Smooth Beyond Belief - A OnePlus Launch Event

Summary

OnePlusは、最新のフラグシップスマートフォン「OnePlus 12シリーズ」を発表しました。このシリーズは、スムーズさとパフォーマンスの両方を追求し、カメラシステムの向上や、最新のSnapdragon 8 Gen 3チップセットによる高速処理能力、そして50Wのワイヤレス充電を誇ります。また、OnePlus 12rは、特別なコラボレーションモデルとして「Genshin Impact」エディションも登場します。さらに、OnePlus Buds 3という最新のワイヤレスイヤホンも紹介されました。これらの製品は、OnePlusコミュニティと共に創り上げられたとされ、グローバルに展開されています。

Takeaways

• 📱 OnePlus 12シリーズが発表され、スムーズさとデジタルカメラ技術が強化されたとのことです。
• 🌟 OnePlus 12は、自然の精細さをインスピレーションにとしたデザインで、光とプレミアム感の絶妙なバランスが特徴です。
• 📸 OnePlus 12は、4代目のハッセルブラットカメラを搭載し、50メガピクセルのセンサーで鮮明で豊かな写真を撮影できるとされています。
• 🔋 OnePlus 12シリーズは、バッテリー寿命の延長と高速充電技術が向上し、競合他社よりも優れたパフォーマンスを誇ります。
• 🏆 OnePlus 12は、プロフェッショナルの写真家によるテストで高く評価され、自然な光と影を再現する能力が高く評価されています。
• 🎨 OnePlus 12のハッセルブラットポートレートモードは、被写界深度とフォーGROUNDサブジェクトに優れた詳細さを生かした写真を撮影できるとされています。
• 🎶 OnePlus buds 3が発表され、ノイズキャンセレーション機能が強化されただけでなく、ハイレゾ音源対応と低レイテンシ接続が特徴です。
• 🚀 OnePlus 12rも発表され、OnePlus 12と同じスムーズさとパフォーマンスを持ち、さらにゲームに特化した機能が追加されました。
• 🌐 OnePlus 12シリーズは、Snapdragon 8 Gen 3チップセットを搭載し、高速で効率的なパフォーマンスを提供するとされています。
• 🔌 OnePlus 12は、最大50Wのワイヤレス充電に対応し、わずか23分で50%充電できるとされています。
• 🎉 OnePlus 12シリーズは、2024年のスマートフォンの金基準を設定し、スムーズさ、ディスプレイ技術、バッテリー寿命、そして充電速度で競争他社を凌駕するとされています。

Q & A

ワンプラス12シリーズのスムーズさとは何ですか？

ワンプラス12シリーズは、スムーズさとパフォーマンスを大幅に向上させた2つの歴史的な製品を打ち出しています。そのスムーズさは、高速で滑らかな操作感覚を提供し、デジタル画像処理においても優れたパフォーマンスを発揮します。

ワンプラスが10周年を迎えたことをどのように祝いましたか？

ワンプラスは10周年を迎えるにあたり、2つの歴史的な製品を発表しました。これらは、スムーズさとパフォーマンスの限界を突破し、デジタル画像処理の境界を超えるフラグシップスマートフォンです。

ワンプラス12のカメラシステムにはどのような特徴がありますか？

ワンプラス12は、4世代目のハッセルブラット携帯カメラを搭載しており、50メガピクセルのソニーIMX808センサーが中心をなしています。これにより、前世代よりも鋭く、豊かに撮影することができます。また、3倍ペリスコープ望遠カメラも搭載されており、オプティカルイメージスタビライゼーションを備えています。

ワンプラス12のディスプレイはどのような特徴を持っていますか？

ワンプラス12は、業界をリードする技術を搭載したプロXDRディスプレイを持っており、超スムーズ120Hzのスクロール、詳細な視覚効果、そして圧倒的な明るさを提供しています。また、Dolby VisionとHDR Vividをサポートし、HDR10+コンテンツを再生することができます。

ワンプラス12シリーズのバッテリー性能はどの程度ですか？

ワンプラス12シリーズは、最高水準のバッテリー耐力を持ち、Trinityエンジンを搭載しています。これにより、アプリをバックグラウンドで長時間稼働させたり、ビデオを長時間撮影したりすることができます。

ハッセルブラットマスターモードとは何ですか？

ハッセルブラットマスターモードは、ハッセルブラットX2Dの力をワンプラス12に持ち込むモードで、ホワイトバランス、ISO、シャッタースピード、フォーカスなどを同じレベルでコントロールできます。これにより、プロの写真レベルの質を追求することができます。

ワンプラスが提供するプロモーションや特典は何ですか？

インドでは、 OnePlus 12の両カラーウェイと2つの構成で649ルピーから利用可能で、2月6日から販売が開始されます。また、24時間以内に注文すると、OnePlus buds Z2が無料でもらえます。さらに、ICICI BankやOne cardなどの金融パートナーから即時割引や6ヶ月のinterest-free支払いが提供されます。

ワンプラス12rのスペックはどのようなものですか？

ワンプラス12rは、Snapdragon 8 Gen 2チップセットを搭載し、最高のスムーズなユーザー体験を提供します。また、5500mAhの大きなバッテリーを搭載し、YouTubeの再生時間を17時間以上延ばすことができます。

ワンプラスが提供する保証やサービスは何ですか？

ワンプラスは、48ヶ月の流暢性評価とバッテリーヘルスエンジンを提供し、毎日の使用に対して4年間サポートを保証しています。また、24ヶ月後にOnePlusを使い続けることを選択すれば、価格の65％しか支払う必要がないという新しい購入方法を提供しています。

