Make YOUR First $100 As An Indian

Rohit Iyer
4 Jul 202416:22

Summary

TLDRThis video script outlines a method to earn your first $100 online through YouTube, focusing on a niche yet broadly applicable approach. The speaker emphasizes the importance of self-analysis to identify strengths and target audience, then proposes a 4-week cohort training with one-on-one access and community support. Viewers are guided to create a niched growth content strategy on YouTube, culminating in a sales call to pitch a high-value, low-price cohort program, and ultimately, a retainer for predictable income. The script challenges common money-making misconceptions and offers practical steps for online success.

Takeaways

  • 😀 The video is about making your first $100 online using YouTube as a platform, focusing on a specific method not commonly discussed.
  • 🎓 It targets individuals who want to make money online and are ready to put in the work to become successful YouTubers.
  • 📊 The speaker shares personal experience, having earned $100 online and offers a paid program called 'Catalyst' for in-depth learning.
  • 👥 The video emphasizes the importance of being realistic about making money online and not being delusional about rapid success.
  • 🔍 It suggests starting with self-analysis to identify one's strengths and achievements, as well as determining who you want to help.
  • 📈 A '10 to 1 cohort' coaching model is introduced, where the creator takes in 10 people for a four-week training with one-on-one access and community support.
  • 📝 The creation of educational content is discussed, recommending the use of Canva to make presentations based on personal achievements and expertise.
  • 📹 The strategy for YouTube content is outlined, advocating for 'niche growth content' that is specific yet applicable to a broader audience.
  • 🔗 It advises against making niche videos at the start, as they may lead to fewer views, and instead focuses on content that can attract a larger audience.
  • 📞 A clear call to action (CTA) is recommended for every video, directing viewers to book a call to learn more about the cohort and its benefits.
  • 💰 Pricing strategy is discussed, suggesting that creators should charge what they are comfortable with and confident in selling, rather than focusing on maximizing profits.

Q & A

  • What is the main focus of the video script?

    -The main focus of the video script is to teach viewers how to make their first $100 online using YouTube and a specific method called 'YouTube call 10 to 1 cohort and retainer'.

  • Who is the target audience for this video?

    -The target audience for this video is people who want to make money online, become a good YouTuber, and are ready to put in the work.

  • What is the speaker's main paid program mentioned in the script?

    -The speaker's main paid program mentioned in the script is called 'Catalist', which is an in-depth explanation of the teachings in the video.

  • What is the importance of being realistic about making money online according to the script?

    -According to the script, being realistic about making money online is important because it helps to avoid delusion and sets achievable goals, starting with making the first $1 and then the first $100.

  • What is the '10 to 1 cohort' mentioned in the script?

    -The '10 to 1 cohort' is a coaching model where the speaker takes in 10 people and provides them with education on how to achieve a specific goal, offering one-on-one text access and community support over four weeks.

  • What is the significance of creating a product based on one's own achievements and expertise?

    -Creating a product based on one's own achievements and expertise is significant because it allows the speaker to convey valuable, firsthand knowledge and experience to the cohort, which can be more convincing and impactful.

  • What is the role of 'nich growth content' in the video script's strategy?

    -The role of 'nich growth content' in the strategy is to provide specific, niche information in a way that is applicable to a broader audience, which helps to increase views, subscribers, and potential sign-ups for the cohort.

  • What is the importance of a specific call-to-action (CTA) in each video according to the script?

    -The importance of a specific CTA in each video is to guide viewers to take a specific action, such as booking a call with the speaker, which can lead to the sale of the cohort program.

  • What is the key difference between 'benefits' and 'change' in the context of selling a product as per the script?

    -In the context of selling a product, the script emphasizes that it's more effective to sell the 'change' that the product can bring to the customer, rather than just focusing on the 'benefits' or features of the product.

  • What is the concept of 'down selling' mentioned in the script?

    -The concept of 'down selling' mentioned in the script refers to offering a lower-priced product or service, such as a retainer, after the initial sale to provide a predictable source of recurring income.

  • How does the speaker address the concern about pricing the cohort program?

    -The speaker addresses the concern about pricing by suggesting that the price should be something the seller is comfortable with and confident in, rather than focusing on maximizing profit or being influenced by limiting beliefs about what customers are willing to pay.

