roberto de Zerbi, without addressing the controversy surrounding the player's signing. The script suggests that Romano's reporting may be more about generating engagement than providing comprehensive news.
🤝 The Murky World of Football Journalism
The script explores the unspoken rules of football journalism, where relationships between journalists, agents, and clubs can influence coverage. It suggests that Romano's initial break in the industry was through a mutually beneficial relationship with an agent. The paragraph implies that such relationships might continue to play a role in Romano's work, hinting at the possibility of undisclosed agreements for favorable coverage.
📉 The Changing Landscape of Football News
This paragraph discusses the evolution of football journalism, with a focus on the role of social media and the 'attention economy.' It acknowledges Romano's ability to adapt to these changes and capitalize on the public's appetite for real-time updates. The script also addresses criticisms that Romano may not always credit the original sources of stories, instead presenting them as his own scoops to his large following.
🎥 Romano's Brand Deals and Public Perception
The final paragraph touches on Romano's involvement in brand deals and advertising, suggesting a potential conflict of interest with his journalistic integrity. It also addresses the public's perception of Romano, particularly in light of his coverage of controversial figures like Mason Greenwood. The script concludes by reiterating the concerns about Romano's reporting methods and their implications for the integrity of football journalism.
Mindmap
Keywords
💡Fabrizio Romano
💡Transfer Window
💡Scalability
💡Catchphrase
💡Social Media
💡Mason Greenwood
💡Controversy
💡Debate
💡Public Interest
💡Transfer Rumors
💡Journalistic Integrity
Highlights
Fabrizio Romano is known as the king of the transfer window and is one of the most followed and trusted football journalists globally.
Romano started his career at 18 by founding a blog covering transfer rumors.
He gained prominence by breaking the news of Maro Accardi's move to Sdor.
Romano's work was boosted by his mentor Jan Luca deao at Sky Sports Italia.
He expanded his reach by covering stories in English on the Guardian's platform.
Romano's coverage of Paul Pogba's return to Manchester United increased his visibility.
He has a massive social media following, exceeding any football journalist before him.
Romano's catchphrase 'Here we go' has become iconic in world football.
Despite his popularity, there are criticisms of Romano's one-sided coverage of certain players.
Romano's frequent tweets about Mason Greenwood have raised questions about his editorial stance.
There are allegations that Romano's company has offered clubs publicity for a fee.
Romano's growth is attributed to his understanding of the public mood and the social media landscape.
Some journalists accuse Romano of taking credit for their work by promoting it to his large following.
Romano has been involved in various brand deals, reflecting his growing audience and profile.
Critics argue that Romano's coverage takes some of the fun out of the transfer market by revealing deals too early.
The video discusses the ethical implications of Romano's coverage of players accused of serious crimes.
Transcripts
Fabrizio Romano is a phenomenon dubbed
the king of the transfer window at the
age of 31 Romano is one of the most
followed and trusted journalists in the
world it all started when Romano was
just 18 years old and he founded his own
blog covering transfer rumors his first
big scoop if you can call it that came
when an aspiring agent at Barcelona's
laazer Academy reached out to him and
asked him to write profiles about two
players that he hoped to represent
namely Gerard de F and Maro Accardi
Romano obliged and subsequently broke
the news of a Cardi's move to sdor it
wasn't exactly headline breaking news
aardi like Romano was just 18 years old
and was a youth team player who had
never played for Barcelona joining a
second tier team in Italy as a thank you
for Romano's contribution to his own
career though the same agent gave him
another scoop two years later which
allowed Romano to break the news of a
Cardi's move to Inter Milan this was a
much bigger story and for a young Romano
the touch paper had well and truly been
lit during the intervening period Romano
had landed a job at Sky Sports Italia
where veteran transfer journalist Jan
Luca deao had taken him under his wing
and become his mentor Romano worked
tirelessly to build up contacts at clubs
with agents and even with restaurants
and hotels that he knew were often
frequented by players and prospective
new signings but his explosion onto the
world stage was a combination of
accident and opportunism in 2015 Romano
landed a freelance role with the
guardian and began covering stories in
English on a consistent basis it was the
frequent updates on Paul pogba's return
to Manchester United in 2016 for a world
record fee that open Romano's eyes to
the scalability of his work if he
broadened his Horizons Beyond Italian
football and it was his coverage of
another Manchester United signing Bruno
Fernandez that elevated Romano to a