ワンプラスのイヤープランナーやアドベンチャーバックパックはどのようなものですか？

ワンプラスは、イヤープランナーやアドベンチャーバックパックなどのアクセサリーも提供しており、これによりユーザーは自然の生き生きとしたテクスチャーに接続できます。また、軽量ながら丈夫で、快適な都市旅行やそれ以外の用途にも最適なデザインとなっています。

ワンプラス12シリーズの発売日はいつですか？

インドでは1月30日から事前注文が開始され、2月6日から一般販売が開始されます。北アメリカでは2月5日から事前注文が開始され、2月13日から一般販売が開始されます。ヨーロッパでは2月6日から事前注文が開始され、2月13日から一般販売が開始されます。

Outlines

00:00

🎉 OnePlus 12シリーズの発表と10年間の旅

OnePlus 12シリーズが発表され、同社が10年間にわたって挑み続けた極限や複雑さを克服するというビジョンが強調されました。OnePlusコミュニティと共に5100万台のスマートフォンが出荷され、28万台のスマートウォッチやイヤーphones、タブレットなどの周辺製品が支持されています。OnePlus 12は、スムーズさとデジタルカメラ技術の進歩で、新たな基準を設定するという期待が寄せられています。

06:02

📱 OnePlus 12シリーズのデザインとカメラ機能

OnePlus 12シリーズのデザインは自然の精細さからインスピレーションを受け、ニュージーランドの壮大な川をモデルにしました。カメラ機能は、OnePlus 9シリーズ以来のイノベーションを基にしており、HDR、カラーサイエンス、および画像技術の進化を提供しています。OnePlus 12は、感情豊かな瞬間を捉えるための、鮮明さ、光と影の相互作用、そして色を兼ね備えたデジタル画像技術を提供します。

12:14

📸 OnePlus 12のカメラシステムと夜景撮影能力

OnePlus 12は、夜景撮影において真の色彩を保持する卓越した能力を持ち、幸せの瞬間を永遠にロックします。第四世代ハッセルブラットカメラが携帯電話に組み込まれており、50メガピクセルのソニーIMX808センサーがカメラシステムの中心を構成し、前世代よりも鋭く豊かな写真を実現します。また、3倍ペリスコープ望遠カメラは、光学イメージスタビライザーとALCレンズコーティングを備え、鮮明で動的な画像を実現します。

17:15

🏆 コミュニティからのフィードバックとOnePlus 12のカメラ機能

OnePlus 12のカメラ機能は、ユーザーが自然な色と鮮明さを失うことなく、自然の中で撮影できるように設計されています。プロフェッショナルの写真家であるJoshua Crips氏が、アラバマ州の山での月を撮影する様子が紹介されました。コミュニティからのフィードバックも大切にされており、OnePlusフォトアワードが年に一度開催されます。

22:16

🖼️ OnePlus 12のディスプレイ技術と共有機能

OnePlus 12と12rは、市場で最高クラスのディスプレイ技術を提供しています。Pro xdrディスプレイは、業界をリードする技術を詰っています。また、Ultra HDRという新しい形式が導入されており、HDRディスプレイで表示される色とコントラストを保持するように設計されています。また、OnePlus 12は、4500ニットのピーク明るさを持つ世界で最も明るいOLEDモバイルディスプレイを展開しています。

27:17

🔋 OnePlus 12シリーズのバッテリーと冷却システム

OnePlus 12シリーズは、Trinityエンジンを搭載し、最長72時間のバックグラウンドでのアプリの実行が可能になります。また、OnePlus 12は50Wエアウェアレス充電をサポートし、23分で50%の充電が完了します。OnePlus 12rは、5500mAhのバッテリーを搭載し、17時間以上のYouTube再生が可能で、超高速充電で26分で100%充電が完了します。

32:18

💨 OnePlus 12rのディスプレイとパフォーマンス

OnePlus 12rは、1.5K 120Hz Pro xdrディスプレイを備えており、第四世代LTPO技術を使用しています。これは、ゲーム時のバッテリー効率を向上させる新しい72Hzと90Hzのステップを提供します。また、Snapdragon 8 Gen 2チップセットを搭載し、スムーズなユーザー体験をサポートしています。

37:21

🚀 OnePlus 12のスナップドラゴン8 Gen 3チップセット

OnePlus 12は、最新のスナップドラゴン8 Gen 3チップセットを搭載し、30%のパフォーマンス向上と20%のパフォーマンス効率を提供します。また、Snapdragon 8 Gen 3は、モバイルAIエンジンを搭載しており、10億パラメータのモデルをデバイス上で処理できます。

42:22

🎧 OnePlus Buds 3の発表とコミュニティへの感謝の言葉

OnePlus Buds 3は、デュアルドライバー、クリアな音声通話、ハイレゾオーディオ、Google Fast PairとBluetooth 5.3、そして強力なノイズキャンセレーションを特徴としています。また、OnePlus 12シリーズは、コミュニティと共に製品を共同で作成されており、1000以上の個別の貢献と400以上の採用された変更が行われています。

47:23

🎁 OnePlus 12シリーズとBuds 3の発売情報と特別エディション

OnePlus 12と12rは、2024年のベストスマートフォンの期待通りの4つの柱を提供し、モバイルテクノロジーの質を再定義するでしょう。また、OnePlus 12r Genin Impactエディションが発表され、ゲームプレイを最適化したカスタマイズ機能が含まれています。発売情報や特別オファーがインド、北アメリカ、およびヨーロッパで提供されます。