Outlines

00:00

🤑 Earning Your First $100 Online

This paragraph introduces the video's purpose: teaching viewers how to earn their first $100 online using YouTube in a unique way. The speaker emphasizes that making money is hard work and dispels the myth of easy online income, urging viewers to be realistic. They share their own experience of earning $100 online and promote their main paid program, 'Catalist,' and a free community for further learning. The speaker outlines the importance of setting achievable goals and starting with the first dollar before aiming for larger sums.

05:00

📈 Launching a Niche-Based Cohort Program

The speaker outlines a method to create and sell a niche-based cohort program on YouTube. They suggest starting by identifying personal achievements and areas of expertise, then creating a four-week training program with one-on-one access and community support. The product involves 10-to-1 coaching, where the creator educates a small group on achieving a specific goal. The speaker advises on creating content in the form of PowerPoint presentations to deliver the educational material and emphasizes the importance of knowing the target audience.

10:00

📊 Building a YouTube Niche Growth Funnel

This paragraph discusses the strategy for growing a YouTube channel and creating a niche growth funnel. The speaker advises against making niche videos initially due to their limited audience reach. Instead, they recommend creating 'niche growth content,' which is specific yet applicable to a broader audience. This approach is meant to increase views and subscribers. The speaker also covers the setup for conducting the cohort, including creating a WhatsApp group and using scheduling software like Calendly for meetings. They stress the importance of providing a clear call to action (CTA) in each video, directing viewers to book a call to learn more about the cohort.

15:00

💰 Pricing Strategy and Downsell Techniques

The speaker addresses the common question of how to price the cohort program, suggesting that creators should charge what they feel comfortable selling rather than aiming for high ticket prices if they lack confidence. They argue that people are willing to spend money if they perceive value in the product. After successfully selling the cohort, the speaker introduces the concept of 'downselling' to offer a retainer service at a lower price for recurring income, providing daily calls and community access. This strategy aims to ensure a predictable revenue stream and maintain customer retention by delivering consistent value.

🚀 Final Pitch and Encouragement to Action

In the concluding paragraph, the speaker makes a final pitch for their premium program, 'Catalyst,' which includes various courses on growing on YouTube, mental mastery, info product marketing, and other topics. They encourage viewers to apply the steps discussed in the video and not to sacrifice future success for immediate pleasure. The speaker ends with a motivational note, urging viewers to take action and promising to see them in the next video.

Mindmap

Keywords

💡Niche

In the context of the video, 'niche' refers to a specialized segment of the market or a specific area of interest. The video emphasizes the importance of focusing on a niche to build a successful online business or YouTube channel. For instance, the script mentions 'niche growth content,' which is content that is specific yet applicable to a broader audience, helping to attract viewers while maintaining a focused message.

💡Monetization

Monetization is the process of generating revenue from a business model or online platform. The video discusses various methods of monetization, such as creating a YouTube channel and offering a '10 to 1 cohort' coaching program. The script uses the term to illustrate how individuals can make money doing what they love, particularly through online platforms like YouTube.

💡Cohort

A 'cohort' in this video script refers to a group of individuals who participate in a structured program together. The speaker describes a '10 to 1 cohort,' which implies a coaching setup where one coach works with a small group of ten people to provide personalized guidance. This term is central to the video's theme of creating an online business through targeted and intimate educational offerings.

💡Achievement

Achievement, as discussed in the video, is an accomplishment or a milestone that an individual has reached. The script encourages the viewer to list their achievements as a way to identify their strengths and areas of expertise. For example, the script mentions benching 100 kgs as an achievement that could be the basis for a specialized coaching service.

💡Delusional

'Delusional' in the video script is used to describe an unrealistic or overly optimistic mindset, particularly in relation to making money online. The speaker warns against the belief that earning money is easy and instead encourages a more grounded approach, emphasizing the need for hard work and realistic expectations.

💡CTA (Call to Action)

CTA stands for 'Call to Action,' which is a marketing term used to prompt a desired response from the audience, such as making a purchase or signing up for a service. In the script, the speaker advises including a specific CTA in each video, directing viewers to book a call to learn more about the cohort program being offered.