level of stardom online profile
exceeding any football journalist before
him at the time Romano was still only 26
years old Romano now has close to 90
million followers on social media and
probably more by the time that you're
watching this joing one of the B anual
periods of immense growth for brand
Romano otherwise known as a transfer
window Romano has more followers on
Twitter than Bayern Munich or Muhammad
Salah more followers on Instagram than
AC Milan or Kevin De bruyne more
followers on Facebook than Ajax
Newcastle United and Baio saaka combined
more followers on Tik Tok than either
Arsenal or Robert levendowski and most
incredibly of all he has more
subscribers right here on YouTube than
yours truly the hitc SS and Alfie pots
armmer YouTube channels combined I know
I can't believe it either all the while
Romano has managed to turn his
catchphrase here we go into one of the
most iconic in World football frequently
invoked by clubs players and fans alike
when an exciting deal has been done it
is a remarkable Journey from aspiring
teenage blogger to Global Sensation that
has made Romano a source of a and
inspiration you'd have to be a real rter
to have a bad word to say about him then
wouldn't
you I mean really what kind of person
would do something like that oh oh yeah
that's right here we go
a week or so ago I made a video about
why the 2024 summer transfer window has
felt so boring in which I made a
fleeting remark about not being very
fond of fabito Romano well I shouldn't
sugarcoat it what I actually described
him as is a repugnant and aoral ghoul
that's it Al don't sit on the fence tell
us what you really think to my surprise
what seemed like about half of the
comments on that 34 Minute long video
were just people asking why I'm not a
fan of fabito Romano I probably
shouldn't have been so surprised as I
outlined in the introduction Romano is
immensely popular both in terms of the
sheer size of his following but also in
terms of people being fond of him
himself he is a likable and personable
character he's got a good camera
presence and uh well he provides
reliable information about transfers
which for good or bad is highly valued
and much appreciated by a lot of
especially very online football fans he
was consider Ed not by me but he was
considered to be witty articulate
knowledgeable and so on and much
respected again not by me but I'm giving
the general impression anyway I thought
nothing of it I burn Bridges like a
retreating Army implementing a scorched
Earth policy on this channel but then
over the weekend Romano tweeted not once
not twice but three times about Mason
Greenwood's debut for Marseilles and I
thought nah sorry this bl's getting a
video it's not the first time it should
be said that Romano has tweeted about
Greenwood oh no far from it in fact
since the 8th of July
2024 so what in the last 6 weeks Romano
has tweeted about Greenwood brace
yourselves 25 times which you know is
quite a lot Elon Musk doesn't even tweet
the word concerning in response to a
post by a white supremacist that often
now I know what some of you will
probably be thinking and I want to be as
fair to Romano as possible his job is
covering transfers Mason Greenwood move
from Manchester United to Mars during
that time of course he's going to report
on it so what if he seem to report on
Greenwood's transfer Saga more than most
if you look up most notably and I
actually did this it took forever Joel
Felix and Victor osam men specifically
Romano has also tweeted about them an
awful lot over the last six or so weeks
so what's the problem well firstly
Romano doesn't just tweet about
Greenwood in relation to potential
transfers as was the case over the
weekend when he made his debut for
Marseilles secondly he actually quoted
Greenwood uncritically with zero
commentary when he wrongly claimed to
have been cleared of all charges when in
actual fact the case against him was
dropped due to the main witness
withdrawing her testimony and the crown
prosecution service being unable to
prosecute a case without that witness
which is a fairly significant
distinction and thirdly and most
conspicuously of all Romano's coverage
of Greenwood and others but we will just
stick with Greenwood for now is often
highly editorialized allow me to give
you some examples for a start there are
at least 10 examples of Romano tweeting
about Greenwood which has little or
nothing to do with transfers take this
tweet from September
2023 when Romano shared a video
captioned GFE fans welcoming Greenwood
now I had a little look and uh again
brace yourselves for this because you're
in for a shock I couldn't find Romano
ever having shared a video of any other
GFE players being unveiled in fact
outside of transfer news and managerial
or executive incomings and outgoings I
couldn't find a single tweet by Romano
about GFE that wasn't about Mason
Greenwood strange H there is a perfectly
innocent explanation for all of this of
of course Mason Greenwood is a former
England International who has been in
the news a lot in recent years and he
was on loan at GF from Manchester United
one of the biggest clubs with one of the
biggest fan bases and therefore among
the most interest in their players of