Keywords

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Highlights

OnePlus 12系列的发布标志着公司挑战极限、追求完美的十年愿景变成了习惯。

OnePlus 12系列的设计灵感来自新西兰的壮丽D河，体现了自然艺术的精致工艺。

OnePlus 12系列的相机系统得到了升级，包括第四代Hasselblad移动相机，提供更清晰、更丰富的摄影体验。

OnePlus 12系列的显示屏被DisplayMate评为接近完美的色彩准确度，并创下了18项性能记录。

OnePlus 12系列引入了Trinity引擎，结合高达16GB的RAM，能够后台运行六个应用长达72小时。

OnePlus 12系列的电池续航能力得到显著提升，支持50W无线充电，OnePlus 12r拥有5500mAh的电池。

OnePlus 12系列采用了Snapdragon 8 Gen 3处理器，提供了30%的性能提升和20%的能效提升。

OnePlus 12系列的显示屏支持高达4500尼特的亮度，即使在极端阳光下也能清晰显示。

OnePlus 12系列的显示屏采用了Pro xdr技术，提供了更丰富的HDR细节和色彩。

OnePlus 12系列的相机系统支持3倍潜望镜长焦相机，具有光学防抖和ALC镜头涂层，提供更清晰的远摄照片。

OnePlus 12系列的相机系统在低光条件下能够捕捉最真实的颜色，锁定幸福瞬间。

OnePlus 12系列的相机系统允许专业摄影师Joshua Crips使用手机拍摄出专业级别的自然风光照片。

OnePlus 12系列的Hasselblad Master模式提供了与Hasselblad X2D相机相似的控制水平，允许用户进行专业级摄影。

OnePlus 12系列的显示屏支持2160Hz的PWM调光和减少超过7%的蓝光，保护用户在夜间使用时的眼睛。

OnePlus 12系列的Aqua Touch功能允许用户即使在雨中或湿手指情况下也能准确操作屏幕。

OnePlus 12系列的Dual Cryo Velocity蒸汽室冷却系统提供了超过9000平方毫米的散热面积，提升了散热效率。

OnePlus 12系列与Genshin Impact合作推出了特别版手机，为游戏玩家提供了深度定制的体验和设计。

OnePlus Buds 3无线耳塞提供了先进的双动态驱动器、清晰的语音通话、高分辨率音频、无缝连接和强大的主动降噪功能。

OnePlus 12系列和OnePlus Buds 3的发布，展现了OnePlus不断追求创新和完美的精神。

Transcripts

please kindly take your seats the show

will begin in approximately three

minutes please kindly take note of the

fire

[Music]

exits

what began as a bold Vision a decade ago

has now become an unwavering habit a

habit to challenge every

limitation a habit to conquer

complexities a habit to never settle

that is why we keep pushing ourselves to

create something far beyond good

something Beyond

extraordinary something beyond belief

OnePlus 12 series smooth beyond

[Music]

belief you can whatever you like you can

whatever you

like

you can

[Music]

whatever in a world that's always

looking for something new we know that

new isn't about following a

trend for us it's about staying open to

Fresh ideas refusing to settle for how

the world has always worked and

redefining the meaning of perfect every

day and sometimes A New Perspective is

what you need to create something beyond

[Music]

belief

[Music]

[Music]

[Applause]

[Music]

[Applause]

[Music]

[Music]

so

[Music]

[Music]

[Music]

please welcome to the stage ish

Grover welcome everyone to this very

special OnePlus launch event we are live

from the stunning pragati Medan in this

beautiful city of New Delhi and a very

special shout out to everyone who's

watching us online thank you so much for

joining

us from the very First Step taken with

our community 10 years ago our journey

has been filled with

Milestones one plus continues on that

Journey with the same

commitment in 10 years we have connected

51 million members around the world

we've connected users to 68 million

smartphones shipped

worldwide and our users embrace wased

over 28 million smart watches earbuds

tablets and other

products none of this could have been

possible without a fantastic OnePlus

Community thank you so

much the past 10 years have seen OnePlus

push the frontiers of smartphone

experience

mobile display Innovations our iconic

alert slider Innovative fast charging

and the hustle blood camera for

mobile with The Cutting Edge OnePlus

open launched last year our smartphone

lineup is now

complete it extends from the ultra

highend through the all round to the

performance flagships

following the launch of OnePlus open

last October we have taken a major

stride in the ultra highend

segment the feedback we received truly

reflects OnePlus opens position as a

leading device in the foldable

category in

2023 OnePlus 11 series helped us achieve

the number one rank from the mid to the

highend segment right here in

India this contributed to an impressive

54% year on-year increase in the

smartphones shipped

globally thank you to each one of our

users for making this

possible from day one our goal has been

to connect has been to connect everyone

who shares our never settled

spirit and as part of that never settled

spirit is a commitment to the user

experience the fast and smooth user

experience which is among other things

is an area of critical importance for

one

plus we have seen a slew of typical

complaints that have plagued our

competitors disappointingly short

battery life so-called flagships that

overheat through the

day slow charging that still ends up

degrading battery life SAA camera and

more all those comments have made it

clear where OnePlus can truly

Excel

so this being our 10th anniversary

we thought it fitting to go even further

and bring forth two historic products to

Mark the occasion that pushed the

boundaries of fast and smooth

performance and digital

imaging I am delighted to introduce the

OnePlus 12 series our Flagship

smartphones are smooth Beyond

believe complimenting the silky black

option of the OnePlus 12 we have the

gorgeous flowy

[Music]