💡Sales Call

A 'sales call' is a direct communication with a potential customer to discuss and potentially close a sale. The video script describes the process of conducting sales calls to sell the cohort program, emphasizing the importance of conveying the change the product can bring rather than just its features or benefits.

💡Pricing

Pricing in the context of the video refers to the cost set for a product or service. The speaker advises setting a price that the seller is comfortable with and confident in, rather than focusing solely on maximizing revenue. The script also addresses the misconception that people do not have money to spend, highlighting the importance of valuing the product appropriately.

💡Downselling

Downselling is the process of offering a customer a less expensive product or service after they have shown interest in a more expensive one. The video script suggests downselling a 'retainer' service after the initial cohort program, providing a lower-cost option for ongoing coaching and support to create a predictable income stream.

💡Predictability

In the video, 'predictability' refers to the consistency and reliability of income. The speaker discusses the importance of creating a predictable income source through downselling, such as offering a monthly retainer service. This approach ensures a steady flow of revenue, reducing financial uncertainty.

💡Mental Mastery

Mental Mastery, as mentioned in the video, is likely a course or concept that deals with the psychological aspects of success, such as mindset and belief systems. While not fully explained in the script, it is implied that Mental Mastery is part of the speaker's premium program, Catalyst, which aims to provide comprehensive tools for personal and professional development.

Highlights

The speaker introduces a method to earn the first $100 online using YouTube in a unique way not commonly discussed.

The video is aimed at individuals who want to make money online and are ready to put in the work to become successful YouTubers.

The speaker emphasizes the importance of being realistic about making money online and not being delusional about rapid success.

The concept of a 'YouTube call 10 to 1 cohort' is introduced as a method to provide personalized coaching to a small group of people.

The speaker suggests analyzing one's strengths and achievements as a first step in creating an online offering.

Identifying the target audience is crucial before starting an online venture, according to the speaker.

A detailed explanation of creating a 4-week cohort training with one-on-one text access and community is provided.

The importance of distilling personal achievements into an educational format for the cohort is discussed.

The speaker recommends using Canva to create presentations for the cohort training.

A strategy for creating 'niche growth content' on YouTube is introduced to balance specificity with broad appeal.

The video emphasizes the need to give a clear call to action (CTA) in every video to drive viewers to book a call.

The concept of 'down-selling' after the cohort to offer a retainer service for a predictable income stream is explained.

The speaker advises on pricing strategies, suggesting to charge what one is comfortable with rather than what seems profitable.

A discussion on overcoming the limiting belief that people don't have money and the importance of providing value is presented.

The speaker introduces 'Catalyst', their premium program for in-depth courses on various topics including YouTube growth and mental mastery.

The importance of selling the change that a product can bring rather than just its benefits is highlighted.

Transcripts

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the business Niche is popping right now

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with everyone starting their own School

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community and it does not work is what I

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used to think you can now genuinely make

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money doing what you love and in today's

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I'm going to go over a quick method on

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how to get your first $100 earned using

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a method nobody's talking about on

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YouTube it's not a school Community it's

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something very specific so let's just

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get into it so welcome boys to the

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training on how to make your first $100

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online it's written $1 I don't know why

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we're going to use YouTube and yourself

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to actually do this thing so first of

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all this is the we're going to be

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covering YouTube call 10 to1 cohort and

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then retainer but before that who is

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this video for if you're someone who

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wants to make money online and who wants

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to become a good YouTuber who wants to

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become a YouTuber and he's ready to put

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in the work this video is for you now

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why should you listen to me well I've

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gotten this this is my statistics on my

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channel it's pretty bad I'll say but

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with this I've actually earned $100

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online and and my main paid program

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called catalist is is like an in-depth

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explanation of what I'm going to teach

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you in today's video so you can check it

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out if you want the first link in the

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description also I have a free community

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in which you teach people how to earn

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25,000 rupees in the next 30 days so you

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can join that also in the description

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well after this let's just first of all

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stop being

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delusional okay making money is hard

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honestly like most of these gurus online

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will tell you that oh yeah making money

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is easy you just need to believe it you

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first of all need to be a little bit

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realistic cuz you you cannot be