any club in the world it is just basic
supply and demand people want Greenwood
updates Romano is just the vehicle
through which they receive them he only
talks about Greenwood so often because
it is in the public interest seems
innocuous enough right except if Romano
is indeed providing a public service
which would seem to be the only
justification for giving Greenwood such
disproportionate coverage in airtime
surely it would also be in the public
interest for that coverage to come with
some context and critique I mean it's
one thing to site Greenwood having been
in the news a lot in recent years as a
justification for giving him
disproportionate coverage but why he has
been in the news so much in recent Years
also seems somewhat relevant here no for
any of you who are completely baffled by
what I'm talking about and have been
living under a rock for the last few
years with this being the first piece of
media that you have consumed since the
dawn of covid-19 in January 2022
Greenwood was accused of assault on
social media by his girlfriend these
accusations were accompanied with images
of Greenwood's girlfriend appearing
battered bruised and bleeding and audio
of her telling a man that she calls
Mason that she doesn't want to engage in
an intimate act with him and him telling
her that he doesn't care before
threatening her I am saying appears to
show and a man she calls Mason because
12 months after Greenwood was arrested
on suspicion of rape assault sexual
assaults and threats to kill the crown
prosecution service dropped all charges
against him citing the withdrawal of key
Witnesses for what it's worth as far as
I can tell at least neither Greenwood
nor his Representatives nor any of his
clubs have ever denied that the voice on
the audience was him I'm obviously not
going to share them here but I would
imagine most people are familiar with
them and my personal view is that it is
terrifying that anyone would look to
defend or make apologies for someone
having seen and heard them to be clear I
think there is absolutely nothing wrong
with a football journalist covering
Mason Greenwood's move to Marseilles
heck I've talked about it on this very
channel so that would be pretty
hypocritical of me and I think there are
plenty of interesting dignified and
worth ways in which to cover it that
actually are in the public interest for
example Greenwood's move to Marseilles
has unsurprisingly proven to be
extremely controversial in Marseilles
with many supporters having voiced their
disgusted his arrival along with the
mayor of Mars benoir payan a lifelong
Mars fan who made headlines when he
called on Marse president Pablo Longoria
not to sign Greenwood branding Greenwood
and I quote a disgrace that conflict
between those who consider Greenwood to
be beyond the pale and signing him a
moral Abomination and those who don't
care about his character any past
indiscretions what he's been accused of
and the evidence against him only
whether he can score goals and make
money for Marse that is genuinely in the
public interest I'm not expecting fabito
Romano to do any groundbreaking work or
investigative journalism on the ground
getting quotes from Mars sponsors fan
groups directors Ultras and owners on
what side they fall down on that's not
what he does but straightforwardly
reporting on something like payan's
opposition that was already within the
public domain or indeed just any
opposition the fact that the move may
have been remotely controversial or
unpopular with some people you know like
uh domestic violence Charities I hardly
think that that is too big of an ask
what is particularly strange about all
of this is the fact that even if you
consider Fabrizio Romano to be an aoral
pit of vity totally uninterested in the
concepts of right wrong or any semblance
of decency whatsoever which I do and you
think his primary concern is solely
likes shares and ultimately money which
uh I also do that wouldn't explain his
one-sided coverage of Greenwood a tweet
about the opposition to Greenwood
signing for Marseilles especially from a
figure as prominent as the mayor of the
second largest city in France I am
almost certain would gain a fair amount
of traction greater traction I would
imagine then a video of Greenwood
walking from the airport to his private
transport in Marseilles captioned by
Romano Mason Greenwood has just landed
in Marseilles plan confirmed I mean I
can't be sure of course but that would
be my suspicion or how about Romano
tweeting not once not twice but three
times about Greenwood's debut away at
breast a game which commanded
International attention of course
speaking about him in glowing terms
Romano's first tweet read quote first
goal as Olympic marsel player just 3
minutes into the game for Mason
Greenwood accompanied by a photograph
seemingly of Greenwood in training his
second tweet red quote Mason Greenwood
makes it two in 30 minutes excellent
debut as olyp Marse new player end quote
and his third in which he quoted marse's
head coach Roberto daeri read quote
deseri Mason Greenwood is just
exceptional he's an excellent player and
you can see that I'm happy to see him
scoring so it will all the controversy
in the media end quote right uh let's