Emerald

[Music]

the incredible craftsmanship was

inspired by Nature's Exquisite Artistry

we took design cues from The Majestic D

River in New

Zealand we evolved the signature

designed language of the OnePlus

11 adopting the Bold cues from the

world's most luxurious watches the

camera design reflects a meticulous

craftsmanship manufacturing this element

requires almost 160 processes based on

the most exacting standards all to

create the stunning interplay of light

and premium texture

and today for the first time ever we are

delighted to announce that we are

bringing our OnePlus R series flagship

phone to all markets

worldwide this means even more users

will benefit from our unparalleled speed

and

smoothness just like the OnePlus 12 the

OnePlus 12r is available in a second

premium colorway say hello to cool

blue every aspect is built to feel

smooth beyond

belief with four luxurious colorways

each phone feels like Silk in your hands

a seamless Fusion of Elegance and Next

Level

engineering

[Music]

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together with all our beautiful

designs We Believe that the advancements

we've made in four fundamental

categories will set the gold standard

for smartphones in

2024 and now I'm delighted to introduce

goenda to the

stage thank you

ish good evening

friends I am here to give you a closer

look at the OnePlus 12 camera system

starting with the OnePlus 9 series our

camera Innovations have enabled users to

capture every

Horizon thanks to Innovative

HDR Advanced color science and

Evolutions in imaging transforming

pictures into moments has never been

easier the tangible qualities of a

photograph can be divided into three key

elements

Clarity and detailing interaction

between light and Shadow and of course

colors on the OnePlus 12 Clarity is

absolutely dialed in on every

sensor and raw HDR photographs are

intelligently balanced with Advanced

tone mapping control the result is a

refined gamut and Gamma profile for all

photos on OnePlus 12 that closely

resembles hustle blood Digital

Imaging what this means is a photo

clicked from a OnePlus 12 is painted

with emotion transforming moments into

Timeless

masterpieces clear photos combined with

a refined look profile means that a

seemingly innocuous Moment Like This one

still captures features like the light

reflecting in his eyes

natural colors intricate

details but Clarity light and Shadow

together with color don't just create

pictures they have the potential to

create stories all shot on the OnePlus

12 a simple trip to the aquarium can

turn into a core

memory the OnePlus 12 with its

extraordinary low light capabilities

preserves the truest of colors locking

in in that moment of Happiness

forever the OnePlus 12 camera system is

engineered to create moments moments

that we stay connected to for All Time

moments captured by users like you

moments with friends family nature or

whatever you can dream

of 1 + 12 comes with fourth generation

hustle blad camera for

mobile

it combines top-of-the-line Hardware

with industry leading

software first the 50 megapixel Sony

litier 808 sensor it forms the

centerpiece of our camera system and is

able to achieve razor sharp richer

photography compared to the previous

generation this Cutting Edge sensor

which we co-developed with Sony is 25%

more light sensitive and has a 50%

larger F Well capacity which ensures

brighter more vibrant

images combined with HDR breathtaking

details emerge even here the color and

Clarity of the subject is perfectly

balanced while the extreme highlights in

his fiery breath roll off with film-like

qualities now this this is the one you

have all been waiting

for we are bringing you the best 3x

Periscope telephoto camera in the

market it features an ultra large sensor

with Optical image stabilization the

lens elements are protected with an ALC

lens coating reducing glare and image

artifacts resulting in sharper more

Dynamic

images this means pristine telephoto

shots like this portrait don't

compromise on color Clarity or tone in

any way the 3x telephoto lens also

enables an optical quality 6X portrait

and what better subject to prove it than

this beautiful

goat jokes apart let's see what the

OnePlus 12's camera system can do in the

hands of a professional Wilderness

photographer Joshua

Crips thank you thank you I think it's

important to photograph mother nature in

an authentic way without AI or photoshop

to remind people that these places

really do exist you can get out and

experience them for yourself my name is

Joshua and I'm a Wilderness landscape

photographer we're out here in my

backyard in the Alabama Hills near Lone

Pine California and we're using the new

OnePlus 12 to capture the moon

smartphone cameras are changing the

landscape for photography they're

bringing in all of these features that

are making it easier to capture

professional quality

images so we're doing 3 months of camera

tests to make sure Bone's got enough

dynamic range and that the different

Zoom levels of the Periscope telephoto

lens can capture enough detail oh this

looks

amazing for me the gear is only as

important as it allows me to achieve my

artistic Vision so I want to use the

best tools that I can it's been amazing

to have the 64 megapix sensor to help me

bring out all of that detail I've been

really impressed with the fourth gen

hosle blood camera and its ability to

render natural light and Shadow it

really feels like using a SLR before

this shoot if you had showed me these

photos and told me they're from a smart

smart phone I wouldn't have believed

[Music]