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delusional all right stop believing that

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you can get to 10K per month in one year

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from now I don't think that's going to

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be possible considering the fact that

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you're watching this video considering

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the fact that you've not earned even

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like maybe $1 online or maybe your own

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Dollar online 10K per month is a Fest

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dream right now as you are okay maybe

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when you actually become someone capable

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of that you will be achieving that I'm

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not saying uh you must not believe

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yourself there's a difference between

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belief and delusion okay if you haven't

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made any money online you must first

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make your first $1 that's the first

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thing the second thing is making your

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$100 so we're going to cover this right

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now we're going to cover this uh funnel

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that I've made for you step zero is

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always going so as you can see here

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we've got the YouTube call 10 to1 cohort

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and then a retainer and I'll explain

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everything right now in this video so

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step one is to analyze yourself find out

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what you are good at and what

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achievements you have gotten okay this

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is the first thing I want you to list

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down a bunch of achievements that you've

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actually had so maybe it's like I

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benched 100 kgs I know cold approach a

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girl or maybe I got 1 th000 subscribers

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you write down every single achievement

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that you have achieved

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okay you write it down and secondly find

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out who you want to help this is like a

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Step Zero I'm not I'm not going to waste

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too much time on

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this this part especially because like

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this is something that you must already

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be knowing essentially so first of all

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first of all analy

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yourself and secondly who do you

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actually want to help because you can't

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help anyone unless you know exactly who

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you're going to help so what do I mean

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by this is most people make this mistake

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of just like helping everyone you know I

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want to help everyone or I just want the

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money

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bro that's a very flawed way of thinking

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you're going to end up in places like

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where you will you don't want to go bro

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trust trust

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me so first of all ask yourself who do I

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actually want to help now once you have

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that answer we can move on to the next

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step this is essentially what you're

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going to be doing you're going to give a

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cohort training for four weeks okay it's

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going to be a four week cohort training

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with one-on-one text access and

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community so when someone signs up it's

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they're going to go through like a

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4-week training that is going to happen

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live and you're going to have one-on-one

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and they're going to have one-on-one

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access to you and they're going to have

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a community so this is what you're going

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to be offering in your product so first

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of all we need to build a product we are

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going to be offering 10 to one cohort

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based coaching that means you take in 10

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people and give them education life on

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how to achieve X thing the way you give

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the education is by distilling the

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information that is to make ppts like

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this about the info that they must know

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so basically to make achievement pick

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achievement I'm proud so let's just say

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you benched 100 kgs okay you benched 100

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kgs that's an achievement for you now

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what you're going to be doing is you're

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going to give like 10 to one cohort

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baseding in which

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essentially so you do this live for 4

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weeks and you give them one-on-one

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access with you and you also like give

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them give them a community and

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information like I can't tell you the

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information you need

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right because I have achieved that I've

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achieved like some amount of money

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online I have built an audience online I

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can talk about these things because I

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have achieved them but if you I can't

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tell what information you must convey in

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your own product when I haven't even

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achieved what you want to ACH I hope I

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hope you understand this okay so you're

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going to distill this info and make a P

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just like I have now this is an action

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step for you find out one achievement

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you are proud of and something you have

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expertise in all

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right and you actually have expertise in

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will note down go and go to canva.com

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and make four ppts based on the method

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you can use to achieve X thing okay so

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basically 100 kg bench you write you

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make like four PPS based on like how to

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achieve 100 kg bench okay and you make

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it into ppds like this on canva.com you

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can just sign up it's free and this is

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like the framework you can use to make

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your pbts first is the intro plus Basics

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where you talk about what to expect in

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the course or in the cohort and the

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basics that you need to know then second

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and third modules are going to be

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essentially the tactics or the meat of

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the same thing like both important

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information you give this in these two

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PPS which is going to happen in week two

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and week three and in week four you

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basically conclude do a Q&A session so

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let's just say say cohort based business

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run and I have a YouTube channel and I

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talk about Fitness let's just say okay

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and I've benched 100 kgs so what I do is

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essentially go around saying that okay I

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have a cohort only 10 people can join in

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okay and I'm going to give you life step

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by step on how to achieve 100 kg bench

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and so essentially in week one you talk