just unpack all of that shall we firstly
Greenwood scored a goal nothing to do
with transfers Romano tweeted about it
bit odd but he does do that very
occasionally he tweeted that amadu Anana
had scored on his Aston Villa debut
which you know anano has never been
credibly accused of heinous crime so
slightly different but for the sake of
steelmanning Romano we just let that
first one slide his second tweet and he
didn't tweet twice let alone three times
about anyone else's debut on Saturday
afternoon not even one mention of Center
back voldman Anton scoring and keeping a
clean sheet on his debut for brucia
Dortmund oddly enough his second tweet
added some editorializing heaping Praise
on Greenwood and describing it as a
quote excellent debut how very kind and
last but not least there is the dii
quote to be clear
this isn't the first time that Romano
has just uncritically quoted deser on
Greenwood back in July he Amplified
these incredibly dignified comments by
the Zerby which read quote for sure
Mason's a worldclass player I don't know
his background no matter the player once
they sign here they become like my
children I protect them always end
quote Stay classy Roberto at least that
time the quote made grammatical and
syntactical if not moral sense this time
Romano again very happily and
uncritically quotes deeri as saying
quote Mason Greenwood is just
exceptional he's an excellent player and
you can see that I'm happy to see him
scoring so it will all the controversy
in the media end quote huh so it will
all the controversy in the media it will
what Roberto make people forget the
video and audio that they saw with their
own lying eyes and ears make people
Overlook that three of Mars's front 4
have either been convicted for their
role in a deadly driving accident
accused of rape or accused of beating
women and pressuring secondary school
girls to perform lud acts in front of
them or just make people forget that
you're a gutless and Shameless coward be
clear Roberto we don't know what you
mean otherwise how are fabrizio's 87
million followers going to know what
you're talking about at least we've
established I suppose that Fabrizio is
capable of uncritically quoting someone
without any commentary just in case you
thought me suggesting that he could have
done the same with the mayor of
Marsailles in relation to Greenwood's
transfer was beyond his capabilities so
uh it's all a little bit strange I think
Romano's primary motive is engagement
and the revenue that a company's
engagement but it seems as though with
some players as in the case of Greenwood
it goes a little bit beyond that now
just to be absolutely clear because I
wouldn't want there to be any ambiguity
surrounding this whatsoever I am not
suggesting that Romano has ever received
any payment in exchange for anything
that he has written or talked about on
social media I am not claiming or even
remotely suggesting that Denmark's
oldest football magazine tips bladet are
and claim to have been shown
documentation proving it but I am
absolutely not no I have no evidence to
suggest that is the case but what I will
do and I'm sure fabito would approve of
me doing it because it is one of his
favorite pastimes is just uncritically
quote someone else according to the
Danish journalist throlls B enson
writing in tips blad it and translated
into English quote clubs can buy
publicity tips bladet has seen
documentation of how the company behind
for Brito Romano has contacted clubs
also Danish with an offer that they can
buy mention on the Italian social media
the clubs can pay a shilling and then
Fabrizio Romano provides publicity for
the club and player to his more than 20
million followers on X and 27 million
followers on Instagram end quote not my
words ladies and gentlemen the words of
throlls B enson what do I make of it all
well farbe it from me to say really I'm
just sharing it with you all hey as my
old mate fabito always says don't shoot
the messenger just because I'm sharing
something with you quoted directly and
have added zero cont text or criticism
does not mean that I support it or
endorse it in any way shape or form
isn't that right for Brito in all
seriousness I genuinely don't know
whether those allegations are true but
what I do know is that football is a
murky business and much as we might like
to think of it as being one of the
world's last great meritocracies and in
some ways it is in the sense that talent
and hard work are key determinants of
success you can't just Wing your way to
winning a Balon door in other ways much
like in other Industries sometimes it's
not just about what you know but who you
know Romano's first breakthrough was
writing a profile about two youth team
players on behalf of an aspiring agent
in exchange for a scoop and subsequently
a much bigger scoop two years later in
other words it was a titp fortat
relationship of the kind that are almost
ubiquitous in football journalism and in
the media as a whole just as in politics
politicians will leak information and
gossip to the media particularly to
Lobby journalists here in the United
Kingdom in exchange for more favorable
coverage about themselves their party or
more negative coverage of their