you

wow the photos that Joshua took while

chasing the moon in Alabama Hills

California are

stunning but even with these stunning

images some of our harist critics are in

our community so what did our community

really think about about the camera

system on OnePlus 12 please welcome yush

on the stage to tell you more about

it thanks going

there hello

Community all of these photos that you

saw they're

incredible but they're all shot by

pros at OnePlus we co-create our

products with our community and what

that means is that anyone can take

professional gr imagery with EAS even

you so let's take a look at something

that our community truly loves the

Hasselblad portrait

mode now I know what you're thinking

this isn't a portrait but this novel use

of portrait mode comes from our

community member David Don conic this

photo of his grandfather's time piece

shows the incredible achievements that

we have made with portrait mode the

depth of field and the foreground and

background they roll off naturally we

love to see community members get

creative with portrait mode it makes our

effort of building the world's best

mobile camera system

worthwhile but the reason why OnePlus

12's portrait mode is so good is because

at every focal length it simulates

hassle blad lens characteristics like

aperture mode boka shape and depth of

field

and on the OnePlus 12 the depth of field

is even better focusing on all types of

forground subjects with exceptional

detail especially around challenging

features this photo was shot by a

Community member moan g a winner of the

prestigious OnePlus photography award

portrait mode captures the Tranquility

of the moment

automatically but for those who want a

little more control we and unveiling the

all new Hasselblad Master

mode it brings the power of the

hassleblad x2d to your 1plus

12 not only do you have the same amount

of control over white balance ISO

shutter speed and focus but now you're

also able to make additional image

adjustments to refine the look of your

photos and with that you can achieve

professional level photography quality

this photo from our Comedia member Neil

Spiegler was shot from the top of the

renowned kmsk Museum in

Belgium Master mode has a completely

distinct tone curve and look profile

from any other camera mode it can be

described as a slightly more filmic

profile with midtones and highlights

that allow more flexibility when using

manual

controls Master mode also lets you take

long exposure photographs allowing you

to capture the night sky with more

control than with standard night mode

and this powerful sensor means that you

will have lower noise profiles at higher

isos allowing you to perfectly capture

the stars without motion

blur now I'm still to announce our

annual photography awards the OnePlus

photography awards will be open for

submission starting February 29th we

welcome every photographer Enthusiast

from around the world to make the moment

with one plus we cannot wait to see what

you'll be able to achieve with the all

new OnePlus 12 next I like to call my

buddy Spence JP on the

stage thanks thanks yes hello everyone

it's great to be here in India with you

and it's great to be with you guys on

the live stream too those photos and

that guy those photos looked amazing

and so will photo shot on the OnePlus

12r the OnePlus 12r features a powerful

camera system led by the Sony IMX

890 it's a 50 megapixel sensor

universally acclaimed for shooting great

allaround photography shots like this

and in the OnePlus 12 hour we gave it a

serious speed boost you'll find it

switches modes zooms and snaps pictures

faster than ever as well as being

quicker at processing

images but whether you're shooting on

OnePlus 12r or OnePlus 12 all your

photos will have one thing in common

they will look great on a great

display that's because your display

defines your smartphone experience right

and the great news is OnePlus 12 and 12r

have some of the best displays on the

market we call them the pro xdr

displays our Pro xdr displays are

literally packed with industry leading

technology they've got Ultra smooth 120

HZ scrolling detailed visuals and

unparalleled brightness Pro xdr

literally redefines what is possible but

as always seeing is believing and you

shouldn't just take our word for it we

sent our displays off to display

and they told us they matched or broke

18 separate performance

records display mate said our screen uh

said our screen's absolute color

accuracy was as close to perfect as any

has ever

achieved and to make your experience

using OnePlus 12 and 12r even better the

display comes with Dolby vision and HDR

Vivid and support for all your HDR 10

plus cont content content like your

gallery images Pro xdr also brings a new

level of HDR detail to those and let me

tell you your pictures and videos have

never looked so

good and now let's hear from karic Vera

product manager for Android on how

OnePlus 12 series changes the game on

the image sharing

experience hi I'm Kik VA product manager

for Android audio and video Technologies

at

Google taking and sharing photos is one

of the most important things we do with

our smartphones excellent photo quality

is essential for capturing and reliving

our memories Ultra HDR is a new format

that goes beyond capturing highquality

hdr photos crucially it preserves a

quality for display on today's most

brilliant HDR screens such as the new

OnePlus 12 for more true to life colors

and deeper contrast so the next time you

capture a beautiful sunset or radian

City Lights you can revisit those

memories in their true natural

Brilliance on the pro xdr display to

ensure users can effortlessly share

their Ultra hdr photos we designed the

format to be fully Backward Compatible

with jpeg it renders an HDR on supported

devices and seamlessly reverts to SDR on

unsupported devices and apps we are

seeing strong adoption of ultra HDR in

the Android ecosystem on amazing devices

such as the new OnePlus 12 Flagship and

in apps like Google photos and chrome

with more coming soon including on

leading social media apps we are really

excited for the future of ultra

HDR I wasn't in expecting a stage

Invasion does anyone have a OnePlus 12

take a picture right

now they're up there they'll be back

your smartphone's display is the Gateway

to everything you do including pitch and

pictures so that's why it's so important

that it's really clear and it's really

bright with OnePlus 12 series we're

unveiling the world's brightest OLED

mobile display at

4,500 knits of peak

brightness seeing what's happening on 1+

12 and 1+ 12 are is going to be super

easy even under extreme

sunlight now look 4,500 nits of peak

brightness is nothing to be messing with

it's super bright and with great

brightness comes great

responsibility that's why thank you

that's why we made sure that it's both

safe and comfortable no matter where you

find yourself Pro xdr supports

2,160 Herz of pwm dimming and features

Hardware that decreases Blue Light by

more than

7% if you're a night hour like me and

you stay up watching TV watching

watching movies or gaming then I've got

some really good news for you the

display on the OnePlus 12 series will

automatically adjust its brightness and

color temperature to match any

environment so you'll still be able to

get a good night's sleep like

me but what about when you're out and

about trying to use your phone in the

rain you can try wiping your screen you

can try hiding as you go from shop to

shop honestly trust the Brit on the

weather thing it will not work rain will

still get to you and your phone screen

will not work properly well with aqua

touch on the OnePlus 12 series rain or

wet fingers stop play no

more we combine a dedicated chipset and

the phone CPU to still register your

touches with high levels of accuracy

let's see it in

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action

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even in Manchester we'd call that