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about the introduction as to like what

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you can expect from this

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course these are the things you can

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expect tactics May first

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you can now talk about like how to

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increase your strength strength

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conditioning how to hold the barbell or

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something and third is me you can talk

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about like the diet that you need to

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know to actually increase your strength

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and the fourth in the conclusion you

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just conclude the whole training you ask

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for questions you do q&as all right this

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is essentially the product we're going

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to be focusing on now it's the setup

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part this is the setup you must do to

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actually hold your cohort okay you need

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to have some sort of software ready in

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which you're going to do this so first

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of all create a WhatsApp group with your

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product name and make the ppts all right

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product name it doesn't really matter my

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product name is catless you can check it

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out you know so essentially you make

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these pbts and you create a calendly

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linkly software you can schedule

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meetings so if you think if you just

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look at the funnel we we have a call

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part here right then we have the cohort

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so essentially what I'm talking about is

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that you go to calendly and calendly is

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where you can like host these meetings

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you can schedule these meetings go to

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calendar.com and make your own meeting

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link it's very simple it's not even

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complicated now we're going to talk

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about YouTube the main part of your

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funnel do not make these videos when you

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start oh you know advice against you

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know all the advice that you see online

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like make Niche videos make Niche videos

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I'm saying don't make Niche videos and

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the the reason why I'm seeing all of

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this is because of this Niche videos

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equal to less views Niche videos are

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best for customers all right I'm not

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denying that

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nomers but it works when you have a base

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audience right when you have a base

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audience it works

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so excuse

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me anyone over a th000 subscribers is

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sort of trustworthy right cohort based

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business plus subscribers people will

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tend to listen to me but let just see

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have 100 subscribers 50 subscribers no

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not many people are going to be actually

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signing up to your hard because like

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that's just how we are okay I got a 50

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subscriber Channel we don't usually

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watch their content or take it seriously

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just because it's small so instead we're

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going to do something interesting that

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is nich growth content okay nich growth

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content and let me just give you an

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example so make the info in your video

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specific about something but make it

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applicable to a lot of

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people again the info should be very

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specific key very Niche specific advice

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but the application or the packaging of

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the video must be in a way that is

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applicable to a lot of people so

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essentially this is an example of niched

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growth content this guy Alex her mozi is

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making niched videos for business owners

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so that he can also make money but you

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can see this video is sort of applicable

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to a larger audience right for everyone

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who wants to make a million dollars this

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is somewhat applicable to them okay

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samee use in in this video as well so

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you give the information that is super

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niched information

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important if you want to do this you do

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this so if you are someone who benched

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100 K you talk about like bench bench

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bench but you make it applicable to a

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larger broader audience what this does

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is it gives you attention it increases

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your subscriber account and it also is

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niched so that people will actually sign

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up for your cohort all right Niche info

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gets you customers broad content gives

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you attention and you need both of these

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when you start all of the people who

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talk about like yeah you don't nich you

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don't need to make uh generic content

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are only talking about that because they

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have like the

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audience

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audience okay so if you are someone who

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has got a pretty small Channel I would

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suggest you go through the nich growth

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content strategies okay you package the

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video in a way that is applicable to a

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larger and broader audience video

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creation all right make your videos

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broad but the info niched now you just

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want to pump out videos that your ideal

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client would watch and inside every

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video you give a very specific CTA off

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we'll cover that in just a second but

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first of all what do I mean by like make

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your videos

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broad to give an example all right this

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video is a great example of that I'm

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giving n advice okay I'm giving nich

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advice I'm not talking about like

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generic top three business models to

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start okay make them nich advice zero

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but you clicked on this video why

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because I made it generic I I packaged

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it in a way that is more generic all

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right and in inside every single video

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you must give the specific CTA of calls

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not the product not the cohort calls you

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tell people to book a call with you and

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inside this call you will go over what

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your cohort does and how it can help

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them so essentially you do a sales

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call if you're interested to find out

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how to increase a bench live with me

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click the link in the description to

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sign up to my meeting a book a meeting

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something like

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that sign and on this call you sit down

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with them ask them some question

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questions like why do you want to do

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this or something like that if you want

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a video about sales call I can also help