political opponents footballers and
particularly football agents are really
no different agents feed their allies in
the Press leaks gossip and exclusive or
early information and in exchange they
might expect let's just say some
favorable coverage of one or more of
their clients so I'm Dave bottom FEI an
agent who works on behalf of the total
mercenaries and unashamed greed
Incorporated talent agency and I want it
to be out in the press that my
18-year-old client Bobby wvic is looking
to leave porchester athletic and sign
for oil Rich dictatorship FC so I feed
my friend Mark MC scumbag who works as a
journalist for the racism and
transphobia times and has lots of
followers on social media a story about
a training ground bust up some manager
losing the dressing room or Danny MC
wats his face being left out of the
squad at the weekend and in return he
writes about how Bobby want out ofic is
the best thing since slice bread the
rich s are all desperate to sign him and
he is actively exploring his options
away from Forester pushing it out to his
millions of readers and followers all of
a sudden every Rich seven clubs fans are
desperate for their team to sign Bobby
if they don't it shows a frightening
lack of ambition quite frankly and the
board has to go have have I watched him
yeah of course I've watched him he
completed three successful jewels on
Tuesday night in an under 21 behind
closed doors friendly against Damo never
heard of them again just to be clear I'm
not suggesting that Fabrizio Romano is
Mark M scumbag in this analogy Mark
mumbach is his own man with his own
sources and is not to be confused with
anyone else put some respect on Mark's
name please for crying out loud honestly
if he just picked a better catchphrase
back in 201 16 then here we commence
he'd be the one with 90 million
followers by now no I'm not suggesting
that Romano does anything like this I
have no idea but even if he did it would
be by no means exclusive to him but as
someone who is hyper reliant on contacts
leaks and early info more so than just
about anyone else in the business as
well as having the largest social media
presence among his peers it would be
surprising if he wasn't especially
impacted by such quidd Pro oo
Relationships by his own admission that
is how Romano got started in covering
transfers so it would seem odd if he had
stopped there I spoke in that previous
video about how not just Romano even if
he is the most prominent example but
transfer journalists as a whole are
often perceived as having taken some of
the fun out of the transfer market by
providing constant commentary on every
deal meaning that by the time they are
officially announced everyone is either
already well aware of them if not
actively Bor of caring about it gone of
the days by and large of Arsenal calling
a press conference and sending the world
of football into a meltdown when they
unveiled S Campbell signed on a free
transfer from their bitter Rivals
Tottenham when the entire press pack had
just been expecting them to announce the
signing of goalkeeper Richard Wright I
agree with that criticism but as I said
at the time I don't blame journalists
like Fabrizio Romano or his PE I blame
the insatiable appetite of chronically
online football fans myself included
when I was a bit younger at least for
the newest updates every second of every
minute of every hour of every day
throughout the entire transfer window
and Beyond in that sense Romano is just
serving a very real public appetite as a
big fish within a broader ecosystem for
which I don't really think you can hold
him personally responsible if anything
Romano's greatest strength has just been
to read the public mood and then shift
with it he has said himself it was when
people started commenting on his
personal Instagram photographs that he
quit sharing photographs about himself
and started using it as a platform to
talk about transfers it was when he saw
a rise in traffic covering English clubs
that he realized that there was a bigger
market for him if he expanded his reach
Beyond Italian football and wrote and
spoke in English instead and it is the
explosion in social media and the
attention economy that has turned him
into a superstar with Romano just
getting swept up in the wave by becoming
very good at understanding how it works
there are other journalists and this
isn't private information I am referring
solely to those who have publicly add
their grievances online who have accused
Romano of not properly crediting other
journalists for their work and therefore
basically taking the glory with his much
larger following for other people's hard
work you may even have seen Romano
sometimes be described as a tapin
merchant owing to the perception that he
takes stories that have already been
covered by other lesser known
journalists and boost them at the 11th
Hour as his own taking all of the credit
I have seen examples where I think this
is a fair assessment of what Romano was
done but also others where I think it's
probably a little bit harsh and
sometimes he does credit other
journalists I think it's pretty evident
that Romano works very hard does have
lots of reliable sources and contacts
and does get lots of Scoops which is