reigning for the OnePlus 12r we've gone

one step further on this our ultimate

performance Flagship we've introduced a

state-ofthe-art

1.5 5 K 120 HZ Pro xdr display which

uses fourth generation ltpo technology

the OnePlus 12r is the first and only

OnePlus smartphone to use this

groundbreaking display it delivers the

most precise adaptive refresh rate ever

with new 72 and 90 HZ steps that means

better power efficiency when you're

gaming so your streak never needs to

stop so let's recap both OnePlus 12 and

12r feature some of the best display

technology on the market today and I'm

sure that once you experience it for

yourself your eyes will thank you I'll

be back later but for now I'd like to

welcome my buddy Spencer to the

stage thank you JP those displays look

absolutely

fantastic fast and spoo has always been

a part of our DNA at OnePlus and while

this still holds true today we have made

significant efforts to elevate The

Experience on your OnePlus 12 series

device the fast and smooth experience

isn't just about that swiping or

scrolling but it's also about

maintaining the experience for years of

heavy use to come and that's why today

as part of the OnePlus 12 series we are

so excited to launch Trinity engine our

new new optimization platform combines

six Advanced Technologies that will

redefine the mobile experience for our

users and any use case

scenario and to start our Trinity engine

combined with up to 16 GB of RAM is

going to allow you to run six apps in

the background for up to 72 hours so you

can pick up right where you left

off you can whatever

you can

whatever you

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Canever now when it comes to battery

life you don't want to be that person

that goes to a concert and can't can't

take a video of your favorite artist

because your battery is just simply dead

right well with the OnePlus 12 series

and Trinity engine we are bringing the

best battery endurance to your OnePlus

plus device and the benefits of Trinity

engine extend further than just keeping

your favorite apps alive and shooting

videos as well there are few games that

really push a smartphone like gench and

impact and we wanted to put our OnePlus

12 and OnePlus 12r as well as the

Trinity engine to put against the

competition and as you can see it was

over before it even started our OnePlus

12 series consistently outperforms

competition even when G gaming for

multiple

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hours now here in wax some poetic to you