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you with that just let me know in the

play11:34

comments so you make videos about this

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type of things and essentially you tell

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them to hop on a call and on the call

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you try to sell them your cohort and you

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must convey the change that your product

play11:44

brings and not the benefit this is very

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important I want you to understand this

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sales 101 okay your sales

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101 if you're trying to sell something

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to

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someone do not sell them the benefits

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sell them the change that they can get

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they don't tell you like yeah we got the

play12:02

new Intel processor in our phones no

play12:04

they tell you like how it can bring you

play12:07

a change a status change or maybe like a

play12:08

camera quality change they don't talk

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about like the features and the benefits

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you don't want to talk about that you

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want to talk about especially the change

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that your cohort can bring so if you're

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on the sales call and you've got like a

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bench press uh training that you want to

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give you ask them and you try to convey

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the change that okay when you're in the

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gym and you're benching and your gym

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Crush walks in you'll be benching like

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100 100 kg something like that so you

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know you bring the change in the mind

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and not actually the benefit and you

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tell them to hop on a sales call with

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you now pricing now this is a question

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most people ask how much should I price

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you should charge the amount that you're

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comfortable selling okay not how much

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money you could make if you're conf

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confident to ask for $100 for a cord do

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it this is very important to understand

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what happens this usually will usually

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people will be like okay I want to

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maximize my money so I'm going to keep

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it high ticket like them expensive but

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in reality they're not even confident

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about it if you think the price that

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you're offering literally makes you a

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scammer if you if it makes you feel like

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a scammer then it's a wrong pricing it

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doesn't matter how much money you're

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going to make in the first month or

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something like that don't focus on that

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focus on that focus on the price that

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you're confident in selling that you're

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sitting here and you can tell smiling

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that yeah I charged x amount for this I

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charge $100 for my program you must be

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able to you must keep the price that

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you're super super confident in

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selling but people don't have money bro

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shut up people do this is a limiting

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belief you have people will spend money

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on you but they will only spend it on

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you when your product will be worth more

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than what they are spending

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so value is like worth more than $100 I

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will be glad to pay you $100 right but

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if it's not worth it I won't pay so

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first of all forget about this mindset

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that

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people don't have money people have a

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ton of money bro people have a

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ton of money okay you just need to get

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over that limiting

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belief people will spend it on you so

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just don't be worri worried about that

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let's just say you got 10 people in your

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cohort now what do you do let's just say

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we cohort you're like super happy like

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yeah bro I got paid um let just you got

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$100 I just made $1,000 now what

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what you must do now is called as down

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selling essentially you sell them

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something that is worth less but it

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brings you something called as

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predictability so you give them a

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retainer okay you offer a service to

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your customers for a recurring price

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every month so you can offer like Daily

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Calls plus Community for half the price

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that they paid for the cohort and this

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way they can buy from you and get a

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consistent source of income

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so what essentially I'm trying to say is

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that

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Maybe person

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people so we want a predictable source

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of income so essentially inside the

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cohort you're giving one-on-one access

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but you're having four calls itself so

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essentially what you can tell them is

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that I have another community in which

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you have to just pay $50 per month but

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you have one-on-one coaching calls every

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single day with me I'll hold your

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account table I'll do X thing I'll do

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this this thing so you try and down sell

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them on a lower price but it brings you

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predictability so what it does is that

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every single month now you're guaranteed

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to get $50 and because you're providing

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so much value these people don't

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actually leave right so this is very

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important for you to understand you need

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to downsell on these things so that

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actually you're able to get a

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predictable source of income

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random it will cause a lot of problems

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to you all right now go apply the steps

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now okay the video is basically done all

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right so go apply the steps right now do

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whatever you need to do and last pitch

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if you want to join Catalyst which is my

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premium program you can check it out got

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all of these courses I've got a YouTube

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course in- depth where I teach you how

play16:01

to grow on YouTube Mental Mastery course

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info product marketing course which is

play16:05

like even more in-depth with different

play16:07

methods of monetizing yourself like this

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video had uh speaking course diet and

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virtual assistant course you can check

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all of those out first link in the

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description and I'll see you all in the

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next one don't sacrifice a future self

play16:19

for the pleasure today peace

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