unsurprising especially now given the
size of his following he has also been
shrewed throughout his growth in in not
boosting stories as soon as he hears a
whisper about them from anyone and in
generally trying to be more accurate
than the kind of gossip and rumor
accounts and websites that dominated the
field when he started out I know because
around the same time when I was only 13
I started a transfer rumors and news
website of which there were hundreds if
not thousands at the time writing
largely nonsense transfer rumors that
I'd either heard from some Anonymous
accounts or just entirely made up are IP
www.fo rumors. kk5 dog gone but never
forgotten don't bother trying to look
that up by the way not only have all
traces of it been wiped from the
internet I checked but it also now
redirects you to some very viruslike
looking popup nonsense now if you want
to see my other work just follow the
Alfie Poots hmer YouTube channel where
there are already three out standing and
fascinating videos including me visiting
the world's biggest football stadium
Capac
250,000 following Georgia at their first
ever tournament Euro 2024 and pretty
soon there will be a fourth one of me
visiting the German city with the lowest
GDP per capita where I also visit a
theme park with a friend who's terrified
of rides yeah exactly you wouldn't want
to miss that would you where was I oh
yeah fa Brito Romano look I don't want
any of you thinking that I'm just mad
because I turned down a brand deal with
the Chinese Electronics manufacturer and
tournament sponsors high sense at the
2022 welcome in Qatar because well you
know I don't do brand deals let alone at
that tournament only for Guess Who
that's right good old Fab to pop up and
say here we go buy a new TV please high
sense really were only interested in
partnering with the biggest names in
World football I can only assume that I
was Port of Call number one Kaka second
and good old Fab third In fairness
fauzio is is a veteran Advertiser over
the years he's done brand deals with the
likes of scrill the Peter Crouch podcast
Beats headphones s is it pronounced SRA
I think so la Laver that is a Saudi
perfume company apparently Google pixel
opta Adidas Turkish Airlines and Pepsi
that was in order of alt to you by the
way with all due respect to the pizza
Crouch podcast the move to Google Adidas
and Pepsi is probably somewhat
representative of how rapidly Romano's
audience and profile has grown over a
short period of time Romano has also
advertised the online gambling company
Betson and the Bitcoin and altcoin
exchange platform Z crypto I mean of
course he has I am earing rumors of the
collaps in the value of tcoin wiping out
your investment as well as a serious
gambling addiction leading to the
breakdown of your work life
relationships and mental health here we
go that isn't real how he advertised
them it's a shame that I don't do
brandels to be honest I think I'd be
great at them nor am I annoyed it must
be said about him flagrantly trying to
steal my list of seven format back in
2021 nice try for barzio but there's
only room for one seven Bas listicle
content creator in this town no all of
that is water under the bridge I just
think that anyone sing over a guy who is
very credibly accused of doing truly
horrific things and basically whatever
the motive doing PR for them without any
mention whatsoever of the jet sized
elephant in the room is well at best
rather sus I tweeted this before making
this video and some people replied
saying that Romano couldn't possibly say
anything about the accusations against
Greenwood because he would get sued
firstly even if that were true it
wouldn't mandate him to be gushing in
his praise of him and secondly it isn't
true you can't say that Mason Greenwood
is X or did one as a matter of fact well
you can but you would be potentially
liable to some defamation or liable
claims because he hasn't been convicted
of anything I mean I highly doubt he
would sue because of the Optics and the
stries and effects public opinion etc
etc but you could theoretically which is
why I don't but you can say what
Greenwood was accused of what the
evidence that was widely publicized on
social media was and why the crown
prosecution service in their own words
dropped the case against against him I
mean I literally did it in this video
lots of people have done it it's not
very hard so uh yeah that's why I called
Fazio Romano a repugnant and aoral ghou
I am uh I'm happy to clear that up
cheers thank you all as for watching hit
the like button if you enjoyed today's
video let me know your thoughts Down
Below in the comments and of course it
goes without saying make sure that
you're subscribed and have notifications
turned on not just for this channel HCC
7s but as I mentioned earlier on also my
second Channel Alfie Poots Arma uh both
of which should be about to appear on
your screens now along with a couple of
videos that you might fancy watching
after this one you can also find me on
Twitter threads and Instagram via the
username at h7s on all three should you
wish to do so and all of those links
plus a whole lot more should be down in
the video description below cheers
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