about all the advancements that we've

made in technology but I wouldn't be

here without all of the one one plusus

team members from all around the world

our continued commitment in research and

development has allowed us to deliver

the experience that OnePlus users

continue to love today and we also

wouldn't be here without our strategic

Partners who have continue to believe in

the OnePlus Mission and one of those

Partners is pixelworks we've worked with

them on specifically the OnePlus 12 to

co-develop an independent visual

processor that will deliver support for

every single game at 120 FPS so let me

repeat all games at 120

FPS we've also continued to work hand

inand with Qualcomm to drive performance

even higher on the OnePlus 12 series and

to learn more please help me give a warm

welcome to saram from

Qualcomm thank you

Spencer am I audible yeah thank you

Spencer hello and good evening

everyone

let me start by saying I am absolutely

thrilled and excited to see the energy

in this

room and I'm here to make you even more

excited my name is sorab and I lead

qualcomm's mobile computer and XR

business in

India the OnePlus 12 powered by our

latest Flagship Snapdragon 8 gen 3 it's

just not a smartphone it's a leap into

the future of mobile technology it's a

commitment

to speed efficiency and on device

intelligence it's more than just a

device it's a gateway to experiencing

the technology like never before let's

Deep dive into the core of extraordinary

power first let's talk about the cryo

CPU with a brand new upgraded CPU

subsystem you can expect 30% performance

boost and 20% more power efficiency with

the 1 + 5 + 2 new

architecture it has a One Prime core as

you can

see cortex X4 clogged at 3.3 GHz it has

five performance scores and out of those

five three are cortex

a720 clogged at 3.2 GHz the another two

clogged at 3 GHz and the and and the

efficiency CES clogged at 2.3 GHz giving

you the optimized battery

performance all these combined gives you

a premium level experience mesmerizing

lifik graphics and accelerated

responsiveness that OnePlus users have

always expected from their

devices all right let's now Deep dive

into the GPU which I'm sure you guys are

really excited to know about get ready

to experience the console level gaming

experience on your brand new OnePlus 12

device the upgraded adreno GPU now

delivers

25% faster graphic rendering 40% better

rate racing to give Gamers all you

Gamers a better lack free experience and

an edge over your competitors in the

game at the same time it delivers

25% more power efficiency that allows

Gamers to enjoy top tier performance

with a longer battery

life now we have talked about the

overall performance of Snapdragon H gen

3 and the gaming capabilities let's talk

about the one last thing which which

kept us at colcom very excited and awake

and it has been the buz word lately

around all of us I'm talking about on

device AI

the Snapdragon AG Gen 3 is truly the

Titan of on device intelligence it is

designed with generative AI in mind and

is the first mobile platform to have an

AI engine that supports up to 10 billion

parameters and can handle the models of

AI solely on

device our latest hexagon npu is even

more faster

delivering up to 90 8% faster at the

same time consuming 40% less

power the npu also supports the world's

fastest stable diffusion on device model

which has been optimize to generate

images in a fraction of

second especially for all the creators

social media creators out there they can

now execute from their inspirations

at a one

goal I am very excited to to see the

OnePlus 12 a Powerhouse of performance

in my hand and I'm sure you guys are

equally excited to experience that

device on your

hands with that I would like to call

back up on stage my friend

Spencer to talk more about the overall

performance oh

thank you so much

s let's not forget our friend as well

the OnePlus 12r it's going to come with

8 gen 3's little sibling the Snapdragon

8 Gen 2 chipset it's a Powerhouse of its

own right and it supports an

exceptionally smooth user experience on

your OnePlus

12r and we know that harnessing this

Cutting Edge technology and performance

of the Snapdragon chipsets also is going

to require exceptional Cooling and

that's why we are excited to introduce

to you the allnew Dual cryo velocity

Vapor chamber cooling

system our Vapor chamber cooling system

is over 9,000 square mm which is the

largest of any1 plus device to date and

it's almost three times larger than what

you'll find on the OnePlus 11 which

significantly improves the cooling

efficiency on your OnePlus 12 series

device the VC is also going to use a de

laal nozzle design design something that

you would normally find inside a g

engine the heat is funneled into a

smaller area for faster heat transfer

and higher cooling

efficiency here on the left we're going

to see the new and larger VC in action

and after playing a 3D heavy game for 15

minutes our dual quiro velocity Vapor

chamber cooling system only reached an

average of 52 C which is almost 50 which

is almost 14° cooler

and as you can see the heat distribution

is also more uniform with no

hotpots and while we're talking about

the OnePlus 12 series let's talk about

connectivity our smart Link Technology

provides seamless connections on your

device from feature ready Wi-Fi 7 to an

improved antenna design and more and

we're delighted to bring the versatile

dual SIM dual active feature to our

users right here in

India now when you purchase your device

you might notice something a little

different on it and that's why because

we've moved the alert slider to the

opposite side so that way we can boost

antenna performance while holding the

phone in landscape mode which is going

to be perfect for gaming while

preserving ergonomic

Comfort the OnePlus 12 also delivers

significantly faster download speeds

even in crowded

spaces you're going have faster 5G

Network recovery when you're in an

elevator and lower l ly for those who

are gaming while your partner may be

doing some

shopping our special partnership with

Gio India's largest 5G operator

underscores oneplus's commitment to 5G

here in India and wherever you are in

India your connectivity has never been

faster or

smoother and we made sure on the OnePlus

12 series and especially with oxygen

os14 your devices are protected by

multi-layered and always on sec

and now let's take a quick commercial

break brought to you by the OnePlus

12r stop waiting for things to load from

apps back to gaming without

reloading OnePlus

12r smooth beyond

belief we are confident that with the

performance upgrades we're bringing to

you will go on to define the true

premium Flagship experience for many

years to come and in fact to have

certified OnePlus 12 and the OnePlus 12

r with a 48 month fluency a rating and

with battery health engine you're going

to get four years of daily

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charging speaking about charging let's

unpack that a bit we want you to know

that we have heard you all around the

world and that's why specifically with

the OnePlus 12 we are so excited to be

bringing 50 wat airv wireless

charging auk is going to bring your

OnePlus 12 from 1 to 50% in just 23

minutes it's even faster than some wire

charging Solutions out there and the

United States and Canada are wired and

wir charging is the fastest in the

market we've also equipped the OnePlus

12 with a massive battery and extremely

fast super vuk charging

speeds for the OnePlus 12r we've also

pushed the boundaries of power on your

device with our largest ever battery

5,500 milliamp hours that's going to be

over 17 hours of YouTube playback and

naturally of course with a OnePlus

device it's going to come with ultra

fast charging from 1 to 100% in just 26

minutes so let's

recap we are so excited to finally bring

the OnePlus 12r to the entire world

finally everyone is going to be able to

experience our true Next Level

performance

Flagship and now with the OnePlus 12 we

are ushering in the fast and smooth

experience into the future

Pro level House of L

Imaging Cutting Edge display technology

Elite long-lasting Performance and

industry-leading battery and

charging we are so confident that

through these four pillars of mobile

technology the experience that we've

created with the OnePlus 12 and the

OnePlus 12r will redefine the qualities

that you'd expect from the best

smartphone of

2024

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w

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you

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PR

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how great was that

right we're not done just

yet we've talked about how the OnePlus

12r is a mobile gaming Powerhouse and

today we are thrilled to announce a very

special

partnership introducing the OnePlus 12r

genin impact

Edition with a performance Flagship

that's smooth beyond belief it's time to

exceed the speed of lightning it's going

to be our most deeply customized

smartphone that we have ever made and we

have gone beyond just cosmetic changes

and have tuned the game at every single

level for the smoothest gameplay full of

custom features it's also going to be

designed for the most adventurous

Travelers out

there

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the exterior of this special edition

phone is going to Showcase a unique

lightning inspired design based on the

character kaching and it features an

industry first process that we call

Electro etching it's your perfect

companion to explore the world of tavat

and now please help me welcome welcome

back to the stage

JP thanks Spencer I'm really excited you

guys are going to be able to see the one

plus 12 series really really soon

but enough about phones for a minute L

me your ears let's talk

audio OnePlus delivers exceptional audio

products to users around the world and

more than 25 million of you have joined

our Vibe and more than half the devices

we saw in 2023 feature active noise

cancellation devices like the OnePlus

buds Pro 2 you guys love their smooth

design dialed up sound quality and their

active noise

cancellation that guy definitely did

well we heard your feedback you might

even say we heard it loud and clear

introducing our latest and greatest

wireless earbuds designed to deliver

Harmony unfiltered it's the OnePlus

Birds

3 they're available in stunning metallic

gray beautiful and this amazing Splendid

blue let's take a closer

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look

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hey hey did you guys see the new way to

change your volume directly on OnePlus

buds 3 just swipe up on the bud to go

louder and swipe down for a little bit

quieter silky smooth touch control

directly on your

bud but look we never settle on our

quest for audio Perfection for this the

third generation of OnePlus buds we

turned our ears towards call noise

cancellation and boy did we nail it we

use three microphones a special

algorithm and an anti-wind design to

achieve an impressive 49 DB of noise

reduction external noise effectively

goes down by a phenomenal

99.6% fully certified by to

Ryland this makes you using your buds so

much better wherever you are from

restaurants to study areas to busy

commutes wherever you are you'll be

connected to Crystal Clear audio for

calls podcasts videos and

more but as well as blocking bad sounds

OnePlus 3 OnePlus buds 3 is designed to

make great sounds too thanks to great

Hardware hundreds of hours of

fine-tuning and deep levels of

personalization for a start each bud is

just 4.8 G next dual drivers they're

usually only found in super Flagship

audio products but they're here inside

OnePlus buds 3 and they're boosted with

base wave technology for even deeper

base what about

personalization OnePlus buds 3 use audio

ID 2.0 to create a sound profile that is

a perfect match for you for even more

immersive

audio they'll even tune automatically

The Equalizer of each track based on its

genre and thanks to high res audio with

the advanced lhtc 5.0 codec you'll get

higher bandwidth and lower latency for a

more pure and realistic audio

experience and finally they'll connect

easily and stay connected too that's

thanks to Google Fast pair Bluetooth 5.3

and a latency as low as 94

milliseconds so let's go through the

OnePlus buds 3 top

five Advanced dual Dynamic drivers

Crystal Clear voice calls highres audio

and lhdc 5.0 seamless connectivity with

Google Fast pair and Bluetooth 5.3 and

Powerful active noise cancellation fully

certified by to reinland with OnePlus

buds 3 you'll be tuned into a faster

connecting and smoother sounding audio

experience and now I'm delighted to

welcome Isa back to the stage

thank you

JP the OnePlus 12 series and the OnePlus

buds 3 all look

fantastic for every OnePlus product the

starting point is

always our Global Community working

behind the

scenes the OnePlus 12 series is no

exception anybody recognizes these names

here Rahul shaik abilash please stand up

guys thank you so much for your

contributions guys let's give them a

huge round of applause for

it over 1,000 individual

contributions over 400 adopted changes

and two phenomenal product

experiences thank you everyone to our

testers you help shape the future thank

you so

much an example of even deeper Community

co-creation is the SAR pouch 3in one

power bank the ultra compact 10,000

milliamp hour power bank offers Ultra

fast 65 wats super W charging delivering

all day power on the

go to celebrate our 12th our 10th

anniversary we also offer a range of

Premium cases starting with the OnePlus

12 the Walnut texture delivers a

compelling style connecting users to

vibrant textures of

Nature and to effortlessly complement

any look we've got you and your OnePlus

12 covered with sandstone and armored

fiber

options and for the OnePlus 12r get to

grips with the classic texture and

Sandstone last but not the least we've

bought back and

updated the OnePlus Adventure

Backpack available in B fresh snow and

wild slate colorways light yet durable

it's perfect and for your comfortable

Urban travel and beyond all accessories

are available at oneplus.com

and now guys for the moment you've been

waiting

for in

India the OnePlus 12 is

available in both colorways and in two

configurations starting from

649 repe

pre-order start today with open sales

starting January

30th enjoy trade in bonuses upgrade

promotions instant discounts and more

from our partners ICICI Bank One card go

plus as well as

Google the OnePlus

12r is available in both both colorways

and in two

configurations and it's starting at

399

rupees open sale starts on February 6th

orders made within the first 24

hours will receive a free pair of

OnePlus buds Z2 our banking Partners

ICICI Bank and onecard are offering

instant discounts and 6 months of

Interest free

payments we are also offering you a

brand new way to buy if you choose to

stay with OnePlus after 24 months you

can pay only 65% of the price we call it

easy upgrade and it's available in

online our uh OnePlus experience stores

and OnePlus doin local your visit store

for more

details the OnePlus 12 series will be

available at OnePlus India Amazon India

Reliance Digital chroma and select

retail

stores and for North America OnePlus 12

is available in both configurations in

the silky black colorway and the 16GB

version in flowy

emerald and it's starting from

$799.99 pre-orders begin today with open

salale starting February

6th during pre-order trade in any phone

in any condition and get $100 off for

both your OnePlus 12 and your

12r special online deals are available

at oneplus.com Amazon and Best Buy the

OnePlus 12r is available in both

configurations in the iron gray colorway

and the 16GB version in cool

blue price starts from

$49.99 pre-order begins today with open

sales starting February

13th moving to Europe the OnePlus 12 is

available in both configurations in the

silky black colorway

and 16GB version in Floy Emerald

starting from 949

949 and

£849 pre-orders start today with open

sales starting February 6 get €100 off

on the 16GB

version choose from three different gift

bundles and enjoy up to 50% off on the

airw wireless charger special online

deals are available on oneplus.com

the OnePlus 12r will be available in

both colorways starting

€699 and 649 for the 16GB version

pre-orders start today with open sales

on February

13th choose from two different deal

bundles the OnePlus plus buds Pro 2 and

the phone case and save up to

€179 the OnePlus 12 and 1plus 12r are

available on oneplus.com and are trusted

Retail

Partners the OnePlus buds 3 are

available in all key markets in both

colorways in India it's for

549 and it's 99 pound and dollars and

other regions respectively the open

sales in India and Europe starts on

February 6th and in North America on

February 5th check oneplus.com and your

Regional local stores for more

information and for our amazing

Community we have planned several popup

events across regions and major cities

please visit oneplus.com for more

information

there you have it two Milestone devices

to usher in the next decade of OnePlus

never settled Spirit and the OnePlus

buds 3 a phenomenal set of wireless

earbuds together they are smooth beyond

belief to the audience here in Delhi we

invite you to enjoy our Milestone

devices in the experience zones thank

you so much for joining us today and and

as always never

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he

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oh

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get

why

we